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Wetin Mek Brands We Still De Run Ads De Los to Brands We De Tel Stori

Di mɔdan brand dɛn nɔ kin ebul fɔ bay atɛnshɔn igen tru advatayzmɛnt — dɛn fɔ gɛt am bay we dɛn bi stori pipul dɛn we pipul dɛn kin pik fɔ spɛn tɛm wit.

13 min read Via www.entrepreneur.com

Mewayz Team

Editorial Team

Business News

Wetin mek Brand dɛm we stil de rɔn Ad de lɔs to Brand dɛm we de tɛl stori

Insay di dijital ej, usay di layn bitwin brand ɛn kɔshɔma dɔn bi blur mɔ ɛn mɔ, biznɛs dɛn de fes wan impɔtant chuk: kɔntinyu fɔ abop pan tradishɔnal advatayzmɛnt ɔ evolv to kɔmplit stori tɛla dɛn. Stɔdi dɛn we dɛn jɔs dɔn du, sho se brand dɛn we kin ebul fɔ tɛl stori fayn fayn wan nɔ jɔs de mek pipul dɛn pe atɛnshɔn to dɛn; dɛn de kip am bak fɔ lɔng tɛm. Dis shift impɔtant bikɔs naw kɔstɔma dɛn gɛt bɔku bɔku infɔmeshɔn ɛn opshɔn dɛn, we de mek dɛn nɔ jɔs de advatayz dɛn.

Di Pawa fɔ Tɛl Stori

Fɔ lɔng lɔng tɛm naw, fɔ tɛl pipul dɛn stori na impɔtant tin fɔ mek mɔtalman tɔk to dɛnsɛf. I de ɛp wi fɔ ɔndastand kɔmpleks aydia dɛm, kɔnɛkt wit ɔda pipul dɛm pan imɔshɔnal lɛvɛl, ɛn mɛmba impɔtant mɛsej dɛm. Insay di kɔntɛks fɔ di mɔdan makɛt, fɔ tɛl stori go pas tradishɔnal advays bay we i de mek ɛkspiriɛns dɛn we pɔsin kin mɛmba we kin mek di ɔdiɛns dɛn rɛsɔn pan dip lɛvul.

Aw Stori Telin De Difrɛns Brand

Brand dɛm we de invɛst fɔ tɛl stori de difrɛns dɛnsɛf frɔm kɔmpitishɔn dɛn pan difrɛn we dɛn:
    we dɛn kɔl
  1. Imɔshɔnal Kɔnɛkshɔn: Stori dɛn kin rilayt ɛn kin mek pɔsin fil bad. Dɛn de ɛp kɔstɔma dɛn fɔ kɔnɛkt wit di brand pan pɔsin in yon lɛvɛl, fɔ mek dɛn gɛt lɔyalti ɛn advokesi.
  2. Inkris Ɛnjɔymɛnt: Intaraktiv stori dɛn kin ɛnjɔy kɔstɔma dɛn mɔ dip pas statik advays. Dɛn kin involv intaraktiv ɛlimɛnt dɛn lɛk kwiz, poll, ɔ gamification, we kin mek di wan dɛn we de yuz am kɔntinyu fɔ wok ɛn intres fɔ lɔng tɛm.
  3. Bɛtɛ Rikɔl: Bɔku tɛm, stori dɛn kin izi fɔ mɛmba pas raw tru tin dɛn. We dɛn wev di brand infɔmeshɔn insay wan narativ, di kɔstɔma dɛn kin mɛmba di men pɔynt dɛn ɛn jɔyn dɛn wit di brand tumara bambay.

Di Shift frɔm Advatayzmɛnt to Stori Telin

As pletfɔm dɛn lɛk soshal midia ɛn kɔntinyu makɛt dɔn de evolv, di tin dɛn we di kɔstɔma dɛn de op fɔ gɛt ɛkspiriɛns dɛn we go mek dɛn ɛnjɔy dɛnsɛf dɔn go ɔp bak. Tradishɔnal advatayzmɛnt we bin de wok fayn trade, naw de tray tranga wan fɔ kip am.

Wetin mek Ads Nɔ Inaf

Bɔku tɛm dɛn kin si advays dɛn as tin dɛn we de ambɔg pipul dɛn ɛn dɛn kin kɔmɔt as spam. Dɛn de gi smɔl valyu pas di mɛsej we dɛn kin gi wantɛm wantɛm, we kin mek di kɔstɔma dɛn fil se dɛn nɔ gɛt kɔnekshɔn wit di brand. Difrɛn frɔm dat, fɔ tɛl stori na tɔk we de kɔntinyu fɔ tɔk ɛn we de mek pipul dɛn gɛt trɔst as tɛm de go. Na fɔ mek rilayshɔn wit kɔstɔma dɛn pas fɔ jɔs sɛl prɔdak ɔ savis.

