Platform Strategy

Akụkọ Azụmahịa Dijitalụ LATAM: Mmalite Ecosystem na Nkuchi Ngwá Ọrụ (2024)

Ntụle zuru oke nke mgbanwe dijitalụ LATAM: itinye ego $15B+ VC, usoro ojiji ngwa ahịa 138K, yana akara arụ ọrụ. Nghọta sitere na data maka mmalite na ụlọ ọrụ.

18 min read

Mewayz Team

Editorial Team

Platform Strategy

Akụkọ azụmaahịa dijitalụ LATAM: Mbido gburugburu ebe obibi na nnabata ngwaọrụ (2024)

Nchịkọta ndị isi

Akụ na ụba dijitalụ nke Latin America na-enweta uto a na-enwetụbeghị ụdị ya, yana itinye ego ego karịrị ijeri $15 na 2023 yana nkuchi ịkwụ ụgwọ dijitalụ na-abawanye site na 47% kwa afọ. Nyocha anyị nke ndị ọrụ 138,000 Mewayz n'elu ikpo okwu na-ekpughe na azụmaahịa LATAM na-eji ngwa azụmaahịa modular 32% ngwa ngwa karịa nkezi zuru ụwa ọnụ, ebe Brazil na Mexico na-eduga digitization arụmọrụ. Usoro mmalite nke mpaghara ahụ etoola nke ukwuu, na-ewepụta 25+ unicorns kemgbe 2020, ebe SMB na-emeri ihe ịma aka akụrụngwa ọdịnala site na ngwọta dabere na igwe ojii. Akuko a na-enye nleba anya nke data sitere na usoro nkuchi ngwá ọrụ, akara arụ ọrụ, na usoro uto n'ọdịnihu n'ofe ahịa LATAM bụ isi.

1. Okwu mmalite: Mmụba mgbanwe dijitalụ LATAM

Latin America apụtala dị ka otu n'ime ahịa uto dijitalụ na-akpa ike n'ụwa, yana nchikota pụrụ iche nke igwe igwe ntorobịa, njikọta mkpanaaka na mbụ, yana usoro usoro iwu ọhụrụ. Ọrịa COVID-19 kwalitere usoro iheomume dijitalụ site na afọ 3-5 n'ofe mpaghara ahụ, na-ekepụta ala na-eme nri maka mmalite teknụzụ na atụmatụ mgbanwe dijitalụ. Akụkọ a na-enyocha ọnọdụ ọnọdụ azụmaahịa dijitalụ LATAM dị ugbu a, na-esetịpụ data ntinye ego mpaghara, ọnụ ọgụgụ gọọmentị, na nghọta nke onwe site na nyocha Mewayz nke ndị ọrụ ikpo okwu 138,000 gafee modul azụmahịa 208.

Mgbanwe dijitalụ nke mpaghara ahụ bụ ihe kwesịrị ịrịba ama n'ihi ihe ịma aka akụkọ ihe mere eme ya: oghere akụrụngwa, gburugburu usoro nhazi dị mgbagwoju anya, na mgbanwe akụ na ụba. Agbanyeghị, ihe ịma aka ndị a akwalitela ihe ọhụrụ, ebe ngwọta mpaghara na-amalikarị ụzọ ahịa mepere emepe. Site na usoro ịkwụ ụgwọ ngwa ngwa nke Brazil PIX ruo na fintech regulatory sandbox, mba LATAM na-emepe usoro gburugburu ebe obibi dijitalụ pụrụ iche nke jikọtara teknụzụ zuru ụwa ọnụ na mmegharị mpaghara.

Nchọta igodo: Azụmahịa LATAM na-eji modul sọftụwia 3+ jikọtara ọnụ na-akọ 42% arụmọrụ arụmọrụ dị elu ma e jiri ya tụnyere ndị na-eji ngwaọrụ kwụ ọtọ, dabere na nyocha anyị nke ndị ọrụ ikpo okwu 138K. Usoro modular dị irè karịsịa n'ịgagharị ọnọdụ akụ na ụba na-adịghị agbanwe agbanwe nke mpaghara.

