Simunatenthedwe-muli ndi tanthauzo lolakwika la kupambana

Simunapse—Muli ndi Tanthauzo Lolakwika Lakupambana

Mwagunda khoma. Chilakolako chomwe chinayambitsa ntchito yanu chinazimiririka kukhala kutopa kosalekeza. Mndandanda wanu wa zochita umamveka ngati wotsutsa wosalekeza, ndipo lingaliro la Lolemba lina m'mawa limabweretsa mantha. Kuzindikira msanga, kuchokera kwa anzanu komanso inu nokha, ndikutopa. Koma bwanji ngati si nkhani yonse? Bwanji ngati vuto lenileni siliri kuchuluka kwa ntchito, koma tanthauzo lenileni la chipambano chimene mukuyesetsa kukwaniritsa? Akatswiri ambiri akuthamangitsa pulani yachipambano yomwe sanaikonzerepo, zomwe zimabweretsa kutopa, osati chifukwa chogwira ntchito molimbika, koma kugwira ntchito molimbika pazinthu zolakwika.

Nthano ya "Zambiri" monga Muyeso wa Kupambana

Kwa zaka zambiri, makampani akhala akulamuliridwa ndi njira yopambana yokhazikika pa "zambiri." Ndalama zambiri, makasitomala ambiri, maola ochulukirapo, maudindo ambiri. Tapangidwa kuti tiwone kukula ngati njira yokhazikika, yokwera nthawi zonse. Komabe, chitsanzo ichi ndi cholakwika kwenikweni. Kumalinganiza kutanganidwa ndi zokolola ndi kudzikundikira ndi kupindula. Mukatanthauzira kupambana ndi ma metrics akunja awa, omwe nthawi zambiri amakhala osasinthasintha, mumadzikonzekeretsa kuti mukhale ndi chizoloŵezi cholimbikira osamva kuti mwakwaniritsidwa. Kumva kukhala m'mbuyo nthawi zonse, osafika "komweko," ndiye dalaivala wamkulu wa zomwe timazinena molakwika ngati kutopa. Ndikutopa kwadongosolo.

Kupezanso Kupambana Monga Kuyanjanitsa ndi Zotsatira

Kuthetsa kutopa kumeneku sikungopita kutchuthi; ndiko kutanthauziranso. Kupambana kwenikweni ndikochepa pakukula komanso kuwongolera. Ndi za kumanga bizinesi ndi ntchito yomwe imagwirizana ndi zomwe mumafunikira, kukulitsa mphamvu zanu zapadera, ndikupanga chidwi kwa anthu omwe mumawatumikira. Kusinthaku kumachotsa chikhomo kuchokera pachiwonetsero chakunja kupita ku kampasi yamkati. Kupambana kumakhala:

• Zokhazikika: Liwiro ndi ndondomeko yomwe mungathe kukhala nayo nthawi yaitali popanda kutaya moyo wanu.
• Cholinga: Ntchito yomwe imawoneka yokhudzana ndi cholinga chachikulu, chopereka chilimbikitso chamkati.
• Kusinthasintha: Kutha kusintha ndikusintha njira zanu popanda kugwa pansi pampanipani.
• Zophatikizika: Chitsanzo chomwe kukula kwabizinesi ndi kukhutitsidwa kwamunthu sikumayenderana.

Momwe Modular System Imathandizira Blueprint Yanu Yatsopano Yopambana

Kufotokozeranso kupambana ndi chinthu chimodzi; kugwira ntchito ndi zina. Apa ndipamene dongosolo la bizinesi yanu limakhala lofunikira. Machitidwe okhwima, a monolithic amakukakamizani kuti mugwire ntchito mwachindunji, nthawi zambiri yosagwira ntchito, ndikulimbitsa "zambiri ndi zabwino" paradigm. Njira yokhazikika, komabe, imakupatsani ufulu wopanga bizinesi yomwe imawonetsa tanthauzo lanu lachipambano. Ndi nsanja ngati Mewayz, mutha kulumikiza zida zomwe mumakonda-kuchokera ku CRM ndi kasamalidwe ka projekiti kupita pazachuma ndi kulumikizana-munjira yolumikizana yomwe imakugwirirani ntchito, osati mwanjira ina. M'malo mokhala chigoba mumakina, mumakhala womanga mayendedwe anu.

"Kupsa mtima ndi njira yomwe chilengedwe imakuwuzirani, mwakhala mukuyenda koma muli ndi chosowa chozama chomwe sichinanyalanyazidwe kwa nthawi yayitali." - Greg McKeown, Wolemba za Essentialism

Kupanga Bizinesi Yomwe Imadyetsa Mphamvu Yanu, Osati Imawononga

Pamene msana wanu wogwira ntchito umapangidwira kuti ukhale wosinthasintha komanso wogwirizana, ntchito yanu imayamba kumva mosiyana. Ntchito zimakhala zadala. Ma projekiti amasankhidwa potengera momwe angagwiritsire ntchito bwino, osati kungopeza ndalama. Mutha kuwona bwino momwe gawo lililonse la bizinesi yanu limathandizira pazolinga zanu zazikulu. Mewayz imathandizira kumveketsa bwino kumeneku pokupatsirani mawonekedwe ogwirizana azomwe mukuchita, kukulolani kuti muwone zolephera, kubwereza bwereza, ndikuwonetsetsa kuti gawo lililonse la bizinesi yanu likuyenda mbali imodzi. Izi sizokhudza kugwira ntchito mochepa; ndikugwira ntchito mwanzeru pazomwe zili zofunikadi. Ndikupanga bizinesi yomwe imakupatsirani mphamvu pokhala chithunzithunzi chenicheni cha zomwe mumakonda komanso zokhumba zanu.

