ʻO 40+ ʻIkepili ʻenehana waiwai: CRM, Lead Gen, a me Automation ma 2024

Hoʻolauna: ʻO ka Hoʻololi Kūʻai Kūʻai Kūʻai ʻIke ʻIke

Ke hele nei ka ʻoihana waiwai i kahi hoʻololi kikohoʻe hohonu. Ua hala nā lā o nā kālepa analog maʻemaʻe; ʻO nā ʻelele a me nā brokerage kūleʻa loa o kēia lā e hoʻohana ʻia e ka ʻikepili, automation, a me nā polokalamu maʻalahi. ʻO kēia hōʻuluʻulu piha o nā helu he 40, i hoʻokumu ʻia mai nā hōʻike ʻoihana alakaʻi a me kā mākou ʻikepili kahua ponoʻī ma Mewayz, e hāʻawi ana i kahi ʻike pili i nā ʻano e hoʻokumu ana i ka ʻenehana waiwai (proptech). He mea koʻikoʻi ka hoʻomaopopo ʻana i kēia mau helu no kēlā me kēia ʻoihana waiwai e manaʻo ana e hoʻoikaika i kā lākou hana, e hoʻopuka i nā alakaʻi kūpono, a e hoʻopaʻa wikiwiki i nā aelike.

Nā Kūʻai Kūʻai a me nā kumukūʻai hoʻokipa

ʻO ka papa kumu o proptech kona hoʻohana ākea. Hōʻike kēia mau ʻikepili i ke kiʻi akaka o kahi ʻoihana e hoʻohui wikiwiki ana i ka ʻenehana i loko o kāna mau kaʻina hana.

1. 84% o nā hui waiwai kūʻai i ka ʻenehana ma ke ʻano he mea hoʻokūkū hoʻokūkū koʻikoʻi — National Association of Realtors (NAR), 2023
2. Ke manaʻo nei ka mākeke proptech honua e hōʻea i $86.5 biliona e 2032, e ulu ana ma kahi CAGR o 16.8% mai 2023 - Market Research Future
3. 95% o nā mea kūʻai hale i hoʻohana i ka pūnaewele i ka wā o kā lākou kaʻina ʻimi home — NAR Profile of Home Buyers and Sellers, 2023
4. Ma luna o 70% o nā mea kūʻai waiwai waiwai ua hoʻonui i kā lākou kālā kālā ʻenehana i kēlā me kēia makahiki mai 2020 — WAV Group Consulting
5. Hoʻohana nā ʻelele waiwai i ka awelika o 6 mau lako polokalamu ʻokoʻa i kēlā me kēia lāe hoʻokele i nā papa inoa, nā mea kūʻai aku, a me nā kālepa — Mewayz Internal Data, 2024
6. Ua hoʻonui ʻia ka hoʻohana ʻana i nā paepae hoʻokele hoʻokele hoʻokele hope-a-hope ma o 200% mai ka makahiki 2019 — CRETech
7. ʻO 23% wale nō o ka poʻe loea waiwai i manaʻo ua "hoʻohui piha ʻia" kā lākou ʻenehana ʻenehana i kēia manawa — DocuSign Real Estate Trends Report

CRM a me nā helu helu hoʻokele Client

ʻO nā ʻōnaehana pili pili (CRM) nā ʻōnaehana koʻikoʻi o kahi ʻoihana waiwai o kēia wā. Hōʻike kēia mau ʻikepili i ko lākou koʻikoʻi koʻikoʻi no ka mālama ʻana a me ka loaʻa kālā.

