Kubaka Ikigo Cyunguka Abacuruzi Gahunda: Imfashanyigisho y'Ibiciro, Inkunga, na Margins

Inzira yinjiza idakoreshwa: Impamvu Ikigo cyawe gikeneye gahunda yo kugurisha

Muburyo bugenda burushanwa muburyo bwa digitale, ibigo bihora bishakisha iterambere rirambye kurenza amafaranga yimishinga gakondo. Gahunda yo kugurisha yera-label ntabwo yongeyeho gusa; ni ingamba zifatika zo guhindura ikigo cyawe kuva mubitanga serivisi muburyo bwikoranabuhanga rinini. Mugurisha ubucuruzi bukomeye OS nka Mewayz, urashobora guha abakiriya igitabo cyuzuye - kuva CRM na fagitire kugeza HR hamwe nisesengura-munsi yikimenyetso cyawe. Ibi birema ibintu byinjira byinjira byinjira, byongera umubano wabakiriya, kandi bigashyira ikigo cyawe nkumufatanyabikorwa wigihe kirekire aho kuba umucuruzi ushingiye kumushinga. Urufunguzo rwo gutsinda ntirukubita gusa ikirango cyawe kuri software, ahubwo nukubaka porogaramu hamwe nigiciro nkana, inkunga yicyuma, hamwe nubuzima bwiza butera imbere mumyaka iri imbere.

Gushiraho Urufatiro: Ibyingenzi bigize Gahunda yawe Yabacuruzi

Mbere yo kwibira mu biciro no mu ntera, ugomba gusobanura imiterere yibanze ya gahunda yawe. Ibi birenze uburyo bwa tekiniki; nicyitegererezo cyubucuruzi kizagufasha kubona inyungu nubunini.

Gusobanura Itangwa ryawe ryera-Label

Tangira uhitamo module uzongera kugurisha. Ntugerageze gutanga icyarimwe 208 Mewayz icyarimwe. Ahubwo, gutunganya ibipapuro bikemura ibibazo byihariye kubakiriya bawe. Kurugero, ikigo cyamamaza gishobora guhuza CRM, inyemezabuguzi, hamwe nisesengura muburyo bwa "Client Growth Suite," mugihe ikigo ngishwanama gishobora kwibanda kuri HR, umushahara, no gucunga imishinga. Intego yawe ni ugukora bundle zuzuye zunvikana nkubwiyongere bwubumenyi bwikigo cyawe.

Ubuhanga bwa tekinike no Kwamamaza

Gushyira mubikorwa tekinike bigomba kuba bitagira inenge. Abakiriya bagomba kubona ibirango byawe, ntabwo ari ibya Mewayz. Ibi bikubiyemo indangarugero, ibirango, gahunda y'amabara, hamwe n'itumanaho rya imeri. Uburyo bworoshye, bwikora kuri bording ni ngombwa. Mewayz yera-label tier ($ 100 / ukwezi) ikora uku guterura kuremereye, iguha uburenganzira bwo gutanga konti zabakiriya ako kanya no kuzicunga uhereye kumwanya muto. Uru rufatiro rwa tekiniki rutanga uburambe bwumwuga bushimangira agaciro kawe.

Gutegura Ingamba zawe Zigiciro: Agaciro, Urwego, hamwe nu myumvire

Ingamba zawe zo kugena ibiciro nuburyo bwibanze bwo kunguka no guhitamo isoko. Igipimo kimwe-gihuza-igiciro cyose kizasiga amafaranga kumeza kandi binanirwe gukurura abakiriya batandukanye.

