Kutsatizana Kwa Maimelo Odzichitira: The 24/7 Sales Injini Yama Bizinesi Otanganidwa

Mphamvu Zodzichitira zokha: Bizinesi Yanu Simagona

Tangoganizirani dziko limene gulu lanu lamalonda silitha. Pamene mukudya chakudya chamadzulo ndi banja kapena kugona, dongosolo lamakono likugwira ntchito mwakachetechete kumanga maubwenzi, kuphunzitsa chiyembekezo, ndi kusuntha makasitomala pafupi ndi chisankho chogula. Izi sizongopeka-ndi zenizeni zamatsatidwe a imelo. Kwa mabizinesi omwe amagwiritsa ntchito nsanja ngati Mewayz, kukhazikitsa mayendetsedwe okhazikikawa kumatanthauza kupanga makina olerera otsogolera a 24/7 omwe amafunikira kulimbikira pang'ono atakhazikitsa koyambirira. Bizinesi wamba imawona kuwonjezeka kwa 451% kwa otsogolera oyenerera akamagwiritsa ntchito makina opangira malonda poyerekeza ndi omwe sakufuna, kutsimikizira kuti makinawo siwosavuta koma amasintha malingaliro anu.

Kukongola kwa katsatidwe kake ka imelo kwagona pakutha kupereka uthenga wolondola pa nthawi yoyenera popanda kuchitapo kanthu pamanja. Kaya ndiwe yekhayekha yemwe amayang'anira maudindo angapo kapena gulu lomwe likukula lomwe latambasulidwa pamaudindo osiyanasiyana, makina odzipangira okha amawonetsetsa kuti palibe chiwongolero chomwe chimalowa m'ming'alu. Malinga ndi deta yaposachedwa, zotsogola zoleredwa zimapanga kugula kwakukulu kwa 47% kuposa kutsogola kosaphunzitsidwa, kuwonetsa kukhudzidwa kwachuma kwa kulumikizana kosasintha, kolunjika. Ndi Mewayz's Integrated CRM and Marketing modules, mabizinesi atha kupanga njira zotsogola zomwe zimamveka ngati zamunthu pomwe zikuyenda modziyimira pawokha.

Kumvetsetsa Mtsogolere Wakulera Funnel

Maimelo ogwira mtima amatsatizana ndi momwe kasitomala akuyendera. Ganizirani zotsogolera zanu ngati zikuyenda m'magawo osiyanasiyana ozindikira komanso okonzeka. Pamwamba pazitsulo, muli ndi otsogolera ozizira omwe angopeza kumene bizinesi yanu - amafunikira maphunziro ndi phindu. M'katikati, otsogolera otenthedwa akuwunika mayankho ndikufananiza zosankha. Pansipa, otsogolera otentha ali okonzeka kupanga chisankho koma angafunike kukakamiza komaliza. Njira zotsatirira zokha zimagwira ntchito chifukwa zimawongolera gawo lililonse ndi mauthenga oyenerera, pang'onopang'ono kukulitsa chidaliro ndikusunthira chiyembekezo kufupi ndi kutembenuka.

Maganizo a kulera bwino ndi osavuta: anthu amagula kuchokera kumabizinesi omwe amawadziwa, kuwakonda, ndi kuwakhulupirira. Zotsatizana zokha zimakulolani kuti mumange ubalewo mwadongosolo pakapita nthawi. Kafukufuku wopangidwa ndi Marketo adapeza kuti makampani omwe amapambana pakulera kutsogolera amapanga 50% zotsogola zokonzeka kugulitsa pa 33% mtengo wotsika pakuwongolera. Popanga madongosolo a maimelo anu kumagawo osiyanasiyana, ndiye kuti mukupanga wothandizira malonda pa digito yemwe amamvetsetsa komwe akuyembekeza ndipo amayankha moyenerera.

