Chifukwa Chake Kulera VC Moyambirira Kwambiri Ndi Njira Yachangu Kwambiri Yopha Kuyambitsa Kwanu

Msampha Wopezera Ndalama Palibe Amene Akukuchenjezani

Chaka chilichonse, zikwizikwi za omwe adayambitsa koyamba amathamangitsa ndalama zamabizinesi ngati mpweya. Amakhala pamasiku owonetsera, omwe amatumiza maimelo kumakampani a Tier 1, ndikukondwerera mapepala asanatsimikizire ngati pali aliyense amene akufuna zomwe akumanga. Makanema oyambilira amalemekeza zopezera ndalama - "mbewu $ 5M!" imapanga mutu wabwino kuposa "wopindulitsa pa $ 40K MRR" - koma deta ikufotokoza nkhani yakuda. Malinga ndi kafukufuku wochokera ku CB Insights, 70% ya zolephera zoyambirazimachitika pambuyo pokweza pakati pa mbewu zawo ndi Series A kuzungulira. Ndalamazo sizinawapulumutse. Nthawi zambiri, idachulukitsa kufa kwawo.

Kukweza ndalama zamabizinesi molawirira kwambiri ndi chimodzi mwa zolakwika zomwe woyambitsa angapange. Zikumveka ngati kupita patsogolo. Zikuwoneka ngati kutsimikizira. Koma pansi pa kutumiza mawaya ndi kulengeza kwa LinkedIn, kusonkhanitsa ndalama nthawi isanakwane kumabweretsa zovuta, zolimbikitsa zolakwika, ndi zopinga zamapangidwe zomwe zimawononga mwakachetechete maziko omwe kampani yanu ikufunika kuti ipulumuke. Ngati mukumanga china chake chenicheni, kumvetsetsa kuti ndi liti - komanso nthawi yoti musakule - ndi chimodzi mwazosankha zofunika kwambiri zomwe mungapange.

Mukugulitsa Zachuma Pamtengo Wanu Wotsika Kwambiri

Izi ndi masamu omwe oyambitsa amanyalanyaza nthawi zonse. Mukakweza likulu pamlingo wamalingaliro kapena osatsika pang'ono, kuwerengera kwa kampani yanu kumakhala pansi pake. Kubwereketsa mbewu kungakupangitseni ndalama zoyambira $3-5 miliyoni. Kupereka 15-20% ya ndalama zomwe zaperekedwa pamtengowo zikutanthauza kuti mukupereka gawo lalikulu la umwini pamtengo wocheperako. Ngati mudikirira miyezi isanu ndi umodzi, pangani chinthu chogwira ntchito, ndikupeza makasitomala anu oyamba 500 omwe amakulipirani, gawo lomweli litha kukhala lamtengo wapatali kuwirikiza kasanu kapena kakhumi.

Ganizirani masamu: kugulitsa 20% ya kampani yanu pamtengo wa $4M kumakupatsirani $800K. Koma ngati mutayamba kufika pa $30K pakubweza ndalama zobwerezedwa mwezi, kuwerengera koyenera kwa $15M kumatanthauza kuti 20% yomweyo ndiyofunika $3M - ndipo mungofunika kusiya 10-12% kuti mukweze ndalama zofananira. Oyambitsa omwe amadzuka molawirira samangotaya chilungamo; amatayamtengo wowonjezerawa ndalamazo pa moyo wonse wa bizinesi. Kuyamba kwanu kukafika $100M pa mtengo wake, 10% yowonjezereka yomwe mudapereka ndiyofunika $10 miliyoni.

Oyambitsa anzeru kwambiri amawona zachilungamo ngati gwero lotha, losasinthika - chifukwa ndi. Peresenti iliyonse yomwe mumasiya musanagwiritse ntchito ndalama ndiyomwe simungabwererenso, ndipo imakulepheretsani kulamulira tsogolo la kampani yanu.

