Burger King arimo guhindura 3 kuri Whopper. Impinduka zingenzi cyane ntaho zihuriye nuburyohe
Kurohama mu nyanja y'ibirego mumyaka mike ishize, urunigi rwibiryo byihuse rwazanye impinduka nke twizere ko bitazongera igiciro. Mu mezi ashize, abakunzi ba Burger King bigaragara ko bakundanye numukono wa sandwich wasinywe, Whopper.
Mewayz Team
Editorial Team
Iyo ibicuruzwa byawe byibanze bitangiye gutakaza urumuri, ufite amahitamo abiri: gukuba kabiri kubyabaye byiza cyangwa kumva ibyo abakiriya bawe bavuga. Burger King asa nkaho ahitamo icya nyuma hamwe nicyapa cyacyo cya Whopper, azana impinduka eshatu zigaragara kuri sandwich yubatse ingoma. Ariko hano harikintu gishimishije kubantu bose bakora ubucuruzi - impinduka zikomeye ntabwo zijyanye nibigize, uburyo bwo guteka, cyangwa imyirondoro. Byerekeranye no kumva, guhuzagurika, no gutandukanya akaga hagati yibyo ikirango gisezeranya nibyo abakiriya bahura nabyo. Kubafite ubucuruzi bareba kuruhande, hariho masterclass yihishe muriyi nkuru yibiryo byihuse.
Ikibazo cya Indangamuntu ya Whopper - Nimpamvu Bitwaye
Mu myaka mike ishize, Burger King yarohamye mumazi menshi yo kwinubira abakiriya. Imbuga nkoranyambaga, gusubiramo urubuga, hamwe n'ibice byuzuyemo amafoto yuzuyemo amafoto yababaje, yangiritse Whoppers idasa na burger ndende mu kwamamaza. Abakiriya ntibatengushye gusa - bumva bashutswe. Kandi mugihe aho buri terefone iba kamera kandi buri mukiriya arashobora kunegura hamwe nababumva, icyo cyuho cyo kumva cyahindutse ubucuruzi nyabwo.
Impinduka eshatu Burger King zirimo gushyira mubikorwa zirimo guhindura uburyo sandwich ikusanyirizwa hamwe, kuvugurura ibipimo ngenderwaho bishya, kandi - icy'ingenzi - gushya kwibanda ku buryo bwo kwerekana ibintu ahantu hose. Iyo ngingo yanyuma niyo ihindura umukino. Ntabwo ari ugukora Whopper uburyohe butandukanye. Nukugirango buri Whopper isa kandi yumve nkibicuruzwa abakiriya basezeranijwe mugihe batumije.
Iki kibazo nurugero rwibitabo byerekana uko bigenda iyo ibikorwa bikora bitandukanije amasezerano. Kandi ntabwo yihariye kumurongo wibiryo byihuse - bibaho mubucuruzi bwa serivisi, urubuga rwa SaaS, ibigo, no kugurisha buri munsi.
Kuki guhuzagurika bikubita udushya buri gihe
Hariho umutego uhuriweho mubucuruzi: iyo imikorere igabanutse, ubuyobozi buvuga ko ibicuruzwa bikeneye kongera kuvugururwa. Ibintu bishya, uburyohe bushya, gupakira gushya. Ariko kenshi na kenshi, ikibazo nyacyo kiroroshye kandi kiragoye kugikemura - kudahuza. Abakiriya ntibahwemye gukunda Whopper kuko resept yarahindutse. Baretse kwizera ko bazabona ibyiza.
Ubushakashatsi bwakozwe na McKinsey bwerekanye ko guhuzagurika muburambe bwabakiriya ari kimwe mu bihanura cyane kunyurwa muri rusange no kuba indahemuka, akenshi bikaba birenze ingaruka z'akanya kamwe "wow". Umukiriya ubonye uburambe bwiza bwizewe 95% yigihe afite agaciro gakomeye kurenza uwabonye uburambe budasanzwe rimwe na mediocre imwe gusurwa gatatu.