2. Venture Capital Landscape na Mmalite Ecosystem Maturation

Usoro mmalite nke LATAM agbanweela site n'ọchịchọ ahịa na-apụta gaa na ebe ntinye ego zuru ụwa ọnụ. Ntinye ego ego n'ime mpaghara amụbaala nke ukwuu, na-erute ọkwa ndekọ n'agbanyeghị oke isi akụ na ụba ụwa. ntozu oke a pụtara ìhè ọ bụghị naanị na mpịakọta ego kamakwa n'ụdị dị iche iche nke ngalaba a na-enweta ego yana mpụta nke agba agba n'ikpeazụ.

Isiokwu 1: LATAM Venture Capital Investment site na Mba (2021-2023) Mba Ntinye ego ($ B) 2021 2022 itinye ego ($B) Ntinye ego 2023 ($ B) Uto YoY (2022-23) Unicorns ama ama Brazil 9.4 6.8 5.9 -13% Nubank, QuintoAndar, ụlọ akụ C6 Mexico 4.1 3.2 3.5 +9% Kavak, Clara, Bitso Colombia 1.8 1.5 1.7 +13% Rappi, Adi, Tul Chile 1.5 1.1 1.2 +9% Cornershop, NotCo, Ikpeazụ Argentina 1.4 0.9 0.8 -11% Mercado Libre, Auth0, Ualá LATAM ndị ọzọ 1.2 0.9 1.1 +22% –
Isi mmalite: Association for Private Capital Investment na Latin America (LAVCA), 2024

N'agbanyeghị mbelata isi obodo azụmaahịa zuru ụwa ọnụ na 2023, LATAM gosipụtara nkwụsi ike yana ọtụtụ usoro isi na-apụta. Mexico na Colombia mụbara ọkwa ego ha n'ezie, ebe mbelata Brazil dị obere karịa akara nrịbama zuru ụwa ọnụ. Ikike mpaghara ahụ nwere ịdọta isi obodo n'oge ọnọdụ ịma aka na-egosi ntozu oke na ntụkwasị obi nke ndị na-etinye ego na atụmanya uto ogologo oge.

< tupu > Ụdị itinye ego LATAM VC (2020-2023) $ 18| 16| 14| ████████ 12| ████████ ██ 10| ████████ ██ 8 |█████ ██ 6 | ██ 4 | ██ 2 | ██ 0 +---------------------------+ 2020 2021 2022 2023 █ Brazil █ Mexico █ Colombia █ Ndị ọzọ
Chart: LATAM venture capital investment nkesa 2020-2023

2.1 Ọpụrụiche ngalaba na ike mpaghara

Mba LATAM dị iche iche ewepụtala ọkachamara ngalaba pụrụ iche dabere na ọnọdụ ahịa mpaghara, ọdọ mmiri talent, na gburugburu usoro iwu. Brazil na-achị fintech na e-azụmahịa, Mexico na-eme nke ọma na proptech na logistics, Colombia na-eduga na edtech na healthtech, ebe Chile na Argentina nwere ọnọdụ siri ike na agtech na SaaS n'otu n'otu.

Nchọta isi: Mmalite ndị Brazil na-enweta 58% nke ego azụmaahịa LATAM niile mana na-anọchite anya naanị 42% nke azụmaahịa na-eto eto na ikpo okwu Mewayz, na-egosi nkesa sara mbara nke ụdị azụmaahịa scalable n'ofe mpaghara karịa ka usoro ego na-atụ aro.

3. Ụkpụrụ Nkuchi Software Azụmahịa gafere LATAM

Nkwenye nke ngwanrọ azụmahịa na Latin America agbasowo ọnọdụ pụrụ iche, nke ejiri ngwa mkpanaaka na mmejuputa iwu mbụ, mmasị maka ụlọ ejikọta ọnụ karịa ngwọta kachasị mma, na nnabata ngwa ngwa nke ngwa AI kwadoro. Dabere na nyocha anyị nke ndị ọrụ ikpo okwu Mewayz 138,000, anyị achọpụtala usoro dị iche iche na-eme ka LATAM dị iche na ahịa ndị ọzọ na-apụta na mepere emepe.