Capital Capital Premature Imapanga Mwachangu Mwachangu

Venture capital imabwera ndi wotchi. Mukangoyika wayayo, kuwerengera kumayamba. Ogulitsa anu amayembekeza kubweza pa nthawi yeniyeni - nthawi zambiri zaka 7 mpaka 10 za thumba, zomwe zikutanthauza kuti amafunikira kuti muwonetse kukula kwa ndodo ya hockey mkati mwa miyezi 18-24 ya kuzungulira kulikonse. Nthawi iyi ilibe kanthu kochita ndi zomwe bizinesi yanu ikufuna. Zimatengera kapangidwe ka thumba lawo ndi udindo wawo ku ma LPs.

Kufulumizitsa kumeneku kumakankhira oyambitsa kukulitsa msanga - kulemberana ntchito movutikira musanapeze zoyenera kumsika, kuwononga ndalama zogulira zolipira musanamvetsetse njira zokulirapo, ndikukulitsa misika yatsopano musanalamulire woyamba wawo. Katswiri wina wodziwika bwino wa zoyambira Paul Graham wanena kuti kukweza msanga msanga ndizomwe zimayambitsa kufa koyambilira, ndipo pafupifupi nthawi zonse zimathandizidwa ndi ndalama zakunja zomwe zimathandiza oyambitsa kudumpha ntchito yolimba, yapang'onopang'ono yomanga zomwe anthu amazifunadi.

"Zoyambira zabwino kwambiri zimamangidwa mumpata pakati pa zomwe osunga ndalama amafuna ndalama ndi zomwe makasitomala amafunikira. Mukalola kuti mabizinesi azitha kuyendetsa zisankho zamalonda anu, mumakulitsa nkhani zopezera ndalama m'malo mwa mtengo wamakasitomala - ndipo ndiye kuti imfa imabisika ngati chiwongola dzanja."

Popanda kukakamizidwa ndi VC, muli ndi ufulu wolankhula pang'onopang'ono, kuyankhula ndi makasitomala movutikira, ndikumazungulira popanda kufunikira kufotokozera gulu chifukwa chomwe njira ya kotala yatha idatha kale. Ufulu umenewo ndi wofunika kwambiri kuposa cheke chilichonse.

Mumalephera Kulamulira Musanamanga Chilichonse

Kukweza mbewu mozungulira kumatanthauza kusiya mpando wa board kapena ufulu wowonera. Podzafika nthawi yomwe mwakweza Series A, osunga ndalama nthawi zambiri amakhala ndi mphamvu zokwanira zowongolera - kapena veto yeniyeni - zisankho zazikulu. Izi zikuphatikiza kulemba ntchito ndi kuthamangitsa oyang'anira, kulowa m'misika yatsopano, njira zamitengo, komanso kugulitsa kampaniyo. Kwa woyambitsa yemwe adadzuka msanga kwambiri, kusamutsa magetsi kumeneku kumachitika asanakhale ndi nthawi yokhazikitsa chikhalidwe cha kampani, njira, ndi DNA yogwirira ntchito.

Nkhani yowawa kwambiri ya nkhaniyi ikuchitika pamene zomwe amaika patsogolo ndalama zimasiyana ndi masomphenya oyambitsa. Otsatsa anu atha kukukankhirani ku malonda abizinesi chifukwa amawoneka bwino pazofotokozera za mbiri yawo, ngakhale malonda anu amayenda bwino ndi ma SMB. Angakukakamizeni kuti muwonjezeke kumayiko ena ntchito zanu zapakhomo zisanakhale zolimba. Kapena choyipitsitsa kuposa zonse, atha kukankhira kuti apeze ndalama mwachangu pakubweza kwa 3x - zotsatira zabwino za thumba lawo, koma gawo laling'ono la zomwe kampaniyo ikanakhala nayo ngati itapatsidwa nthawi kuti ikule.