• Ibiciro-Byongeweho nigiciro gishingiye ku giciro: Irinde gushira akamenyetso kubiciro fatizo. Hamwe na API ya Mewayz igura $ 4.99 kuri module, ikiguzi-wongeyeho ikigero cyoroshye kubara ariko kigabanya ubushobozi bwawe. Ahubwo, fata ibiciro bishingiye kubiciro. Ni kangahe igisubizo gihuriweho gifite agaciro kubakiriya bawe? Niba suite yawe yuzuye ibitse amasaha 10 mucyumweru mubikorwa byubuyobozi, biciro ukurikije. Ikimenyetso cya 100-300% kubiciro byibanze bya software birasanzwe kuri porogaramu zishyigikiwe neza.
• Gupakira Urwego: Kurema ibyiciro bitatu bitandukanye. Urwego rwinjira "Urwego" (urugero, $ 49 / ukwezi) kubucuruzi buciriritse, urwego rukomeye "Umunyamwuga" ($ 149 / ukwezi) hamwe nuburyo bwinshi bwibigo bikura, hamwe na "Enterprises" urwego (ibiciro byabigenewe) bifite urubuga rwuzuye kandi rushyigikiwe. Iyi miterere ihuza ingengo yimari itandukanye nibikenewe, bigatuma isoko ryawe rigera.
• Imishinga yo Kwishyuza Buri mwaka: Tanga 10-15% kugabanyirizwa mbere yo kwishyura mbere. Ibi bitezimbere kuburyo bugaragara amafaranga yawe kandi bigabanya abakiriya, bitanga umusingi winjiza urwego rwikigo cyawe.

Kumenya icyitegererezo cyo gushyigikira: Intwaro yawe y'ibanga

Inkunga niho gahunda yawe yo kugurisha itandukanye rwose. Uri isura yumuti, bityo moderi yawe yingoboka igomba kuba idasanzwe.

Emera urwego rwingoboka. Icyiciro cya 1 gikemura ibibazo-by-ibibazo kandi birashobora gucungwa neza ukoresheje ubumenyi bushingiye hamwe na automatike muri platform ya Mewayz. Icyiciro cya 2, gikemurwa ninzobere zikigo cyawe, kivuga kubijyanye no guhuza ibikorwa byinshi hamwe no kugena ibicuruzwa. Ku bakiriya ba rwiyemezamirimo, tanga inkunga yo mu cyiciro cya 3, ikubiyemo ingamba zigihembwe zisubirwamo kugirango tumenye neza agaciro k'urubuga. Iyi moderi iremeza imikorere-itsinda ryanyu ntirishobora gutwarwa nibibazo byoroshye-mugihe mutanga serivise yo gukoraho cyane aho ifite akamaro kanini.

Tekereza gutanga "cyera-gants" mu bwato nk'inyongera yishyuwe. Ku gihe kimwe cyamadorare 1.000- $ 2,500, urashobora gutanga amakuru yihariye yimuka hamwe namahugurwa, ibyo bikaba byongera cyane intsinzi yabakiriya no gukomera mugihe winjiza byihuse.

Kubara no Kurinda Inyungu Zinyungu

Inyungu niyo ntego nyamukuru. Urupapuro rwawe ni itandukaniro riri hagati yibyo wishyuza umukiriya nigiciro cyawe cyose cyo gutanga, gikubiyemo uruhushya rwa Mewayz hamwe nigiciro cyimbere cyimbere.

Porogaramu zagurishijwe cyane zagumanye inyungu zingana na 60-70% nyuma yo kubara porogaramu zose hamwe nigiciro cyo gushyigikira.

Reka tugabanye imibare kumurongo usanzwe "wabigize umwuga" igurwa $ 149 / ukwezi. Igiciro cyawe gishobora kuba amafaranga ya Mewayz yera-label ($ 100 / ukwezi) hiyongereyeho igiciro cya API kuri, tuvuge, module 10 ($ 49.90 / ukwezi), yose hamwe $ 150. Ibi bisa nkibikomeye, ariko wibuke: amafaranga yera-label ni igiciro cyagenwe gikubiyemo abakiriya bawe bose. Niba ufite abakiriya 10 kururu rwego, igiciro cya software kuri buri mukiriya kigabanuka kugeza $ 15 + $ 4.99 = ~ $ 20. Ibi bisiga amafaranga arenga 85% mbere yikiguzi cyo gushyigikirwa. Ikintu kigereranijwe $ 30 / umukiriya / ukwezi kugufasha, kandi uracyafite ubuzima bwiza 65%. Gupima ibi kubakiriya 50 cyangwa 100, kandi inyungu iba nini.

