Platform Strategy

Bayanin Harajin Farar Label: Abin da Hukumomi ke Samun Haƙiƙanin Sake Siyar da Software na Kasuwanci (Rahoton 2024)

Keɓaɓɓen bayanai daga Mewayz sun bayyana ribar hukumar, hanyoyin samun kudaden shiga, da ma'auni na haɓaka don sake siyar da software na farar alamar kasuwanci. 94% babban riba, $0 ana kashe tallace-tallace.

10 min read

Mewayz Team

Editorial Team

Platform Strategy

Bayanin Haraji na Farar Label: Menene Cibiyoyin Da Ake Samun Sake Siyar Software

An buga: Oktoba 2024 | Tsarin Bayanai: Mewayz Platform Analytics | Girman Samfura: 412 Hukumomin Abokan Hulɗa

Yayin da hukumomi da yawa ke binciko sake siyar da alamar farar fata a matsayin hanyar samun kudaden shiga, bayanai masu ƙarfi akan ainihin ribar ba ta yi karanci—har yanzu. Mun bincika hukumomin 412 da ke sake siyar da software na kasuwanci ta hanyar dandalin Mewayz don gano ainihin lambobi a bayan fa'idar farar alamar, tsarin girma, da ingantaccen aiki.

"Hukumomin da ke sake siyar da dandalinmu suna samun kashi 94% na jimillar rijiyoyi akan matsakaita-matsayin mafi girma fiye da gibin sabis na gargajiya na 30-40%. Samfurin alamar farar fata yana canza kudaden shiga aikin lokaci guda zuwa samun kudin shiga mai maimaitawa."

Takaitacciyar Takaitawa: Yanayin Sake Siyar da Lakabin Farar

Kasuwar software ta farar alamar ta girma sosai yayin da hukumomi ke neman rarrabuwa fiye da aikin tushen aiki. Bayananmu sun bayyana cewa hukumomin da ke amfani da dandamali na Mewayz (Modules 208, masu amfani da 138K) sun ƙirƙiri ingantaccen tsarin samun kudaden shiga tare da ƙaramin saka hannun jari na gaba.

Abubuwan da aka gano sun haɗa da:

  • Matsakaicin kudaden shiga na kowane wata kowace hukuma: $4,217
  • Babban riba: 94% (An cire kuɗin dandamali daga farashin sake siyarwa)
  • Matsakaicin riƙe abokin ciniki: watanni 22
  • Hukumomin da suka yi fice suna samun dalar Amurka $15,000+ a kowane wata

Ayyukan Kuɗi ta Girman Hukumar

Ba duk hukumomi ba ne ke amfana daidai da sake siyar da tambarin fari. Bayananmu yana nuna bayyanannun alamu bisa girman hukumar da ƙwarewa.

Girman Hukumar (Ma'aikata) Akalla Harajin Farar Label na kowane wata Gross Margin % Akalla Abokan ciniki a kowace hukuma Matsalar Ci gaban wata-wata 1-5 $1,842 92% 8 5.2% 6-15 $4,736 94% 21 7.1% 16-30 $8,914 95% 42 6.3% 31-50 $12,583 94% 67 5.8% 50+ $16,297 93% 89 4.9% Manyan hukumomi suna samar da cikakken cikakken kudaden shiga amma suna samun raguwar ƙimar girma. Ma'aikata masu matsakaicin girma (ma'aikata 6-30) suna nuna mafi girman haɗin kudaden shiga da haɓaka.

Binciken Dabarun Farashi

Yadda hukumomi ke farashin kayan aikin farar alamar suna tasiri sosai ga ribar su. Abokan hulɗa na Mewayz yawanci suna sake siyarwa akan 2-3x farashin dandamalin tushe ($19-49/wata), suna samar da damammakin ragi.

Farashin Sake Siyarwa % na Hukumomin Akalla Babban Margin Kimar Abokin Ciniki Akalla Darajar kwangila $39-59/wata-wata 28% 87% 3.2% $48 $60-99/month 45% 94% 2.1% $78 $100-149/wata-wata 19% 96% 1.7% $124 $150+/ wata 8% 97% 1.2% $187
"Hukumomin da ke cajin $100+/wata suna samun raguwar 40% fiye da waɗanda ke kan farashin matakin shigarwa. Mafi girman farashin sau da yawa yana da alaƙa da ingantacciyar marufi na sabis da sadaukarwar abokin ciniki."
Bayanan sun nuna alamar rashin fahimta: mafi girma farashin ba dole ba ne yana nufin tashin hankali ba. A gaskiya ma, hukumomin da ke ba da gudummawarsu a matsayin mafita mafi mahimmanci sau da yawa suna samun mafi kyawun riƙewa.

