Chifukwa Chake Pushback Imafunika Kwambiri Kuposa Kutsimikizira ndi Momwe Oyambitsa Abwino Amayigwiritsire Ntchito

Choonadi Chosasangalatsa Woyambitsa Aliyense Ayenera Kumva

Pali mphindi yomwe woyambitsa aliyense amakumbukira - nthawi yoyamba yomwe wina adayang'ana pa phula lawo, malonda awo, masomphenya awo aakulu, ndipo anati, "Sindikuganiza kuti izi zikugwira ntchito." Imaluma. Zimasokoneza chidaliro. Ndipo kwa ambiri oyambitsa nthawi yoyamba, chibadwa ndi kuthamangitsa wotsutsa ndi kufunafuna wina amene angagwedeze m'malo mwake. Koma apa pali chowonadi chosasangalatsa chomwe chimalekanitsa oyambitsa omwe amamanga makampani okhalitsa kuchokera kwa omwe amamanga zipinda za echo:munthu amene akukankhira mmbuyo nthawi zonse amakhala wofunika kwambiri kuposa munthu akuwomba m'manja. Kutsimikizika kumamveka bwino. Pushback imamanga maufumu.

M'masiku oyambirira a zomwe zikanakhala Mewayz - kumbuyo komwe kunali Seemless.link, chida cholumikizira-mu-bio - zina mwazokambirana zosintha kwambiri sizinali zomwe amalonda kapena ogwiritsa ntchito oyambirira adanena kuti "izi ndi zabwino." Ndiwo omwe wina adafunsa kuti, "N'chifukwa chiyani ndingafune chida china cholumikizira-mu-bio pamene Linktree ilipo kale?" Kukankhira kumodzi kumeneku kunakakamiza kuwunikiranso malingaliro onse azinthuzo, zomwe zidapangitsa kuti pakhale pivot kuchokera ku chida chacholinga chimodzi kukhala kachitidwe ka bizinesi ka ma module 207 omwe amagwiritsa ntchito ogwiritsa ntchito oposa 138,000. Kukankhira kumbuyo sikunaphe lingalirolo. Zinasintha.

Chifukwa Chake Oyambitsa Amafunitsitsa Kutsimikizika (ndi Chifukwa Chake Ndikowopsa)

Ma psychology a anthu amalumikizidwa kuti avomerezedwe. Pamene mwakhala miyezi - nthawi zina zaka - unamwino lingaliro, kuthira ndalama mu chitukuko, ndi kupereka nsembe tulo masomphenya okha mukhoza kuona, kumva "inde, ichi ndi chanzeru" ndi mpweya. Kafukufuku wa 2023 wochokera ku Harvard Business School adapeza kuti 71% ya omwe adayambitsa zoyambitsa adavomereza kuti amagawana malingaliro awo ndi anthu omwe amakhulupirira kuti angayankhe bwino. Ofufuzawo adachitcha "khalidwe lofuna chitsimikiziro," ndipo ndi chimodzi mwazinthu zolosera mwamphamvu za kulephera koyambirira.

Kuopsa sikungotengeka maganizo. Pamene oyambitsa adzizungulira okha ndi ovomerezeka okha, amapanga zinthu kutengera malingaliro omwe samayesedwa kupsinjika. Amayambitsa zinthu zomwe palibe amene adafunsa. Amakulitsa njira zotsatsa zomwe sizisintha. Amalemba ntchito maudindo omwe alibe ntchito. Yankho lililonse la "lingaliro lalikulu" lomwe amasonkhanitsa limakhala njerwa pakhoma lomwe pamapeto pake limagwa likakumana ndi zenizeni zosakhululukidwa za msika. Kutsimikizira popanda kuyesa-kukakamiza kumangosangalatsa ndi dongosolo labizinesi.

Ganizirani za manda oyambira omwe adakweza mamiliyoni chifukwa cha misonkhano yosangalatsa - Quibi adakweza $ 1.75 biliyoni ndipo adatenga miyezi isanu ndi umodzi. Juicero adapeza $120 miliyoni pachofinyira chikwama chamadzi cholumikizidwa ndi Wi-Fi. M’zochitika zonsezi, oyambitsawo anazunguliridwa ndi anthu amene ananena kuti inde. Anthu omwe anati "dikirani, pali wina amene akufunadi izi?" mwina kunalibe kapena kunyalanyazidwa.