Ral-Wɔl Ɛgzampul dɛn fɔ Saksesful Stori Tɛl

Bɔku brand dɛn dɔn saksesful wan transfɔm dɛn makɛt strateji bay we dɛn embras stori tɛlin:
    we dɛn kɔl
  • Patagonia: Dɛn sabi di ɔda klos brand fɔ in pawaful ɛn ɔtɛnɛtik stori dɛn. Bɔku tɛm dɛn kampen dɛn kin sho di impak we dɛn prɔdak gɛt pan di envayrɔmɛnt, we kin mek di wan dɛn we de bay tin fil se dɛn gɛt rɛspɔnsibiliti.
  • Di Bɔdi Shop: Dis kɔmni dɔn de yuz stori fɔ mek pipul dɛn no bɔt ɛtikul sɔs ɛn fayn tred prɔsis. Dɛn kampen dɛn de sho rial pipul dɛn we dɔn bɛnifit frɔm The Body Shop in program dɛn, we de mek wan strɔng imɔshɔnal kɔnekshɔn wit kɔstɔma dɛn.
  • Honda Motorcycles: Honda in brand stori de arawnd di pawa ɛn dedikeshɔn we in injinia ɛn rayda dɛn gɛt. Bɔku tɛm dɛn kampen dɛn kin sho di tɛm dɛn we dɛn kin win ɛn kɔntinyu fɔ wok tranga wan, we kin mek di kɔstɔma dɛn fɛn dɛn yon trɛnk we de insay.

Ki Insayt: Di Fiuja fɔ Maketin na Stori Telin

"Mɔdan brand dɛn nɔ kin ebul fɔ bay atɛnshɔn igen tru advatayzmɛnt — dɛn fɔ gɛt am bay we dɛn bi stori pipul dɛn we pipul dɛn kin pik fɔ spɛn tɛm wit." — Dɔktɔ Suzan Weinschenk, we na instrɔkshɔnal disayna ɛn ɔda pɔsin we rayt buk we yu kin yuz Dis insayt de ɔndaskayn di impɔtant tin fɔ muv away frɔm tradishɔnal advatayzmɛnt to stori tɛlin as wan kɔr kɔmpɔnɛnt fɔ makɛt strateji. Brand dɛm we de tek dis we fɔ du tin kin bil rilayshɔnship we go las wit kɔstɔma dɛn, we kin mek dɛn de biɛn dɛn ɛn gro.

Aw Mewayz Kin Ɛp

Mewayz no di pawa we stori gɛt na di mɔdan biznɛs land skay. Wi modular biznɛs OS de gi tul ɛn ficha dɛn we de mek am izi fɔ biznɛs fɔ mek kɔmplit narratives:
    we dɛn kɔl
  • Kɔntinɛnt Manejmɛnt Sistɛm (CMS): I izi fɔ mek, manej, ɛn pablish kɔntinyu we de mek pɔsin want fɔ du sɔntin akɔdin to ɔl di chanɛl dɛn.
  • Soshal Midia Integreshɔn: Ɔtomatik postin fɔ branded stori dɛn na soshal midia pletfɔm, mek shɔ se dɛn kɔnsistɛns ɛn rich.
  • Imel Maketin Plɛtfɔm dɛn: Kraft pɔsin ɛn rilayt imel kampen dɛn we go rɛsɔn wit yu ɔdiɛns.
  • I-kɔmrɛs Sɔlwɛshɔn: Sɛl prɔdak dɛn di we we go tɛl di stori biɛn dɛn ɛn kɔnɛkt kɔstɔma dɛn pan imɔshɔnal lɛvɛl.
We biznɛs pipul dɛn yuz dɛn tin ya, dɛn kin mek stori dɛn we gɛt bɔku tin dɛn we go ɛp dɛn fɔ tinap tranga wan na makit usay bɔku pipul dɛn kin de. Mewayz de ya fɔ sɔpɔt yu joyn fɔ bi wan stori tɛlin brand.