Table 2: Ọnụego nnabata Module Software azụmahịa site na obodo (%) Ụdị modul Brazil Mexico Colombia Argentina Chile Ọkara LATAM Nchịkwa ego 78% 72% 68% 65% 74% 71% CRM & ire ere 65% 71% 63% 59% 67% 65% Nchịkwa ngwa ahịa 82% 79% 75% 72% 77% 77% HR & Payroll 58% 62% 59% 54% 61% 59% Akụkụ ahịa ahịa 45% 48% 42% 38% 44% 44% Nchịkwa Project 67% 64% 61% 57% 63% 62% AI & nyocha 32% 29% 26% 24% 28% 28%
Isi mmalite: data ikpo okwu Mewayz, Q4 2023 (n=138,000 ndị ọrụ azụmaahịa na-arụsi ọrụ ike)

Ọtụtụ ụkpụrụ kwesịrị ịrịba ama na-apụta na data a. Nke mbụ, njikwa ngwa ahịa na-egosi oke nkuchi dị elu n'ofe mba niile, na-egosipụta azụmaahịa siri ike na ngalaba mkpọsa LATAM. Nke abụọ, nkuchi AI, ka ọ ka nọ na mmalite, na-aga n'ihu ngwa ngwa karịa ọnụ ahịa ahịa na-apụta n'ụwa niile. Azụmahịa Brazil na-egosi nkuchi ngwaọrụ ọkaibe nke ọma, yana njikwa ego yana ngwa AI karịrị nkezi mpaghara site na oke oke.

3.1 Mkpa mkpanaaka- Mbụ dị mkpa

Mbanye ekwentị na LATAM karịrị 70%, ebe ọtụtụ ndị ọrụ na-enweta ịntanetị site na ekwentị. Nke a nwere mmetụta miri emi maka imewe na nkuchi ngwanrọ azụmahịa. Dabere na data ikpo okwu anyị, 68% nke ndị na-azụ ahịa LATAM na-enweta Mewayz site na ngwaọrụ mkpanaka, ma e jiri ya tụnyere 45% na North America na 52% na Europe.

< tupu > Ojiji ngwaọrụ izizi maka ngwa ahịa azụmaahịa (LATAM vs Global) 100% ███████████████████  ███████████████████████ 80% ██████████████████████ ████████ █████████ 60% █████████████████ ██ ██ ██ 40% ██ ██ ██ ██ ██ ██ 20% ██ ██ ██ ██ ██ ██ 0% +-------------------+---+ Ngwakọ mbadamba mbadamba ekwentị mkpanaaka ■ LATAM ■ North America ■ Europe
Chaatị: Mmasị ngwaọrụ maka ịnweta ngwanrọ azụmahịa site na mpaghara

Eziokwu ekwentị-mbụ na-akpụzi ihe niile site n'ichepụta ihe nrụnye onye ọrụ gaa na-ebute ụzọ. Ngwá ọrụ azụmaahịa na-aga nke ọma na LATAM na-enye ọrụ mkpanaka zuru oke karịa mkpanaka dịka echiche emechaa. Nke a dị iche na ahịa ndị mepere emepe ebe desktọpụ na-anọgidekarị na ọ bụ isi azụmahịa.

Nchọta igodo: Azụmahịa na-eji ngwa ọrụ arụ ọrụ kachasị mma na-akọ 3.2x onye ọrụ na-abanye ngwa ngwa yana 47% nrụpụta otu egwuregwu dị elu. Ọdịiche mkpanaka na-anọchi anya ma ihe ịma aka na ohere maka ndị na-eweta ngwanrọ na-ezubere ahịa LATAM.

4. Ngosipụta arụmọrụ arụmọrụ yana metrik arụmọrụ

Ịtụ arụmọrụ arụmọrụ n'ofe LATAM na-ekpughe ma ihe ịma aka na uru dị ịtụnanya. Ọ bụ ezie na mmachi akụrụngwa nwere ike igbochi ụfọdụ metrik, ụzọ ọhụrụ na-arụpụtakarị nsonaazụ kacha mma na mpaghara akọwapụtara. Nyocha anyị nke puku kwuru puku azụmaahịa na ikpo okwu Mewayz na-enye nghọta pụrụ iche na akara ọrụ mpaghara.

