Lingaliro la Bourdieu la kukoma: kung'ung'udza abrégé (2023)

Likulu: Ndalama za Social Space

Kulawa sikungokhudza zomwe mumakonda; ndi mtundu wa capital. Bourdieu adazindikira mitundu ingapo ya ndalama zomwe anthu ndi magulu ali nazo:

• Economic Capital: Zothandizira zachuma ndi katundu.
• Cultural Capital: Chidziwitso, luso, maphunziro, ndi kudziwika ndi chikhalidwe cha chikhalidwe (monga kudziwa vinyo wabwino, kumvetsetsa zaluso zamakono).
• Social Capital: Maukonde amphamvu ndi maubwenzi.
• Likulu Lophiphiritsira: Kutchuka, ulemu, ndi kuvomerezeka.

Mitundu iyi ndi yosinthika ndipo imagwiritsidwa ntchito kukhazikitsa ndi kusunga maudindo m'malo ochezera. Mwachitsanzo, chizindikiro cha kampani ndi mtundu wa likulu lophiphiritsa. "Kukoma" kwa bizinesi - mu kapangidwe kake ka ofesi, chilankhulo chake chotsatsa, kakomedwe kake kazinthu - ndi njira yoyendetsera ndalama zomwe zimapangidwira kukopa makasitomala ena, kuwopseza omwe akupikisana nawo, ndikuwonetsa momwe alili pamsika. Chifukwa chake, chizindikiro chosagwirizana chili ngati kukhala ndi ndalama zopanda mphamvu; zimalephera kuyankhulana momveka bwino komanso zamtengo wapatali.

Kusiyanitsa ndi Nkhondo Yam'munda

Cholinga chachikulu cha kukoma, kwa Bourdieu, ndikusiyana-chinthu chodzisiyanitsa ndi magulu ena a anthu. Kulawa ndi chida pakulimbana kosalekeza, kodekha kwa kalasi. Kalasi yaikulu imatanthawuza "kukoma kwabwino" (mwachitsanzo, mapangidwe ang'onoang'ono, zakudya zabwino) monga zovomerezeka ndi zachilengedwe, pamene zokonda zamagulu ena nthawi zambiri zimatchedwa "zonyansa" kapena "zachilendo." Izi zimapanga maulamuliro. Mabizinesi nthawi zonse akugwira nawo nkhondoyi kuti apeze kusiyana. Ayenera kuyang'ana malamulo okhazikitsidwa a "munda" wawo pamene akuyesera kupanga zatsopano kapena kumasuliranso zomwe zimaonedwa kuti ndizofunikira. Kuyesera kuyambitsa chinthu chosokoneza osamvetsetsa zomwe zilipo kale komanso zikhalidwe za msika womwe mukufuna ndi njira yolepherera. Sikuti mumangogulitsa chinthu; mukuchita nkhondo yophiphiritsa yofuna kuvomerezeka.

"Kulawa kumagawa, ndipo kumayika gulu." - Pierre Bourdieu, Kusiyanitsa

💡 DID YOU KNOW?

Mewayz replaces 8+ business tools in one platform

CRM · Invoicing · HR · Projects · Booking · eCommerce · POS · Analytics. Free forever plan available.

Start Free →

Kuchokera ku Chiphunzitso mpaka Kuchita: Orchestrating Taste ndi Mewayz

Ndiye, kodi bizinesi imayenda bwanji kuchoka pakumvetsetsa mphamvu za chikhalidwe cha anthu ndi kuziwongolera bwino? Chisokonezo cha zokonda zosagwirizana - komwe kutsatsa, kugulitsa, malonda, ndi ntchito zonse zimakokera mbali zosiyanasiyana kutengera zomwe sananene - ndi chiopsezo chachikulu chogwira ntchito. Apa ndipamene bizinesi yokhazikika ngati Mewayz imakhala yovuta. Mewayz imapereka njira yolumikizira ndikugwirizanitsa "zokoma" za kampani yanu. Popanga malo apakati a zolinga, njira, ndi kulankhulana, zimathandiza kumanga mgwirizanobungwe lachizolowezi. Pamene gulu lanu lonse likugwira ntchito kuchokera ku machitidwe ogawana nawo komanso masomphenya omveka bwino, kutumizidwa kwa chuma cha kampani yanu, chikhalidwe, ndi zophiphiritsira zimakhala mwadala komanso zamphamvu. Mewayz sikuti amangokuthandizani kuyang'anira ntchito; zimakuthandizani kukonza malo anu pampikisano, kuwonetsetsa kuti gawo lililonse labizinesi yanu limathandizira kuti msika uzikhala wowoneka bwino komanso wovomerezeka.

