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Sankhani Zopeka Zanu Bwino: Chifukwa Chake Nkhani Zomwe Mumadziuza Nokha Zimatanthawuza Bizinesi Yanu

Bizinesi iliyonse imakhala ndi zopeka - zofotokozera za makasitomala anu, zomwe malonda anu amatanthauza, ndi komwe kampani yanu ikupita. Amalonda amene akuyenda bwino si amene amachotsa nthano zopekazi, koma ndi amene amazisankha mwadala, kuziyesa mopanda chifundo, ndi kuzilowetsa m’malo asanaziwerengere monyenga.

Lingaliro ili, lomwe lidawonekera koyamba mchaka cha 2010 m'mawu omwazika a mabulogu ndi mabwalo oyambitsa, lakula mwachangu. M'dziko la nsanja 207 zamabizinesi ndi data yopanda malire, nkhani zomwe mumalemba pa datayo ndizofunikira kwambiri kuposa kale.

Kodi “Sankhani Bwino Zopeka Zanu” Zimatanthauza Chiyani?

Nkhani yopeka, m'nkhaniyi, si bodza. Ndi nkhani yophweka - chitsanzo chamalingaliro chomwe mumatengera kuti mupange zisankho mwachangu ndikugwirizanitsa gulu lanu kuti ligwirizane ndi zomwe mukugawana. "Ndife njira yabwino kwambiri pamsika uno." "Ogwiritsa ntchito amasamala kwambiri za liwiro." "Kota iyi ndi yokhudza kusunga, osati kugula." Palibe chilichonse mwa mawu awa chomwe chili chowonadi. Ndi mafelemu osankhidwa, ndipo amawongolera chilichonse chomwe gulu lanu likuchita.

Ndemanga yoyambirira yokhudzana ndi lingaliroli idachokera ku filosofi, zachuma zamakhalidwe, ndi zomwe zidapambana poyambira. Mtsutso waukulu unali wosavuta: simungathe kugwira ntchito popanda zofotokozera, ndiye kuti musankhe zothandiza. Woyambitsa yemwe amakhulupirira kuti "tikusokoneza makampani" apanga zisankho zosiyana siyana polemba ntchito, mitengo, ndi malonda kusiyana ndi yemwe amakhulupirira kuti "tikupanga bizinesi yokhazikika." Palibe zopeka zomwe zili zolakwika mwachibadwa. Koma imodzi idzakhala yopindulitsa kwambiri pazochitika zanu zenizeni.

"Simungathe kusankha ngati mumagwiritsa ntchito zopeka. Mutha kusankha zopeka zomwe mumagwiritsa ntchito - komanso momwe mungasinthire mwachangu ngati zenizeni zikubwerera."

Nchifukwa Chiyani Zopeka Zoyipa Zimapitilira Pamakampani Akukula?

Zopeka zowopsa sizomwe mumasankha mwachidwi. Ndiwo omwe amazemba mobwerezabwereza, chitonthozo, ndi kudziwika. Oyambitsa omwe adadziuza okha kuti "ndife osasamala" kwa ogwira ntchito khumi angakhale akugwirabe ntchito yongopeka pamazana asanu - patapita nthawi yaitali atasiya kugwira ntchito ndikuyamba kukhululukidwa ntchito zosasamala.

Zopeka zoyipa zikupitilira pazifukwa zodziwikiratu. Magulu amakhala otanganidwa kwambiri ndi nkhani zomwe zidawathandizira kale. Ma metric amatanthauziridwa kuti atsimikizire nkhani zomwe zilipo m'malo mozitsutsa. Ndipo choyipa kwambiri, palibe amene amapatsidwa ntchito yofunsa zopeka zamakampani. Apa ndipamene maziko ogwirira ntchito amakhala ofunikira - osati kungotsata manambala, komanso kuti muwone kusiyana pakati pa nkhani zanu ndi zenizeni zanu.

Kodi Mumawerengera Bwanji Zopeka Zamalonda Anu?

Kusanthula zopeka zanu kumafuna zida zonse komanso kukhulupirika kosasangalatsa. Nayi njira yothandiza yomwe ogwiritsa ntchito bwino amagwiritsa ntchito:

• Lembani mwatsatanetsatane momwe mumaganizira. Lembani nkhani zisanu kapena khumi zomwe gulu lanu limabwereza nthawi zambiri - zokhudzana ndi msika wanu, makasitomala anu, ubwino wanu wampikisano, ndi kukula kwanu.
• Perekani zopeka zilizonse kukhala zabodza. Kodi ndi mfundo yanji yeniyeni, ngati mutakumana nayo, ingakukakamizeni kusiya kapena kubwerezanso nkhaniyi? Ngati simutha kutchula imodzi, zopekazo zakhala zosanama - choncho ndizowopsa.
• Yang'anani zopeka zanu ndi ma dashboard anu mwezi uliwonse. Gwiritsani ntchito CRM yanu, kasamalidwe ka polojekiti, ndalama, ndi ma analytics kuti muyese nkhani iliyonse. Kodi "ogwiritsa ntchito mphamvu mokhulupirika" akuyenda pamlingo wofanana ndi wina aliyense? Kodi "gawo lanu lomwe likukula mwachangu" likukulirabe?
• Sinthani udindo wa mdierekezi. Perekani wina m'gulu lanu kuti atsutsane ndi zopeka zanu zodziwika bwino pamsonkhano uliwonse. Ipangitseni kukhala gawo lokhazikika, osati umunthu.
• Khalani madeti otha ntchito pa nkhani zodziwika bwino. Nthano iliyonse yopeka iyenera kukhala ndi tsiku lobwereza. "Ndife kampani yopanga zotsogola" ndi nthano yothandiza - mpaka sichoncho. Konzani kuwunikanso musanafune.