Oyambitsa omwe amayamba kudzipangira okha kapena kudzipangira ndalama akadali oyambilira amakhalabe 100% olamulira popanga zisankho pa nthawi yovuta kwambiri ya moyo wa kampani yawo. Atha kusankha makasitomala kuposa ma metrics, kubetcha kwanthawi yayitali pakuchita kotala kotala, komanso kukula kokhazikika pakuchita bwino. Kudziyimira pawokha kumeneko ndi mwayi umodzi waukulu wampikisano womwe woyambitsa atangoyamba kumene angakhale nawo.

Zida za Bootstrapper Sizinakhalepo Zabwino

Imodzi mwa mikangano yotsutsa kulera msanga ndi yakuti mtengo womanga ndi kuyendetsa poyambira watsika. Zaka khumi zapitazo, mumafunikira ndalama zamaseva, malo aofesi, gulu lazamalonda, ndi zolembetsa khumi ndi ziwiri za SaaS zomwe zimawononga $200/mwezi. Masiku ano, woyambitsa payekha kapena gulu la anthu awiri akhoza kuchita bizinesi yogwira ntchito bwino ndi zida zomwe zimadula pang'ono poyerekeza ndi zomwe anachita mu 2015.

Kukwera kwa nsanja zonse-mu-modzi kwasintha makamaka kwa oyambitsa bootstrapped. M'malo mophatikiza zida zosiyana za CRM, ma invoice, kasamalidwe ka projekiti, HR, ndi analytics - iliyonse ili ndi zolembetsa zake, mayendedwe ophunzirira, komanso mutu wophatikiza - nsanja ngati Mewayz imaphatikiza izi kukhala dongosolo limodzi. Pokhala ndi ma module opitilira 207 okhudza chilichonse kuyambira pamalipiro, kasamalidwe ka zombo, kasamalidwe ka zombo zosungirako, woyambitsa atha kuyendetsa bizinesi mwaukadaulo popanda $2,000–5,000/mwezi SaaS stack yomwe inkafuna ndalama zakunja kuti akwaniritse.

Zothandiza ndizofunika kwambiri. Umu ndi momwe mtengo wazida wapamwezi wa woyambitsa woyamba umawonekera ndi njira yophatikizika motsutsana ndi njira zogawika:

• CRM + kasamalidwe ka mapaipi: $0–49/mwezi papulatifomu yophatikizika motsutsana ndi $75–150/mwezi wodziyimira payekha
• Kukonza ma invoice ndi kulipira: Kumangidwa papulatifomu poyerekeza $30–80/mwezi pamapulogalamu odzipereka
• Kasamalidwe kamagulu ndi HR: Kuphatikizidwa ndi $6–15 pa wogwira ntchito pamwezi
• Kusanthula ndi malipoti: Madeshibodi amtundu wawo vs. $50–200/mwezi pa zida zanzeru zabizinesi
• Kusungitsa ndi kukonza: Zophatikizidwa ndi $25–75/mwezi pa wogwiritsa ntchito
• Ulalo-mu-zamoyo ndi masamba otsatsa: Omangidwa motsutsana ndi $15–40/mwezi wodziyimira payekha

Woyambitsa bootstrapped wogwiritsa ntchito nsanja yophatikizika amatha kuyendetsa bizinesi yawo yonse pansi pa $50/mwezi - mtengo womwe ukanakhala wosatheka zaka zisanu zapitazo. Kuwotcha kwanu kukakhala kotsika chotere, simufuna ndalama za wina aliyense kuti mukhale ndi moyo nthawi yayitali kuti mupeze zoyenera kumsika.

Zomwe Deta Ikunena Zokhudza Bootstrapped vs. Zopeza Zothandizira

Makampani amabizinesi ali ndi vuto lotengera kupulumuka. Timamva za 1% ya zoyambira zolipirira zomwe zimakhala unicorns ndipo osamva za 99% zomwe sizinabwezere chilichonse kwa omwe amawagulitsa. Pakadali pano, makampani omwe amapeza phindu nthawi zambiri samapanga mitu - koma amayimira njira yodalirika kwambiri yopezera chuma chambiri komanso kukhazikika kwabizinesi kwanthawi yayitali.

