Yawancin wallafe-wallafen fasaha sun yi asarar fiye da rabin zirga-zirgar Google tun 2024

Babban Rugujewar Traffic: Abin da Hasashen 58% na Google na Tech Media ke nufi ga kowane Kasuwancin Kan layi

Wani abu mai girgizar kasa ya faru ga mafi kafaffen wallafe-wallafen fasahar intanet, kuma girgizar ta kai fiye da kamfanonin watsa labarai. Tun daga 2024, manyan kantuna kamar CNET, TechRadar, The Verge, da Wired sun yi asarar kusan kashi 58% na zirga-zirgar binciken Google. Waɗannan ba ƙwararrun farawa ba ne tare da SEO mai rauni - wallafe-wallafe ne tare da shekarun da suka gabata na ikon yanki, manyan ƙungiyoyin edita, da miliyoyin hanyoyin haɗin gwiwa. Idan canje-canjen algorithm na Google na iya rage zirga-zirga ga masu wallafawa na intanit, abubuwan da ke tattare da kanana da matsakaitan kasuwancin da ke dogaro da binciken kwayoyin halitta ba komai bane illa wanzuwa.

Wannan ba tsoma baki bane na ɗan lokaci. Canji ne na tsarin yadda bayanai ke isa ga mutane akan layi. Binciken AI na Google, haɓaka fasalin fasalin SERP, da sabuntawar ainihin abubuwan algorithm sun sake rubuta ainihin ƙa'idodin ganin dijital. Ga masu kasuwanci, ƴan kasuwa, da ƴan kasuwa waɗanda suka gina dabarun siyan abokan cinikin su akan matsayi akan Google, saƙon a bayyane yake: zamanin "buga da matsayi" ya ƙare. Abin da ke zuwa na gaba yana buƙatar littafin wasan kwaikwayo na daban.

Me yasa Manyan Sunaye a Kafofin Watsa Labarai na Tech ke Tafiyar Jini

58% raguwar zirga-zirgar ababen hawa ba sakamakon sabuntawar algorithm guda ɗaya ne ba - yana da tasirin tarawar runduna masu haɗa kai da yawa. Binciken AI na Google, wanda aka yi birgima a cikin 2024 kuma an fadada shi a cikin 2025, yanzu yana amsa babban rabo na tambayoyin bayanai kai tsaye a shafin sakamakon bincike. Lokacin da mai amfani ya bincika "mafi kyawun software na sarrafa ayyukan 2026," Google yana haɗa amsa da AI ta haifar daga maɓuɓɓuka da yawa, galibi yana kawar da buƙatar dannawa zuwa kowane ɗaba'ar kwata-kwata. Bincike daga kamfanoni masu nazari na SEO da yawa ya nuna cewa AI Overviews yana bayyana akan sama da 30% na duk tambayoyin bincike, tare da danna-ta hanyar ƙima zuwa sakamakon halitta yana raguwa da 25-40% lokacin da suke nan.

A lokaci guda, Google ya ci gaba da fadada fasalin SERP na kansa - bangarorin ilimi, Jama'a Har ila yau Tambayi akwatuna, snippets, da carousels samfurin - yana tura hanyoyin haɗin gwiwar shuɗi zuwa ƙasa da ninka. A kan na'urorin hannu, waɗanda ke da sama da kashi 60% na duk bincike, mai amfani na iya buƙatar gungurawa sama da bulogin abun ciki mallakin Google uku ko huɗu kafin ya kai ga samun sakamako na gargajiya na farko. Don wallafe-wallafen fasaha waɗanda tarihi ya mamaye matsayi na shafi-daya, kadarorin da suka mallaka an matsa su ta jiki kuma an rage darajarsu ta hanyar algorithm.

Sabuntawar tushen algorithm a ƙarshen 2024 da farkon 2025 kuma sun yi niyya ga abin da Google ya kira "cin zarafin abun ciki" da "cin mutuncin rukunin yanar gizo." Duk da yake waɗannan sabuntawar suna da nufin rage ƙarancin inganci, abun ciki da aka samar da yawa, ba da gangan ba sun ladabtar da halaltattun wallafe-wallafen da suka faɗaɗa ɗaukar hoto zuwa abubuwan haɗin gwiwa-nauyi da kwatanta abun ciki. Manyan kantuna da yawa sun ga shafukan shawarwarin samfuran su - galibi abun cikin su mafi mahimmanci na kasuwanci - ya ragu sosai a cikin ƙima cikin dare.