Kɔnklushɔn

Insay dis wɔl usay pipul dɛn kin bɔm di tin dɛn we kin ambɔg dɛn ɔltɛm, wi nɔ go ebul fɔ tɔk bɔt di pawa we pɔsin kin gɛt fɔ tɛl stori pasmak. Brand dɛm we kin pik fɔ tɛl stori pas fɔ abop pan tradishɔnal advatayzmɛnt kin bil rilayshɔnship we go las ɛn drɛb ɛnjɔymɛnt we gɛt minin. Mewayz dɔn mekɔp in maynd fɔ ɛp biznɛs pipul dɛn fɔ mek dis shift saksesful wan, fɔ gi di tul ɛn sɔpɔt we dɛn nid fɔ mek kɔmplit stori dɛn we de kɔnɛkt wit kɔstɔma dɛn pan pɔsin in yon lɛvul. As wi de luk to di fyuchu, i klia se fɔ tɛl stori go bi di ki fɔ sakrifays na makɛt. Brand dɛm we embras dis aprɔch de fayn fayn wan fɔ gro ɛn fɔ gɛt sakrifays fɔ lɔng tɛm.

Kwɛshɔn dɛn we dɛn kin aks bɔku tɛm

Wetin mek fɔ tɛl stori wok pas tradishɔnal advatayzmɛnt?

Stori tɛlin de mek imɔshɔnal kɔnekshɔn dɛn we tradishɔnal advays dɛn jɔs nɔ ebul fɔ ajɔst. We wan brand sheb ɔtɛnɛtik narratives, kɔstɔma dɛn kin fil se dɛn invayt dɛn pasɔnal pas fɔ target dɛn. Stori kin mek bɔku say dɛn na di bren wok, ɛn dis kin mek pɔsin mɛmba di mɛsej dɛn mɔ ɛn i kin sheb am. Dis dip ɛnjɔymɛnt de translet to ay ritɛnshɔn rɛt, strɔng brand lɔyalti, ɛn te go bɛtɛ kɔnvɛnshɔn — ɔl dis witout di resistans we pipul dɛn natura wan gɛt to kɔvɛnshɔnal advatayzmɛnt.

Aw smɔl biznɛs dɛn go bigin fɔ bil wan brand stori?

Start bay we yu no usay yu kɔmɔt, yu mishɔn, ɛn di rial prɔblɛm dɛn we yu de sɔlv fɔ di kɔstɔma dɛn. Dokumɛnt tru tru kɔstɔma transfɔmeshɔn ɛn bihayn-di-sin mɔnt dɛn. Plɛtfɔm dɛn lɛk Mewayz de gi 207-mɔdyul biznɛs OS fɔ jɔs $19/mo we de ɛp ɛntrɔprenɔ dɛn fɔ strimlayn ɔpreshɔn, fri tɛm fɔ pe atɛnshɔn fɔ kraft ɛn sheb ɔtɛnɛtik brand narativ akɔdin to ɛvri chanɛl we impɔtant to dɛn ɔdiɛns.

Us kayn kɔntinyu we de wok fayn fɔ mek pɔsin tɛl di brand stori?

Di kɔntinyu fɔ tɛl stori we go wok fayn pas ɔl inklud di kɔstɔma dɛn sakrifays stori, di faunda joyn narratives, bihayn-di-sin glimps, ɛn valyu-driven ɛdyukeshɔn pies. Vidio ɛn lɔng fɔm blɔk post dɛn kin du ɛksɛpshɔn fayn bikɔs dɛn kin alaw dip imɔshɔnal ɛnjɔymɛnt. Di ki na kɔnsistɛns ɛn ɔthɛntiti — ɔdiɛns kin kwik fɔ no di stori dɛn we dɛn mek, so pe atɛnshɔn pan rial ɛkspiriɛns ɛn tru tru valyu pas fɔ polish pafɛkt.

Aw yu de mɛzhɔ di ROI fɔ tɛl stori versus tradishɔnal advays?

Trak ɛnjɔymɛnt mɛtrik lɛk tɛm na pej, soshal shea, kɔmɛnt kwaliti, ɛn ritɔn visitɔ rɛt — nɔto jɔs klik ɛn impreshɔn. Stori-driven brands tipikli si ay kastoma layf tɛm valyu, lɔwa akwyeshɔn kɔst ova tɛm, ɛn strɔng ɔrganik rich. Tul dɛm we de insay di Mewayz biznɛs OS de ɛp ɛntrɔprenɔ dɛn fɔ monitar dɛn dip pefɔmɛns indikɛtɔ ya akɔdin to ɔl di 207 modul dɛm fɔ kɔnɛkt stori tɛlin ɛfɔt dɛm dairekt to rɛvɛnyu growth.

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