Marginal Revolution

Kusinthika kwapang'onopang'ono ndi njira imodzi yamphamvu kwambiri yomwe amalonda amakono akugwiritsa ntchito kuti achulukitse omwe akupikisana nawo popanda kuwononga ndalama zambiri kapena ma pivots ausiku. Poyang'ana kwambiri zopindulitsa pamabizinesi onse, ogwira ntchito omwe amamvetsetsa kuganiza mocheperako nthawi zonse amaphatikiza zopambana zazing'ono kukhala zotsatira zosintha.

Kodi Kusinthika Kwapanyanja Ndi Chiyani Ndipo Chifukwa Chiyani Kuli Kofunika Kwa Bizinesi?

Kusintha kwapang'onopang'ono kudayamba muzachuma zazaka za zana la 19 pomwe oganiza ngati William Stanley Jevons, Carl Menger, ndi Léon Walras adapeza pawokha kuti phindu lazachuma silinatsimikizidwe ndi zofunikira zonse koma ndizogwiritsidwa ntchito pang'onopang'ono - mtengo wa gawo limodzi lowonjezera. Pogwiritsidwa ntchito pamabizinesi amakono, chidziwitsochi ndi chachikulu: kukula sikuchokera pachinthu chimodzi chachikulu koma kuchokera pakuwongolera mosalekeza malingaliro aliwonse am'mphepete, mchitidwe uliwonse, malo okhudza kasitomala pang'ono.

Mphunzitsi wapanjinga waku Britain Dave Brailsford adagwiritsa ntchito izi ngati "kuphatikiza zopindula zocheperako," ndikuwongolera gawo lililonse lamasewera ndi 1% yokha. Gulu lake lidachoka patali kwambiri mpaka kukalamulira Tour de France pasanathe zaka. Mfundo yomweyo imagwiranso ntchito pakukulitsa bizinesi. Mukasintha kusintha kwa lead ndi 2%, kusungitsa makasitomala ndi 3%, komanso kugwira ntchito bwino ndi 4% panthawi imodzi, kuphatikizikako kwa miyezi 12 kumatha kuwirikiza kawiri zomwe mumatulutsa popanda kuchulukitsa mtengo wanu.

"Simukukwera pamlingo wa zolinga zanu, mumagwera pamlingo wa machitidwe anu." — James Clear. Muzamalonda, kusintha kwapang'onopang'ono kumakhala kusintha kwadongosolo: kudziunjikira kwa machitidwe abwinoko, chilichonse chimapangidwa bwino m'mphepete, kumabweretsa zotulukapo zomwe palibe kupambana kumodzi komwe kungathe.

Kodi Njira Zazikulu Zoganizira Zapakatikati Zimayendetsa Bwanji Zotsatira Zabizinesi Yeniyeni?

Kusanthula kwapang'onopang'ono kumatanthawuza kufunsa funso linalake musanasankhe chilichonse: phindu lowonjezera la chochita chotsatirachi ndi lotani ndi mtengo wake wowonjezera? Kukonza uku kumasinthanso momwe ogwiritsira ntchito amaganizira za kulemba ntchito, kuwononga ndalama zamalonda, kukonza zinthu, komanso kuyika ndalama zothandizira makasitomala.

Ganizirani zamitengo. Mabizinesi ambiri amayika mitengo kutengera mitundu yowonjezereka kapena yofananira nawo omwe akupikisana nawo. Woganiza pang'ono m'malo mwake amafunsa kuti: Kodi kasitomala wotsatira amapeza pamtengo wanji pambuyo pa mtengo wogula, mtengo wothandizira, ndi chiwopsezo cha churn? Njira yocheperako iyi nthawi zambiri imawulula kuti bizinesi ikhoza kugulitsa mopindulitsa gawo lomwe likuganiza kuti silingapindule - kapena kuti likuchepetsa kwambiri gawo lofunika kwambiri.

Maganizidwe omwewo akugwiranso ntchito pazachitukuko, malonda azinthu, ndi kapangidwe kamagulu. Chigamulo chilichonse chogawira zinthu chimakhala chokulirapo chikawunikidwa m'mphepete mwa nyanja m'malo mophatikizana.

