Business News

Fast Food Giant Ikugwiritsa Ntchito AI Kuonetsetsa Kuti Ogwira Ntchito Anena 'Chonde' ndi 'Zikomo'

Burger King akutulutsa ukadaulo watsopano wotsata ulemu wa ogwira ntchito.

11 min read Via www.entrepreneur.com

Mewayz Team

Editorial Team

Business News

Kukula kwa AI-Powered Politeness Police mu Food Food

Tangoganizani kuti mukupita kumalo odyera zakudya zofulumira, mukudziwa kuti mawu aliwonse omwe mumalankhula amawunikidwa ndi luntha lochita kupanga. Osati zomwe mumanena, komamomwemukunena - kaya munakumbukira kunena kuti "chonde," "zikomo," ndi "khalani ndi tsiku labwino." Uku si kuyesa kwa malingaliro a dystopian. Chakudya chachangu chachangu tsopano chikutumiza njira zowunikira zoyendetsedwa ndi AI zomwe zimapatsa antchito mwaulemu munthawi yeniyeni, kuyitanitsa omwe akulephera kusangalatsa zolembedwa. Burger King posachedwa adapanga mitu yankhani yotulutsa ukadaulo wopangidwa kuti uzitsata ndendende izi, koma sali okha. Funso lalikulu siloti AI ingathekuyang'anira ulemu - imatha. Funso lenileni ndiloti ngati kuyang'anira ndi njira yabwino kwambiri yopezera makasitomala enieni, kapena ngati zida zowongolera ogwira ntchito zanzeru zimapereka yankho lokhazikika.

Makampani azakudya zofulumira amathandizira anthu pafupifupi 50 miliyoni aku America tsiku lililonse, ndipo makasitomala akhala malo omenyera nkhondo omwe amapikisana pamitsinje yopyapyala. Kafukufuku wa 2025 wa National Restaurant Association adapeza kuti 73% yamakasitomalaakuti kuchezeka kwa ogwira ntchito ndiye chinthu chimodzi chachikulu chomwe amabwerera kumalo odyera ofulumira - kupitilira zakudya zabwino, liwiro, ndi mtengo. Ndi mitengo yayitali kwambiri, sizodabwitsa kuti maunyolo akutembenukira kuukadaulo kuti athandizidwe. Koma njira yomwe akusankha ikuwonetsa kusamvana kofunikira pakuwongolera antchito amakono: kodi mumamanga makina omwe amawonera antchito, kapena machitidwe omwe amawathandiza?

Momwe AI Mwaulemu Monitoring Imagwirira Ntchito

Tekinoloje yomwe ili kumbuyo kwa machitidwewa ndi yodabwitsa modabwitsa. Pogwiritsa ntchito chilankhulo chachilengedwe komanso kusanthula malingaliro, zida za AI zomwe zimayikidwa pa oyankhula kudzera pa oyankhula ndi ma maikolofoni owerengera amatha kusanthula zolankhula za antchito munthawi yeniyeni. Amazindikira mawu enaake - moni, mawu othokoza, zoyeserera - ndikugawira ziwerengero pakuchita kulikonse. Makina ena amasanthula ngakhale kamvekedwe ka mawu, kuyika chizindikiro ngati wogwira ntchito akuwoneka kuti "wadzipatula" kapena "wothamanga" mosasamala kanthu za mawu omwe agwiritsidwa ntchito.

Zigoli izi zimasanjidwa m'madashibodi omwe oyang'anira amatha kuwona tsiku lililonse, sabata iliyonse, kapena munthawi yeniyeni. Ogwira ntchito omwe nthawi zonse amapeza ziwerengero zocheperapo akhoza kupatsidwa chizindikiro kuti akuphunzitsidwa kapena, muzochitika zina, angalangidwe. Detayo imaphatikizanso kuwunika kokulirapo kwa magwiridwe antchito, ndikupanga mbiri yokhazikika yamakasitomala aliwonse. Othandizira amatsutsa kuti izi zimachotsa kudzipereka pakuwunika momwe ntchito ikuyendera - m'malo momangoyang'ana m'matumbo a manejala kuti ndi ndani "waubwenzi mokwanira," pali zambiri zovuta kuzifotokoza.

