Zithunzi Zowoneka bwino Pansapato: Ma Hacks 12 a Bajeti Opambana pa E-Commerce

Zithunzi Zanu Zogulitsa Zikukuwonongerani Zogulitsa (Nayi Momwe Mungakonzere)

Kodi mumadziwa kuti 93% ya ogula amawona mawonekedwe owoneka ngati chinthu chofunikira kwambiri pakusankha kugula? Kwa malo ogulitsa pa e-commerce, zithunzi zanu sizithunzi chabe - ndi gulu lanu lamalonda, kazembe wamtundu wanu, ndipo zomwe mumawona poyamba zonse zidakhala imodzi. Komabe eni mabizinesi ambiri amakhulupirira kuti amafunikira makina opangira makamera a madola chikwi ndi masitudiyo akatswiri kuti apikisane. Palibe chomwe chingakhale choposa chowonadi. Ndi njira zoyenera, mutha kupanga zithunzi zowoneka bwino, zolimbikitsa kutembenuka ndi zida zomwe mwina muli nazo kale. Kaya mukugulitsa zodzikongoletsera zopangidwa ndi manja pa Etsy kapena mukugula sitolo yanu ya Shopify yomwe ikukula, njira zothandiza bajeti izi zisintha momwe zinthu zanu zimawonekera pa intaneti-popanda kusintha bajeti yanu.

Chifukwa Chake Kujambula Kwakatswiri Kufunika Kwambiri Kuposa Mukuganiza

Tisanalowe m'machitidwe, tiyeni tiwone chifukwa chake kusungitsa nthawi (osati ndalama) kumapereka phindu. Kujambulitsa kwapamwamba kwambiri kumakhudza mwachindunji mzere wanu m'njira zingapo zoyezeka. Choyamba, chimamanga kukhulupirirana mwamsanga. Zithunzi zosawoneka bwino, zowoneka bwino zimawonetsa kuti palibe ntchito yabwino, pomwe zithunzi zowoneka bwino zikuwonetsa mtundu komanso chidwi chatsatanetsatane. Chachiwiri, amachepetsa kubweza kwa mankhwala. Makasitomala akamaona ndendende zomwe akugula—maonekedwe a nsalu, kuwala kwa kapu yadothi, kukula kwa mipando—sakhumudwitsidwa kwambiri akaibweretsa.

Mwina chofunika kwambiri, zithunzi zabwino zimagawidwa. M'nthawi yazamalonda, kasitomala amene amakonda mawonekedwe a malonda anu amatha kujambula zithunzi ndikugawana ndi abwenzi kapena kuziyika kunkhani zawo. Izi, zomwe zimapangidwa ndi ogwiritsa ntchito ndikutsatsa golide. Nkhani yabwino? Kukwaniritsa mulingo woterewu sikufuna chindapusa cha akatswiri ojambula zithunzi. Pamafunika chidziwitso, kuleza mtima, ndi njira yokhazikika.

Zida Zawojambula Bajeti: Zomwe Mukufunadi

Iwalani nthano yoti mukufuna kamera ya DSLR. Kamera yapa foni yam'manja yanu imatha kupanga zithunzi zamaluso apamwamba kwambiri. Zida zaposachedwa za iPhone ndi Android zili ndi masensa ndi mapulogalamu ojambulira zithunzi omwe amapikisana ndi makamera azaka zingapo zapitazo. Zida zanu zofunika ndizosavuta komanso zotsika mtengo.

Zida Zoyambira Pansi pa $200

• Foni yamakono yokhala ndi Kamera Yabwino: Chida chanu choyambirira. Yeretsani mandala musanayambe kujambula.
• Kuwala Kwachilengedwe: Zenera lalikulu ndi bwenzi lanu lapamtima. Ndi yaulere ndipo imapereka kuwala kofewa, kosalala.
• Bolodi Yoyera Kapena Mapepala Osasokonekera: Kuti mukhale ndi maziko oyera, opanda zododometsa. Mtengo: $5-$15.
• Tripod kapena Stable Surface: Imachotsa kugwedezeka kwa kamera pazithunzi zakuthwa. Ma tripod ofunikira amawononga $20-$40.
• Reflector: Chidutswa cha bolodi loyera la thovu ($10) kuti liwunikire ndi kudzaza mithunzi.
• Zotchinga kapena Tepi: Kuti musunge maziko ndi zowunikira.

