Me yasa Luckin Coffee, babban mai fafatawa na Starbucks, yana son siyan Blue Bottle 

Yaƙi don Babban Palate Yanayin kofi na duniya ya daina zama mai sauƙi na sarkar da indie. Wasan dara ne mai girman kan gungu, kuma yuwuwar motsi kawai ya aika da hayaniya a cikin hukumar: an ruwaito sha'awar titan kofi na kasar Sin mai suna Luckin Coffee na samun babbar alama ta musamman ta Blue Bottle. A saman, da alama wani abu ne mai ban sha'awa-mai inganci, ɗan wasa-kasuwar jama'a ta dijital da ɗan gasasshen jinkirin, gunkin fasaha na fasaha. Amma a ƙarƙashin ƙasa, wannan yuwuwar sayan yana bayyana wata ƙaƙƙarfan dabarun da ke magana game da makomar dillalai da sabis na abinci. Babban darasi ne a cikin haɓaka fayil ɗin alama, inda kyakkyawan aiki ya haɗu da alatu na ƙwarewa.

Gina Tsarin Muhalli Mai Daban-daban

Aiki tare da Burin Duniya

Yayin da ake bikin Blue Bottle don ingancinsa, an auna faɗaɗa shi da taka tsantsan. Babban ƙarfin Luckin ya ta'allaka ne a cikin ingantaccen aiki mara tausayi, ƙashin bayansa na aiki da fasaha. Wannan shine inda haɗin kai ya zama mai tursasawa. Luckin na iya yin amfani da ƙwarewar sa a cikin dabarun samar da kayayyaki, nazarin bayanai, da kuma adana ingantattun ayyukan don haɓaka ci gaban Blue Bottle, musamman a cikin hadaddun kasuwannin Asiya inda Luckin ya riga ya sami ingantattun ababen more rayuwa. Wannan ba game da canza samfurin Blue Bottle ba ne; yana game da supercharging ta rarraba. Makasudin a bayyane yake: don ƙirƙirar gidan wutar lantarki na duniya wanda ya haɗu da alamar alamar Blue Bottle tare da tsoka mai aiki na Luckin, ƙirƙirar ƙalubalen ƙalubale ga Starbucks akan matakin duniya. Irin wannan sikelin aiki yana buƙatar tsari mai ƙarfi don sarrafa sarƙaƙƙiya, kamar tsarin tsarin dandamali kamar suMewayz, wanda ke ba da damar kasuwanci don haɗawa da daidaita ayyukan da ba su dace ba daga kaya zuwa dangantakar abokan ciniki.

Tsarin kwalabe mai shuɗi: Kiyaye rai

• Faɗaɗa Kasuwa: Samun damar kai tsaye zuwa ɓangaren kofi mai ƙima da sabon alƙaluma.
• Aikin Amfani: Aiwatar da fasaha da fasaha na Luckin don auna gwargwado Blue Bottle yadda ya kamata.
• Brand Portfolio Diversification: Garkuwa da sauye-sauyen kasuwa ta hanyar samar da matakan abokan ciniki da yawa.
• Sawun Duniya: Amfani da Blue Bottle azaman abin hawa don faɗaɗa ƙasa da ƙasa bayan China.

"Wannan ba kawai siyan sarkar kofi ba ne, siyan aura ce kawai. Luckin ba ya siyan roasters da Stores; yana sayen halal ne kuma labarin da ba zai iya ba da kansa ba."

Sabon Samfura don Kasuwancin Zamani

Tambayoyin da ake yawan yi

Yaƙi don Babban Palate

Gina Tsarin Muhalli Mai Daban-daban

Aiki tare da Burin Duniya

Yayin da ake bikin Blue Bottle don ingancinsa, an auna faɗaɗa shi da taka tsantsan. Babban ƙarfin Luckin ya ta'allaka ne a cikin ingantaccen aiki mara tausayi, ƙashin bayansa na aiki da fasaha. Wannan shine inda haɗin kai ya zama mai tursasawa. Luckin na iya yin amfani da ƙwarewar sa a cikin dabarun samar da kayayyaki, nazarin bayanai, da kuma adana ingantattun ayyukan don haɓaka ci gaban Blue Bottle, musamman a cikin hadaddun kasuwannin Asiya inda Luckin ya riga ya sami ingantattun ababen more rayuwa. Wannan ba game da canza samfurin Blue Bottle ba ne; yana game da supercharging ta rarraba. Makasudin a bayyane yake: don ƙirƙirar gidan wutar lantarki na duniya wanda ya haɗu da alamar alamar Blue Bottle tare da tsoka mai aiki na Luckin, ƙirƙirar ƙalubalen ƙalubale ga Starbucks akan matakin duniya. Irin wannan sikelin aiki yana buƙatar tsari mai ƙarfi don sarrafa sarƙaƙƙiya, kamar tsarin tsarin dandamali kamar Mewayz, wanda ke ba da damar kasuwanci don haɗawa da daidaita ayyuka daban-daban daga ƙira zuwa dangantakar abokan ciniki.

Tsarin kwalabe mai shuɗi: Kiyaye rai

Sabon Samfura don Kasuwancin Zamani