Kafukufuku wa 2023 wa Kauffman Foundation adapeza kutimakampani omwe ali ndi bootstrapped omwe adafika pa $ 1M mu ndalama zapachaka anali ndi 65% kupulumuka pambuyo pa zaka 10, poyerekeza ndi 30% yokha ya makampani omwe amathandizidwa ndi VC pamtunda womwewo wa ndalama. Kusiyanaku kumabwera chifukwa cha chilango chachikulu: oyambitsa bootstrapped amakakamizika kupanga ndalama kuyambira tsiku loyamba, zomwe zikutanthauza kuti lingaliro lililonse lazogulitsa limasefedwa kudzera mufunso "kodi wina alipira izi?" m'malo moti "kodi izi zidzasangalatsa osunga ndalama pamsonkhano wathu wotsatira?"

Makampani ngati Mailchimp (yomwe ili ndi $ 12B), Basecamp ($ 100M+ mu ndalama popanda kukweza), Calendly ($ 70M ARR isanakwane gulu lawo loyamba), ndi Zoho ($ 1B+ muzopeza, zodzipangira nokha) zikuwonetsa kuti zotulukapo zazikulu sizifuna ndalama zoyambira. Munjira iliyonse, oyambitsa adamanga mabizinesi enieni okhala ndi ndalama zenizeni kale - ngati sanabwere - kubweretsa osunga ndalama akunja. Pofika nthawi yomwe likulu limalowa pachithunzichi, oyambitsa awa anali ndi mphamvu zonse.

Pamene Kulera Kumamveka

Palibe izi zikutanthauza kuti capital capital ndi yoyipa mwachibadwa. Ndi chida champhamvu chikagwiritsidwa ntchito pa nthawi yoyenera komanso pazifukwa zoyenera. Mfungulo ndikumvetsetsa zomwe "nthawi yoyenera" imatanthauza - ndipo siinayambikepo monga momwe oyambitsa amaganizira.

Kukweza kumakhala komveka ngati mwapeza bwino pamsika, zomwe zimatsimikiziridwa ndi kukula kosasintha kwa mwezi ndi mwezi kwa 15–20% komwe kumapitilira miyezi itatu kapena sikisi. Zimakhala zomveka mutazindikira njira yakukulira - njira yopezera ndalama, njira yogulitsira yotsimikizika, kapena mwayi wokulitsa msika - womwe umafuna kuti ndalama zitheke. Ndipo zimakhala zomveka pamene malo opikisanawo akufuna kuthamanga: ngati mpikisano wopeza ndalama zambiri akuthamanga kuti atenge msika wopambana, ndalama zikhoza kukhala kusiyana pakati pa kupambana ndi kuluza.

Kusiyanitsa kwakukulu kuli pakati pa kukwezera ku kuzindikira mtundu wa bizinesi yanu ndikukweza kuyesa mtundu wabizinesi womwe mwatsimikizira kale. Choyamba ndi pafupifupi nthawi zonse kulakwitsa. Yachiwiri ikhoza kukhala yosintha. Oyambitsa omwe ali ndi chizolowezi chokhazikitsa njira yodziwira zinthu ndikungowonjezera akakhala ndi umboni wosatsutsika wa kufunikira kwawo, akambirana kuchokera pamalo amphamvu, kusunga chilungamo, kukhala ndi ulamuliro wambiri, ndikumanga makampani ofunika kwambiri.

Ndalama Yeniyeni Yoyambira Magawo Oyambirira

Oyambitsa omwe amamanga makampani opirira amamvetsetsa china chake chomwe chikhalidwe chopezera ndalama chimabisa:ndalama yeniyeni yoyambira si likulu - ndikutsimikiza. Kutsimikiza kuti mukuthetsa vuto lenileni. Kutsimikiza kuti yankho lanu ndilabwinoko. Kukhudzika komwe kwayesedwa ndikuwumitsidwa ndi miyezi yambiri yamakasitomala, kuchulukitsa kwazinthu, ndi kupanga ndalama - osati chifukwa chapamwamba chomwe chimafotokoza nkhani yolimbikitsa ya tsogolo lomwe silinachitikebe.

