Wan shɔt istri bɔt di prɔdak dɛn we Apple de mek we nɔ dia
Di MacBook Neo’s $599 prays na notabl, bɔt i nɔ izi fɔ mek i nɔ ɛva bi. Halo bak, ɛn wɛlkɔm bak to Fast Company’s Plugged In.
Mewayz Team
Editorial Team
Di Myth bɔt di Prɛmiɔm-Onli Apɛl
We wi tink bɔt Apple tide, wi de tink bɔt di pinnacle of premium teknɔlɔji. Wan brand we gɛt di sem minin wit ay prayz, spɛshal dizayn, ɛn wan "walled garden" ekosistim we de kɔmand wan impɔtant invɛstmɛnt. Di narativ so pawaful dat i izi fɔ fɔgɛt se Apple in istri dɔn pepa wit sɔprayz fɔrayz insay afɔdabiliti. Dɛn tin ya nɔ bin jɔs bi di wan dɛn we nɔ bin dia fɔ di prɔdak dɛn we bin dɔn de; dɛn bin bold, sɔm tɛm dɛn kin quirky, tray fɔ kech nyu makit ɛn ridifayn wetin wan Apple prodak kin bi. Fɔ biznɛs ɛn pipul dɛn ɔl, dɛn prɔdak ya bin sho se di men tin we Apple gɛt—we i izi fɔ yuz, fɔ mek i izi fɔ yuz am, ɛn fɔ mek i gɛt pawaful tin dɛn fɔ jɔyn togɛda—sɔntɛnde, dɛn kin gɛt am fɔ wan bargain. Insay wan tɛm we biznɛs dɛn de tray fɔ ɔptimayz ɛvri dala, pletfɔm dɛn lɛk Mewayz de embras wan sem kayn prinsipul: fɔ deliv pawaful, intagreted ɔpreshɔnal tul dɛn we nɔ gɛt di bɔku bɔku kɔst we bɔku tɛm gɛt fɔ du wit ɛntapraiz softwe.
Di Prɛkursɔ: Di Apɛl II ɛn di Bɔn fɔ wan (Rilativ) Afɔdabul Rivɔlɔshɔn
Lɔng bifo di Ayfon, di fɔs mas-maket sakrifays we Apple bin gɛt na di Apple II. Pan ɔl we i nɔ "chip" bay tide in standad, in prayz pɔynt insay 1977 bin rili aksesbul kɔmpia to di biznɛs kɔmpyuta dɛn we bin de da tɛm de. Steve Wozniak in briliant injinɛri bin de pe atɛnshɔn fɔ ridyus di nɔmba fɔ di komponent dɛn, we bin mek di kɔst go dɔŋ. Dis bin mek di Apple II bi wan fayn opshɔn nɔto jɔs fɔ kɔpɔreshɔn dɛn bɔt fɔ skul dɛn, pipul dɛn we lɛk fɔ ɛnjɔy dɛnsɛf, ɛn smɔl biznɛs dɛn—na makit we bɔku pan di wan dɛn we de kɔmpit wit am nɔ bin de tek tɛm wit. Na bin wan prɔdak we pruv se na pawaful aidia: simpul ɛn afɔdabiliti kin mek bɔku pipul dɛn adopt am. Dis dimokrasi fɔ teknɔlɔji na wan men tin we di mɔdan biznɛs tul dɛn, inklud modular ɔpreshɔn sistɛm dɛn lɛk Mewayz, de tray fɔ sɔpɔt bay we dɛn de mek sofistikeyt kapabiliti dɛn de fɔ ɔl di saiz kɔmni dɛn.