Pamwamba Pamwamba: Gawo Lachidziwitso

Munthu wina akayamba kucheza ndi bizinesi yanu-mwina potsitsa ebook kapena kulembetsa kalata yanu yodziwitsidwayo posachedwa. Amazindikira kuti ali ndi vuto koma sangamvetsetse njira zothetsera vutoli. Maimelo anu oyambira okha azingoyang'ana pa maphunziro osati kugulitsa. Gawani zinthu zamtengo wapatali zomwe zimagwirizana ndi zowawa zawo popanda kukankhira mankhwala anu. Mwachitsanzo, ngati mukuyendetsa bizinesi yamapulogalamu owerengera ndalama, imelo yanu yoyamba ikhoza kugawana nawo "Zolakwa 5 Zodziwika Zosunga Mabuku Zomwe Zimawonongera Mabizinesi Ang'onoang'ono" osati "Gulani Mapulogalamu Athu Panopa."

Njirayi imakupangitsani kukondedwa ndikuyika mtundu wanu ngati chida chothandizira osati kampani ina yomwe ikuyesera kugulitsa. Kafukufuku akuwonetsa kuti omwe amatsogolera omwe amalandila maphunziro ndi 131% mwayi wokhala makasitomala poyerekeza ndi omwe amalandila mauthenga achikhalidwe. Ndi zida zodzipangira zokha za Mewayz, mutha kuyambitsa matsatidwe amaphunzirowa potengera zochita zenizeni, kuwonetsetsa kuti chitsogozo chilichonse chatsopano chimalandira phindu mwachangu.

Pakati pa Funnel: Gawo Loganizira

Otsogolera akayamba kuchita zomwe mwalemba, amapita ku gawo loganizira. Tsopano akumvetsa vuto lawo ndipo akufufuza njira zothetsera vutoli. Maimelo anu odzipangira okha akuyenera kukuwonetsani malonda kapena ntchito yanu mokoma mtima ngati yankho lomwe lingathe kukupatsanibe phindu. Maphunziro a zochitika, maupangiri ofananitsa, ndi ziwonetsero zazinthu zimagwira ntchito bwino pakadali pano. Cholinga chake ndikuthandizira otsogolera kuwona momwe zopereka zanu zimakhudzidwira ndi zosowa zawo popanda kukakamiza kwambiri.

Kutenga nthawi ndikofunikira pano. Ikani maimelo anu moyenerera - nthawi zambiri motalikirana kwa masiku 3-5 - kuti mukhalebe ndi chidwi popanda chiyembekezo chochuluka. Zochita zokha za Mewayz zimakulolani kuti muyike kuchedwa pakati pa maimelo ndikutsata ma metrics, kuti mutha kukhathamiritsa kutsata kwanu kutengera zomwe zayankha. Makampani omwe amachita bwino kwambiri pakulera motsogoleredwe amawona masinthidwe osinthika kuwirikiza 3 mpaka 10 kuposa omwe satsata njira zawo zotsogola.

Kupanga Mayendedwe Anu Odzichitira: Ndondomeko Yam'magawo ndi Magawo

Kupanga ma ndandanda ogwira ntchito a imelo kumapangitsa kuti izi ziwoneke ngati zovuta, koma zowongoka. Umu ndi momwe mungapangire mndandanda womwe umasintha:

1. Tanthauzani Cholinga Chanu: Kodi mukufuna kuchitapo chiyani mukamaliza kutsatizana? Khalani achindunji—"konzani chiwonetsero" kapena "gulani Pulani B" osati "kuphunzira zambiri."
2. Mapu Ulendo Wamakasitomala: Dziwani masitepe omwe mutsogolere amatengera kuyambira pomwe wakumana koyamba mpaka kusintha. Funsani gulu lanu lamalonda ndikusanthula zomwe makasitomala adakumana nazo kale kuti mumvetsetse njira iyi.
3. Pangani Zolemba pa Gawo Lililonse: Pangani maimelo omwe amafotokoza zofunikira ndi mafunso pagawo lililonse laulendo. Lembani mizere yomwe imalimbikitsa kutsegulira ndi zomwe zimapereka phindu.
4. Khalani Zoyambitsa ndi Zoyenera: Dziwani zomwe zingayambitse ndondomekoyi ndi makhalidwe omwe angapangitse kutsatizana (monga kutumiza maimelo osiyanasiyana kwa omwe akugwira nawo ntchito motsutsana ndi otsogolera omwe sanatengeke nawo).
5. Yesani ndi Konzani: Zolemba pamutu A/B . Gwiritsani ntchito ma analytics a Mewayz kuti muzindikire zomwe zikugwira ntchito ndi zomwe zikufunika kusintha.

Kumbukirani kuti kuyesa kwanu koyamba sikungakhale kwangwiro-ndipo zili bwino. Chinsinsi ndichoyamba zosavuta, kusonkhanitsa deta, ndikusintha mosalekeza njira yanu. Mabizinesi ambiri amayamba ndi maimelo oyambira 3-5 ndipo amakula akamaphunzira zomwe zimakhudza omvera awo.

Zinthu Zofunika Kwambiri pa Maimelo Ogwiritsa Ntchito Osintha Kwambiri

Si maimelo onse opangidwa ndi makina amapangidwa mofanana. Kusiyana pakati pa mndandanda womwe umatembenuka ndi womwe umanyalanyazidwa nthawi zambiri umabwera kuzinthu zingapo zovuta. Choyamba, kupanga makonda kumapitirira kuposa kungoyika dzina loyamba. Kutsatizana kogwira mtima kumatanthawuza zomwe mtsogoleri adachita ("Popeza mudatsitsa kalozera wathu pa X...") kapena gawo lotengera kuchuluka kwa anthu kapena firmographic data. Maimelo ogwirizana ndi makonda anu amakhala ndi mitengo yokwera 6x, koma mabizinesi 30 okha pa 100 alionse amagwiritsa ntchito kusintha makonda anu mopyola zofunika.

Chachiŵiri, maimelo anu akuyenera kupereka mtengo womveka pakamatumiza kulikonse. Uthenga uliwonse uyenera kuyankha funso losayankhula la woyembekezerayo: "Kodi ichi ndi chiyani kwa ine?" Kaya ndi upangiri wotheka, nkhani yosangalatsa, kapena kuperekedwa kwapadera, imelo iliyonse iyenera kupatsa wolandirayo chifukwa chochitira. Chachitatu, phatikizani ma call-to-action (CTAs) omveka bwino omwe amagwirizana ndi komwe chiyembekezo chili paulendo wawo. Maimelo otsatizana koyambirira atha kukhala ndi ma CTA ofewa ngati "Werengani zolemba zathu zamabulogu" pomwe maimelo apatsogolo pake amatha kukhala achindunji kwambiri ndi "Konzani zokambirana."

Kutsatizana kothandiza kwambiri kumamveka ngati kulumikizana pakati pa munthu ndi m'modzi m'malo mowulutsa kwambiri. Zimasonyeza kuti mumamvetsetsa zomwe wolandirayo ali nazo komanso zosowa zake.

Gawo Lapamwamba: Chinsinsi cha Mayendedwe Ogwirizana ndi Hyper

Maimelo oyambira amatumiza mauthenga omwewo kwa aliyense. Kutsatizana kwapamwamba kumagwiritsa ntchito magawo kuti apereke zinthu zomwe akuyang'ana kwambiri kutengera njira zina. Kugawikana kungawongolere bwino zotsatira-Marketo adapeza kuti makampeni agawidwe amayendetsa ndalama zochulukirapo 760% kuposa zomwe sizinagawidwe. Ndi kuphatikiza kwa CRM ya Mewayz, mukhoza kupanga zigawo zochokera kuzinthu zambiri za data kuphatikizapo:

• Chiwerengero cha anthu (makampani, kukula kwa kampani, malo)
• Makhalidwe (masamba omwe adachezera, zomwe zatsitsidwa, maimelo atsegulidwa)
• Chiyanjano (chotentha vs. chitsogozo chozizira)
• Kugula ndi mbiri yamakasitomala atsopano (kugula kwamakasitomala)

Mwachitsanzo, mutha kupanga zotsatizana zosiyanasiyana za eni mabizinesi ang'onoang'ono motsutsana ndi omwe amapanga zisankho zamabizinesi, popeza zowawa zawo ndi njira zogulira zimasiyana kwambiri. Kapena mutha kusanja masanjidwe anu potengera ngati otsogolera adatsegula imelo yanu yam'mbuyo - kutumiza zotsatila ndi mauthenga osiyanasiyana kuti mutengerenso omwe sanatsegule. Maimelo anu akamamveka kuti ndi ofunikira, m'pamenenso mudzakhala ochulukirachulukira komanso osinthika.

Kuyezera Kuchita Bwino: Miyezo Yofunika Kwambiri Kuti Muzitsata

Kukhazikitsa zotsatizanazi ndi theka chabe la vuto—muyeneranso kuyeza kuchita bwino kwake. Ma metrics ofunikira amapereka chidziwitso pazomwe zikugwira ntchito komanso komwe kuli koyenera kukonza. Mitengo yotseguka imakupatsani chidziwitso ngati mizere yanu ndi yokakamiza, pomwe mitengo yodumphadumpha ikuwonetsa ngati zomwe zili patsamba lanu zikuyenda bwino. Chofunika kwambiri, mitengo yotembenuka ikuwonetsa kuchuluka kwa otsogolera omwe amatengapo kanthu mukatha kuchitapo kanthu.

Kupitilira izi, tsatirani zomwe zikuchitika pakapita nthawi. Kodi otsogolera omwe amamaliza kutsata kwanu amatha kukhala makasitomala? Kodi ndalama zomwe zimaperekedwa kuchokera kwa oleredwa zimasiyana bwanji ndi omwe sali oleredwa? Dashboard ya Mewayz's analytics imapangitsa kukhala kosavuta kutsatira ma metric ndi kuzindikira mipata yokhathamiritsa. Kumbukirani kuti kukonza ndi ntchito yosalekeza—ngakhale kusintha pang’ono pamizere ya mutu kapena nthawi yotumizira kungathe kukhudza kwambiri mmene ntchitoyo ikuyendera.

Mipata Yomwe Iyenera Kupewa

Ngakhale kuti zotsatizanazi zimakhala zamphamvu, zimatha kubweretsa vuto ngati sizitsatiridwa bwino. Kulakwitsa kumodzi komwe kumachitika kawirikawiri ndikungodzipangira zokha mpaka pomwe kulumikizana kumamveka ngati robotic. Ngakhale kuti makinawa akugwira ntchito potumiza, zomwe zilimo ziyenera kuwonetsabe mawu ndi umunthu wa mtundu wanu. Vuto lina ndikutumiza maimelo ambiri mwachangu kwambiri - izi zimapangitsa kuti anthu asalembetse komanso madandaulo a spam. Sankhani maimelo anu moyenerera malinga ndi momwe mumagulitsira zinthu.

Kuphatikiza apo, mabizinesi ambiri amakhazikitsa zotsatizana koma osasintha. Omvera anu ndi zopereka zimasintha, kotero kuti machitidwe anu ayeneranso. Konzani ndemanga za kotala za maimelo anu odzipangira okha kuti muwonetsetse kuti akukhalabe ofunikira komanso ogwira mtima. Pomaliza, pewani chiyeso choti imelo iliyonse ikhale yovuta kugulitsa. Cholinga cha kulera ndi kupanga maubwenzi, ndipo maubwenzi samangika pa malonda okhazikika.