1. ʻO nā ʻelele waiwai e hoʻohana ana i kahi ʻike CRM i hoʻolaʻa ʻia he 32% kiʻekiʻe o ka nui o ka mālama ʻana i ka mea kūʻai akuhoʻohālikelike ʻia me ka poʻe e hoʻohana ana i nā pāpalapala a i ʻole nā ​​polokalamu hoʻopili kumu - HubSpot Research
2. 59% o ka poʻe loea waiwai e hōʻike ana ʻo CRM lako polokalamu ko lākou mea hana ʻenehana waiwai nui — McKissock Real Estate Study
3. Hiki i nā hoʻomanaʻo a me ka hahai ʻana i ka CRM i hoʻonui i ka nui o ka hoʻololi alakaʻi a hiki i 35% — Salesforce State of Service Report
4. ʻIke nā ʻelele e hoʻokaʻawale i kā lākou mau hoapili CRM he 45% kiʻekiʻe o ka pane ʻana ma nā hoʻolaha kūʻai aku — ActiveCampaign
5. Hiki i ka hoʻohui ʻana i kahi CRM me kahi kahua kamaʻilio (e like me ka leka uila a i ʻole SMS) hiki ke hōʻemi i ka manawa pane i nā alakaʻi hou ma o 80% — Mewayz Internal Data, 2024
6. He 2.5x ka nui o ka hoʻohana ʻana o nā ʻelele hana maikaʻi loa i ka polokalamu CRM paʻa lima no nā mea hou i ka wā e hele ai — Gartner
7. Kōkua ka ʻikepili ʻikepili CRM i ka 67% o nā mea kūʻai aku e hoʻoholo i ka ʻike e pili ana i ka hoʻopukapuka mākeke a me ka hana ʻana o ka ʻelele — Deloitte Real Estate Outlook

Heluhelu Alakaʻi a me Ke Kūʻai ʻana

ʻO ka hoʻokumu ʻana i kahi paipu paʻa o nā alakaʻi kūpono ke ola o ka waiwai paʻa. Ua hoʻololi maoli ka ʻenehana i ka ʻimi ʻana a me ka huki ʻana o nā mea kūʻai aku.

1. Hoʻopuka nā pūnaewele waiwai me ka hoʻohui IDX i 5 mau alakaʻi hou akuma mua o ka poʻe me ka ʻole — Leading Real Estate Companies of the World (LRE)
2. Loaʻa i nā papa inoa kūʻai wikiō he 403% nā nīnau hou akuma mua o nā papa inoa ma ka kikokikona — Forbes Real Estate Council
3. 77% o nā mea kūʻai aku i ʻōlelo ʻoi aku ka pane ʻana o kā lākou mea kūʻai aku i nā hele wikiōhoʻohālikelike ʻia me nā kiʻi paʻa — NAR
4. ʻO ka hoʻolaha pāʻoihana kaiapili i uku ʻia no ka waiwai paʻa he median cost-per-lead (CPL) o $22ʻoiai he ʻokoʻa kēia ma ka mākeke — WordStream
5. He 21.5% ka awelika o ka kūʻai ʻana aku i ka leka uila no ka waiwai paʻaa me ka helu kaomi-ma o 3.1%, ʻoi aku ka maikaʻi ma mua o nā ʻoihana ʻē aʻe — Mailchimp Industry Benchmarks
6. Kōkua nā ʻōnaehana helu alakaʻi ʻakomi i nā ʻelele e hoʻokahua i ka hahai ʻana, e hoʻonui ana i ka huli ʻana ma nā alakaʻi "wela" ma o 50% — MarketingSherpa
7. 60% o nā alakaʻi waiwai kūʻai mai nā polokalamu kelepona — Borrell Associates
8. Hiki i nā Chatbots ma nā punaewele waiwai ke hopu i ka 40% o nā alakaʻi a pau o kahi pūnaewelema waho o nā hola ʻoihana — Drift State of Conversational Marketing

Ka helu 'akomi a me ka huahana

ʻO ka 'autome ke kī i ka hoʻonui ʻana i kahi ʻoihana waiwai me ka ʻole o ka piʻi ʻana o ke poʻo. Hōʻike kēia mau helu i ka nui o ka loaʻa ʻana.