Kodi Bizinesi Yanu Imachita Ntchito Yanji Posankha Zopeka Zabwino?

Makina ogwiritsira ntchito mabizinesi, pachimake, ndi makina oyesera zopeka. Pamene CRM yanu, kasamalidwe ka polojekiti, HR, invoicing, inventory, ndi analytics modules zonse zikugwirizana ndi nsanja yogwirizana, mumapeza chinachake chosowa: kutha kuona ngati nkhani zanu zikufanana ndi ntchito zanu mu nthawi yeniyeni.

Ganizirani zopeka zodziwika bwino: "Makasitomala amabizinesi athu ndi gawo lathu lopindulitsa kwambiri." Popanda deta yophatikizika, nkhaniyi ikupitirirabe mosatsutsika. Ndi bizinesi yolumikizidwa ndi OS, mutha kukoka ndalama zenizeni pa kasitomala aliyense motsutsana ndi maola othandizira omwe adalowetsedwa, kutsatiridwa kwa projekiti, ndi nthawi yolipirira ma invoice - ndikupeza kuti makasitomala anu amsika wapakatikati amatulutsa mipata yayikulu popanda kukangana kochepa. Zopekazi zimasungunuka osati chifukwa cha mkangano, koma powonekera.

Uwu ndiye mtengo weniweni wophatikiza ntchito zanu kukhala nsanja imodzi. Sizochita bwino. Ndi ukhondo wa epistemic - mwambo wa bungwe wodziwa zomwe mumadziwa ndi zomwe mumangokhulupirira.

Kodi Lingaliroli Lasintha Bwanji Chiyambireni 2010?

Ndemanga yoti "sankhani zopeka bwino" idayamba kufalitsidwa, mabizinesi ambiri analibe zida zoyesera mwatsatanetsatane nkhani zawo. Ma Dashboards anali akale, deta inkakhala mu silos, ndipo chibadwa cha m'matumbo chinali njira yoyendetsera ntchito. Malangizowo anali anzeru — anzeru, koma ovuta kuchita pamlingo waukulu.

Lero, mawonekedwe ake ndi osiyana kwambiri. Wogwiritsa ntchito payekha kapena gulu laling'ono tsopano litha kuyendetsa ma module 207 ophatikizika amabizinesi kuchokera pa malowedwe amodzi, kutsatira chilichonse kuyambira pakupeza makasitomala mpaka magwiridwe antchito mpaka ndalama. Malangizo a filosofi tsopano ali ndi mano ogwira ntchito. Mutha kusankha zopeka zanu bwino chifukwa mutha kuyeza ngati zikukutumikirani. Kusiyana pakati pa zofotokozera ndi zenizeni sikunakhalepo kwapafupi kutseka - ngati muli ndi luso komanso kulimba mtima kwanzeru kuti muyang'ane.

Mafunso Ofunsidwa Kawirikawiri

Kodi pali kusiyana kotani pakati pa zopeka zothandiza zamabizinesi ndi kudzinamiza?

Nthano yopeka yothandiza ndi nkhani yosankhidwa mwachidwi yomwe mumasunga kwakanthawi ndikuyesa motsutsana ndi data. Kudzinyenga ndikumangika mosazindikira ku nkhani yomwe mumakana kuifunsa ngakhale umboni ukutsutsa. Kusiyana kwagona pakuzindikira komanso kufunitsitsa kusintha. Ngati mutha kutchula zopeka zanu, tchulani zomwe zingatsutsane nazo, ndikuziyang'ana motsutsana ndi zomwe mukugwiritsa ntchito pafupipafupi, zimakhalabe chida. Mukangosiya kuyesa, imakhala msampha.

Kodi bizinezi iyenera kuyang'ananso nkhani zake zotani?

Osachepera, yang'ananinso zopeka zanu zisanu mpaka khumi pakota iliyonse. Komabe, kusintha kulikonse kwazitsulo zanu - kusintha kwadzidzidzi, mpikisano watsopano wolowa m'malo mwanu, kukhazikitsidwa kwakukulu kwazinthu - kuyenera kuyambitsa kafukufuku wopeka. Cholinga sichikhala chokhazikika chankhani, koma kuunikanso mwadongosolo komwe kumalepheretsa nkhani zakale kuti zisamayendetse zisankho zatsopano.

Kodi makina ogwiritsira ntchito mabizinesi angathandizedi ndi china chake ngati "kusankha zopeka"?

Ndithu. Chotsitsacho chimasowa mukangolumikiza ku data. Bizinesi OS yokhala ndi CRM yophatikizika, kasamalidwe ka projekiti, ndalama, ndi ma analytics ma module amasintha nkhani zosamveka kukhala zongopeka zoyesedwa. Mukanena kuti "makasitomala athu amakonda kukwera kwathu," zambiri zamatikiti anu othandizira, ma curve osungira, ndi zambiri za NPS zimatsimikizira kapena kutsutsa nthanoyi munthawi yeniyeni. Pulatifomu simakusankhirani zopeka zanu - koma imapangitsa kusankha kukhala kovuta kwambiri kuchirikiza.

Bizinesi yanu iyamba kale pa zopeka. Funso lokhalo ndiloti mwawasankha dala - komanso ngati muli ndi mawonekedwe ogwirira ntchito kuti mudziwe akasiya kugwira ntchito. Yambani kuyesa kwanu kwaulere pa Mewayz ndi kupanga zomangira zomwe zimasandutsa chikhulupiriro kukhala umboni, gawo limodzi panthawi.

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