Koma luso laukadaulo limayika vuto lalikulu. Kafukufuku wochokera ku Cornell University's School of Hotel Administration anapeza kuti ogwira ntchito omwe amadzimva kuti akuyang'aniridwa kuntchito amasonyeza 28% kuwonjezeka kwa kutopa kwamaganizondi kutsika kofananira kwa makasitomala enieni. M'mawu ena, ntchito yowunika ulemu imatha kupangitsa antchito kuti asakhale aulemu kwenikweni - amalemba zolembazo kwinaku akudzipatula, zomwe makasitomala amatha kuzizindikira ngakhale AI sangathe.

Mtengo Weniweni Woyang'anira-Kuyang'anira Choyamba

Chakudya chofulumira chakumana kale ndi vuto la ogwira ntchito lomwe silikuwonetsa kuchepa. Chiwongola dzanja chapachaka chamakampani chimayenda mozungulira 130-150%, kutanthauza kuti malo odyera ambiri amalowa m'malo mwa ogwira ntchito ake kuposa kamodzi pachaka. Mtengo wolowa m'malo mwa wogwira ntchito m'modzi wakutsogolo - kulembera, kulemba ntchito, kuphunzitsa, kutayika kwa zokolola - kumayambira $3,500 mpaka $5,000. Pamachulukidwe omwe ali ndi malo 10,000, ngakhale kukwera pang'ono kwa ndalama kumatanthawuza kuwononga mamiliyoni ambiri pakugwiritsa ntchito kosafunikira.

Kuwonjezera kuyang'anira kwa AI mderali kungayambitse vuto. Kafukufuku wokhudza anthu ogwira ntchito mu 2025 a McKinsey adapeza kuti 61% ya ogwira ntchito ola limodziananena kuti adzafuna mwakhama ntchito yatsopano ngati abwana awo adayambitsa AI kuyang'anira zolankhula kapena khalidwe lawo. Mwa ogwira ntchito a Gen Z - omwe tsopano ndi ambiri mwa ogwira ntchito zazakudya zofulumira - chiwerengerochi chakwera mpaka 74%. Pamene ogwira ntchito anu ali kale phazi limodzi pakhomo, kuwapatsa chifukwa china chochoka si njira; ndichofulumira.

"Makampani omwe amapambana m'mafakitale ogwirira ntchito si omwe amaumiriza ulemu poyang'anira - ndi omwe amapanga mikhalidwe yomwe ulemu weniweni umakhala zotsatira zachilengedwe za ogwira ntchito omwe amathandizidwa bwino, osakondera."

Palinso gawo lazamalamulo lomwe maunyolo ambiri sanaganizirepo. Malamulo owunikira ma audio kuntchito amasiyana kwambiri m'malo onse. M'maboma angapo a U.S. komanso m'mayiko ambiri a European Union, kujambula zolankhula za ogwira ntchito popanda chilolezo chodziwikiratu - ngakhale poyang'anizana ndi makasitomala - kumabweretsa chiopsezo chachikulu chotsatira. Illinois's Biometric Information Privacy Act ndi malamulo ofananira nawo ku Texas ndi Washington atha kuwonetsa unyolo kuti achitepo kanthu ngati makina awo a AI agwira data yabiometric popanda kuwululidwa koyenera ndi chilolezo.

Zomwe Zimayendetsa Ntchito Yamakasitomala Kwambiri

Ngati kuyang'anira si yankho, ndi chiyani? Zaka makumi angapo za kafukufuku wochereza alendo ndi ntchito zamakampani zimawonetsa zinthu zosagwirizana zomwe zimalosera kuchitapo kanthu kwa ogwira ntchito ndi ulemu. Palibe iliyonse yomwe imakhudza maikolofoni ndi ma aligorivimu.