1. Hiki i nā ʻelele waiwai ke mālama ma luna o 10 mau hola i kēlā me kēia pule ma o ka hoʻokaʻawale ʻana i nā hana hoʻomalue like me ka hoʻonohonoho ʻana, ka hoʻokomo ʻikepili, a me nā pane leka uila — Mewayz Internal Data, 2024
2. Hānai nā hoʻolaha leka uila hoʻoheheʻe maʻemaʻe i nā alakaʻi me ka 80% emi mai ka hana limaʻoiai e mālama ana i ka pilikino — Campaign Monitor
3. 62% o nā mea hoʻopalekana e hoʻohana ana i ka hoʻololi ʻana i ka ʻoihana e hōʻike ana i ka emi ʻana o nā hewa a me nā pilikia hoʻokō — Qualia Labs
4. Ke ʻike nei nā mea hana e hoʻopololei ana i ka hoʻolaha ʻana i ka pāpaho kanaka i ka piʻi ʻana he 4x o ka maʻiʻo mai nā ʻelele — Hootsuite
5. Hoʻokiʻekiʻe ka hana ʻana i nā palapala i ka manawa hoʻomākaukau aelike ma ka awelika o 75% — DocuSign
6. ʻO nā papahana me ka hoʻolālā modular (e like me Mewayz's 208 modules) e ʻae i ka 94% o nā mea hoʻohana e kūkulu i kahi kaʻina hana maʻamaue hoʻokaʻawale i kā lākou kaʻina hana kūʻokoʻa - Mewayz Internal Data, 2024
7. ʻIke nā Brokerage e hoʻokō ana i ka automation i ka 25% ʻoi aku ka wikiwiki o ke kaʻina hana no nā ʻelele hou — National Association of Realtors (NAR)

ROI, nā koina, a me ka hopena kālā

I ka hopena, pono e hōʻoia ka waiwai kālā o ka ʻenehana. Hōʻike kēia ʻikepili i ka hoʻihoʻi koʻikoʻi o ka hoʻopukapuka kālā a proptech i hāʻawi mai.

1. No kēlā me kēia $1 i hoʻolilo ʻia ma ka ʻenehana CRM, ʻo ka awelika hoʻihoʻi he $8.71 — Nucleus Research
2. Hoʻohana nā luna hana maikaʻi loa ma kahi o 4% o kā lākou loaʻa kālā ma ka ʻenehana — REAL Trends
3. ʻO nā mea hoʻopaʻa me ka ʻenehana piha ʻike ʻana i nā palena nui he 15-20% kiʻekiʻe aʻema mua o ka poʻe me nā ʻāpana ʻāpana — Mewayz Internal Data (94% gross margins)
4. Hiki i nā kahua kūʻai kūʻai ʻokoʻa ke hōʻemi i ke kumukūʻai-per-acquisition (CPA) a hiki i ka 33% ma o ka hoʻomaikaʻi ʻana i ka maikaʻi alakaʻi a me ka hānai ʻana — Forrester
5. E hoemi ana nā paepae kapuaʻi i ka awelika o nā kumukūʻai hoʻolālā IT no nā mea kūʻai kālā ma 40% — IDC
6. Hiki i ka ʻenehana mākaʻikaʻi virtual ke kūʻai aku i kahi waiwai 31% ʻoi aku ka wikiwikia no ka pākēneka kiʻekiʻe o ke kumukūʻai noi - Matterport

Ka Hoʻohālikelike Hoʻohālikelike: Nā Papahana Hoʻohui Kūlike me nā ʻŌnaehana Point

ʻO kekahi o nā hoʻoholo nui loa no ka brokerage ʻo ia ka hoʻohana ʻana i hoʻokahi OS pāʻoihana i hoʻohui ʻia a i ʻole kahi hōʻuluʻulu o nā ʻōlelo hoʻonā maikaʻi loa. ʻO ka ʻikepili ma lalo nei, i hōʻuluʻulu ʻia mai nā kumu ʻoihana like ʻole a me Mewayz analytics, e hōʻike ana i nā ʻokoʻa nui.