Mawonekedwe a Ntchito Yokankhira kumbuyo

Sikuti kukankhira kumbuyo konse kumapangidwa mofanana. "Zomwe sizingagwire ntchito" kuchokera kwa munthu yemwe sanaganizirepo za malo anu kwa masekondi opitilira makumi atatu ndi phokoso. Koma zokhazikika, zobwerera m'mbuyo - mtundu womwe umawonetsa kufooka kwina, kutsutsa lingaliro loyambira, kapena kukukakamizani kuti munene china chake chomwe mudagwedeza dzanja - ndi chizindikiro. Kuphunzira kusiyanitsa pakati pa awiriwa ndi woyambitsa wapamwamba.

Kukankhira kumbuyo kothandiza kumakhala ndi mikhalidwe itatu:

• Imalimbana ndi malingaliro, osati zokhumba. "Sindikuganiza kuti mabizinesi ang'onoang'ono adzalipira $ 49 / mwezi pa izi" ndizothandiza. "Simudzapikisana ndi Salesforce" sichoncho.
• Zimadza ndi unyolo woganiza bwino. Munthu amene akukankhira kumbuyo akhoza kufotokoza chifukwa chake amatsutsana, osati kuti atero.
• Zimapangitsa kusapeza bwino m'dera linalake. Ngati kukankhira kumbuyo kumakupangitsani kuti musadziteteze ku chinthu chimodzi, gawo lamitengo, kapena kungoganiza zopita kumsika, ndipamene muyenera kukumba mozama.
• Zimachokera kwa munthu amene ali ndi vuto. Kukankhira kumbuyo kuchokera kwa munthu yemwe angakhale kasitomala kumalemera mosiyana ndi komwe kunachokera kwa amalume anu pa chakudya chamadzulo cha Thanksgiving.

Pamene Mewayz ikukula mopitilira ulalo-mu-bio kulowa CRM, ma invoice, ndi ma module olipira, ogwiritsa ntchito beta oyambirira adakankhira kumbuyo mwamphamvu. Iwo anati: “Mukuyesera kuchita zambiri. "Palibe nsanja imodzi yomwe ingathe kuthana ndi zonsezi." Kukankhira kumbuyoku kudapangitsa kuti pakhale chisankho chofunikira kwambiri: kupanga gawo lililonse kukhala lodziyimira pawokha komanso losankha, kuti mabizinesi ayambe ndi chida chimodzi ndikukulitsa momwe angafunikire. Kukankhira kumbuyo sikunasinthe masomphenya - kunanola kuphedwa.

Momwe Oyambitsa Abwino Amachotsera Chidziwitso Kuchokera Kukaniza

Oyambitsa omwe amapanga makampani otanthauzira magulu samangolekerera kukankhira kumbuyo - amakonza zokambirana kuti zitheke. Brian Chesky ku Airbnb adafufuza modziwika bwino kuti otsutsa kwambiri "alendo akugona m'nyumba mwanu" ndipo adagwiritsa ntchito zotsutsa zawo kuti apange chidaliro ndi chitetezo zomwe zidapangitsa nsanja kukhala yotheka. Stewart Butterfield adavotera Slack kuchokera pamasewera apakanema omwe adalephera, koma atangoyang'ana mowona mtima kuti masewerawo sanagwire ntchito.

Pali dongosolo lanzeru lomwe oyambitsa bwino amagwiritsa ntchito, ndipo limayamba ndikusintha momwe mumalowera zokambirana. M'malo mokakamiza kunyengerera, tulutsani kuti mukwiye. M'malo mofunsa kuti "mukuganiza bwanji?" (Zomwe zimaitanira ulemu), funsani: "Ndi gawo lofooka kwambiri la izi ndi liti?" kapena "ngati izi zingalephereke, bwanji zidzalephereka?" Mafunso amenewa amapatsa munthu wina chilolezo chonena zoona — ndipo kuona mtima n’kumene kuli golide.

"Mawu owopsa kwambiri m'mawu a oyambitsa si 'tikutha ndalama.' Ndi 'aliyense amene ndalankhula naye amazikonda.' Ngati aliyense amakonda lingaliro lanu, simunalankhule ndi anthu okwanira - kapena simunafunse mafunso oyenera."