Zowonjezera Zomwe Mungasankhe Pamene Mwakonzeka

Mukadziwa zoyambira, mutha kuganizira zokweza zotsika mtengo. Kanema pa smartphone macro lens ($25-$50) imatha kujambula tsatanetsatane wazinthu zazing'ono ngati zodzikongoletsera. Chida chosavuta chokhala ndi kuwala kopitilira ziwiri kwa LED ($80-$150) chimakupatsani mphamvu pamasiku a mitambo kapena mphukira zamadzulo. Izi sizofunikira poyambira, koma zitha kukulitsa luso lanu.

Kuwala Kwachilengedwe: Chida Chanu Chachinsinsi

Akatswiri ojambula zithunzi amalipira masauzande ambiri pamabokosi ofewa omwe amatsanzira mtundu wa kuwala kwazenera. Mumachipeza kwaulere. Chinsinsi chake ndikumvetsetsa momwe mungagwiritsire ntchito. Nthawi yabwino yowombera ndi masana, koma osati padzuwa. Dzuwa lachindunji limapanga mithunzi yoopsa komanso malo otentha. M'malo mwake, ikani zopangira zanu molunjika kuwindo lalikulu lakumpoto kapena kumwera (mawindo akum'mawa kapena kumadzulo amapeza kuwala kolunjika). Izi zimapereka kuwala kotambasuka, kofewa.

Gwiritsani ntchito chowunikira choyera cha thovu kumbali ina ya chinthucho kuti muwunikirenso kuwala kwazenera kumadera amithunzi. Njira yosavuta iyi, yotchedwa "fill lighting," imachotsa mithunzi yakuda, yosasangalatsa ndikupangitsa kuti malonda anu aziwoneka ngati atatu. Yesani ndi nthawi ya masana—kuwala kumakhala kofewa komanso kotentha m’bandakucha ndi masana, ndipo kumazizira komanso kumawalira masana.

Kupanga Mbiri Yabwino Kwambiri pa Dime

Kumbuyo kosokonekera kumasokoneza malonda anu. Cholinga ndi kupanga mankhwala kukhala ngwazi yosatsutsika. Chikhalidwe chosavuta, chosalowerera ndale nthawi zonse chimakhala chisankho chabwino kwambiri. Choyera ndi chodziwika bwino m'misika ngati Amazon, koma imvi yopepuka, yakuda, kapenanso malo owoneka bwino ngati matabwa kapena mabulosi amatha kugwira ntchito bwino popanga malonda patsamba lanu.

 Izi zimapanga "infinity curve" yopanda mzere wowonekera. Palibe bolodi? Khoma loyera loyera ndi tebulo lidzakwanira. Kuti mupeze mawonekedwe owoneka bwino, pitani kumalo osungiramo zinthu zapakhomo ndikutenga zitsanzo zingapo za pansi pa laminate, matabwa a nsangalabwi, kapena matabwa opakidwa utoto. Izi nthawi zambiri zimakhala zaulere kapena zimangotengera madola angapo ndikuwonjezera kumveka bwino.

Zokonda pa Makamera a Smartphone a Zotsatira za Pro

Foni yanu yam'manja ndi chida champhamvu, koma makina odzipangira okha nthawi zonse samadula. Kuti muwongolere kwambiri, gwiritsani ntchito zokonda izi.

1. Yeretsani Magalasi Anu: Zikumveka ngati zodziwikiratu, koma zidindo za zala ndi zonyansa ndizomwe zimayambitsa zithunzi zosawoneka bwino.
2. Gwiritsani ntchito HDR Mode: High Dynamic Range (HDR) imatenga mawonetsedwe angapo ndikusakaniza, kusunga tsatanetsatane muzithunzi ndi mithunzi. Yatsani.
3. Dinani Kuti Muyike Kwambiri ndi Kuwonetsa: Dinani pa sikirini yanu pa gawo lofunika kwambiri la malonda. Izi zimauza kamera komwe ikuyenera kuyang'ana komanso kuwonetseredwa.
4. Tsekani Kuwonekera: Mukadina, ikani chala chanu pansi mpaka muwone "AE/AF Lock" pa iPhone kapena chithunzi chofananira pa Android. Izi zimalepheretsa kamera kukonzanso ngati musuntha pang'ono.
5. Gwiritsani ntchito Chowerengera Nthawi: Ngakhale pamatatu, kukanikiza batani la shutter kumatha kuyambitsa kugwedezeka. Kugwiritsa ntchito chowerengera cha 2- kapena 3-sekondi kumatsimikizira kuwomberedwa kwabwino kwambiri.