Ka Pono Mewayz: ʻIkepili Papahana

Me nā mea hoʻohana 138,000 e hoʻohana ana i kā mākou mau ʻāpana modular 208, hāʻawi ʻo Mewayz i kahi lens kūʻokoʻa i nā ʻenehana ʻenehana waiwai. ʻO kā mākou $0 marketing lilo a me 94% gross margins he hōʻike ia i kahi kumu hoʻohālike e alakaʻi ʻia e ka huahana e hoʻopili nui ana i ka mākeke. Hōʻike mau nā mea hoʻohana ma kā mākou paepae:

1. He 40% ka emi ʻana o ka manawa i hoʻohana ʻia ma nā hana hoʻomalu ma hope o ka hoʻokō ʻana i nā modules automation — Mewayz User Survey, Q1 2024
2. 78% o nā mea hoʻohana hou e hoʻā i ka liʻiliʻi he 3 mau modules i hoʻohui ʻia (e laʻa, CRM, Documents, Scheduling) i loko o nā lā 30 mua — Mewayz Activation Data
3. Loaʻa i nā hui liʻiliʻi (1-5 poʻe) ka awelika ROI o 320% i loko o ka makahiki muama ka papahana $49/mo Pro — Mewayz Customer Success Analysis
4. ʻO ka papa kūʻokoʻa no ka manawa pau ʻole ke alaloa loaʻa kiʻekiʻe, me 25% o nā mea hoʻohana manuahi e hoʻololi ana i kahi hoʻolālā uku - Mewayz Internal Data
5. Hoʻokomo ʻia nā modules i hoʻohana nui ʻia me ka CRM Contact (92% adoption), Task Automation (85%), a me Document E-Sign (81%) — Mewayz Platform Analytics

E pili ana i kēia ʻikepili: Ka Manaʻo Hoʻomaopopo

Ua hōʻuluʻulu ʻia nā ʻikepili i hōʻike ʻia i loko o kēia pōʻai mai nā hōʻike ʻoihana lehulehu i paʻi ʻia ma waena o 2022 a me 2024 e nā ʻoihana noiʻi kaulana a me nā hui ʻoihana, me ka National Association of Realtors (NAR), Gartner, Forrester, HubSpot, a me nā mea ʻē aʻe. Kuhi ʻia nā inoa hōʻike kikoʻī a me nā lā hoʻolaha me kēlā me kēia helu helu inā pili.

Loaʻa ʻia nā helu ʻikepili kikoʻī Mewayz mai ka hōʻuluʻulu ʻana a me ka ʻike ʻole ʻia o ka platform analytics a me nā noiʻi mea hoʻohana i mālama ʻia i ka hoʻomaka ʻana o 2024. Hōʻike kēia ʻikepili kūloko i nā ʻano hoʻohana a me nā ana hana ma waena o kā mākou waihona mea hoʻohana ikaika o 138,000 ʻoihana. Hoʻokumu ʻia nā helu hana kālā a pau e pili ana iā Mewayz ma ka hōʻike kālā kūloko.

Ua manaʻo ʻia kēia ʻike no nā kumu ʻike e hōʻike i nā ʻano ʻoihana ākea a ʻaʻole pono e lawe ʻia ma ke ʻano he ʻōlelo aʻoaʻo kālā.

Nīnau pinepine

He aha ka hoʻopukapuka ʻenehana hoʻokahi ʻoi loa ka hopena no ka mea kūʻai waiwai?

Ma muli o ka ʻikepili, hōʻike mau ʻia kahi ʻōnaehana Hoʻokele Pilina Mea Kūʻai (CRM) i ka hoʻihoʻi kiʻekiʻe loa o ka hoʻopukapuka. Hōʻike nā helu helu ʻo ia ka mea waiwai nui loa no 59% o nā mea hana a hiki ke hoʻonui i ka nui o ka mālama ʻana o ka mea kūʻai aku ma 32%. Hana ʻia kahi CRM i hoʻohui ʻia ma ke ʻano he kikowaena no ka ʻikepili o nā mea kūʻai aku, kamaʻilio, a me ka automation, e lilo ia i ʻāpana kumu o kahi ʻenehana waiwai waiwai o kēia wā.

ʻEhia ka nui o ka mea kūʻai waiwai a i ʻole ka waihona kālā liʻiliʻi no ka ʻenehana?