Amfani da Module & Riba

With 208 available modules, agencies can customize offerings to specific client needs. Wasu kayayyaki suna haifar da ƙimar sake siyarwa mai girma fiye da wasu.

Manyan Moduloli 5 Mafi Riba Don Sake Sayarwa:

  1. CRM & Gudanar da Jagora: 96% gefe, 78% na abokan ciniki ke amfani da su
  2. Gudanar da Ayyuka: 95% gefe, 82% na abokan ciniki ke amfani da su
  3. Shafin Abokin Ciniki: 97% gefe, kashi 65% na abokan ciniki ke amfani da su
  4. Haɗin Lissafi: 94% gefe, wanda kashi 58% na abokan ciniki ke amfani da su
  5. Automation Marketing: 93% gefe, 47% na abokan ciniki ke amfani da su

Hukumomin da ke haɗa nau'ikan 3+ suna ganin 28% mafi girman ƙimar riƙewa fiye da waɗanda ke ba da samfura guda ɗaya. Matsakaicin abokin ciniki yana amfani da kayayyaki 4.2 lokaci guda.

Farashin Sayen Abokin Ciniki & Ingantaccen Talla

Daya daga cikin binciken da ya fi daukar hankali: hukumomin da suka yi nasara suna kashe kadan kan tallan kai tsaye. Madadin haka, suna yin amfani da alaƙar abokan ciniki da ke akwai da kuma maganganun-baki.

Tashoshin Sayen Abokin Ciniki (Masu Fitowa):

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  • Haɓaka abokin ciniki na yanzu: 42%
  • Masu Magana: 31%
  • Sallar abun ciki: 15%
  • Haɗin gwiwa: 8%
  • Talla da aka biya: 4%
Matsakaicin farashin sayan abokin ciniki don software mai alamar fari shine $ 127-mahimmanci ƙasa da $400-600 na yau da kullun na kamfanonin SaaS. Wannan ingantaccen aiki ya samo asali ne daga alaƙar hukumomin da ke akwai da kuma babban abin dogaro.

Dabarun Aiwatarwa & Lokacin Samun Kuɗi

Yaya sauri hukumomi za su fara samar da kudaden shiga? Bayananmu sun nuna lokutan aiwatarwa sun bambanta dangane da hanya.

Lokacin Zuwa Farko:

  • Farawa da sauri (na tushen samfur): kwanaki 3-7
  • Ayyukan al'ada: kwanaki 14-30
  • Tsarin aiki: kwanaki 45-60
Hukumomin da ke amfani da samfuran da aka riga aka gina suna samun kudaden shiga 3x cikin sauri fiye da waɗanda ke gina hanyoyin magance al'ada daga karce. Koyaya, aiwatarwa na al'ada galibi yana haifar da ƙimar kwangilar dogon lokaci.

Hanyoyi

Tsarin Bayanai: Mewayz Associates Analytics (Janairu 2023-Agusta 2024)

Sample Girman: 412 abokan hulɗa na hukumar

An tattara Mahimman Bayanai: Kudaden shiga na kowane wata, ƙidayar abokin ciniki, ƙimar ƙima, amfani da tsarin, dabarun farashi, lokutan aiwatarwa

Hanyar ƙididdigewa: Ƙididdigar ƙididdiga ta ƙididdiga azaman (farashin sake siyarwa - farashin dandamali) ÷ farashin sake siyarwa. Duk alkaluma suna wakiltar matsakaicin watanni 12.

Iyakoki: Bayanai suna wakiltar hukumomi masu amfani da dandalin Mewayz kawai. Sakamako na iya bambanta a ko'ina cikin sauran hanyoyin magance alamar alamar fari.

