Monga VC, Nditha Kuneneratu Kupambana Kwawoyamba Mphindi - Ndipo Zimafika Pamakhalidwe a 3 (Osati Deck)

Kuyesa Kwamphindi Zitatu: Zomwe Ndimayang'ana Kupitilira Pa Pitch Deck

M'dziko lotukuka kwambiri lazachuma, oyambitsa nthawi zambiri amakhulupirira kuti siketi yawo yopangidwa mwaluso ndiyo chinsinsi chotsegulira ndalama. Amakhala masabata akukwaniritsa TAM yawo, momwe amawonera ndalama, komanso mapu awo. Ndipo ngakhale masomphenya ofotokozedwa bwino ndi ofunikira, kawirikawiri sizomwe zimasindikiza mgwirizano. Pambuyo pazaka zambiri ndikuwunika masauzande ambiri oyambilira, ndapeza kuti kuthekera kwabizinesi kuchita bwino, kowopsa kumadziwonetsa osati m'makanema, koma m'mayendedwe ofunikira a gululo. Nthawi zambiri ndimatha kuneneratu zotsatira m'mphindi zingapo zoyambirira zokambilana poyang'ana kwambiri mikhalidwe itatu yomwe sipangakhale phula lopanda phokoso lomwe linganamizire.

Khalidwe 1: Kumveka Kwambiri Kwantchito

Oyambitsa odalirika kwambiri amakhala ndi chidwi chofuna kumveketsa bwino. Amatha kufotokoza zolinga zazikulu za kampani yawo, ma metrics ofunikira, ndi zovuta zomwe amakumana nazo mwatsatanetsatane. Ndikafunsa, "Cholinga chanu chimodzi chofunikira kwambiri mgawoli ndi chiyani?" Sindikufuna kuthamangira kwa mphindi zisanu za masomphenya. Ndikufuna yankho lachiganizo chimodzi lomwe limamveka komanso lomveka ndi membala aliyense wa gulu lawo. Kumveka uku ndiye maziko a kuphedwa kogwira mtima. Imathetsa chisokonezo, imagwirizanitsa kuyesetsa, ndipo imalola gulu kuyenda mwachangu komanso cholinga. Zoyambira zimakhala zosokoneza mwachilengedwe; omwe apambana ndi omwe atha kukhazikitsa dongosolo pa chisokonezo kuyambira tsiku loyamba.

• Kutha kufotokozera ndi kuyankhulana kofunikira pakampani imodzi.
• Kumvetsetsa kogawana kwa ma key performance indicators (KPIs) pagulu lonse.
• Zomveka bwino, zolembedwa zamayendedwe oyambira, kuchokera ku malonda kupita ku chithandizo chamakasitomala.
• Kulankhulana momveka bwino komwe kumatsimikizira kuti aliyense akudziwa "chifukwa" kumbuyo kwa ntchito yawo.

Khalidwe 2: Dongosolo Lokulitsa, Osati Katundu Wokha

Oyambitsa ambiri ndi opanga zinthu mwanzeru koma amalephera kupanga kampani. Ndimamvetsera malingaliro omwe amayang'ana pa machitidwe, osati ntchito zokha. Kodi akuganiza momwe angakwerere antchito awo 50? Kodi njira yawo yogulitsa idzagwira ntchito bwanji pomwe ali ndi otsogolera 100 patsiku m'malo mwa 10? Apa ndipamene maziko a kampani amamangidwa. Oyambitsa omwe akugwiritsa ntchito kale machitidwe - ngakhale osavuta, oyambilira - akuwonetsa kuti akupanga kukula. Ichi ndichifukwa chake ndimasangalatsidwa pamene kuyambika kukugwiritsa ntchito makina ogwiritsira ntchito modular monga Mewayz. Zimasonyeza kudziwiratu. Zimandiuza kuti samangogwiritsa ntchito mndandanda wamwazikana wa mapulogalamu ('frankenstack') koma akumanga mwadala bizinesi yogwirizana, yowopsa kuyambira pansi. Njira yokhazikikayi ndi chizindikiro champhamvu cha gulu lomwe lingathe kuthana ndi kukula kwa hyper-kusagwa pansi pa zovuta zawo.

