Design

Pehea e lilo ai ʻo Taco Bell i ʻApple o ka meaʻai wikiwiki

Me kāna ʻekolu makahiki ʻo Live Mas LIVE, ke hoʻololi nei ʻo Taco Bell i kāna hanana 'huahana huahana' i hōʻikeʻike piha piha i mālama ʻia e Vince Staples. ʻO ia kahi manawa o ka brand over-the-top e pono ai e ʻoi aku ka nui o nā ʻoihana. I ka manawa i hui mua ai ʻo Taco Bell CEO Sean Tresvant i ka ʻoihana ma ke ʻano he luna hōʻailona nui i ka makahiki 2021, ...

15 min read Via www.fastcompany.com

Mewayz Team

Editorial Team

Design

Mai Drive-Thru a hiki i ka hale mana kikohoʻe

Ke noʻonoʻo nei ʻoe i ka hana hou a me ka hoʻolālā nani, ʻaʻole paha ʻo Taco Bell ka inoa mua i hiki i ka naʻau. Hāʻawi pinepine ʻia kēlā hanohano iā Apple. Eia naʻe, ʻo ka nānā pono ʻana i ka hoʻolālā hou o ka meaʻai wikiwiki e hōʻike i kahi ʻano like ʻole. Ke ʻimi ikaika nei ʻo Taco Bell i ke ala e hōʻike ana i ka kūleʻa o Apple: ka hana ʻana i kahi kaiaola i hoʻohui ʻia, kahi e hoʻopaʻa ai i nā mea kūʻai mai ka mea kūʻai taco maʻalahi a lilo i Apple o ka meaʻai wikiwiki.

Ka Moʻomeheu o ka Crunchwrap: Ke kūkulu ʻana i kahi kaiaola hiki ʻole ke pale ʻia

Aia ke akamai o Apple i kona kaiaola. Hana maikaʻi ʻia kahi iPhone me kahi MacBook, e hui pū me kahi Apple Watch. Ke hoʻohana nei ʻo Taco Bell i kēia loina like i ka meaʻai a me ka ʻike. ʻO kā lākou polokalamu kelepona ʻaʻole ia he mea paahana no ke kauoha; ʻo ia ke kikowaena o ko lākou kaiaola. Ma laila e loaʻa ai i nā mea kūʻai nā makana, e komo i nā mea papa inoa kūʻokoʻa, a e kau i nā kauoha no ke kiʻi a lawe ʻana paha. Hoʻokumu kēia i kahi puʻupuʻu manaʻo ikaika: ʻoi aku ka nui o kāu hoʻohana ʻana i ka app, ʻoi aku ka nui o nā uku āu e loaʻa ai, ʻoi aku ka liʻiliʻi o kou kipa ʻana i kahi mea hoʻokūkū. E like me ka paʻakikī o nā mea hoʻohana Apple e haʻalele no ka mea ua hoʻokomo ʻia lākou i loko o ka kaiaola, hana ʻo Taco Bell i kahi ʻano like o ka kūpaʻa a me ka hilinaʻi.

  • Ka Mobile App e like me ka iPhone: ʻO ke kikowaena o ka ʻike, koʻikoʻi a pilikino.
  • Nā Hāʻawi Kikohoʻe wale nō: E like me nā hiʻohiʻona lako polokalamu kūʻokoʻa o Apple, hana kēia i kahi manaʻo "nā lālā wale nō".
  • Taco Bell Rewards: He polokalamu ʻoiaʻiʻo e hoʻoikaika i ka hoʻomau ʻana, e like me nā lawelawe kau inoa o Apple.
  • Hoʻohui me nā lawelawe hoʻouna: Hoʻonui i ka hiki ʻana o ka kaiaola ma waho o nā paia o ka hale ʻaina.

