Ubwenge bwubucuruzi kuri SMBs: Gufata ibyemezo-bishingiye ku makuru

Ubucuruzi buciriritse bwicaye kuri zahabu yamakuru - benshi ntibazi kuyakoresha. Ubwenge bwubucuruzi (BI) ntibugenewe ibigo bifite ingengo yimibare itandatu yo gusesengura; hamwe nuburyo bwiza, SMB iyariyo yose irashobora guhindura amakuru yibanze mubyemezo byubwenge, amafaranga yinjiza menshi, hamwe nukuri kurushanwa.

Ni ayahe makuru Mumaze Kwicara Utabizi?

Benshi mubafite ubucuruzi buciriritse bibwira ko bakeneye ibikoresho bihenze cyangwa umusesenguzi wabigenewe "gukora" ubwenge bwubucuruzi. Ukuri? Usanzwe ukora amakuru yingirakamaro buri munsi. Ibicuruzwa byawe byo kugurisha, urujya n'urubuga, imeri ifunguye imeri, amatike yo kugoboka kubakiriya, ndetse no guhuza imbuga nkoranyambaga byose bivuga inkuru - ukeneye kwiga kubisoma.

Igice cya 1 cya eBook kikunyura mukumenya amakuru yawe yihishe zahabu zahabu . Kuva kuri CRM yawe hamwe no gutunganya ubwishyu kurubuga rwawe rwo kwamamaza imeri hamwe nisesengura ryurubuga, turakwereka uburyo bwo kugenzura amakuru yatanzwe usanzwe ufite hanyuma ukayategura mubintu bifatika. Nta software nshya isabwa gutangira - gusa guhinduka mubitekerezo.

Nibihe bipimo byimura urushinge kubucuruzi buciriritse?

Imwe mumitego minini SMBs igwamo ni ugukurikirana byose no gusobanukirwa ntacyo . Ibipimo byubusa nkibisobanuro byurupapuro hamwe numubare wabakurikirana bishobora kuba byiza, ariko ntibikunze guhuzwa niterambere ryinjira. Igice cya 2 gabanya urusaku kandi kigufasha kubaka icyerekezo cyibanze kuri metrics gifite akamaro.

Dore ibyingenzi KPIs buri SMB igomba kuba ikurikira:

• Igiciro cyo Kugura Abakiriya (CAC): Amafaranga ukoresha kugirango utsinde buri mukiriya mushya - kandi niba ayo mafaranga arambye.
• Agaciro k'ubuzima bw'abakiriya (CLV): Amafaranga yose umukiriya yinjiza mumibanire yabo yose nubucuruzi bwawe.
• Igipimo cya Churn: Ijanisha ryabakiriya utakaza buri kwezi - akenshi umwicanyi ucecetse wubucuruzi buciriritse.
• Igipimo cyo Guhinduranya Umuyoboro: Ni ubuhe buryo bwo kwamamaza butanga abakiriya bishyura, ntabwo ari ugukanda gusa.

Iyo wibanze kuri iyi mibare itanu, uhagarika gukeka hanyuma ugatangira gucunga ibikorwa byawe neza.

Nigute amakuru yabakiriya ashobora kongera amafaranga yawe?

Gukusanya amakuru ni intambwe ya mbere. Kubihindura mubyinjira niho ubumaji bubera. Igice cya 3 cyibiza muri gutandukanya abakiriya no kwimenyekanisha - ingamba ebyiri amasosiyete manini yakoresheje mu myaka mirongo ariko ubu arashobora kugera kubucuruzi bwubunini bwose.

Gutandukanya bisobanura guteranya abakiriya bawe imyitwarire, demografiya, amateka yubuguzi, cyangwa urwego rwo gusezerana. Umaze gutandukana, urashobora kwiherera ibikorwa byawe - kohereza ubutumwa bwiza, kumuntu ukwiye, mugihe gikwiye. Igitabo gitanga intambwe-ku-ntambwe yo kubaka ibice bitwara kugura inshuro nyinshi, kugabanya churn, no kongera igiciro cyagenwe utarinze kongera ibyo ukoresha.

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Ese koko ubucuruzi buciriritse bushobora guhanura imigendekere mbere yuko bakubita?

Isesengura riteganijwe risa naho riteye ubwoba, ariko Igice cya 4 kibigabanyamo ibitekerezo bifatika, byoroshye kubafite imishinga mito. Ntukeneye imashini yiga imashini cyangwa itsinda ryubumenyi bwamakuru. Ugomba kumenya imiterere mumibare yawe iriho hanyuma ukayikora mbere yuko abanywanyi bawe babikora.

Igitabo kirakwigisha uburyo bwo kumenya ibihe byigihe mumibare yawe yo kugurisha, kumenya ibimenyetso byo kuburira hakiri kare byerekana abakiriya, no kumenya ibicuruzwa cyangwa serivisi bigenda byiyongera. Nukwubaka ingeso yo gusesengura-kureba imbere aho kwitabira gusa imibare yukwezi gushize. Ibikoresho byoroshye nkurupapuro, bihujwe nibibazo bikwiye, birashobora kuguha inyungu itangaje.

Nigute Uva Mubushishozi ujya mubikorwa utiriwe urengerwa?

Igice cya nyuma gikemura icyuho gihagarika SMBs nyinshi mumirongo yabo: intera iri hagati ya kumenya ikintu na gukora ikintu kubijyanye. Igice cya 5 gitanga urwego rufatika rwo guhindura ubushishozi mubyemezo no gufata ibyemezo mubikorwa bipimwa. Uzamenya uburyo bwo gushyira imbere ingingo zamakuru zikwiye kwitabwaho byihuse, uburyo washyiraho ibitekerezo byoroheje byo gutanga ibitekerezo, hamwe na Ibibazo bikunze kubazwa

Nkeneye ubuhanga bwa tekinike kugirango nkoreshe ubwenge bwubucuruzi mubucuruzi bwanjye buto?

Witeguye guhindura amakuru yawe yubucuruzi mu nyungu zawe zikomeye zo guhatanira? Kuramo eBook yubuntu kugirango utangire, kandi mugihe witeguye gushyira mubikorwa izi ngamba, {"@ imiterere": "https: \ / \ / schema.org", "@ ubwoko": "Ibibazo", "mainEntity": SMBs ni ukubaza ibibazo bikwiye byamakuru usanzwe ukusanya. Igitabo cyacu cyanditswe cyihariye kubatunze ubucuruzi butari tekiniki kandi kikanyura mubitekerezo byose mururimi rusanzwe, Platforms nka Mewayz ihuza amakuru yawe yubucuruzi muri modul 207, bityo ukabona ubushishozi butarinze gukenera kwandika formula imwe. "} Ikibazo", "Izina": "Ikibazo" gusesengura? "," byemewe Igisubizo ": {" @ ubwoko ":" Igisubizo "," inyandiko ":" Ubwenge bwubucuruzi bwibanda ku gusobanukirwa ibyabaye nibiri gukorwa ubu ukoresheje ibibaho, raporo, na KPI shyira mu bikorwa. " guhera ku bipimo byibanze aho kugerageza gusesengura icyarimwe. "}}]}