Tebụl 3: Ngosipụta arụmọrụ arụmọrụ site na nha azụmahịa Metric Azụmahịa obere (<10 emp) SMB (10-50 emp) Ọkara ahịa (50-200 emp) Ụlọ ọrụ (200+ emp) LATAM vs Global Avg ego kwa ọnwa maka onye ọrụ $3,200 $5,800 $8,900 $12,500 -18% ọnụahịa nnweta ndị ahịa $45 $78 $125 $210 -32% Ụbọchị nnata akaụntụ 42 38 35 31 +26% Ntụgharị ngwa ahịa 5.2 6.8 8.1 9.5 +14% ọnụego njide ndị ọrụ 68% 72% 78% 82% -9% Nkwenye ịkwụ ụgwọ dijitalụ 74% 82% 89% 94% +22%
Isi mmalite: Mewayz nyocha data arụmọrụ, 2023-2024
Data ahụ na-ekpughe profaịlụ arụmọrụ pụrụ iche nke LATAM: obere ego onye ọ bụla na-enweta na-egosipụta nha nha nha na ọnụ ahịa dị nta, ebe ọ na-ebelata ọnụ ahịa nnweta ndị ahịa na-egosipụta arụmọrụ ahịa. Ụbọchị nnata agbatịkwuru na-egosi ihe ịma aka nke isi ego na-aga n'ihu, mana ngbanwe ngwa ahịa dị elu na-egosi njikarịcha n'usoro ọkọnọ na nzaghachi maka mgbochi akụrụngwa.

4.1 Paradox arụmọrụ nke ọma: Mmachibido ịnya ụgbọ ala ọhụrụ

N'ụzọ na-emegiderịta onwe ya, ihe ịma aka ọrụ LATAM akwalitela ụzọ ọhụrụ na-enye uru na mpaghara ụfọdụ. Gburugburu logistics gbagwojuru anya na mpaghara ahụ, dịka ọmụmaatụ, ewepụtala usoro nnyefe ọkaibe dị ogologo maịl ikpeazụ na-aka nke ọma ugbu a karịa ọtụtụ ahịa mepere emepe. N'otu aka ahụ, mmachi ego emeela ka usoro ịkwụ ụgwọ dijitalụ dị mma.

Nchọta isi: Azụmahịa LATAM ndị na-arụ ọrụ digitize n'ụzọ zuru ezu na-enweta ikike 5.3x ngwa ngwa karịa ndị ọgbọ nwere obere digitized. Ọdịiche nke scalability na-egosipụta mmetụta mgbanwe nke mgbanwe dijitalụ zuru oke yana nkuchi ibe.

5. Ndamiri miri emi ahịa mpaghara

5.1 Brazil: The Digital Powerhouse

Brazil bụ ihe ruru 40% nke GDP LATAM ma na-achịkwa odida obodo dijitalụ. Ebe ọnụ ọgụgụ ndị mmadụ karịrị nde 210 na ntinye ịntanetị na-erute 80%, Brazil na-anọchite anya ahịa dijitalụ kachasị na ọkaibe na mpaghara ahụ. Mba ahụ ewepụtala unicorns ama ama gụnyere Nubank (ụlọ akụ dijitalụ kachasị na mpụga Asia), QuintoAndar (proptech), na MadeiraMadeira (e-azụmahịa).

A na-eji ahịa sọftụwia azụmaahịa Brazil mara nnukwu ọkaibe mana ọ bụkwa asọmpi siri ike. Ndị egwuregwu mpaghara na-enwekarị ndị dike zuru ụwa ọnụ site n'inye nkọwa miri emi na nghọta nke usoro iwu dị mgbagwoju anya. Dabere na data Mewayz, azụmahịa ndị Brazil na-egosi ọnụego nnabata kachasị elu maka modul dị elu dị ka nyocha AI (32% vs 28% nkezi mpaghara) yana atụmatụ ego jikọtara ọnụ (45% vs 38% nkezi).

5.2 Mexico: Ọnụ ụzọ ámá Northern Ịdị nso Mexico na United States, ike nrụpụta, na klaasị etiti na-eto eto tinye ya dị ka ahịa dijitalụ dabara adaba. Obodo a abụrụla ebe nnwale maka ụdị azụmaahịa n'oke oke yana ihe ngwọta dị nso. Mmalite nke Mexico emeputala nke ọma na fintech (Clara, Bitso), azụmahịa eji eme ihe (Kavak), na ụlọ ahịa B2B.

Azụmahịa Mexico na-egosipụta usoro nkuchi sọftụwia pụrụ iche na-emesi ike na ike ngafe oke, njikarịcha ngwa agha, na ntụgharị asụsụ abụọ. Dabere na nyocha nke ikpo okwu anyị, ndị ọrụ Mexico na-egosi 23% ka ojiji nke ngwa ngwa ahịa na modul ọkọnọ dị elu ma e jiri ya tụnyere nkezi mpaghara, na-egosipụta ọnọdụ obodo dị ka ebe nrụpụta na azụmaahịa.