Kodi Njira Zothandiza Kwambiri Padziko Lonse za Marginal Business Strategy ndi ziti?

Mabungwe omwe agwiritsa ntchito bwino mfundo za kusintha kwapang'onopang'ono amagawana DNA yofanana. Amayenda molongosoka, wokhazikika pafupipafupi m'malo mongowunikiranso zapachaka. Machitidwe otsatirawa amadziwika ndi omwe akuchita bwino kwambiri:

• Ndemanga za mlungu ndi mlungu zokhala ndi malire: Magulu amaika milingo yowongola pang'ono (monga +1.5% kuchuluka kwa maimelo otsegula sabata ino) m'malo mokhala ndi zolinga zosamveka bwino za kotala, kuwonetsetsa kuti kuyankha kungathe kuyezedwa komanso pompopompo.
• Zomangamanga zamakina okhazikika: M'malo mochita zinthu mopanda tsankho, amamanga magwiridwe antchito m'mamodule osasinthika, osasinthika - kotero kuti kusintha pakukwera sikufuna kukonzanso ulendo wonse wamakasitomala.
• Kuyesa kwa A/B pamlingo waukulu: Chilichonse chomwe chimayang'ana makasitomala - mitu yankhani, masamba amitengo, mayendedwe okwera - amatengedwa ngati malingaliro oti ayesedwe, opambana ochepera amatulutsidwa mwadongosolo.
• Kuphatikizira malupu osungira: Kupititsa patsogolo pang'onopang'ono kuti muchepetse churn kumakhala ndi phindu lalikulu; Kuchepetsa ndi 5% pakuchulukira pamwezi kumatha kukulitsa LTV ndi 50–100% pa moyo wamakasitomala kutengera kutalika kwa kontrakiti yanu.
• Kuwoneka kwa data yokhazikika: Malonda, malonda, ntchito, ndi magulu othandizira amagawana dashboard yofanana ya magwiridwe antchito kotero kuti zofooka zapang'onopang'ono zimawonekera pa nthawi yonse ya ndalama, osati m'madipatimenti.

Kodi Kuganiza Mwapang'onopang'ono Kukufananiza Bwanji ndi Zosokoneza Zosokoneza Monga Njira Yakukula?

Kuyambitsa zosokoneza kumakhala ndi mitu yambiri, koma kusintha kwapang'onopang'ono ndiko njira yodalirika yopitira patsogolo bizinesi. Kusokoneza kumafuna kubetcha pakusintha kosatsimikizika kwaukadaulo kapena msika; kukhathamiritsa kwapang'onopang'ono kumagwira ntchito pamachitidwe odziwika okhala ndi ziwongola dzanja zodziwikiratu.

Kafukufuku wotsimikizika pamachitidwe abungwe akuwonetsa mosalekeza kuti makampani omwe akuchita bwino m'mphepete mwa nyanja amakhala ndi malire apamwamba a EBITDA komanso kutsika kwamitengo yogulira makasitomala kuposa omwe akufuna kukula kudzera pama pivots akulu nthawi ndi nthawi. Chifukwa chake ndi chowongoka: zopindula zam'mphepete zimamanga chidziwitso chamaphunziro. Kusintha kwakung'ono kulikonse kumaphunzitsa gulu lanu zinazake zenizeni za makasitomala anu ndi magwiridwe antchito, ndikupanga chidziwitso chanzeru chomwe palibe wopikisana naye angachitengere mosavuta.

Izi sizikutanthauza kuti zatsopano ndizosafunikira. Ochita bwino kwambiri amaphatikiza kukhathamiritsa kwapang'onopang'ono kwa njira zomwe zilipo ndi kubetcha kosankha, kokhala ndi zida zambiri pakusintha kwamisika. Mewayz's 207-module business operating system is a direct efficient of this filosofi - zolinga-zomangidwa kuti mabizinesi omwe akukula azitha kukhazikitsa, kuyeza, ndi kukonza dera lililonse logwirira ntchito palokha pomwe nsanjayo imasintha ndi zosowa zawo.