Ka ʻike ma luna o ka hana: ka hale ʻaina i hoʻolālā hou ʻia

Kaulana ʻo Apple Stores no kā lākou hoʻolālā liʻiliʻi, nā wahi ākea, a me ka "Genius Bar" no ke kākoʻo. He mau huakaʻi lākou, ʻaʻole wale nā ​​hale kūʻai kūʻai. Ke hahai nei ʻo Taco Bell me kāna kumu hoʻohālike "Cantina". ʻO kēia mau wahi, pinepine i nā kikowaena kūlanakauhale, e hōʻike ana i nā hoʻolālā hou, nā kiosk kauoha kikohoʻe, a pinepine i kahi wili kūʻokoʻa e like me ka papa inoa ʻona waiwai. Ke neʻe nei ka manaʻo mai kahi hoʻokele hoʻokele maʻemaʻe i kahi huakaʻi pilikanaka. Hoʻokiʻekiʻe kēia i ka brand, ʻoi aku ka nui o nā meaʻai maʻalahi - e pili ana i kahi ʻike ʻoluʻolu o kēia manawa. No nā ʻoihana e ʻimi nei e hana i kahi hoʻololi like, hiki i kahi ʻōnaehana hana modular e like meMewayzhiki ke lilo i mea hana. Mewayzʻae i nā hui e hoʻohui i kā lākou wahi kūʻai aku, nā papahana kūpaʻa o ka poʻe kūʻai, a me ka hoʻokele waiwai i loko o kahi paepae hoʻokahi, e hōʻoia ana i ka ʻike i loko o ka hale kūʻai e maʻalahi a paʻa i ka ʻikepili e like me ke kikohoʻe.

"ʻO kā mākou pahuhopu ka maʻalahi e like me ka app ma kāu kelepona. - Luna Nui o Taco Bell

Nā ʻIkepili Menus a me Agile Innovation

ʻAʻole hoʻokuʻu ʻo Apple i nā huahana ma ke kuhi; hoʻohana ia i ka nui o ka ʻikepili e alakaʻi i ka hoʻomohala ʻana. Ua lilo ʻo Taco Bell i haku no kēia. Ma ke kālailai ʻana i ka ʻikepili kauoha mai kāna polokalamu a me nā paepae kikohoʻe, hiki i ka hui ke hoʻoholo i ka ʻike e pili ana i kāna papa kuhikuhi. Hiki iā lākou ke hoʻāʻo i nā mea hou i nā mākeke kikoʻī, e ana i ka pane ʻana o ka mea kūʻai aku i ka manawa maoli, a ʻōwili koke i nā mea lanakila a i ʻole e hoʻopau i nā hemahema. ʻO kēia ʻano agile, ʻikepili-centric i ka hana ʻana i ka papa inoa kahi mamao loa mai ke kumu hoʻohālike kuʻuna meaʻai wikiwiki. Hāʻawi ia iā Taco Bell e hana like me kahi hui ʻenehana, hoʻomaʻamaʻa mau a hoʻomaikaʻi i kāna "laina huahana" ma muli o ka manaʻo o ka mea hoʻohana pololei.

He aha nā ʻoihana ʻē aʻe e aʻo ai

Hōʻike ka hoʻololi ʻana o Taco Bell e pili ana nā loina o nā pilikua ʻenehana ma nā ʻoihana. ʻO ke kī ʻo ke kūkulu ʻana i kahi ʻōnaehana cohesive e hoʻokumu i ka pono o ka mea kūʻai aku a me ka kūpaʻa. Pono kēia e wāwahi i nā silos hana a me ka hoʻokumu ʻana i kahi ʻike lokahi o ka huakaʻi o ka mea kūʻai aku, mai ka paʻi app mua a i ka nahu hope loa. Kūkulu ʻia nā paepae e like meMewayzno kēia kumu kūpono, e hāʻawi ana i kahi OS pāʻoihana modular e kōkua i nā hui e hoʻopili i kā lākou hana kikohoʻe a me ke kino. Ma ka hoʻohui ʻana i nā mea a pau mai ka automation marketing a hiki i ka hoʻolako ʻana i ka logistic chain, Mewayze hoʻoikaika i nā ʻoihana e hana i kā lākou kaiaola mana ponoʻī, e hoʻohuli i nā mea kūʻai maʻamau i mau mea hoʻolalelale.