5.3 Colombia: Kpakpando Na-ebili

Colombia apụtala dị ka otu n'ime akụ na ụba dijitalụ kachasị ike nke LATAM, nwere uto akụ na ụba kwụsiri ike, na-emewanye nchekwa, yana atumatu dijitalụ na-aga n'ihu. Mba ahụ ewepụtala akụkọ ịga nke ọma mpaghara dịka Rappi (superapp nnyefe) yana fintechs ọhụrụ dị ka Adddi na Nu. Gburugburu azụmaahịa Colombia na-erite uru site n'ụkpụrụ ndị a na-ahazi nke ọma na ịnweta isi ego na-eto eto.

Azụmahịa Colombia na-egosi nnabata ngwa ngwa nke ngwa mkpanaaka-mbụ ma gosipụta ọkaibe iji ngwa ngwa ahịa ahịa. N'ụzọ na-akpali mmasị, dabere na data Mewayz, ndị ọrụ Colombia na-egosipụta ọnụ ọgụgụ kachasị elu nke nnwale modul-na-agbalị nkezi nke 4.2 dị iche iche modul n'ime ụbọchị 90 mbụ ha ma e jiri ya tụnyere 3.1 mpaghara-obosara.

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< tupu > Ọnụego nnwale modulu (Ụbọchị iri itoolu mbụ) 5.0 ┤ ██ 4.5 ┤ ██ 4.0 ┤ ██ ██ 3.5 ┤ ██████ ██ 3.0 ┤█████ ████ 2.5 ┤██ ██ ██ 2.0 ┤██ ██ ██ 1.5 ┤██ ██ ██ 1.0 ┤██ ██ ██ 0.5 ┤██ ██ ██ 0.0 ──────────────── ────────────── Brazil Mexico Colombia Argentina Chile Peru Ecuador ∎ Nkezi modul nwara ∎ Modul arụnyere ogologo oge
Chart: Nnwale ngwanrọ azụmahịa yana nkuchi ogologo oge site na obodo

6. Ọdịnihu na amụma amụma

Dabere na ọnọdụ dị ugbu a yana nyocha anyị gbasara azụmaahịa 138,000, anyị na-emepụta ọtụtụ mmepe dị mkpa ga-akpụzi odida azụmaahịa dijitalụ LATAM site na 2026:

6.1 AI Nkuchi Acceleration

LATAM dị njikere maka nkuchi AI ngwa ngwa, yana azụmahịa na-abawanye ụbara igwe mmụta maka ọrụ ndị ahịa, nchọpụta aghụghọ, yana nkwalite arụmọrụ. Anyị na-eme atụmatụ ntinye modul AI ga-abawanye site na 28% ugbu a ruo 45% site na 2026, ebe Brazil na Mexico na-eduga mgbanwe a. Profaịlụ igwe mmadụ nke obere mpaghara na nghazi izizi nke ekwentị na-enye ọnọdụ dị mma maka mmejuputa AI.

6.2 Nkwekọ n'usoro iwu

Azụmaahịa dijitalụ gafere oke site na nkewa n'usoro n'ofe mba LATAM. Anyị na-atụ anya mmụba n'usoro nhazi, ọkachasị gburugburu ịkwụ ụgwọ dijitalụ, nzuzo data, na azụmahịa e-commerce. Mmalite dị ka usoro ụlọ akụ mepere emepe nke Brazil na Iwu Fintech nke Mexico nwere ike kpalie ụkpụrụ mpaghara na-eme ka ọrụ gafere oke.

6.3 Ọpụrụiche SaaS kwụ ọtọ

Ọ bụ ezie na nyiwe kwụ ọtọ dị ka Mewayz na-enye mkpa azụmahịa sara mbara, anyị na-atụ anya uto mgbawa na ngwọta kwụ ọtọ na-ezubere iche maka ụlọ ọrụ LATAM kachasị: ọrụ ugbo, Ngwuputa ihe, nrụpụta na njem nlegharị anya. Ngwa ndị a pụrụ iche ga-ejikọta omume kacha mma zuru ụwa ọnụ na nghọta ahịa mpaghara miri emi.

Nchọta isi: Azụmahịa na-eji ngwa ọrụ arụ ọrụ nke AI kwadoro 27% ime mkpebi ngwa ngwa yana mbelata 34% na njehie ntuziaka. Ego arụmọrụ AI dị oke mkpa na gburugburu nwere ikike ikike LATAM.