Pang'onopang'ono: Kujambulira Chithunzi Chanu Choyambirira cha Katswiri

Tiyeni tiyike zonse pamodzi ndi njira yosavuta yojambulira chinthu chosavuta, ngati vase ya ceramic.

Khwerero 1: Konzani Siteshoni Yanu. Ikani tebulo lanu pafupi ndi zenera lalikulu. Jambulani bolodi lanu loyera pakhoma, ndikulikhotera patebulo. Ikani vazi pampindikira.

Khwerero 2: Ikani Kuwala Kwanu. Zenera liyenera kukhala kumanzere kapena kumanja kwa vase, osati kutsogolo. Ikani chowunikira chanu choyera cha thovu kumbali ina kuti muwunikirenso kuwala.

Khwerero 3: Tetezani Kamera Yanu. Kwezerani foni yanu yam'manja pamatatu kapena ikani motetezeka pamabuku ambiri. Ikani chithunzicho, kuwonetsetsa kuti vaseyo ili pakati komanso kumbuyo kuli koyera.

Khwerero 4: Imbani Zochunira. Yeretsani mandala. Dinani pa vase kuti muyang'ane. Tsekani chiwonetserocho. Khazikitsani chowerengera cha masekondi atatu.

Khwerero 5> Kuwombera Makona Angapo. Tengani chithunzithunzi choyambirira moyang'anizana ndi vase. Kenako jambulani mwatsatanetsatane: kuyandikira kwa glaze, pansi pa vazi kuwonetsa chizindikiro chilichonse, ndi kuwombera kwa madigiri 45. Jambulani zithunzi zosachepera 5-8 pachinthu chilichonse.

"Kusiyana pakati pa munthu wokonda masewera ndi katswiri wazojambula nthawi zambiri kumafika pa chinthu chimodzi: kuchotsa zosokoneza. Kuwoneka bwino komanso kuyang'ana chakuthwa kumakakamiza owonera kuyang'ana komwe mukufuna." - Wojambula Wamakampani

Mapulogalamu Osintha Aulere komanso Otchipa Amene Amanyamula Punch

Kuwombera ndi theka chabe lankhondo. Kusintha ndipamene mumapukuta chithunzicho kukhala chinthu chokonzeka kugulitsa. Simufunikanso kulembetsa kwa Adobe Creative Cloud.

Zosankha Zaulere Zapamwamba

• Canva: Yamphamvu modabwitsa pakusintha kofunikira. Zabwino kwambiri pakudulira, kuwunikira, ndikuwonjezera zosefera zofananira kapena watermark.
• GIMP: Njira yotsegula, yaulere m'malo mwa Photoshop. Maphunziro opindika, koma mphamvu zopanda malire zolumikiziranso.
• Snapseed (Google): Pulogalamu yam'manja yokhala ndi zowongolera zowongolera zomwe mwasankha komanso zida zochizira.

Nyumba Zamagetsi Zotsika mtengo

Ngati mukulitsa zida zaulere, lingalirani za Affinity Photo (kugula kamodzi $50) kapena Adobe Lightroom (kulembetsa ~$10/mwezi). Izi zimapereka zinthu zapamwamba monga kusintha kwamagulu, zomwe zingakupulumutseni maola ambiri mukakonza kalozera wamkulu wazinthu.

Zosintha Zofunikira pa E-Commerce

Cholinga chanu ndikupangitsa kuti chinthucho chiwoneke cholondola komanso chosangalatsa, osati chokongoletsedwa mwachinyengo. Pewani zosefera zazikulu zomwe zimasintha mtundu weniweni wa chinthu. Yang'anani pa zosintha izi:

Kulima: Dulani molimba kuti muchotse malo akufa pafupi ndi chinthucho. Chogulitsacho chiyenera kudzaza mafelemu ambiri.

Kuwala/Kuwonekera: Onetsetsani kuti katunduyo ndi wowala bwino. Zoyera zakumbuyo kwanu ziyenera kukhala zoyera, osati zotuwa.

Kukonza Mitundu: Sinthani zoyera kuti mitundu ya chinthucho ikhale yowona pamoyo. Chovala choyera chizikhala choyera, osati chabuluu kapena chachikasu.

Kunola: Ikani zosefera zonola bwino kwambiri kuti zambiri ziwonekere. Samalani kuti musamakulidwe mopambanitsa, zomwe zimapangitsa kuti pakhale phokoso.

Kuchotsa Malo: Gwiritsani ntchito chida chochiza kuti muchotse madontho aliwonse afumbi kapena zolakwika zazing'ono pazogulitsa kapena zakumbuyo.