Mabuɗin Takeaway don Hukumomin

  1. Sake siyar da alamar farar fata yana ba da fa'ida ta musamman: 94% babban riba ya wuce ribar kasuwancin sabis na gargajiya.
    2. Girman girma ba ya nufin nasara:     Hukumomi masu matsakaicin girma sau da yawa suna samun mafi kyawun ma'auni na girma da kudaden shiga.
  2. Farashin kuɗi yana rage damuwa: Abokan ciniki da ke biyan $100+/wata suna tsayawa fiye da abokan ciniki na kasafin kuɗi.
  3. Haɗa ƙima: Hukumomin da ke ba da kayayyaki 3+ sun sami ci gaba mai girma.
  4. Yi amfani da alaƙar da ke akwai: 73% na sababbin abokan ciniki sun fito ne daga masu ba da izini ko haɓakawa na abokin ciniki.
  5. Tsarin aiwatarwa yana haɓaka kudaden shiga:Hanyoyin farawa da sauri suna rage lokacin zuwa-hanyar shiga da kashi 67%.
  6. Kudaden tallace-tallace ba su da yawa:Hukumomin da suka yi nasara sun fi mayar da hankali kan siyar da dangantaka maimakon sayen kuɗi.
"Mafi nasara hukumomin ba sa sayar da software-suna siyar da sakamakon kasuwanci. Dandalin ya zama abin hawa don isar da canji, ba samfurin da kansa ba."

Bisa ga tsarin haɓaka na yanzu, muna aiwatar da kasuwar software ta farar alamar kasuwanci don faɗaɗa 24% kowace shekara ta hanyar 2026. Hukumomin da suka kafa dandamalin tallan su yanzu za su ɗauki ƙimar da ba ta dace ba yayin da kasuwa ta girma.

Abubuwan da ke tasowa sun haɗa da:

  • Haɗin kai: Hukumomin ƙara fasalin AI sun sami 31% farashi mai ƙima
  • Kwarewar masana'antu: Takamaiman mafita na tsaye yana ba da umarni 2.3x mafi girma farashin
  • Automation Gudun Aiki: Abokan ciniki suna darajar haɗaɗɗun ayyukan aiki akan kayan aikin tsaye

Zazzage Cikakkun Rahoton Harajin Haraji na Farin Label

Samu cikakkiyar dama ga duk wuraren bayanai, gami da rugujewar masana'antu, aikin yanki, da cikakken bincike na riba.

Zazzage Cikakkun Rahoton →

Tambayoyin da ake yawan yi

Menene farashin farawa na yau da kullun don sake siyar da alamar fari?
Mafi yawan hukumomi suna farawa da ƙaramin jari-sau da yawa kawai lokacin da za a kafa alamar alamar su. Tare da matakin kyauta na har abada na Mewayz, babu farashin dandamali na gaba. Babban jarin shine a cikin tallace-tallace da lokacin aiwatarwa.
Ta yaya hukumomi ke kula da tallafin abokin ciniki?
73% na hukumomi suna ba da tallafin layin farko, tare da tallafin matakin dandamali ta Mewayz. Wannan ma'auni yana bawa hukumomi damar kula da abokan ciniki yayin da suke ba da tallafin fasaha na ƙwararru.
Mene ne matsakaicin tsawon rayuwar abokin ciniki?
Dukkan bayananmu, matsakaicin abokin ciniki yana zama watanni 22. Abokan ciniki da ke biyan farashi mai ƙima ($ 100+/wata) matsakaicin tsawon watanni 31.
Shin kananan hukumomi za su iya yin gogayya da manya?
Lallai. Ƙananan hukumomi sau da yawa suna samun haɓakar haɓaka mafi girma kuma suna iya ƙware a kasuwannin alkuki inda suke ba da ƙima na musamman. Sabis na sirri na iya wuce iyakokin dandamali.
Yaya da sauri hukumomi za su iya auna yawan kudaden shiga na fari?
Hukumomin da suka fi saurin girma sun ninka kudaden shigarsu na fari a cikin watanni 6-9 ta hanyar juyar da abokan cinikin da suke da su cikin tsari da kuma aiwatar da shirye-shiryen mikawa.

Wannan rahoton ya dogara ne akan ainihin bayanan dandamali daga abokan hulɗar hukumar Mewayz. Sakamakon daidaikun mutane na iya bambanta dangane da mayar da hankali kan kasuwa, ingancin aiwatarwa, da tushen abokin ciniki. Duk alkalumma suna wakiltar madaidaitan ma'aunin bayanai.