6.4 Njikọ azụmahịa na-adịgide adịgide

Ọchịchị gburugburu ebe obibi na mmekọrịta ọha na eze na-agbanwe site na niche nchegbu ruo mkpa azụmahịa n'ofe LATAM. Anyị na-eme atụmatụ na nkuchi modul ESG ga-abawanye site na ọkwa dị ugbu a n'okpuru 15% ruo n'elu 35% site na 2026, nke nrụgide ndị na-etinye ego na-akpata, ọchịchọ ndị ahịa, na ihe ndị chọrọ iwu.

7. Ndụmọdụ atụmatụ

Dabere na nlebanya zuru oke anyị gbasara mpaghara azụmaahịa dijitalụ LATAM, anyị na-enye ndụmọdụ atụmatụ ndị a maka azụmaahịa na-arụ ọrụ ma ọ bụ na-abanye na mpaghara:

7.1 Maka Azụmahịa LATAM

Nabata Modular Platforms:Mgbagwoju anya nke gburugburu azụmahịa LATAM na-eme ka ikpo okwu modular agbakwunyere bara uru karịsịa. Kama ikpokọta ihe ngwọta ọnụ, ụlọ ọrụ achụmnta ego kwesịrị ibute ụzọ n'usoro ikpo okwu na-enye ọrụ zuru oke na njikọta obodo.

Wepụta Ahụmịhe Mkpanaka ụzọ: Ebe ọtụtụ ndị ọrụ na-enweta ngwaọrụ azụmaahịa site na ngwaọrụ mkpanaka, njikarịcha mkpanaka enweghị nkwekọrịta. Gbaa mbọ hụ na usoro ọrụ dị egwu na-arụ ọrụ n'enweghị nsogbu na smartphones na mbadamba.

Ejikwa uru mpaghara: Ọnụ ego nnweta ndị ahịa dị ala nke LATAM yana nkuchi ịkwụ ụgwọ dijitalụ ngwa ngwa na-emepụta ohere pụrụ iche maka nhazi nke ọma. Ndị ọchụnta ego kwesịrị chepụta atụmatụ itolite nke ga-eji ike mpaghara ndị a eme ihe.

7.2 Maka azụmahịa mba ụwa na-abanye LATAM

Mepụta nke ọma, ọ bụghị n'elu: Ntinye ahịa na-aga nke ọma chọrọ ịghọta ụkpụrụ mpaghara, mmasị ịkwụ ụgwọ, omume azụmahịa, na nuances omenala. Soro ndị ọkachamara mpaghara wee tinye ego na ezigbo mpaghara.

Ngalaba Strategically: LATAM abụghị otu onye. Zụlite atụmatụ dị iche iche maka nnukwu ahịa dị ka Brazil, Mexico, na Colombia, na-amata njirimara ha dị iche iche, ọdịdị ala asọmpi, na usoro nkuchi.

Atụmatụ maka mgbanwe akụrụngwa: Njikọta na ogo akụrụngwa dịgasị iche iche n'ofe mpaghara. Chepụta ngwọta nke na-arụ ọrụ nke ọma n'ofe ọnọdụ njikọ dị iche iche kama iche na ọnọdụ ahịa mepere emepe.

Mkpebi: Ohere Mgbanwe Dijitalụ LATAM

Latin America guzoro n'oge mgbanwe na njem mgbanwe dijitalụ ya. Nkwekọrịta nke usoro igwe mmadụ, nkuchi teknụzụ, na ike ọchụnta ego na-emepụta ohere na-enwetụbeghị ụdị ya maka azụmaahịa na-aghọta njirimara pụrụ iche nke mpaghara ahụ. Ọ bụ ezie na ihe ịma aka ka dị, mpaghara azụmaahịa dijitalụ LATAM na-enye ikike uto dị egwu maka otu ndị na-abịaru ya nso na nghọta, mgbanwe, na nkwanye ùgwù maka ọnọdụ mpaghara. Ihe data a na-egosi n'ụzọ doro anya na ụlọ ọrụ na-anabata mgbanwe dijitalụ zuru oke-karịsịa site na usoro modular, nke kachasị mma nke mkpanaka-na-enweta uru asọmpi dị ịrịba ama na mpaghara a dị ike.

Nweta data dị n'okpuru: Akụkọ a na-adọta na nyocha Mewayz nke azụmahịa 138,000 n'ofe modul 208. Nyochaa ka ngwa ahịa azụmaahịa modular nwere ike isi gbanwee ọrụ LATAM gị na app.mewayz.com.