"Oyambitsa bwino kwambiri amamanga makina omwe amamanga mankhwalawo. Amamvetsetsa kuti machitidwe owopsa ndi njira yeniyeni yachuma chamakono."

Khalidwe 3: Kupha Mosalekeza, Kudziwa Zambiri

Pomaliza, ndimayang'ana kukondera pakuchitapo kanthu komwe kuli umboni. Malingaliro alibe phindu popanda kuphedwa. Magulu ochita bwino kwambiri omwe ndathandizira ndi makina ophunzirira. Amakhazikitsa malingaliro omveka bwino, amayesa kuyesera komwe akufuna, kuyeza zotsatira, ndikubwerezabwereza. Sanakwatiwe ndi lingaliro lawo loyambirira koma ali odzipereka kuti apeze njira yoyenera kupyolera mu kuyesa kolimba. Makhalidwe amenewa ndi a liwiro komanso kudzichepetsa. Ndiko kusiyana pakati pa kunena kuti, "Tikuganiza kuti makasitomala akufuna X," ndikuti, "Tidayambitsa mitundu itatu yamtunduwu sabata yatha, ndipo zomwe zikuwonetsa zikuwonetsa 15% kuchitapo kanthu pagulu la B, kotero tikuwirikiza kawiri pamenepo." Kukonzekera uku ndikosavuta. Mutha kumva kukwera kwa gulu lomwe likuyenda nthawi zonse, kuphunzira, ndikuwongolera. Zida zomwe zimapereka chidziwitso chomveka bwino ndikuwongolera ndondomekoyi, monga ma analytics ndi ma module a polojekiti mkati mwa Mewayz, zimakhala zochulukitsa zamaguluwa, kutembenuza zochitika zosaphika kukhala luntha lotheka kuchitapo kanthu.

Pansi Pansi

Ngakhale kukula kwa msika, kukongola kwazinthu, ndi malo abwino kwambiri onse ndi zidutswa zofunika pazithunzi, pamapeto pake zimakhala zachiwiri. Zopangira za kampani yodziwika bwino ndi gulu lake la DNA. Kumveka bwino, kuganiza mwadongosolo, ndi kupha mosalekeza ndi mikhalidwe yosatsutsika yomwe imalola woyambitsa kuyendetsa mvula yamkuntho yosapeŵeka ndikugwiritsa ntchito mwayi wosayembekezereka. Izi ndi zizindikiro zomwe ndimayang'ana mumphindi zochepa zoyambirira. Amawulula gulu lomwe silimangolakalaka kumanga kampani yayikulu koma likumanga kale maziko ogwirira ntchito kuti litheke.

Mafunso Ofunsidwa Kawirikawiri

Kuyesa Kwamphindi Zitatu: Zomwe Ndimayang'ana Kupyola pa Pitch Deck

M'dziko lotukuka kwambiri lazachuma, oyambitsa nthawi zambiri amakhulupirira kuti siketi yawo yopangidwa mwaluso ndiyo chinsinsi chotsegulira ndalama. Amakhala masabata akukwaniritsa TAM yawo, momwe amawonera ndalama, komanso mapu awo. Ndipo ngakhale masomphenya ofotokozedwa bwino ndi ofunikira, kawirikawiri sizomwe zimasindikiza mgwirizano. Pambuyo pazaka zambiri ndikuwunika masauzande ambiri oyambilira, ndapeza kuti kuthekera kwabizinesi kuchita bwino, kowopsa kumadziwonetsa osati m'makanema, koma m'mayendedwe ofunikira a gululo. Nthawi zambiri ndimatha kuneneratu zotsatira m'mphindi zingapo zoyambirira zokambilana poyang'ana kwambiri mikhalidwe itatu yomwe sipangakhale phula lopanda phokoso lomwe linganamizire.

Khalidwe 1: Kumveka Kwambiri Kwantchito

Oyambitsa odalirika kwambiri amakhala ndi chidwi chofuna kumveketsa bwino. Amatha kufotokoza zolinga zazikulu za kampani yawo, ma metrics ofunikira, ndi zovuta zomwe amakumana nazo mwatsatanetsatane. Ndikafunsa, "Cholinga chanu chimodzi chofunikira kwambiri mgawoli ndi chiyani?" Sindikufuna kuthamangira kwa mphindi zisanu za masomphenya. Ndikufuna yankho lachiganizo chimodzi lomwe limamveka komanso lomveka ndi membala aliyense wa gulu lawo. Kumveka uku ndiye maziko a kuphedwa kogwira mtima. Imathetsa chisokonezo, imagwirizanitsa kuyesetsa, ndipo imalola gulu kuyenda mwachangu komanso cholinga. Zoyambira zimakhala zosokoneza mwachilengedwe; omwe apambana ndi omwe atha kukhazikitsa dongosolo pa chisokonezo kuyambira tsiku loyamba.