Kubucuruzi buciriritse na buciriritse, iri somo riranakomeye. Ntushobora kuba ufite ibihumbi n'ibihumbi bya francise, ariko niba abakiriya bawe binjira muburyo butandukanye burigihe, niba inyemezabuguzi zisohotse kuri gahunda zitandukanye, cyangwa niba ireme rya serivise riterwa ahanini numunyamuryango ukora konti, ufite ikibazo cya Whopper wenyine.
Igiciro Cyihishe cyo Kwirengagiza Ibitekerezo byabakiriya
Burger King ntiyabyutse mugitondo ngo amenye abakiriya batishimye. Ibibazo byubatswe buhoro buhoro - gutinda buhoro buhoro byaje kuba umwuzure. Ibyapa byo kuburira byari bihari mubisubirwamo kumurongo, bikagabanuka igipimo cyo gusurwa, hamwe nimbuga nkoranyambaga. Ikibazo buri nyiri ubucuruzi agomba kwibaza ni iki: byabatwaye igihe kingana iki, kandi ibyo byatinze byatwaye iki?
Ikosa ryubucuruzi rihenze cyane ntabwo ari ugukora ibicuruzwa bibi - bifite amakuru akubwira ko abakiriya batishimiye kandi ugahitamo kutabikora byihuse. Buri cyumweru cyo kudakora byongera ibyangiritse kubirango byawe.
Ubucuruzi bugezweho nta rwitwazo rwo gufatwa nabi no kutishimira abakiriya. Hagati ya sisitemu ya CRM, impapuro zitanga ibitekerezo, ibikoresho byo gutegera hamwe, hamwe nisesengura ryibibaho, ibikorwa remezo byo kugenzura imyumvire yabakiriya mugihe nyacyo birahari kandi birashoboka cyane kuruta mbere hose. Amahuriro nka Mewayz ahuza imikoranire yabakiriya, amatike yo gushyigikira, hamwe namakuru yo gusezerana muburyo butandukanye kugirango ba nyiri ubucuruzi bashobore kubona inzira mbi mbere yuko bazunguruka - waba ukora urunigi rwa resitora cyangwa ikigo ngishwanama hamwe nabakiriya 50.
Amasomo atatu Buri nyiri ubucuruzi agomba kwiba muriyi nkuru
Ntugomba kuyobora ubwami bwibiryo byihuse kugirango wungukire kumasomo yize cyane ya Burger King. Hano hari amahame atatu akoreshwa mubucuruzi ubwo aribwo bwose:
- Kugenzura itandukaniro riri hagati yo kwamamaza kwawe no gutanga kwawe. Kura urubuga rwawe, imbuga nkoranyambaga, aho ugurisha. Noneho gereranya ibyo nibyo umukiriya asanzwe yiboneye. Niba hari icyuho gifatika, nikibazo cyawe cyihutirwa - ntabwo igiciro cyawe, ntabwo ari amarushanwa yawe, ntabwo bije yawe yo kwamamaza.
- Hindura inzira zawe mbere yo kuzipima. Ikibazo cya Burger King gihoraho nikibazo cyibikorwa byikubye ahantu ibihumbi. Waba ufite abakozi 3 cyangwa 300, andika ibikorwa byawe, ukore urutonde, kandi wubake sisitemu zitanga ibisubizo bisubirwamo utitaye kubabikora.
- Fata ibirego nkubujyanama bwubusa. Abakiriya ugomba guhangayikishwa ntabwo aribo bitotomba - ni bo bagenda bucece kandi ntibazagaruka.
Aya mahame yumvikana yoroshye, ariko kurangiza niho ubucuruzi bwinshi bwananiranye. Ikinyuranyo hagati yo kumenya ko ugomba gutunganya ibikorwa byawe kandi mubyukuri kubikora byuzuyemo guhatanira umwanya wambere, umwanya muto, hamwe n'akajagari ka buri munsi ko gukora umushinga.