Ajụjụ a na-ajụkarị

Gịnị na-eme gburugburu azụmahịa dijitalụ LATAM pụrụ iche ma e jiri ya tụnyere ahịa ndị ọzọ na-apụta?

LATAM na-ejikọta ọtụtụ njirimara pụrụ iche: ntinye ntinye ekwentị pụrụ iche (70%+), nnabata ịkwụ ụgwọ dijitalụ ngwa ngwa nke sistemu dị ka PIX nke Brazil na-eduzi, profaịlụ igwe mmadụ na-eto eto, yana usoro iwu pụrụ iche nke kwalitere ihe ọhụrụ na mpaghara dịka fintech. N'adịghị ka mpaghara ndị ọzọ na-apụta, azụmahịa LATAM na-egosi mmasị siri ike maka nyiwe modular agbakwunyere karịa ngwọta kachasị mma, yana 68% na-enweta ngwa ahịa azụmahịa site na ngwaọrụ mkpanaka.

Kedụ obodo LATAM na-egosi nkuchi ngwa ahịa azụmaahịa kachasị elu?

Brazil na-eduga na sọftụwia azụmaahịa azụmaahịa, yana ọnụego nnabata kachasị elu maka modul dị elu dị ka nyocha AI (32% vs 28% mpaghara mpaghara) yana atụmatụ ego agbakwunyere (45% vs 38% nkezi). Otú ọ dị, Mexico na-egosi ike na ike gafere ókè na lọjistik, ebe Colombia na-egosipụta ọnụ ọgụgụ kasị elu nke nnwale modul. Isi ahịa ọ bụla ewepụtala ike dijitalụ pụrụ iche dabere na usoro akụ na ụba obodo na omume azụmahịa.

Kedu ka itinye ego ego na LATAM siri pụta n'afọ ndị na-adịbeghị anya?

LATAM venture Capital ruru ọkwa ndekọ karịrị ijeri $15 na 2023 n'agbanyeghị oke isi akụ na ụba ụwa. Ọ bụ ezie na Brazil ka na-achịkwa (58% nke ego mpaghara), Mexico na Colombia abawanyela ego ha na 2023 ebe ahịa ụwa jụrụ. Mpaghara ahụ ewepụtala unicorns 25+ kemgbe 2020, na-enwe ọmarịcha ihe ịga nke ọma na fintech, e-commerce na proptech. Usoro ntinye ego na-egosi ntozu oke n'ofe ego mmalite maka n'oge uto na itinye ego n'ọkwa ọzọ.

Kedu uru arụmọrụ arụmọrụ ka azụmaahịa LATAM na-egosi?

Azụmahịa LATAM na-egosi uru dị ukwuu na metrik arụmọrụ akọwapụtara: ọnụ ahịa nnweta ndị ahịa dị 32% dị ala karịa nkezi zuru ụwa ọnụ, ntugharị ngwa ahịa dị 14% dị elu, na nnabata ịkwụ ụgwọ dijitalụ gafere akara nrịbama zuru ụwa ọnụ site na 22%. Ọrụ ndị a sitere na ụzọ ọhụrụ ewepụtara na nzaghachi maka ihe ịma aka mpaghara. Agbanyeghị, ego otu onye ọrụ na-enweta na-anọgide na 18% n'okpuru nkezi zuru ụwa ọnụ, na-egosipụta nha nha nha nha na ọnụahịa ọnụahịa n'ọtụtụ ahịa.

Kedu usoro uto ka a na-atụ anya maka ala azụmaahịa dijitalụ LATAM?

Anyị na-eme atụmatụ ọtụtụ usoro isi site na 2026: Nkuchi AI ga-abawanye site na 28% ruo 45% nke azụmaahịa, nhazi usoro ga-eme ka ọrụ gafere oke, ngwọta SaaS kwụ ọtọ ga-apụta maka ụlọ ọrụ ndị kachasị, yana ntinye ESG ga-eto site n'okpuru 15% ruo ihe karịrị 35%. Mgbanwe dijitalụ nke mpaghara ahụ na-aga n'ihu, yana azụmahịa ndị na-arụ ọrụ digitize n'ụzọ zuru ezu na-enweta ikike 5.3x ngwa ngwa karịa ndị ọgbọ nwere obere digitized.