Tasirin Ripple akan Kananan Kasuwanci da Tsakanin Kasuwanci

Idan kuna gudanar da kasuwanci tare da ma'aikata 5 zuwa 500, kuna iya tunanin cewa abin da ke faruwa da CNET ko Wired bai shafe ku ba. Wannan zato ba daidai ba ne. Irin wannan runduna da ke murkushe zirga-zirga zuwa manyan masu wallafa sun riga sun sake fasalin sakamakon binciken kwayoyin halitta don tambayoyin kasuwanci a cikin kowace masana'antu - daga SaaS zuwa sabis na gida, daga kasuwancin e-commerce zuwa ƙwararrun shawarwari.

Yi la'akari da lambobi. Wani bincike na 2025 da Rand Fishkin's SparkToro ya yi ya gano cewa kusan kashi 60% na duk binciken Google yanzu yana haifar da dannawa sifili - mai amfani ko dai ya sami amsarsu kai tsaye akan Google ko kuma ya watsar da binciken gaba ɗaya. Ga kasuwancin da suka saka hannun jari mai yawa a cikin abun ciki na blog, ingantattun shafukan saukowa na SEO, da hanyoyin tallan tallace-tallace, wannan yana wakiltar babban rushewar tashar sayayya ta abokin ciniki na farko. Abubuwan da kuka shafe watanni ƙirƙira da kuma inganta dubban daloli na iya kasancewa a shafi na ɗaya - amma shafi na ɗaya ba ya isar da zirga-zirgar da ya taɓa yi.

Ƙananan kasuwancin suna da rauni musamman saboda yawanci ba su da alamar alamar da ke tafiyar da zirga-zirga kai tsaye. Lokacin da babban wallafe-wallafen fasaha ya rasa zirga-zirgar Google, masu sauraron su galibi suna samun su ta hanyar alamomi, wasiƙun labarai, kafofin watsa labarun, da ziyartar URL kai tsaye. Kamfanin lissafin gida ko farawar SaaS ba shi da wannan hanyar aminci. Ga waɗannan kasuwancin, binciken Google ba tashoshi ba ne kawai - ita ce tashoshi

.

Hanyoyi biyar don Rarraba Bayan Dogaran Google

Kasuwancin da za su bunƙasa a cikin wannan sabon yanayin, su ne waɗanda ke tafiya cikin sauri don rarraba hanyoyin zirga-zirgar su da kuma gina dangantaka kai tsaye tare da masu sauraron su. Jiran Google don "gyara" halin da ake ciki ba dabara ba ne - wannan canjin da gangan ne kuma yana haɓakawa. Ga abin da 'yan kasuwa masu tunanin gaba suke yi a yanzu:

1. Gina tashoshi masu sauraro da ƙarfi. Lissafin imel, masu biyan kuɗin SMS, da dandamali na al'umma suna ba ku dama ga masu sauraron ku kai tsaye ba tare da masu shiga tsakani na algorithmic ba. Duk baƙon da ya isa rukunin yanar gizon ku ya kamata ya gamu da dalili mai gamsarwa don shiga cikin jerinku - ba jigon “subscribe to our newsletter” popup ba, amma musayar ƙima ta gaske.
2. Kaddamar da tarin fasahar ku zuwa dandamali guda ɗaya. Platforms kamar Mewayz, wanda ke haɗa nau'ikan kasuwanci na 207 a ƙarƙashin rufin ɗaya, tabbatar da cewa kowane hulɗar abokin ciniki - daga ziyarar gidan yanar gizon farko don maimaita sayan - an kama shi kuma ana iya aiwatar da shi a wuri guda. Lokacin da ba za ku iya dogaro da ci gaba da sabbin zirga-zirgar Google ba, haɓaka ƙimar kowane abokin ciniki da ke akwai zai zama mahimmanci.
3. Saba hannun jari a cikin gajeren bidiyo da gano zamantakewa. TikTok, YouTube Shorts, da Reels na Instagram sun zama injunan bincike na gaskiya don ƙididdige yawan jama'a. Fiye da 40% na masu amfani da Gen Z yanzu sun fi son bincika TikTok akan Google don shawarwarin samfuri da yadda ake abun ciki. Ƙirƙirar abun ciki na bidiyo na tushen dandamali ba shine zaɓi ga yawancin kasuwanci ba.
4. Haɓaka hanyoyin sadarwa da haɗin gwiwar. Tsarin bin diddigin abin da aka tsara - an gina shi a cikin CRM ɗin ku, ba a sarrafa shi a cikin maƙunsar rubutu ba - yana juya abokan ciniki masu farin ciki zuwa tashar ku mafi inganci.
5. Rufe sau biyu kan riƙewa akan saye. Haɓaka 5% na riƙe abokin ciniki na iya ƙara riba da 25-95%, bisa ga binciken Bain & Kamfanin. Wannan yana nufin lissafin kuɗin ku, tallafi, ajiyar ku, da tsarin biyan kuɗi suna buƙatar yin aiki mara aibi kuma ku ji na sirri.