  • Kukonzekera kodziwiratu, koyenera: Ogwira ntchito omwe amadziwa ndandanda zawo kusachepera milungu iwiri pasadakhale akuwonetsa ziwopsezo zokhutiritsa makasitomala ndi 33% kuposa zomwe zingasinthe mphindi zomaliza.
  • Kukwanira kwa ogwira ntchito: Kusintha kwa antchito ochepa ndizomwe zimawonetseratu kusamvana kwamakasitomala. Ogwira ntchito akalemedwa kwambiri, ulemu ndiwo woyamba kuvulazidwa.
  • Kayendetsedwe ka ntchito: Kuchepetsa mikangano pokonza madongosolo, kufufuza zinthu, ndi kasamalidwe ka malipiro kumamasula ogwira ntchito kuti aziganizira kwambiri za anthu.
  • Kuzindikirika ndi kuyankha momasuka: Ogwira ntchito omwe amavomerezedwa nthawi zonse - osati kungowongoleredwa - ali ndi mwayi wochita bwino kwambiri nthawi 4.6, malinga ndi Gallup.
  • Chotsani njira zachitukuko: Pamene ogwira ntchito kutsogolo akuwona tsogolo loposa ntchito yomwe ali nayo panopa, amaika ndalama zambiri pazochita zilizonse.

Mchitidwewu ndi womveka bwino: ntchito yabwino yamakasitomala ndizotsatira zadongosolo, osati khalidwe laumwini lomwe lingathe kuchotsedwa mwa kuyang'anitsitsa. Zimatuluka kuchokera ku ntchito zokonzedwa bwino, zothandizira zokwanira, ndi njira yoyendetsera ntchito yomwe imagwira antchito monga oyanjana nawo m'malo mongoyang'aniridwa.

Tekinoloje Yomwe Imathandizira M'malo Mwa Kuwunika

Izi sizitanthauza kuti ukadaulo ulibe gawo loti uchite - kutali nazo. Mabizinesi ogwira ntchito kwambiri akugwiritsa ntchito ukadaulo kuti asawone antchito, koma kuti achotse mikangano yomwe imapangitsa kuti kusagwirizana kwamakasitomala kusapeweke. Pamene dongosolo lanu la ndondomeko limapangitsa kuti anthu azikhala ochepa, pamene ndondomeko yanu ya HR imayikidwa m'mapepala, pamene mameneja anu amathera nthawi yochuluka pa ntchito zoyang'anira kuposa kuphunzitsa, palibe kuchuluka kwa AI kuwunika kolankhula komwe kungakonze zotsatira zake.

💡 DID YOU KNOW?

Mewayz replaces 8+ business tools in one platform

CRM · Invoicing · HR · Projects · Booking · eCommerce · POS · Analytics. Free forever plan available.

Start Free →

Mapulatifomu ngati Mewayz amatenga njira yothandizira iyi poyang'anira ogwira ntchito. M'malo moyika zowunikira pamakina osweka, Mewayz imapereka OS yophatikizika yamabizinesi yokhala ndi ma module a HR, ndandanda, malipiro, CRM, ndi kasamalidwe ka magwiridwe antchito - zonse zidapangidwa kuti zipange momwe magwiridwe antchito amagwirira ntchito pomwe ntchito zabwino zimachitika mwachilengedwe. Oyang'anira atha kupanga ndandanda yabwino, kukonza malipiro popanda kulakwitsa, kutsata momwe gulu likugwirira ntchito pogwiritsa ntchito njira zabwino, ndi kuthana ndi kayendetsedwe ka HR popanda kulowerera mu utsogoleri, amamasulidwa kuti achite zomwe zimapititsa patsogolo chithandizo chamakasitomala: kutsogolera, kuphunzitsa, ndi kuthandizira magulu awo.

Kusiyana kwa filosofi ndikofunika kwambiri. Chida chowunikira chimafunsa kuti, "Kodi wogwira ntchitoyo ananena mawu oyenera?" Gulu loyang'anira ogwira ntchito likufunsa kuti, "Kodi wogwira ntchitoyo ali ndi zomwe akufunikira kuti agwire ntchito yawo yabwino?" Njira yoyamba imachitira zizindikiro. Yachiwiri ikufotokoza zomwe zimayambitsa. Pokhala ndi ma module ophatikizika opitilira 207, nsanja ngati Mewayz imalola mabizinesi kulumikiza madontho pakati pa kukonza chilungamo, kulondola kwa malipiro, kulumikizana ndi gulu, ndi zotsatira zamakasitomala - popanda kufunikira kujambula zokambirana kamodzi.