ʻAʻole paha e kūʻai aku ʻo Taco Bell i nā smartphones, akā ma ka hoʻohana ʻana i kahi hoʻolālā ʻenehana-mua, hoʻokele kaiaola, ke hāʻawi nei ia i kahi haʻawina ikaika i ka ulu ʻana o ka ʻoihana hou. Ua hōʻoia ʻia lākou ʻoi aku ka nui o ka meaʻai no ka holomua ma ka mākeke o kēia mau lā ma mua o ka meaʻai maikaʻi wale nō - pono ia i kahi ʻōnaehana maikaʻi.

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Nīnau pinepine

Mai Drive-Thru a hiki i ka hale mana kikohoʻe

Ke noʻonoʻo nei ʻoe i ka hana hou a me ka hoʻolālā nani, ʻaʻole paha ʻo Taco Bell ka inoa mua i hiki i ka naʻau. Hāʻawi pinepine ʻia kēlā hanohano iā Apple. Eia naʻe, ʻo ka nānā pono ʻana i ka hoʻolālā hou o ka meaʻai wikiwiki e hōʻike i kahi ʻano like ʻole. Ke ʻimi ikaika nei ʻo Taco Bell i ke ala e hōʻike ana i ka kūleʻa o Apple: ka hana ʻana i kahi kaiaola i hoʻohui ʻia, kahi e hoʻopaʻa ai i nā mea kūʻai mai ka mea kūʻai taco maʻalahi a lilo i Apple o ka meaʻai wikiwiki.

Ka Cult of the Crunchwrap: Ke kūkulu ʻana i kahi kaiaola hiki ʻole ke pale ʻia

Aia ke akamai o Apple i kona kaiaola. Hana maikaʻi ʻia kahi iPhone me kahi MacBook, e hui pū me kahi Apple Watch. Ke hoʻohana nei ʻo Taco Bell i kēia loina like i ka meaʻai a me ka ʻike. ʻO kā lākou polokalamu kelepona ʻaʻole ia he mea paahana no ke kauoha; ʻo ia ke kikowaena o ko lākou kaiaola. Ma laila e loaʻa ai i nā mea kūʻai nā makana, e komo i nā mea papa inoa kūʻokoʻa, a e kau i nā kauoha no ke kiʻi a lawe ʻana paha. Hoʻokumu kēia i kahi puʻupuʻu manaʻo ikaika: ʻoi aku ka nui o kāu hoʻohana ʻana i ka app, ʻoi aku ka nui o nā uku āu e loaʻa ai, ʻoi aku ka liʻiliʻi o kou kipa ʻana i kahi mea hoʻokūkū. E like me ka paʻakikī o nā mea hoʻohana Apple e haʻalele no ka mea ua hoʻokomo ʻia lākou i loko o ka kaiaola, hana ʻo Taco Bell i kahi ʻano like o ka kūpaʻa a me ka hilinaʻi.