Kasuwancin da suka tsira daga ƙarshen zirga-zirgar Google cikin sauƙi ba za su zama waɗanda suka sami sabon dabara don wasa algorithm ba. Za su kasance waɗanda suka gina dangantaka kai tsaye tare da abokan cinikinsu kuma suna da kayan aikin aiki don haɓaka waɗannan alaƙa a sikelin.

Me yasa Stack Tech ɗinku Ya Fi Dabarun SEO ɗinku Yanzu

Anan ga gaskiya mara dadi wanda yawancin masu ba da shawara na SEO ba za su gaya muku ba: a cikin duniyar da ba a taɓa taɓawa ba, ingancin ayyukan kasuwancin ku na cikin gida yana da mahimmanci fiye da matsayin bincikenku. Lokacin da kowane sabon abokin ciniki ya fi wahala kuma ya fi tsada don siye, kasuwancin da suka ci nasara sune waɗanda ke fitar da iyakar ƙimar rayuwa daga kowace dangantaka. Wannan yana buƙatar ƙwaƙƙwaran aiki - hawan jirgi mara kyau, daftarin lokaci, sadarwa mai aiki, da keɓaɓɓen sabis a sikelin.

Wannan shine inda rarrabuwar kawuna ta zama babban abin alhaki. Kasuwancin da ke gudana Mailchimp don imel, QuickBooks don lissafin kuɗi, Calendly don yin ajiya, HubSpot don CRM, da Google Sheets don komai ba kawai rashin inganci ba ne - yana ba da bayanan abokin ciniki da mahallin dangantaka a kowane wurin haɗin gwiwa. Lokacin da abokin ciniki mai aminci ya rubuta shawarwari, tsarin ajiyar ku ya kamata ya san tarihin siyan su, tikitin goyan bayansu, da haɗin gwiwa tare da yakin imel ɗinku na ƙarshe. Wannan matakin hankali na mahallin yana kusan yiwuwa lokacin da bayanan ku ke rayuwa a cikin dandamali bakwai daban-daban.

Wannan shi ne ainihin dalilin da ya sa duk-in-daya dandamali na kasuwanci ya ga karuwar fashewa a cikin shekaru biyu da suka gabata. Mewayz, alal misali, yana hidima sama da masu amfani da 138,000 waɗanda ke sarrafa komai daga CRM da HR zuwa sarrafa jiragen ruwa da shafukan haɗin kai-in-bio a cikin tsarin muhalli guda ɗaya. Fa'idar ba kawai saukakawa ba ne - haɗe-haɗen hankali ne wanda ke fitowa daga haɗaɗɗiyar bayanai. Lokacin da tsarin ajiyar ku yayi magana da CRM ɗinku, wanda ke magana da tsarin lissafin ku, wanda ke ciyar da dashboard ɗin nazarin ku, zaku iya gano abokan cinikin ku mafi mahimmanci, tsinkaya, da sarrafa sarrafa ayyukan aiki ta hanyoyin da kayan aikin da ba za su iya ba.

💡 DID YOU KNOW?

Mewayz replaces 8+ business tools in one platform

CRM · Invoicing · HR · Projects · Booking · eCommerce · POS · Analytics. Free forever plan available.

Start Free →

Tashi na Binciken Taimakon AI da Abin da ake nufi da Dabarun Abun ciki

Batun Google na AI shine farkon. Haɗin kai na ChatGPT tare da Bing, saurin haɓakar Perplexity AI, da fasalin binciken AI mai ƙarfi na Apple a cikin iOS duk suna wargaza yanayin bincike ta hanyoyin da ba mu gani ba tun lokacin da Google ya fara samun rinjaye a farkon 2000s. Kowane ɗayan waɗannan dandali yana haɗa bayanai daban-daban, suna kawo bayanai daban-daban, kuma suna ba da lada iri-iri na abun ciki.