Zophunzira kuchokera kumakampani omwe adazipeza bwino

Ganizirani kusiyana pakati pa njira zowunikira-zolemera ndi zothandizira-zolemera muzochita. Chick-fil-A, yemwe nthawi zonse adavotera chakudya chofulumira kwambiri chamakasitomala ku America, sagwiritsa ntchito kuyang'anira mawu kwa AI. M'malo mwake, amaika ndalama zambiri pophunzitsa antchito, amalipira malipiro apamwamba kuposa amsika, amakhala ndi chiwerengero chochuluka cha antchito kusiyana ndi omwe akupikisana nawo, ndikulimbikitsa kuchokera mkati. Mayankho awo odziwika bwino a "chisangalalo changa" samatsatiridwa ndi ma aligorivimu - ndi chikhalidwe chomwe antchito amatengera chifukwa amadzimva kukhala ofunika komanso othandizidwa.

Costco imapereka chitsanzo china chophunzitsa kunja kwa chakudya chofulumira. Polipira antchito kwambiri kuposa kuchuluka kwamakampani, kupereka nthawi zodziwikiratu, komanso kupititsa patsogolo ntchito yawo, amapeza chiwongola dzanja cha pachaka cha 8% - poyerekeza ndi pafupifupi 60% yamakampani ogulitsa. Kukhutitsidwa ndi makasitomala awo nthawi zonse kumakhala pamwamba pa gawo lawo. Palibe kuwunika kwa AI komwe kumafunikira.

Kumbali inayi, makampani omwe akhazikitsa njira zowunikira anthu mobwerezabwereza apeza kuti kusintha koyambirira pakutsata zolembedwa kumazimiririka mkati mwa miyezi 3-6 antchito amachoka kapena kukhumudwa. Kafukufuku wa 2024 wokhudza malo odyera akuluakulu aku UK omwe adagwiritsa ntchito kuyang'anira kuyanjana adapeza kuti ngakhale "kutsatiridwa kwa zolemba" kudakwera ndi 15% mgawo loyamba, ziwonetsero zokhutiritsa makasitomala zinatsika ndi 4%panthawi yomweyo. Makasitomala amatha kusiyanitsa pakati pa chikondi chenicheni ndi kutsatira zomwe wachita.

Kupanga Njira Yabwino Yochitira Utumiki Wabwino Kwambiri

Kwa eni mabizinesi ndi ogwira nawo ntchito omwe amayang'anitsitsa machitidwe a AI mwaulemu, yesero ndilomveka. Utumiki wamakasitomala ndiwofunika kwambiri, ukadaulo ulipo, ndipo umawoneka ngati yankho loyendetsedwa ndi data pavuto lenileni. Koma umboni umasonyeza mosalekeza kuti njira yolimba kwambiri yopezera ntchito zabwino kwambiri imayenda kudzera m'zikhazikitso zoyendetsera ntchito, osati ukadaulo wowunika.

Yambani ndikuwunika momwe mumagwirira ntchito. Kodi ndandanda yanu ndi yabwino komanso yoloseredwa? Kodi malipiro amakonzedwa molondola komanso pa nthawi yake - nthawi zonse? Kodi mameneja anu ali ndi zida zogwiritsira ntchito nthawi yawo kuphunzitsa m'malo mozimitsa mavuto oyang'anira moto? Kodi njira zanu za HR zimasinthidwa mokwanira kotero kuti kukwera kwa membala watsopano sikumawononga sabata limodzi la bandwidth yoyang'anira? Awa ndi maziko omwe amapangitsa kuti ntchito zabwino zitheke, ndipo ndizovuta zomwe nsanja zamabizinesi amakono zimamangidwa kuti zithetse.

Makampani opanga zakudya zofulumira ali pamphambano. Njira imodzi imatsogolera pakuwunika kochulukirachulukira - kuyang'anira osati mawu okha koma kamvekedwe ka nkhope, mawonekedwe a nkhope, ndipo pamapeto pake zizindikiro za kupsinjika kwa biometric. Njira ina imatsogolera ku magwiridwe antchito anzeru, zida zabwinoko, komanso ndalama zenizeni mwa anthu omwe amalumikizana ndi makasitomala mamiliyoni ambiri patsiku. Tekinoloje yotsata njira iliyonse ilipo lero. Funso ndiloti malo antchito - ndi mtundu wanji wa kasitomala - mukufuna kumanga.