Kubaka Sisitemu Zirinda Amasezerano Yawe
Ikintu gifatika kiva muri Whopper saga ntabwo kijyanye na burger - ni sisitemu. Ikibazo cya Burger King ntabwo cyari abakozi ku giti cyabo batabitayeho. Ni uko sisitemu igamije kwemeza ubuziranenge no guhuzagurika ahantu hose yari yarangiritse cyangwa ntabwo yigeze ikomera bihagije kugirango itangire. Iyo wishingikirije ku mbaraga z'umuntu ku giti cye aho kuba gahunda itunganijwe, ubuziranenge buhinduka tombora.
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Start Free →Aha niho ikoranabuhanga rihinduka imbaraga zo kugwiza aho kuba ikindi kiguzi gusa. Ubucuruzi bwibanda kubikorwa byabo - kuva gucunga imikoranire yabakiriya kugeza gukurikirana imishinga kugeza kuri fagitire - gukora igenzura risanzwe ryubwiza kandi buhoraho. Iyo CRM yawe ihita imanika umukiriya utarigeze abonana muminsi 30, cyangwa module yo kuyobora umushinga wawe igaragaza umurimo warengeje igihe, sisitemu ifata ibyo abantu babuze.
Mewayz yubatswe kuri iyi filozofiya nyayo. Hamwe na modul zirenga 200 zishyizwe hamwe zikubiyemo ibintu byose kuva HR hamwe nu mushahara kugeza kubakiriya no kubisesengura, urubuga rukora urufatiro rukora rutuma ubucuruzi buhoraho nubwo butera imbere. Ni itandukaniro riri hagati yo kwizera ko ikipe yawe itanga uburambe bukomeye no kubaka sisitemu itanga uburambe bukomeye ibisubizo bidasanzwe.
Igiciro cyo Kumva neza Ibiciro
Ikintu kimwe kiva muburyo bwa Burger King gikwiye kwitabwaho bidasanzwe: bivugwa ko bagerageza gukora ibyo banonosoye batazamuye igiciro. Ibi ni ingirakamaro kuko yemera ukuri ubucuruzi bwinshi bwirengagiza - abakiriya bafite aho bahurira no kumenya agaciro. Urashobora kwishyuza ibiciro bihendutse, ariko gusa niba uburambe bufite ishingiro.
Mu myaka mike ishize, ibiciro byibiribwa byihuse byazamutse cyane, hamwe nifunguro rya combo ryegereye $ 15-18 kumurongo munini. Iyo ibiciro byari hasi, abakiriya barushagaho kubabarira kugabanuka rimwe na rimwe. Ariko uko ibiciro bizamuka, niko biteganijwe. Burger $ 3 isa neza neza? Kubabarirwa. Burger $ 7 idasa nkifoto? Ibyo byunvikana nkubuhemu.
Imbaraga imwe ikina muri buri nganda. Niba warazamuye ibiciro byawe - kandi ubucuruzi bwinshi bufite mumyaka yashize - ibikorwa byawe bigomba kuzamuka ugereranije. Abakiriya bawe ntabwo bishyura byinshi; bategereje byinshi. Niba kandi sisitemu y'imbere yawe itarahindutse kugirango ihuze ibyo witezeho hejuru, urimo gukora icyuho kimwe cyimyumvire cyateye Whopper mubibazo.
Guhindura imyitwarire yibikorwa mubyiza byo guhatanira
Dore ibyiringiro birangirira kuriyi nkuru: ubucuruzi bufata ubudahwema bwunguka cyane inyungu nziza zo guhatana neza kuko bake mubyukuri babikora. Ku isoko aho abakiriya basabwa gutegereza mediocrite, ireme ryizewe riba ryiza. Biba ikintu abantu bavuga, bagasaba inshuti, kandi ugakomeza kuba inyangamugayo nubwo ubundi buryo buhendutse bugaragara.
Ubucuruzi butsindira igihe kirekire ntabwo busanzwe bufite ibicuruzwa bishya cyangwa ingengo yimari nini yo kwamamaza. Nibo basohoza amasezerano yabo hamwe no kurambirana, kudahwema. Bafite sisitemu zo gukurikirana imikoranire yabakiriya, inzira zisanzwe zidashingiye kubikorwa byintwari byumuntu ku giti cye, hamwe nibitekerezo byerekana ibibazo bigaragara mbere yuko biba ibibazo.