Don kasuwancin da ke ƙirƙirar abun ciki, wannan rarrabuwar kawuna yana nufin haɓaka injin bincike ɗaya yana ƙara zama marar amfani. Madadin haka, dabarun cin nasara shine ƙirƙirar ingantaccen iko, abun ciki mai wadatar gogewa wanda tsarin AI ke son ambata azaman tushe. Wannan yana nufin bincike na asali, bayanan mallakar mallaka, tambayoyin ƙwararru, da tsare-tsare masu amfani waɗanda ba za a iya haɗa su cikin sauƙi daga abubuwan da ke cikin gidan yanar gizo ba. Generic "nasihu 10 don ingantacciyar haɓaka" labarai - gurasa da man shanu na tallan abun ciki na shekaru goma da suka gabata - daidai ne nau'in abun ciki wanda Bayanin AI na iya samarwa da kansu, yana mai da sigar ku ta sake zama.

Kasuwancin da ke amfani da bayanan aikin nasu don ƙirƙirar abun ciki suna da fa'ida mai mahimmanci a nan. Idan kuna gudanar da dandamalin yin ajiyar kuɗi kuma kuna iya buga bayanai kamar "ƙididdigar ƙididdiga na alƙawari ya ragu da kashi 34% lokacin da 'yan kasuwa suka aika masu tuni SMS sa'o'i 2 kafin alƙawari" - wannan shine ainihin bayanan da tsarin AI zai yi nuni da alaƙa. Ayyukan kasuwancin ku, waɗanda aka bi su ta hanyar ingantaccen dandamali, sun zama abun ciki na zinariya wanda babu mai fafatawa da zai iya kwafi.

Shirya Kasuwancin ku don Zaman Neman Bayan Bincike

Rushewar zirga-zirgar Google zuwa manyan wallafe-wallafen fasaha ba matsala ce ta masana'antar watsa labarai keɓe ba - siginar faɗakarwa ce ga kowane kasuwanci wanda ya dogara da binciken kwayoyin halitta. Littattafan da aka fi fama da su sune kanari a cikin ma'adinan kwal, kuma asarar 58% na zirga-zirga shine samfoti na abin da ke zuwa don sakamakon binciken kasuwanci a kowane tsaye.

Kasuwancin da za su gudanar da wannan canji cikin nasara sun raba halaye uku. Na farko, sun ɓata tashoshi na sayan abokin ciniki ta yadda babu tushe guda ɗaya da ke lissafin sama da kashi 30-40% na sabbin abokan ciniki. Na biyu, sun saka hannun jari a cikin kayan aikin da ke haɓaka ƙimar rayuwar abokin ciniki ta hanyar maras sumul, abubuwan da suka dace. Na uku, sun gina hanyoyin sadarwa kai tsaye - jerin imel, al'ummomi, ƙa'idodi - waɗanda ke ketare masu tsaron ƙofa gaba ɗaya.

Babu daya daga cikin wadannan da ke faruwa a cikin dare daya, kuma babu wani abu da ke faruwa ba tare da ingantaccen tushe ba. Idan har yanzu kasuwancin ku yana dinke kayan aikin dozin iri-iri tare da tef ɗin duct da Zapier, mataki na farko ba sabon dabarun SEO ba ne - yana ƙarfafa ayyukan ku zuwa dandamali mai haɗin kai wanda ke ba ku cikakkiyar ganuwa a cikin abokan cinikin ku. Ko kun zaɓi Mewayz ko wata cikakkiyar bayani, wajibi ne guda ɗaya: gina kasuwancin ku akan abubuwan more rayuwa da kuke mallaka da sarrafawa, saboda dandamalin da kuka yi hayar zirga-zirga daga su suna sake rubuta sharuɗɗan haya.

Intanet ba ya mutuwa. Bincike baya bacewa. Amma kyauta, yalwar, zirga-zirgar kwayoyin halitta da za a iya tsinkaya wanda ya haifar da tsarar kasuwancin kan layi? Wannan babin yana rufewa. Babi na gaba ya kasance na kasuwancin da ke da kyakykyawan aiki, masu wadata a dangantaka, da rarrabuwar kawuna. Fara gina wannan tushe a yau - saboda fari na zirga-zirga yana nan.