Ke hōʻike nei nā mākaʻikaʻi ʻoihana mai REAL Trends e hoʻolilo nā ʻelele maikaʻi loa ma kahi o 4% o kā lākou loaʻa kālā ma ka ʻenehana. No ka brokerage, hiki ke ʻokoʻa ke kumukūʻai ma muli o ka nui a me nā hopena i koho ʻia. Hōʻike ka papa hoʻohālikelike e ʻoi aku ka maikaʻi o ke kumukūʻai e like me Mewayz ($19-49/mea hoʻohana/mo) ma mua o ka mālama ʻana i 5-6 mau mea hoʻonā ʻokoʻa, hiki ke maʻalahi ma mua o $75-200 no kēlā me kēia mea hoʻohana i kēlā me kēia mahina.

He aha ke ʻano o ka 'OS pāʻoihana modular', a pehea ka ʻokoʻa me ka CRM?

He Pūnaehana ʻOihana Pāʻoihana Modular (OS) e like me Mewayz he paepae ia e loaʻa ai kahi hui ākea o nā noi i hoʻohui ʻia (208 modules i kā mākou hihia). ʻO CRM kekahi o kēia mau modula. ʻO ka ʻokoʻa koʻikoʻi, ʻo ka OS ʻoihana e hoʻopili i nā ʻano āpau o kāu ʻoihana-CRM, marketing automation, palapala hoʻopaʻa inoa, hoʻokele hana, hoʻonohonoho ʻana, a me nā mea hou aku-ma kahi kahua hoʻokahi me kahi waihona i hui pū ʻia. Hoʻopau kēia i nā silo ʻikepili a me ka pono o ka hoʻohui paʻakikī ma waena o nā mea hana like ʻole, ʻo ia kahi wahi ʻeha nui no 77% o ka poʻe ʻoihana e hoʻohana ana i nā hāmeʻa helu lehulehu.

He mea pono maoli anei ka papa manuahi mau loa no ka lako polokalamu waiwai, a i ʻole he gimmick wale nō?

No nā ʻelele kaʻawale a i ʻole ka poʻe e hoʻomaka ana, he waiwai nui ka pae manuahi ikaika. E like me ka mea i hōʻike ʻia ma kā mākou ʻikepili platform, ʻo Mewayz's free tier kahi ala kūʻai kiʻekiʻe no ka mea hāʻawi ia i ka pono maoli. Hāʻawi ia i nā mea hoʻohana e hoʻokele i nā hana koʻikoʻi e like me ka hoʻokele pili ʻana a me ka nānā ʻana i nā hana me ka uku ʻole, e hōʻike ana i ka waiwai o ka paepae ma mua o ka hoʻonui ʻana i nā hoʻolālā uku no nā hiʻohiʻona holomua a me nā hiʻohiʻona hoʻohui. Ua alakaʻi kēia kumu hoʻohālike i ka 25% o kā mākou mea hoʻohana manuahi e hoʻohuli i nā mea kūʻai uku.

Pehea e hiki ai i ka automation ke mālama i nā hola he 10 i kēlā me kēia pule no ka ʻoihana waiwai?

Ma muli o ka hoʻopaʻa ʻana i nā hana hoʻoponopono i mea nui akā ʻaʻole i loaʻa ka loaʻa kālā. Hoʻopili kēia i nā pane leka uila i nā nīnau alakaʻi hou, ka hoʻonohonoho ʻana i nā hōʻike ma o nā hāmeʻa kalena i hoʻohui ʻia, ka hoʻouna ʻana i nā hoʻolaha hoʻolaha pilikino e hānai i nā alakaʻi, hana a hoʻouna ʻana i nā palapala no ka e-signature, a me ka hoʻouna ʻana i nā papa inoa i nā ala kūʻai lehulehu i ka manawa like. Ma ka hana ʻana i kēia mau kaʻina hana, hiki i nā ʻelele ke hoʻokaʻawale i kēlā manawa i mālama ʻia i nā hana waiwai nui e like me ka hālāwai me nā mea kūʻai aku a me ke kūkākūkā ʻana i nā kuʻikahi.

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