AI ndi chida champhamvu chosinthira bizinesi, koma mtengo wake wapamwamba kwambiri uli mukupatsa mphamvu ogwira ntchito, osati apolisi. Unyolo womwe umamvetsetsa kusiyana kumeneku ndi womwe ukuyenda bwino zaka khumi kuchokera pano - ndi antchito okhulupirika omwe amati "chonde" ndi "zikomo" chifukwa akutanthauza, osati chifukwa makina akumvetsera.

Mafunso Ofunsidwa Kawirikawiri

Kodi AI ikugwiritsidwa ntchito bwanji kuyang'anira ogwira ntchito pazakudya zofulumira?

Unyolo waukulu ngati Burger King akutumiza makina owunikira oyendetsedwa ndi AI omwe amasanthula zolankhula za ogwira ntchito munthawi yeniyeni. Makinawa amapeza anthu ogwira ntchito pazaulemu - kutsatira ngati agwiritsa ntchito mawu ngati "chonde," "zikomo," ndi "mukhale ndi tsiku labwino." Tekinolojeyi imayimilira ogwira ntchito omwe amalephera kusangalatsa zolembedwa, ndikupanga gulu la digito loyang'anira malo ogwira ntchito lomwe limayang'ana kwambiri kukakamiza kuyanjana kwamakasitomala.

Kodi ubwino wowunika ntchito zamakasitomala woyendetsedwa ndi AI ndi chiyani?

Othandizira amatsutsa kuti kuyang'anira kwa AI kumawonetsetsa kuti kasitomala akukumana ndi malo masauzande ambiri, amachepetsa madandaulo, ndikuzindikiritsa mwayi wophunzira. Ukadaulo umatha kukonza kuyanjana mwachangu kuposa oyang'anira anthu ndipo umapereka zidziwitso zoyendetsedwa ndi data pamtundu wautumiki. Kwa eni ma franchise omwe amayang'anira malo angapo, kuyang'anira pawokha kumapereka kuyan'anila koopsa komwe sikungakhale kosatheka kupyolera mu njira zachikhalidwe zokha.

Kodi ndi zodetsa nkhawa zotani zokhudzana ndi AI kuyang'anira zolankhula za ogwira ntchito?

Otsutsa amabweretsa nkhawa yayikulu yokhudza kudziyimira pawokha kwa ogwira ntchito, kupanikizika kosalekeza, komanso kuchepa kwa kuyanjana kwa anthu ndi zolemba zoyezeka. Ogwira ntchito amafotokoza kuti amadzimva kuti alibe umunthu pomwe liwu lililonse liwerengedwa ndi ma algorithms. Palinso zokhuza zachinsinsi komanso mafunso okhudza ngati kukakamizidwa kumapangitsa kuti makasitomala azitha kukhutira kapena kumangopangitsa chikhalidwe cha kutsata zomwe zimawononga chikhalidwe chenicheni chakuntchito.

Kodi mabizinesi ang'onoang'ono angagwiritse ntchito AI kuti apititse patsogolo ntchito zamakasitomala popanda kuyang'anira mwachangu?

Ndithu. Mapulatifomu ngati Mewayz amapereka njira yanzeru ndi 207-module bizinesi OS, kuyambira $19/mozi. M'malo moyang'anira, mabizinesi ang'onoang'ono atha kugwiritsa ntchito makina a AI kuti atolere mayankho a makasitomala, kasamalidwe ka CRM, ndi kulumikizana kwamagulu - kupatsa mphamvu antchito ndi zida zabwinoko m'malo moyang'anira mawu awo aliwonse, ndikupanga kuwongolera kwenikweni kwa ntchito.

Try Mewayz Free

All-in-one platform for CRM, invoicing, projects, HR & more. No credit card required.

Start managing your business smarter today

Join 30,000+ businesses. Free forever plan · No credit card required.

Ready to put this into practice?

Join 30,000+ businesses using Mewayz. Free forever plan — no credit card required.

Start Free Trial →

Ready to take action?

Start your free Mewayz trial today

All-in-one business platform. No credit card required.

Start Free →

14-day free trial · No credit card · Cancel anytime