Tambayoyin da ake yawan yi

Babban Rugujewar Traffic: Abin da Hasashen 58% na Google na Tech Media ke nufi ga Duk Kasuwancin Kan layi

Wani abu mai girgizar kasa ya faru ga mafi kafaffen wallafe-wallafen fasahar intanet, kuma girgizar ta kai fiye da kamfanonin watsa labarai. Tun daga 2024, manyan kantuna kamar CNET, TechRadar, The Verge, da Wired sun yi asarar kusan kashi 58% na zirga-zirgar binciken Google. Waɗannan ba ƙwararrun farawa ba ne tare da SEO mai rauni - wallafe-wallafe ne tare da shekarun da suka gabata na ikon yanki, manyan ƙungiyoyin edita, da miliyoyin hanyoyin haɗin gwiwa. Idan canje-canjen algorithm na Google na iya rage zirga-zirga ga masu wallafawa na intanit, abubuwan da ke tattare da kanana da matsakaitan kasuwancin da ke dogaro da binciken kwayoyin halitta ba komai bane illa wanzuwa.

Me yasa Manyan Sunaye a Kafofin Watsa Labarai na Fasaha ke Cire Jini

58% raguwar zirga-zirgar ababen hawa ba sakamakon sabuntawar algorithm guda ɗaya ne ba - yana da tasirin tarawar runduna masu haɗa kai da yawa. Binciken AI na Google, wanda aka yi birgima a cikin 2024 kuma an fadada shi a cikin 2025, yanzu yana amsa babban rabo na tambayoyin bayanai kai tsaye a shafin sakamakon bincike. Lokacin da mai amfani ya bincika "mafi kyawun software na sarrafa ayyukan 2026," Google yana haɗa amsa da AI ta haifar daga maɓuɓɓuka da yawa, galibi yana kawar da buƙatar dannawa zuwa kowane ɗaba'ar kwata-kwata. Bincike daga kamfanoni masu nazari na SEO da yawa ya nuna cewa AI Overviews yana bayyana akan sama da 30% na duk tambayoyin bincike, tare da danna-ta hanyar ƙima zuwa sakamakon halitta yana raguwa da 25-40% lokacin da suke nan.

Tasirin Ripple akan Kananan Kasuwanci da Tsakanin Kasuwanci

Idan kuna gudanar da kasuwanci tare da ma'aikata 5 zuwa 500, kuna iya tunanin cewa abin da ke faruwa da CNET ko Wired bai shafe ku ba. Wannan zato ba daidai ba ne. Irin wannan runduna da ke murkushe zirga-zirga zuwa manyan masu wallafa sun riga sun sake fasalin sakamakon binciken kwayoyin halitta don tambayoyin kasuwanci a cikin kowace masana'antu - daga SaaS zuwa sabis na gida, daga kasuwancin e-commerce zuwa ƙwararrun shawarwari.

Hanyoyi biyar don Rarraba Bayan Dogaran Google

Kasuwancin da za su bunƙasa a cikin wannan sabon yanayin, su ne waɗanda ke tafiya cikin sauri don rarraba hanyoyin zirga-zirgar su da kuma gina dangantaka kai tsaye tare da masu sauraron su. Jiran Google don "gyara" halin da ake ciki ba dabara ba ne - wannan canjin da gangan ne kuma yana haɓakawa. Ga abin da 'yan kasuwa masu tunanin gaba suke yi a yanzu:

Me yasa Stack Tech ɗinku Ya Fi Dabarun SEO ɗinku Yanzu

Anan ga gaskiya mara dadi wanda yawancin masu ba da shawara na SEO ba za su gaya muku ba: a cikin duniyar da ba a taɓa taɓawa ba, ingancin ayyukan kasuwancin ku na cikin gida yana da mahimmanci fiye da matsayin bincikenku. Lokacin da kowane sabon abokin ciniki ya fi wahala kuma ya fi tsada don siye, kasuwancin da suka ci nasara sune waɗanda ke fitar da iyakar ƙimar rayuwa daga kowace dangantaka. Wannan yana buƙatar ƙwaƙƙwaran aiki - hawan jirgi mara kyau, daftarin lokaci, sadarwa mai aiki, da keɓaɓɓen sabis a sikelin.

Gina Kasuwancin Kasuwancin ku A Yau

Daga masu zaman kansu zuwa hukumomi, Mewayz yana ba da ikon kasuwanci 138,000+ tare da 207 hadedde kayayyaki. Fara kyauta, haɓakawa lokacin da kuka girma.

Ƙirƙiri Asusun Kyauta →