Mafunso Ofunsidwa Kawirikawiri

Lingaliro la Bourdieu la kukoma: kung'ung'udza abrégé

M'dziko lazamalonda, nthawi zambiri timalankhula za njira, malonda, ndi ntchito ngati zili m'malo opanda kanthu. Timayiwala kuti lingaliro lililonse, kuyambira pakuyambitsa malonda mpaka kukonzanso mtundu, limasefedwa m'madzi amdima amalingaliro amunthu komanso malingaliro amtundu wa anthu. Apa ndipamene ntchito ya katswiri wa zachikhalidwe cha anthu wa ku France Pierre Bourdieu sikhala yofunikira, koma yofunika. Lingaliro lake la kukoma, lolembedwa m'buku lake lalikulu la *Distinction: A Social Critique of the Judgment of Taste*, ndilopambana kwambiri kuposa nkhani yamaphunziro yoyamikira zaluso. Ndi dongosolo lamphamvu lomvetsetsa malamulo osawoneka omwe amalamulira moyo wa anthu, kuphatikizapo msika. Nkhaniyi ikupereka ‘kung’ung’udza abrégé’—chidule chong’ung’udza—malingaliro a Bourdieu, kung’ung’udza chifukwa chosokonekera kwawo kumatsutsana ndi kuphweka, koma kofunika chifukwa chakuti kuzindikira kwawo n’kofunika kwambiri kuti mabizinesi amakono anyalanyazidwe.

Nthano ya Kulawa Kwachilengedwe ndi Lingaliro la Chizolowezi

Kugunda kwakukulu koyamba kwa Bourdieu kumatsutsana ndi chikhulupiriro chozikika mozama chakuti kukoma ndi mphatso yachibadwa, yaumwini. Timakonda kuganiza kuti zokonda zathu za nyimbo, zakudya, kapena kapangidwe kathu ndi zapayekha. Bourdieu adanena kuti izi ndi chinyengo. M’malo mwake, zokonda zathu zimasonkhezeredwa kwambiri ndi chizolowezi chathu—dongosolo lachikhalire, mikhalidwe yokhazikika, malingaliro, ndi kaganizidwe kamene timapeza kupyolera m’maleredwe athu ndi mmene timakhalira. Chizoloŵezi chanu ndi "kumverera kwanu pamasewera," kumvetsetsa kwapadziko lonse komwe kumatsogolera zomwe mumasankha komanso zochita zanu. Imalongosola chifukwa chomwe zosankha zina zokometsera kapena zanzeru zimamveka ngati "zoyenera" kapena "zowonekera" kwa gulu lina, pomwe zimawoneka ngati zachilendo kapena zosamveka kwa gulu lina. Kwa bizinesi, kuzindikira kuti magulu amagwira ntchito mosiyanasiyana ndi gawo loyamba loletsa mipata yolumikizirana ndikupanga njira yolumikizana.

Likulu: Ndalama za Malo Ochezerako

Kulawa sikungokhudza zomwe mumakonda; ndi mtundu wa capital. Bourdieu adazindikira mitundu ingapo ya ndalama zomwe anthu ndi magulu ali nazo:

Kusiyanitsa ndi Nkhondo Yam'munda

Cholinga chachikulu cha kukoma, kwa Bourdieu, ndi kusiyanitsa-mchitidwe wodzisiyanitsa ndi magulu ena a anthu. Kulawa ndi chida pakulimbana kosalekeza, kodekha kwa kalasi. Kalasi yaikulu imatanthawuza "kukoma kwabwino" (mwachitsanzo, mapangidwe ang'onoang'ono, zakudya zabwino) monga zovomerezeka ndi zachilengedwe, pamene zokonda zamagulu ena nthawi zambiri zimatchedwa "zonyansa" kapena "zachilendo." Izi zimapanga maulamuliro. Mabizinesi nthawi zonse akugwira nawo nkhondoyi kuti apeze kusiyana. Ayenera kuyang'ana malamulo okhazikitsidwa a "munda" wawo pamene akuyesera kupanga zatsopano kapena kumasuliranso zomwe zimaonedwa kuti ndizofunikira. Kuyesera kuyambitsa chinthu chosokoneza osamvetsetsa zomwe zilipo kale komanso zikhalidwe za msika womwe mukufuna ndi njira yolepherera. Sikuti mumangogulitsa chinthu; mukuchita nkhondo yophiphiritsa yofuna kuvomerezeka.

Kuchokera ku Chiphunzitso mpaka Kuchita: Orchestrating Taste ndi Mewayz

Ndiye, kodi bizinesi imayenda bwanji kuchoka pakumvetsetsa mphamvu za chikhalidwe cha anthu ndi kuziwongolera bwino? Chisokonezo cha zokonda zosagwirizana - komwe kutsatsa, kugulitsa, malonda, ndi ntchito zonse zimakokera mbali zosiyanasiyana kutengera zomwe sananene - ndi chiopsezo chachikulu chogwira ntchito. Apa ndipamene bizinesi yokhazikika ngati Mewayz imakhala yovuta. Mewayz imapereka njira yolumikizira ndikugwirizanitsa "zokoma" za kampani yanu. Pakupanga malo apakati pazolinga, njira, ndi kulumikizana, kumathandizira kuti pakhale chizolowezi chogwirizana. Pamene gulu lanu lonse likugwira ntchito kuchokera ku machitidwe ogawana nawo komanso masomphenya omveka bwino, kutumizidwa kwa chuma cha kampani yanu, chikhalidwe, ndi zophiphiritsira zimakhala mwadala komanso zamphamvu. Mewayz sikuti amangokuthandizani kuyang'anira ntchito; zimakuthandizani kukonza malo anu pampikisano, kuwonetsetsa kuti gawo lililonse labizinesi yanu limathandizira kuti msika uzikhala wowoneka bwino komanso wovomerezeka.