Mutatha kuchotsa pushback, sitepe yotsatira ndikuyika magulu. Sungani chikalata chomwe chikuyenda - kaya ndi cholembera chosavuta kapena malo ogwirira ntchito odzipereka mkati mwa chida chonga ma module oyang'anira projekiti a Mewayz - pomwe mumalemba chilichonse chokankhira kumbuyo, omwe adanena, zomwe zikuchitika, ndikuwunika kwanu moona mtima ngati kuli koyenera. M'kupita kwa nthawi, zizindikiro zimawonekera. Ngati makasitomala asanu ndi awiri osiyanasiyana akuwonetsa kukhudzika kwanu komweko pakuyenda kwanu, amenewo si malingaliro asanu ndi awiri - amenewo ndi seti ya data.

Kumanga Chikhalidwe Komwe Kukankhira Kumbuyo Kumakhala Kokhazikika

Kulolerana kwaoyambitsa-level kukankhira kumbuyo kuyenera kukulirakulira mu chikhalidwe chamagulu, ndipo apa ndipamene makampani ambiri amavutikira. Pamene magulu akukula kuchokera ku 3 kufika ku 30 kufika ku 300, chikhalidwe chachibadwa chimakhala chogwirizana ndi ulemu. Anthu safuna kutsutsa zomwe a CEO amachita. Mainjiniya safuna kuuza oyang'anira malonda kuti mawonekedwe awo ndi olakwika. Magulu ogulitsa sakufuna kunena kuti makasitomala akusokonekera pazifukwa utsogoleri sukufuna kumva.

Makampani omwe amasunga chikhalidwe chokankhira kumbuyo amachita zinthu mwadala. Amazon ili ndi mfundo yake yotchuka "yosagwirizana ndikuchita". Bridgewater Associates idapanga dongosolo lonse loyang'anira mozungulira poyera pomwe aliyense angatsutse aliyense, mosasamala kanthu za ukulu. Stripe amayendetsa masewera olimbitsa thupi a "red team" mkati momwe mainjiniya ali ndi udindo wopeza zolakwika pazosankha zatsopano asanatumize.

Kwa matimu ang'onoang'ono ndi mabizinesi omwe akukulirakulira, kupanga chikhalidwechi sikufuna dongosolo lazambiri. Zimayamba ndi momwe utsogoleri umayankhira munthu woyamba amene amakankhira kumbuyo pamsonkhano. Ngati munthuyo ayamikiridwa ndipo mfundo yake iganiziridwa moona mtima, ena amatsatira. Ngati atsekedwa kapena kulangidwa mochenjera, bungwe limaphunzira kukhala chete. Mayankhidwe a woyambitsa ku gawo loyamba lakukankhira mkati amakhazikitsa chikhalidwe cha kampani yonse.

Pushback ngati Compass Development Development

Zina mwazosankha zopambana kwambiri mu mbiri yaukadaulo zidabadwa mwachindunji kuchokera ku pushback. Spotify itakhazikitsidwa, oyang'anira makampani oimba adakankhira mmbuyo mosalekeza - "palibe amene adzalipire kuti azitha kutsatsa ngati piracy ili yaulere." Kukankhira kumeneko kunakakamiza Spotify kupanga mtundu wake wa freemium, womwe udakhala muyezo wamakampani. Shopify itauzidwa kuti "mabizinesi ang'onoang'ono safuna masitolo awo a e-commerce, amatha kungogulitsa pa eBay," zomwe zidachitikazo zidafotokozanso kuti kasitomala wabwino wa Shopify anali ndani komanso zomwe amayamikira: kudziyimira pawokha komanso umwini wamtundu.

Popanga zinthu, pushback imagwira ntchito ngati injini yoyika patsogolo zachilengedwe. Mukamapanga nsanja yokhala ndi zinthu zambiri zomwe zingatheke - Mewayz, mwachitsanzo, yakula mpaka ma module 207 omwe amatenga chilichonse kuyambira kasamalidwe ka zombo mpaka HR ndi ma analytics - simungathe kupanga chilichonse nthawi imodzi. Kukankhira kwa ogwiritsa ntchito kumakuuzani zomwe zili zofunika kwambiri. Pamene ogwiritsa ntchito ma invoice oyambilira adakankhira m'mbuyo chifukwa cha kusowa kwa makina obweza mobwerezabwereza, mawonekedwewo adalumphira pamwamba pamapu amsewu. Ogwiritsa ntchito posungirako akanena kuti kulunzanitsa kwa kalendala kunali kosadalirika, zomwe zidakhazikika zisanawonjezedwe zatsopano. Pushback ndi omwe amakupangirani kasamalidwe kazinthu kwaulere.