Musanatsegule template yanu yoyamba, dzifunseni funso lovuta: kodi mutha kupanga bizinesiyi popanda ndalama zakunja? Kodi mutha kufika ku $ 10K, kenako $ 30K, kenako $ 100K m'zopeza pamwezi osagwiritsa ntchito chilichonse koma malonda anu, chisangalalo chanu, ndi zida zochulukirachulukira zomwe zimapezeka kwa oyambitsa amakono? Ngati yankho liri inde - ngakhale zitatenga nthawi yaitali - njira imeneyo idzakupatsani zotsatira zabwino kwa inu, gulu lanu, ndi makasitomala anu.

Njira yachangu kwambiri yophera oyambitsa sikusowa ndalama. Ndi kusonkhanitsa ndalama musanadziwe chochita nazo, ndiyeno kuthera zaka zitatu zikubwerazi kuyesera kukwaniritsa malonjezo amene munapanga pamaso panu kumvetsa bizinesi yanu. Mangani choyamba. Tsimikizirani kuti ikugwira ntchito. Kenako kwezani pamalo amphamvu - kapena musakweze konse. Ena mwa mabizinesi abwino kwambiri padziko lapansi sanachitepo.

Mafunso Ofunsidwa Kawirikawiri

Chifukwa chiyani kukweza VC ndikowopsa kwa oyambitsa?

Kukweza ndalama zamabizinesi musanakwaniritse msika wamalonda kumakakamiza oyambitsa kuti achuluke msanga. M'malo momvera makasitomala ndikubwerezabwereza, amawotcha ndalama polemba ganyu ndi kutsatsa malonda osavomerezeka. Izi zimapangitsa kuti pakhale kukakamizidwa kuti akwaniritse zolinga za kukula zomwe sizikugwirizana ndi zenizeni, zomwe nthawi zambiri zimatsogolera ku imfa yomwe kampaniyo imasowa njira yonyamulira ndege isanapeze kufunika kokhazikika.

Kodi oyambitsa ayenera kuchita chiyani asanafune ndalama zamabizinesi?

Oyambitsa akuyenera kuyang'ana kwambiri pakutsimikizira kufunikira, kupeza phindu kapena ndalama zokhazikika, ndikutsimikizira ntchito yawo yachuma. Bootstrap pogwiritsa ntchito zida zotsika mtengo — nsanja monga Mewayz amapereka bizinesi ya ma module 207 kuyambira pa $19/mo, m'malo mwa zolembetsa zambiri zodula. Mukakhala ndi mphamvu zenizeni komanso zomveka bwino, mumakambirana kuchokera pamalo olimba m'malo motaya mtima.

Kodi oyambitsa bootstrapped angapikisane bwanji popanda ndalama za VC?

Oyambitsa ma bootstrapped amapambana mwa kukhala owonda, kuyenda mwachangu, komanso kuyandikira makasitomala awo. Mapulatifomu amakono amtundu umodzi amachotsa kufunikira kwa matekinoloje okwera mtengo, kulola magulu ang'onoang'ono kuti azigwira ntchito ngati makampani omwe amapereka ndalama. Pobwezanso ndalama m'malo mochepetsa ndalama, oyambitsa amakhala ndi mphamvu zonse ndikupanga mabizinesi okhazikika omwe sadalira gawo lotsatira lopeza ndalama kuti apulumuke.

Kodi nthawi yoyenera kukweza ndalama zamabizinesi ndi iti?

Nthawi yoyenera ndi mutatsimikizira kuti msika ukugwirizana ndi kukula kwa ndalama, zochulukira zochulukirachulukira, komanso momwe chuma chikuyendera bwino. Panthawi imeneyo, ndalama zimafulumizitsa zomwe zikugwira ntchito kale m'malo mopereka ndalama zongoyerekeza. Choyenera, muyenera kuchoka pamalonda aliwonse - mwayi wotere umachokera pakumanga bizinesi yeniyeni poyamba, osati kuchokera padenga lopukutidwa.