Khalidwe 2: Dongosolo Lokulitsa, Osati Katundu Wokha

Oyambitsa ambiri ndi opanga zinthu mwanzeru koma amalephera kupanga kampani. Ndimamvetsera malingaliro omwe amayang'ana pa machitidwe, osati ntchito zokha. Kodi akuganiza momwe angakwerere antchito awo 50? Kodi njira yawo yogulitsa idzagwira ntchito bwanji pomwe ali ndi otsogolera 100 patsiku m'malo mwa 10? Apa ndipamene maziko a kampani amamangidwa. Oyambitsa omwe akugwiritsa ntchito kale machitidwe - ngakhale osavuta, oyambilira - akuwonetsa kuti akupanga kukula. Ichi ndichifukwa chake ndimasangalatsidwa pomwe oyambitsa akugwiritsa ntchito makina ogwiritsira ntchito ngati Mewayz. Zimasonyeza kudziwiratu. Zimandiuza kuti samangogwiritsa ntchito mndandanda wamwazikana wa mapulogalamu ('frankenstack') koma akumanga mwadala bizinesi yogwirizana, yowopsa kuyambira pansi. Njira yokhazikikayi ndi chizindikiro champhamvu cha gulu lomwe lingathe kuthana ndi kukula kwa hyper-kusagwa pansi pa zovuta zawo.

Khalidwe 3: Kupha Mosalekeza, Kudziwa Zambiri

Pomaliza, ndimayang'ana kukondera pakuchitapo kanthu komwe kuli umboni. Malingaliro alibe phindu popanda kuphedwa. Magulu ochita bwino kwambiri omwe ndathandizira ndi makina ophunzirira. Amakhazikitsa malingaliro omveka bwino, amayesa kuyesera komwe akufuna, kuyeza zotsatira, ndikubwerezabwereza. Sanakwatiwe ndi lingaliro lawo loyambirira koma ali odzipereka kuti apeze njira yoyenera kupyolera mu kuyesa kolimba. Makhalidwe amenewa ndi a liwiro komanso kudzichepetsa. Ndiko kusiyana pakati pa kunena kuti, "Tikuganiza kuti makasitomala akufuna X," ndikuti, "Tidayambitsa mitundu itatu yamtunduwu sabata yatha, ndipo zomwe zikuwonetsa zikuwonetsa 15% kuchitapo kanthu pagulu la B, kotero tikuwirikiza kawiri pamenepo." Kukonzekera uku ndikosavuta. Mutha kumva kukwera kwa gulu lomwe likuyenda nthawi zonse, kuphunzira, ndikuwongolera. Zida zomwe zimapereka chidziwitso chomveka bwino ndikuwongolera ndondomekoyi, monga ma analytics ndi ma module a projekiti mkati mwa Mewayz, amakhala ochulukitsa mphamvu zamaguluwa, kutembenuza zochitika zosaphika kukhala luntha lotheka kuchitapo kanthu.

Pansi Pansi

Ngakhale kukula kwa msika, kukongola kwazinthu, ndi malo abwino kwambiri onse ndi zidutswa zofunika pazithunzi, pamapeto pake zimakhala zachiwiri. Zopangira za kampani yodziwika bwino ndi gulu lake la DNA. Kumveka bwino, kuganiza mwadongosolo, ndi kupha mosalekeza ndi mikhalidwe yosatsutsika yomwe imalola woyambitsa kuyendetsa mvula yamkuntho yosapeŵeka ndikugwiritsa ntchito mwayi wosayembekezereka. Izi ndi zizindikiro zomwe ndimayang'ana mumphindi zochepa zoyambirira. Amawulula gulu lomwe silimangolakalaka kumanga kampani yayikulu koma likumanga kale maziko ogwirira ntchito kuti litheke.