Mchitidwewu ndi wosasinthasintha: zomwe zimapulumuka kukankhira kumbuyo ndikumangidwanso zimakhala zomwe zimatanthauzira malonda. Zinthu zomwe zimasweka pansi pa kutsutsidwa koyamba mwina sizinali zamphamvu zokwanira kutumiza.

Zododometsa za Pushback: Nthawi Yogwira Malo Anu

Apa ndipamene zokambirana zimasokonekera. Kukumbatira kukankhira kumbuyo sikutanthauza kupereka masomphenya anu kwa wotsutsa aliyense. Ena mwamakampani akuluakulu m'mbiri adamangidwa ndi oyambitsa omwe adamvetsera mosamalitsa kukankhira kumbuyo, ndikulingalira moona mtima, ndiyeno adaganiza zopitilizabe - ndi chidziwitso chabwinoko komanso kukhudzika kokulirapo.

Mfungulo ndikusiyanitsa kukankhira mmbuyo pavuto ndi kukankhira pa yankho. Ngati anthu akukankhira m'mbuyo pa vuto lomwe mukulithetsa - "mabizinesi safuna makina ogwiritsira ntchito onse" - zomwe zilipo ndipo zimafuna kufufuzidwa mozama. Ngati anthu amakankhira m'mbuyo pa njira yanu yothetsera vuto lovomerezeka - "Sindikuganiza kuti muyenera kusonkhanitsa CRM ndi ma invoice" - ndizo mwanzeru, ndipo mukhoza kuziyeza ndi deta yanu ndi nzeru zanu.

Steve Jobs sananyalanyaze kukankha pochotsa jackphone yam'mutu. Koma adakhala zaka zambiri akukankhira zisankho zina zambiri, ndipo kuthekera kwake kusiyanitsa chizindikiro ndi phokoso kunakonzedwanso ndi mchitidwewo. Oyambitsa omwe amatha kuwongolera molimba mtima kukankhira kumbuyo ndi omwe akhala nthawi yayitali akumvetsera. Ndicho chododometsa: mumapeza ufulu wonyalanyaza kukankhira poyamba posonyeza kuti mumaona kuti ndinu ofunika.

Kupanga Pushback kukhala Dongosolo Lobwerezabwereza

Oyambitsa okhwima kwambiri samasiya kukankhira mwamwayi. Amapangira machitidwe ake. Ndemanga zamakasitomala sabata iliyonse, machitidwe a "pre-mortem" kamodzi kotala pomwe gulu likuganiza kuti malonda alephera ndipo amabwerera m'mbuyo kuti azindikire chifukwa chake, komanso misonkhano ya alangizi okhazikika pomwe alangizi amawuzidwa momveka bwino kuti ntchito yawo ndikutsutsa, osati kuyamikira.

Kwa oyambitsa omwe akuyendetsa ntchito zowongoka - makamaka omwe amayang'anira ntchito zingapo zamabizinesi pazida monga Mewayz's Integrated CRM, analytics, ndi ma module oyang'anira projekiti - kupanga mayankho amalumikizidwe mumayendedwe anu omwe alipo ndikofunikira. Tag matikiti othandizira makasitomala omwe ali ndi pushback. Tsatani zopempha zomwe zikukutsutsani mapu anu apamsewu. Pangani dashboard yomwe imawonetsa madandaulo, osati zoyamikira zokha. Zomwe mumayesedwa kuti mubisike nokha ndi zomwe zingapulumutse kampani yanu.