Kukonza Zithunzi Zanu Kuti Zikule Kwambiri

Pamene sitolo yanu ikukula, kuyang'anira mazana azithunzi zamalonda kumakhala kovuta. Kugwiritsa ntchito nsanja ngati Mewayz's Integrated digital asset manager kutha kukupulumutsirani maola osawerengeka. Mutha kuyika zithunzi, kupanga magalasi amizere yosiyanasiyana yazogulitsa, ndikulumikiza mosavuta kuzinthu zanu ndi mindandanda. Khazikitsani dongosolo lotha kutchula mayina kuyambira pachiyambi (monga PRODUCTNAME_ANGLE_01.jpg) kuti ntchito yanu isayende bwino.

Kuchokera pa Zithunzi mpaka Phindu: Kuphatikiza ndi E-Commerce Stack Yanu

Zithunzi zabwino ndizopanda ntchito ngati ndizovuta kuziwongolera. Gawo lomaliza ndikuphatikiza zithunzi zanu mosasunthika mu sitolo yanu. Bizinesi yokhazikika ngati Mewayz imakupatsani mwayi wolumikiza laibulale yanu yazithunzi mwachindunji ku CRM yanu, kasamalidwe ka zinthu, ndi malo ogulitsira pa intaneti. Izi zikutanthauza kuti mukasintha chithunzi chazinthu, chimangosintha pamayendedwe anu onse ogulitsa. Kwa mabizinesi omwe ali ndi bajeti, makinawa ndi ochulukitsa, kuwonetsetsa kuti malonda anu azichitika nthawi zonse kulikonse komwe mumagulitsa.

Zotsatira Zanu Zopangira Zithunzi Zabwino Kwambiri

Yambani lero. Sankhani chinthu chimodzi ndikudutsa mu kalozera wowombera pang'onopang'ono. Mudzadabwa ndi zotsatira zomwe mungapeze ndi zenera, bolodi, ndi foni yamakono yanu. Kusasinthasintha ndikofunika kwambiri kuposa ungwiro. Mukamapanga laibulale yanu yazithunzi zapamwamba kwambiri, mumakulitsa chidaliro chamakasitomala, kuchepetsa mikangano pakugula, ndipo pamapeto pake, mumayendetsa malonda ambiri. Zogulitsa zanu zikuyenera kuwonedwa bwino kwambiri - ndipo tsopano muli ndi mapulani ogwirizana ndi bajeti kuti zitheke.

Mafunso Ofunsidwa Kawirikawiri

Kodi ndingagwiritsire ntchito foni yanga ya m'manja pojambula zaukadaulo?

Ndithu. Mafoni am'manja amakono ali ndi makamera apadera omwe amatha kujambula zithunzi zatsatanetsatane, zoyenera pamapulatifomu ambiri a e-commerce. Mfungulo ndiyo kugwiritsa ntchito kuyatsa koyenera, chokwera chokhazikika, ndi kusintha kofunikira.

Kodi chinthu chimodzi chofunikira kwambiri pakujambula kwa DIY ndi chiyani?

Kuwunikira ndiye chinthu chofunikira kwambiri. Kuwala kofewa, kwachilengedwe kochokera pazenera ndi kwaulere komanso kokongola kwambiri kuposa nyali zowopsa zapamutu kapena kung'anima kolunjika, komwe kumapanga mithunzi yosasangalatsa komanso kunyezimira.

Kodi ndijambule zithunzi zingati za chinthu chilichonse?

Yembekezani zithunzi 5-8 pachinthu chilichonse. Phatikizani chithunzithunzi choyambirira, chowombera chakumbuyo, kolowera madigiri 45, ndi zithunzi zingapo zapafupi zomwe zimawonetsa mawonekedwe, zida, ndi mawonekedwe apadera.

Kodi ndikufuna maziko oyera oyera pazojambula zanga?

Kuyika koyera koyera kumafunikira m'misika yambiri ngati Amazon, koma patsamba lanu, imvi yopepuka, yakuda, kapena mawonekedwe osawoneka bwino angathandize kuti mtundu wanu ukhale wowoneka bwino mukamayang'ana kwambiri malonda.

Kodi njira yabwino yosinthira zithunzi kwaulere ndi iti?

Kwa oyamba kumene, Canva kapena Snapseed amapereka malo olumikizirana ndi ogwiritsa ntchito pakusintha kofunikira monga kudulidwa, kuwala, ndi kukonza mitundu. Kuti musinthe kwambiri, GIMP ndi njira yaulere yaulere yosinthira Photoshop.