Kodi Umboni Wotsimikizika Ukuti Chiyani Zokhudza Kupititsa patsogolo Bizinesi?

Masamu ophatikizana amapangitsa kuti kusintha kwapang'onopang'ono kusamangomveka bwino komanso kusapeŵeka. Bizinesi yomwe ikupita patsogolo pa 1% pa sabata imakula pafupifupi 67% pachaka. Pa 2% pa sabata, bizinesi yomweyo imaposa kawiri. Izi sizongoyerekeza - ndi njira zomwe mabizinesi akukulirakulira omwe atengera njira zowongolerera m'mphepete mwa machitidwe awo.

Ndi ogwiritsa ntchito opitilira 138,000 omwe akugwiritsa ntchito nsanja ya Mewayz pamitengo yomwe idapangidwira koyambirira kukweza mabizinesi ($ 19– $ 49 / mwezi), zomwe zachokera kwa ogwiritsa ntchito zimatsimikizira chitsanzo: kupezeka, zida zodziwikiratu zomwe zimagwira ntchito iliyonse - kuchokera ku CRM ndi e-commerce kupita ku kasamalidwe kamagulu ndi kusanthula komwe kumathandizira kuti azitha kuzindikira - ndikuthandizira ogwira nawo ntchito patali milu ya zida zogawanika.

Mafunso Ofunsidwa Kawirikawiri

Kodi njira yosinthira pang'ono ndiyoyenera kumabizinesi akulu okha?

Ayi - m'malo mwake, malingaliro am'mphepete amakhala amphamvu kwambiri pamabizinesi ang'onoang'ono ndi apakati. Mabungwe abizinesi nthawi zambiri amakhala ndi njira zambiri zozikika kotero kuti zosintha zam'mbali sizichedwa kukwaniritsidwa. Ogwiritsa ntchito ang'onoang'ono amatha kuzindikira chomwe chikulepheretsa Lolemba ndikuyesa yankho pofika Lachinayi, zomwe zimalepheretsa kusintha kwakukulu.

Kodi ndimadziwa bwanji malire oti ndichite bwino mubizinesi yanga?

Yambani ndi kuchuluka kwa ndalama zomwe zimakwezedwa kwambiri: kwa mabizinesi ambiri, izi mwina ndizomwe zimasinthitsa anthu ambiri kapena kuchuluka kwamakasitomala. Kuwongolera kwa 1% mwa zonse kumabweretsa kutsika kwakutsika. Gwiritsani ntchito ma analytics ogwirizana - monga ma module a Mewayz opangira malipoti - kuti mudziwe komwe funnel yanu yamakono imataya mtengo wochuluka pa mlendo kapena kasitomala.

Zimatenga nthawi yayitali bwanji kuti muwone zotsatira za njira zowongola pang'ono?

Mabizinesi ambiri amawona zotsatira zochulukirapo mkati mwa masiku 60-90 atakhazikitsidwa mwadongosolo. Mwezi woyamba umakhala ndi mwayi wowongoleredwa kwambiri; mwezi wachiwiri ukuwonetsa zopindula zoyambirira; pofika mwezi wachitatu, zotsatira zake zimakhala zoyezeka potengera ndalama ndi kasungidwe. Kusasinthasintha kwa ndondomeko - osati kuthamanga kwa kusintha - ndiko kutanthauzira kusinthasintha.

Kusintha kwapang'onopang'ono si lingaliro loti anthu aziwasilira ali patali - ndi njira yabwino yogwirira ntchito yamabizinesi omwe akufuna kukula mwatsatanetsatane komanso mosasunthika. Ngati mwakonzeka kupanga makinawo, yambitsani akaunti yanu ya Mewayz lero ndi kupeza ma module 207 opangidwa ndi cholinga chokuthandizani kuzindikira, kukhazikitsa, ndi kuwonjezera zopindula zanu pagawo lililonse la bizinesi yanu.