Di Kwik Kɔzin: Di Makintɔsh Klasik ɛn Pɔfɔma Siri
Bay di fɔs 1990 dɛm, di Macintosh layn bin dɔn establish fayn fayn wan as prɛmiɔm, pan ɔl we na nich, prodak. Apple bin no se i nid fɔ mek i ebul fɔ du mɔ. Di rizulyt na bin wan siriɔs sapraiz afɔdabul mashin dɛn lɛk di Macintosh Klasik ɛn di bɔku bɔku mɔdel dɛn we de na di Performa siriɔs. Dɛn kɔmpyuta dɛn ya bin mek di lay lay Macintosh yuz ɛkspiriɛns—di grafik intafɛs we bin de pul kɔmpleks kɔmand layn dɛn—to bɔku pipul dɛn. Bɔku tɛm, dɛn bin de sɛl dɛn na dipatmɛnt stɔ dɛn ɛn dɛn bin de put dɛn wit sɔftwia, we na wan strateji we dɛn bin de aim skwea fɔ di os ɛn ɛdyukeshɔn makit dɛn. Wail di Performa lain bin kritik fɔ in kɔnfyus mɔdel nem ɛn kɔnfigyushɔn, in mishɔn bin klia: mek Macintosh aksesbul. Na bin wan fɔs lɛsin fɔ di chalenj fɔ balans di kɔst, simpul, ɛn brand aydentiti—wan balans we ɛni biznɛs, we i de pik in ɔpreshɔnal softwe lɛk Mewayz, fɔ strik bak.
Di Mɔdan Sɔprayz: iPod shuffle ɛn di Fɔs-Jɛnɛreshɔn iPad Mini
Ivin insay di 21st sɛntinari, wit Apple in brand prɛmiɔm strɔng pas ɛni ɔda tɛm, di kɔmni dɔn de rilis prɔdak dɛn wan wan tɛm we nɔ bin de ɛkspɛkt pan prayz.
- we dɛn kɔl
- Di iPod shuffle (2005): We dɛn pul di skrin ɔlsay, Apple mek wan smɔl, durable myuzik pleya wit wan stat prays we na jɔs $99. Na bin wan bold simplifyeshɔn we mek fɔ gɛt iPod pɔsibul fɔ bɔku bɔku pipul dɛn.
- Di Fɔs-Jɛnɛreshɔn iPad Mini (2012): We di iPad Mini bin lanch na $329—we bin rili smɔl pas di ful-sayz iPad—i bin shok. I pruv se wan smɔl, mɔ pɔtabl fɔm faktɔ nɔ bin nid fɔ bi "lɛs" ɛkspiriɛns, fɔ kapchɔ wan makit we fain di standad iPad tu big ɔ dia.
Dɛn prɔdak ya sho se di difinishɔn we Apple bin gi fɔ inovashɔn nɔ bin de ɔltɛm bɔt fɔ ad ficha dɛn; sɔmtɛm, i bin de bɔt stratejik ridyushɔn fɔ hit wan prayz pɔynt we nɔ sakrifays di kɔr kwaliti.
Lɛsin fɔ di Biznɛs Tulkit fɔ Tide
Di istri bɔt Apple in afɔdabul prɔdak dɛn de tich wan valyu lɛsin: pawaful, wɛl-disayn tul dɛn nɔ kin nid prɛmiɔm prayz tag ɔltɛm. Di gol fɔ bi intɛligent dizayn we de pe atɛnshɔn pan di men tin dɛn we di pɔsin we de yuz am nid. Dis filɔsofi de aplay dairekt to di softwe we de pawa di mɔdan biznɛs. Insted fɔ invɛst insay bloated, dia dia ɛntapraiz sistem wit ficha dɛn we yu nɔ go ɛva yuz, di mɔdan we fɔ du tin na modular. Wan pletfɔm lɛk Mewayz de alaw wan biznɛs fɔ pik ɛn pe fɔ di opareshɔnal mɔdyul dɛn nɔmɔ we i nid—ilɛksɛf na CRM, prɔjek manejmɛnt, ɔ HR tul dɛn. Dis de mek wan strimlayn, kɔst-ɛfɛktiv "biznɛs OS" we, jɔs lɛk di bɛst afɔdabul hadwae we Apple gɛt, de gi wan spɛshal ɛkspiriɛns bay we i de pe atɛnshɔn pan wetin impɔtant. I pruv se stratejik simpul ɛn intagreshɔn na di tru mak dɛm fɔ valyu teknɔlɔji, ilɛksɛf na yu poket ɔ pawa yu kɔmni.
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