Igishushanyo mbonera cyintambwe 5 zo gutangiza gahunda yawe yo kugurisha

1. Ubushakashatsi ku Isoko: Menya umwe mubakiriya bawe bariho yakungukira byinshi mubisubizo bya software. Ubashishoze kugirango wumve ingingo zabo zibabaza.
2. Igishushanyo mbonera: Ukurikije ubushakashatsi, kora ibiciro byawe bitatu. Bundle 3-5 yibanze ya moderi ya Starter, 8-12 kubanyamwuga, hamwe nibisabwa byose kuri Enterprises.
3. Gushiraho Tekinike: Koresha konte yawe ya Mewayz yera-label. Hindura ibirango, shiraho abakiriya bayobora, kandi utange inzira yo gutanga.
4. Amahugurwa y'imbere: Hugura konte yawe kandi ushyigikire amakipe kurubuga. Bagomba kuba abahanga kugirango batange inkunga yicyiciro cya 2 nicya 3.
5. Gutangiza byoroshye & Iterate: Tanga gahunda kubakiriya 3-5 bizewe mbere. Kusanya ibitekerezo, kunonosora ubwato bwawe no gushyigikirwa, hanyuma utangire mugari.

Gupima urugendo rurerure: Kuva kumisoro yinjira kugeza mubucuruzi

Porogaramu yawe imaze guhagarara, jya wibanda ku gupima. Koresha isesengura muri Dewboard yawe ya Mewayz kugirango ukurikirane imikoreshereze yabakiriya kandi umenye amahirwe yo kuzamuka. Umukiriya ukoresha cyane module ya CRM ashobora kuba yeze kugirango azamurwe murwego rwumwuga kugirango abone isesengura ryambere. Tekereza guteza imbere ibipapuro byinganda zihariye ukorera. Intego ni uguhindura gahunda yo kugurisha kuva kumurongo winjiza muburyo bukuru, urwego rwubucuruzi rwinjiza amafaranga menshi ahindura muburyo bwimari yimari yikigo cyawe.

Ejo hazaza ni Modular kandi Isubiramo

Icyitegererezo cyikigo kirimo kuva mumushinga umwe ujya mubufatanye bukomeje. Porogaramu yubatswe neza yubatswe ni tike yawe kuri kazoza. Yubaka amafaranga yisubiramo, ikora abakiriya batavunika, kandi ikoresha ikoranabuhanga kugirango igere ku ngaruka zawe zirenze ibyo amasaha yishyurwa yonyine ashobora kugeraho. Mugutegura neza ibiciro byawe, inkunga, hamwe nu ntera, ntabwo ugurisha software gusa - urimo wubaka ikigo gifite agaciro, cyihangana, kandi kizaza-gihamye.

Ibibazo bikunze kubazwa

Ni izihe nyungu zisanzwe kuri gahunda yo kugurisha SaaS?

Gahunda nziza yo kugurisha ibigo mubisanzwe igumana inyungu zingana zingana na 60-70% nyuma yo kubara ibiciro bya software hamwe ninkunga yimbere. Igipimo ni urufunguzo rwo kongera inyungu.

Nakemura nte inkunga ya tekiniki ya software ngurisha?

Shyira mubikorwa icyitegererezo cyo gushyigikira. Koresha ubumenyi bwububiko bwa Tier 1, impuguke zikigo cyawe kurwego rwa 2 (ibibazo bigoye), kandi utange ingamba zo mucyiciro cya 3 kubakiriya ba entreprise. Iringaniza imikorere hamwe na serivise yohejuru.

Nshobora gutanga urwego rwubusa muri gahunda yanjye yo kugurisha?

Mubisanzwe ntabwo byemewe. Ahubwo, tanga igiciro gito cyo kwinjira-urwego. Urwego rwubuntu rushobora gukurura ubuziranenge bwo hasi no kongera amafaranga yingoboka utinjije amafaranga, bigabanya inyungu za gahunda yawe.

Nkeneye abakiriya bangahe kugirango gahunda yo kugurisha yunguke?

Inyungu ziterwa nigiciro cyawe nuburyo bwimiterere. Hamwe nicyitegererezo cyateguwe neza, urashobora kunguka hamwe nabakiriya nka 10-15, nkuko igiciro cyera-ikirango cyagenwe gikwirakwizwa kubakiriya bawe bose.

Nshobora guhitamo software nongeye kugurisha kugirango mpuze ibyo abakiriya banjye bakeneye?

Yego, ibyo nibyiza byingenzi. Ukoresheje urubuga rwa modular nka Mewayz, urashobora guhuza module yihariye (urugero, CRM, HR, analyse) kugirango ukore ibipapuro byabugenewe byerekana umukiriya wawe niche, wongeyeho agaciro gakomeye.

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