Tsogolo la Kulera Modzichitira: AI ndi Kupitirira

Mmene luso lamakono likupitira patsogolo, momwemonso mwayi wolerera mtsogoleri wodzichitira okha. Luntha lochita kupanga likuthandiza kale mabizinesi kupanga zotsatizana zotsatizana ndi makonda powunika momwe amachitira komanso kukhathamiritsa nthawi zotumizira kwa omwe akulandira. Mapulatifomu ena amathanso kupanga maimelo potengera zomwe akuyembekezeka kuchita ndi mtundu wanu. Pamene matekinolojewa ayamba kupezeka kudzera pamapulatifomu ngati Mewayz, mabizinesi azitha kupanga zokhutiritsa zotsogola zomwe zimamveka ngati munthu aliyense payekhapayekha.

Tikayang'ana m'tsogolo, tiwona kuphatikizana pakati pa ma imelo ndi njira zina monga ma SMS, malo ochezera a pa Intaneti, ndi ma chatbots. Tsogolo la kulera kutsogolera ndi omnichannel - kutsogolera mosasunthika ziyembekezo paulendo wawo wodutsa malo angapo okhudza. Mabizinesi omwe amadziwa bwino njira zophatikizidwirazi adzakhala ndi mwayi wopikisana kwambiri pokopa ndi kusunga makasitomala.

Mfundo yaikulu ndi yoonekeratu: kutsatizana kwa imelo sikulinso zabwino kukhala nazo koma ndi gawo lofunikira la ndondomeko zamakono zamabizinesi. Amakulolani kuti muwonjezere kulumikizana kwanu, kuwonetsetsa kusasinthika, ndikukulitsa phindu la chitsogozo chilichonse. Kaya mukungoyamba ndi zokha kapena mukuyang'ana kukhathamiritsa njira zomwe zilipo kale, nthawi yoti muchitepo kanthu ndi pano. Makasitomala anu am'tsogolo akudikirira—ndipo mutatsatira ndondomeko yoyenera, mudzakhalapo kuti muwalondolere ngakhale mukugona.

Mafunso Ofunsidwa Kawirikawiri

Ndi maimelo angati omwe akuyenera kukhala motsatizana?

Kutsatizana kothandiza kwambiri kumakhala ndi maimelo a 3-7 otalikirana kwa milungu 2-4, koma kutalika koyenera kumatengera kugulitsa kwanu komanso omvera anu. Yesani kutalika kosiyanasiyana kuti mupeze zomwe zimagwira ntchito bwino pabizinesi yanu.

Kodi maimelo opangidwa ndi makina angamve ngati anu?

Inde, ndi magawo oyenerera, ma tokeni okonda makonda anu, ndi zinthu zomwe zimagwirizana ndi magawo enaake a anthu, maimelo opangidwa ndi makina amatha kumva kuti ndi amunthu komanso ofunikira kwa olandira.

Kodi nthawi yabwino ndi iti pakati pa maimelo ogwiritsa ntchito?

Maimelo am'malo motalikirana masiku 2-5 poyambira, okhala ndi mipata yayitali pamene kutsatizana kukukulirakulira. Yang'anirani zomwe zikuchitika kuti muwongolere nthawi kwa omvera anu.

Kodi ndingadziwe bwanji ngati makina anga akugwira ntchito?

Tsatani ma metrics ofunikira monga mitengo yotsegulira, mitengo yodumphadumpha, mitengo yotembenuka, ndi ndalama zomwe zimachokera ku zitsogozo zoleredwa poyerekeza ndi otsogola osaphunzitsidwa.

Kodi ndigwiritse ntchito njira zosiyanasiyana pamagawo osiyanasiyana amakasitomala?

Absolutely—segmentation imakupatsani mwayi wopanga zotsatizana zoyenera kwambiri kutengera zinthu monga makampani, machitidwe, kapena pomwe chiyembekezo chili paulendo wa ogula, ndikuwongolera zotsatira.