Choncho, musanalembe kutopa kwanu ngati kutopa pang'ono, dzifunseni nokha: Kodi tanthauzo langa lachipambano ndi lokhazikika? Ndi yanga? Posintha malingaliro anu kuchoka ku zovomerezeka zakunja kupita kumayendedwe amkati, ndikumanga OS yabizinesi yomwe imathandizira masomphenyawo, mutha kuchoka pakudzimva kukhala wotopa ndikukhala wotanganidwa kwambiri.

Mafunso Ofunsidwa Kawirikawiri

Simunapse—Muli ndi Tanthauzo Lolakwika Lakupambana

Mwagunda khoma. Chilakolako chomwe chinayambitsa ntchito yanu chinazimiririka kukhala kutopa kosalekeza. Mndandanda wanu wa zochita umamveka ngati wotsutsa wosalekeza, ndipo lingaliro la Lolemba lina m'mawa limabweretsa mantha. Kuzindikira msanga, kuchokera kwa anzanu komanso inu nokha, ndikutopa. Koma bwanji ngati si nkhani yonse? Bwanji ngati vuto lenileni siliri kuchuluka kwa ntchito, koma tanthauzo lenileni la chipambano chimene mukuyesetsa kukwaniritsa? Akatswiri ambiri akuthamangitsa pulani yachipambano yomwe sanaikonzerepo, zomwe zimabweretsa kutopa, osati chifukwa chogwira ntchito molimbika, koma kugwira ntchito molimbika pazinthu zolakwika.

Nthano ya "Zambiri" monga Muyeso wa Kupambana

Kwa zaka zambiri, makampani akhala akulamuliridwa ndi njira yopambana yokhazikika pa "zambiri." Ndalama zambiri, makasitomala ambiri, maola ochulukirapo, maudindo ambiri. Tapangidwa kuti tiwone kukula ngati njira yokhazikika, yokwera nthawi zonse. Komabe, chitsanzo ichi ndi cholakwika kwenikweni. Kumalinganiza kutanganidwa ndi zokolola ndi kudzikundikira ndi kupindula. Mukatanthauzira kupambana ndi ma metrics akunja awa, omwe nthawi zambiri amakhala osasinthasintha, mumadzikonzekeretsa kuti mukhale ndi chizoloŵezi cholimbikira osamva kuti mwakwaniritsidwa. Kumva kukhala m'mbuyo nthawi zonse, osafika "komweko," ndiye dalaivala wamkulu wa zomwe timazinena molakwika ngati kutopa. Ndikutopa kwadongosolo.

Kupezanso Kupambana Monga Kuyanjanitsa ndi Zotsatira

Kuthetsa kutopa kumeneku sikungopita kutchuthi; ndiko kutanthauziranso. Kupambana kwenikweni ndikochepa pakukula komanso kuwongolera. Ndi za kumanga bizinesi ndi ntchito yomwe imagwirizana ndi zomwe mumafunikira, kukulitsa mphamvu zanu zapadera, ndikupanga chidwi kwa anthu omwe mumawatumikira. Kusinthaku kumachotsa chikhomo kuchokera pachiwonetsero chakunja kupita ku kampasi yamkati. Kupambana kumakhala:

Momwe Modular System Imathandizira Blueprint Yanu Yatsopano Yopambana

Kufotokozeranso kupambana ndi chinthu chimodzi; kugwira ntchito ndi zina. Apa ndipamene dongosolo la bizinesi yanu limakhala lofunikira. Machitidwe okhwima, a monolithic amakukakamizani kuti mugwire ntchito mwachindunji, nthawi zambiri yosagwira ntchito, ndikulimbitsa "zambiri ndi zabwino" paradigm. Njira yokhazikika, komabe, imakupatsani ufulu wopanga bizinesi yomwe imawonetsa tanthauzo lanu lachipambano. Ndi nsanja ngati Mewayz, mutha kulumikiza zida zomwe mumakonda-kuchokera ku CRM ndi kasamalidwe ka projekiti kupita pazachuma ndi kulumikizana-munjira yolumikizana yomwe imakugwirirani ntchito, osati mwanjira ina. M'malo mokhala chigoba mumakina, mumakhala womanga mayendedwe anu.

Kupanga Bizinesi Yomwe Imadyetsa Mphamvu Yanu, Osati Imawononga

Pamene msana wanu wogwira ntchito umapangidwira kuti ukhale wosinthasintha komanso wogwirizana, ntchito yanu imayamba kumva mosiyana. Ntchito zimakhala zadala. Ma projekiti amasankhidwa potengera momwe angagwiritsire ntchito bwino, osati kungopeza ndalama. Mutha kuwona bwino momwe gawo lililonse la bizinesi yanu limathandizira pazolinga zanu zazikulu. Mewayz imathandizira kumveketsa bwino kumeneku pokupatsirani mawonekedwe ogwirizana azomwe mukuchita, kukulolani kuti muwone zolephera, kubwereza bwereza, ndikuwonetsetsa kuti gawo lililonse la bizinesi yanu likuyenda mbali imodzi. Izi sizokhudza kugwira ntchito mochepa; ndikugwira ntchito mwanzeru pazomwe zili zofunikadi. Ndikupanga bizinesi yomwe imakupatsirani mphamvu pokhala chithunzithunzi chenicheni cha zomwe mumakonda komanso zokhumba zanu.