- Shushanya urugendo rwabakiriya bawe kurangiza-kurangira hanyuma umenye ingingo zose aho ubuziranenge bushobora gutandukana
- Shyira mubikorwa gukurikirana no kubazwa kuri buri kintu gikoraho ukoresheje CRM cyangwa urubuga rwibikorwa
- Ongera usuzume ibitekerezo byabakiriya buri cyumweru , ntabwo buri gihembwe - inzira igenda yihuta
- Guha imbaraga abagize itsinda ryimbere kugirango ibendera kandi ikemure ibibazo mugihe nyacyo
- Suzuma ibyo utanze kurwanya ibicuruzwa byawe byibuze rimwe mu gihembwe
Burger King arimo kwiga isomo ritwara miriyari murwego ariko rikoreshwa cyane mubigo byabantu 10 cyangwa umujyanama wenyine. Ibicuruzwa byawe nibyiza gusa nka verisiyo mbi yabakiriya bawe bahuye nabyo. Funga icyo cyuho, utegure ubuziranenge bwawe, kandi ntuzagumana gusa abakiriya bawe bariho - uzabahindura abunganira. Ntabwo aribwo buryo bwa burger bwiza. Nibisubizo byubucuruzi bwiza.
Ibibazo bikunze kubazwa
Ni izihe mpinduka eshatu Burger King arimo gukora kuri Whopper?
Burger King irimo kuvugurura Whopper yayo hamwe nimpinduka eshatu zingenzi zibanze kunoza uburambe bwabakiriya. Mugihe ibintu byihariye hamwe nogutegura kwihinduranya biri murwego rwo kuvugurura, impinduka zingenzi zikemura itandukaniro riri hagati yukuntu Whopper isa mukwamamaza nuburyo bugaragara iyo itanzwe. Ubu buryo bwibanze ku buryo bwerekana isomo ryagutse ryerekeye guhuza amasezerano yibiranga nubunararibonye bwabakiriya.
Kuki guhuza ibicuruzwa ari ngombwa kuruta uburyohe bwibicuruzwa?
Abakiriya bashiraho ibyifuzo bishingiye kubucuruzi nubunararibonye bwashize. Iyo ukuri kutageze kubyo byateganijwe, kwizerana birashira - utitaye kuburyo ibicuruzwa biryoha. Burger King yamenye ko kuziba icyuho cyimyumvire bifite akamaro kuruta flavour tweaks wenyine. Kubucuruzi ubwo aribwo bwose, gukomeza guhuzagurika kuri buri mukiriya ukoraho byubaka ubudahemuka butwara amafaranga yigihe kirekire kandi ugasubiramo ibyaguzwe.
Nigute abashoramari bato bashobora gukoresha ingamba za Burger King mubikorwa byabo?
Ubucuruzi buciriritse bugomba guhora bugenzura itandukaniro riri hagati yibyo basezeranye nibyo batanga. Tangira ukusanya ibitekerezo byabakiriya byukuri, hanyuma usuzume inzira zawe kugirango urebe neza. Amahuriro nka Mewayz atanga OS yubucuruzi 207-module itangirira ku $ 19 / mo ifasha koroshya ibikorwa, gutangiza akazi, no gukomeza ubuziranenge mubice byose byubucuruzi bwawe.
Ni ibihe bikoresho bifasha ubucuruzi gukomeza uburambe buranga?
Byose-muri-imwe-platform ikuraho gucamo ibice bitera kudahuza. Mewayz itanga CRM, automatike, ingengabihe, inyemezabuguzi, hamwe nibikoresho byitumanaho byabakiriya mukibaho kimwe - kwemeza ko ntakintu kigwa mumutwe. Hamwe na 207 ihuriweho hamwe, ubucuruzi bushobora gutunganya ibikorwa byabwo no gutanga ubunararibonye bumwe burigihe, nkuko Burger King igamije gukora hamwe na Whopper yongeye gushya.
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