1. Konzani magawo a "woyimira mdierekezi" mwezi uliwonse - perekani wina wotsutsana ndi njira yanu yamakono.
2. Sankhani zokankhira mmbuyo mwadongosolo — zilowetseni pamodzi ndi ndemanga zabwino mu CRM yanu kapena chida chowongolera polojekiti.
3. Kubwereranso kokankhira kotayidwa kotala — nthawi zina kudzudzula komwe kumawoneka kolakwika miyezi itatu yapitayo kumawoneka ngati kodziwika lero.
4. Patsani mphoto kwa omwe akupikisana nawo pagulu — pamene kukankhira kumbuyo kwa wina kumalepheretsa kulakwitsa kwakukulu, onetsetsani kuti gulu likudziwa.
5. Lekanitsa kukankhira kumbuyo masomphenya ndi kukankhira kumbuyo pakuchita — yankhani gulu lililonse mosiyana.

Oyambitsa omwe amamanga makampani okhalitsa si omwe ali ndi malingaliro abwino poyambira. Ndiwo omwe ali ndi njira zabwino zoperekera ndemanga paulendo wonse. Ndipo pakati pa njira iliyonse yabwino yoyankha ndi kufunitsitsa - ngakhale kufunitsitsa - kumva mawu oti "ayi." Chifukwa pakupanga chinthu chofunikira kwambiri, "ayi" woganiza bwino ndi wofunika kuposa mawu chikwi chimodzi opanda kanthu.

Mafunso Ofunsidwa Kawirikawiri

Chifukwa chiyani kukankhira kumbuyo kuli kofunika kwambiri kuposa kutsimikizira kwa omwe adayambitsa?

Pushback imakakamiza oyambitsa kuti ayese malingaliro, kuzindikira malo osawona, ndi kulimbikitsa njira zawo msika usanawachitire - nthawi zambiri pamtengo wokwera kwambiri. Kutsimikizira kumakhala kolimbikitsa koma sikumawonetsa zofooka. Oyambitsa bwino amafunafuna kutsutsidwa moona mtima chifukwa kumathandizira kuphunzira, kumanola kukwanira kwa msika wazinthu, komanso kumapangitsa kulimba mtima. Kuona kubweza ngati mphatso m'malo mowopseza ndizomwe zimalekanitsa makampani okhalitsa ndi akanthawi kochepa.

Kodi oyambitsa angapange bwanji chikhalidwe chomwe chimalimbikitsa kuyankha moona mtima?

Yambani ndi kupereka mphoto kwa anthu amene amanena zoona m'malo momulanga. Itanani mamembala agulu, alangizi, ngakhale makasitomala kuti atsutse zosankha momasuka. Gwiritsani ntchito zomangira zokhazikika monga pre-mortems ndi masewera olimbitsa thupi a timu yofiyira kuti muchepetse kusagwirizana. Mapulatifomu monga Mewayz amathandiza oyambitsa kuti akhazikitse ndemanga pazochita zawo zonse ndi ma module ophatikizika opitilira 207, zomwe zimapangitsa kuti zikhale zosavuta kujambula ndi kuchitapo kanthu pagawo lililonse.

Kodi ndi zizindikilo ziti zomwe woyambitsa wakhazikika muchipinda cha echo?

Zizindikiro zochenjeza zimaphatikizapo kudzizungulira nokha ndi anthu omwe amavomereza, kukana kudzudzula ngati kusagwirizana, kupewa zokambirana zovuta, ndi kupanga zisankho motengera kudzimva m'matumbo nokha. Ngati msonkhano uliwonse utha ndi chivomerezo chimodzi komanso popanda mafunso ovuta, ndiye mbendera yofiira. Oyambitsa omwe ali ndi malingaliro akukula amafunafuna dala malingaliro osiyanasiyana ndikuchita zosasangalatsa panthawi ya ndemanga ngati chizindikiro kuti akuphunzira zofunika.

Kodi oyambitsa ochita bwino amatha bwanji kukankhira kumbuyo ndikukhalabe odzipereka ku masomphenya awo?

Kiyiyo ndiyo kusiyanitsa pakati pa mayankho olunjika ndi phokoso. Oyambitsa akulu amasefa kukankhira kumbuyo kudzera mu data, kuzindikira kwamakasitomala, ndi zolinga zaukadaulo - kusintha maukadaulo osasiya masomphenya oyambira. Zida monga Mewayz, zoyambira pa $19/mozi, zimathandiza oyambitsa kutsata ndondomeko ya kagwiridwe ka ntchito ndi zizindikiro za makasitomala pabizinesi yawo yonse, kotero kuti ma pivots amadziwitsidwa ndi umboni osati kutengeka mtima kapena kukakamizidwa kokha.