Ka ʻike ma luna o ka hana: ka hale ʻaina i hoʻolālā hou ʻia

Kaulana ʻo Apple Stores no kā lākou hoʻolālā liʻiliʻi, nā wahi ākea, a me ka "Genius Bar" no ke kākoʻo. He mau huakaʻi lākou, ʻaʻole wale nā ​​hale kūʻai kūʻai. Ke hahai nei ʻo Taco Bell me kāna kumu hoʻohālike "Cantina". ʻO kēia mau wahi, pinepine i nā kikowaena kūlanakauhale, e hōʻike ana i nā hoʻolālā hou, nā kiosk kauoha kikohoʻe, a pinepine i kahi wili kūʻokoʻa e like me ka papa inoa ʻona waiwai. Ke neʻe nei ka manaʻo mai kahi hoʻokele hoʻokele maʻemaʻe i kahi huakaʻi pilikanaka. Hoʻokiʻekiʻe kēia i ka brand, ʻoi aku ka nui o nā meaʻai maʻalahi - e pili ana i kahi ʻike ʻoluʻolu o kēia manawa. No nā ʻoihana e ʻimi nei e hana i kahi hoʻololi like, hiki i kahi ʻōnaehana hana modular e like me Mewayz ke lilo i mea hana. ʻAe ʻo Mewayz i nā hui e hoʻohui i kā lākou wahi kūʻai, nā papahana kūpaʻa o ka mea kūʻai aku, a me ka hoʻokele waiwai i loko o kahi paepae hoʻokahi, e hōʻoiaʻiʻo ana i ka ʻike i loko o ka hale kūʻai e maʻalahi a paʻa i ka ʻikepili e like me ka kikohoʻe.

Nā ʻIkepili Menus a me Agile Innovation

ʻAʻole hoʻokuʻu ʻo Apple i nā huahana ma ke kuhi; hoʻohana ia i ka nui o ka ʻikepili e alakaʻi i ka hoʻomohala ʻana. Ua lilo ʻo Taco Bell i haku no kēia. Ma ke kālailai ʻana i ka ʻikepili kauoha mai kāna polokalamu a me nā paepae kikohoʻe, hiki i ka hui ke hoʻoholo i ka ʻike e pili ana i kāna papa kuhikuhi. Hiki iā lākou ke hoʻāʻo i nā mea hou i nā mākeke kikoʻī, e ana i ka pane ʻana o ka mea kūʻai aku i ka manawa maoli, a ʻōwili koke i nā mea lanakila a i ʻole e hoʻopau i nā hemahema. ʻO kēia ʻano agile, ʻikepili-centric i ka hana ʻana i ka papa inoa kahi mamao loa mai ke kumu hoʻohālike kuʻuna meaʻai wikiwiki. Hāʻawi ia iā Taco Bell e hana like me kahi hui ʻenehana, hoʻomaʻamaʻa mau a hoʻomaikaʻi i kāna "laina huahana" ma muli o ka manaʻo o ka mea hoʻohana pololei.

He aha nā ʻoihana ʻē aʻe e aʻo ai

Hōʻike ka hoʻololi ʻana o Taco Bell e pili ana nā loina o nā pilikua ʻenehana ma nā ʻoihana. ʻO ke kī ʻo ke kūkulu ʻana i kahi ʻōnaehana cohesive e hoʻokumu i ka pono o ka mea kūʻai aku a me ka kūpaʻa. Pono kēia e wāwahi i nā silos hana a me ka hoʻokumu ʻana i kahi ʻike lokahi o ka huakaʻi o ka mea kūʻai aku, mai ka paʻi app mua a i ka nahu hope loa. Kūkulu ʻia nā paepae e like me Mewayz no kēia kumu kūpono, e hāʻawi ana i kahi OS pāʻoihana modular e kōkua i nā ʻoihana e hoʻopili i kā lākou hana kikohoʻe a me ke kino. Ma ka hoʻohui ʻana i nā mea a pau mai ka automation marketing a hiki i ka hoʻolako ʻana i ka logistic chain, hāʻawi ʻo Mewayz i nā ʻoihana e hana i kā lākou kaiaola mana ponoʻī, e hoʻohuli ana i nā mea kūʻai maʻamau i mau mea hoʻolalelale.

Kau Mea Paahana Pāʻoihana a pau ma kahi hoʻokahi

Hooki i ka hoʻopololei ʻana i nā polokalamu he nui. Hoʻohui ʻo Mewayz i nā mea hana 207 no $ 19 / mahina wale nō - mai ka waihona a hiki i ka HR, ka hoʻopaʻa ʻana i ka analytics. ʻAʻohe kāleka ʻaiʻē pono e hoʻomaka.

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