The 'Babban KitKat Heist' ya zama nasara mai daɗi na PR ga Nestlé
Yayin da sandunan alewa 413,793 da suka ɓace tabbas za su zo tare da farashin kasuwanci, za su iya biyan kansu cikin yardar rai ga giant ɗin abinci na Switzerland. A cikin makon 23 ga Maris, wata babbar mota dauke da sabon sanduna KitKat mai jigo na Nestlé na kan hanyarta daga tsakiyar Italiya mai ban sha'awa zuwa wurin da aka yi niyya.
Mewayz Team
Editorial Team
Sauti Mai Dadi na Shiru: Lokacin da Sha'awar Social Media ta Koma baya
A cikin duniyar kafofin watsa labarun, samfuran suna cikin yaƙin neman kulawa akai-akai, galibi suna tafiya da igiya tsakanin wayo da bala'in hulɗar jama'a. Lokaci-lokaci, wani yanayi yana tasowa wanda ya zama kamar mafarki mai ban tsoro amma, idan aka sarrafa shi da basira da basira, za a iya canza shi zuwa zinare mai tsabta. Wannan shi ne ainihin abin da ya faru da Nestlé lokacin da wani ɗan wasan banza ya yanke shawarar 'sata' ƙato, KitKat na talla daga nuninsa a tashar jirgin ƙasa ta Melbourne. Abin da zai iya zama ƙarami mai sauƙi na ɓarna da aka juya ya zama babban aji a ainihin lokaci, PR mai amsawa, yana nuna ikon barin halayen alama ta haskakawa.
Yadda Heist ya zama musafaha
Lamarin ya kasance kai tsaye: wani faifan bidiyo ya bayyana akan layi yana nuna wani mutum ba tare da wata damuwa ba yana tafiya tare da katafaren mashaya cakulan. Maimakon ba da sanarwar manema labarai mai tsanani ko kuma bin barazanar doka - amsawar haɗin gwiwa na haɗin gwiwa - ƙungiyar tallace-tallace ta Nestlé ta zaɓi wata hanya dabam. Suka jingina cikin zolaya. Asusun KitKat Ostiraliya na hukuma ya amsa tare da buƙatu mai sauƙi, mai haske: tun da barawon yanzu yana da wannan katuwar mashaya, tabbas za su buƙaci babban gilashin madara don tafiya tare da shi? Sun ba da daidai wannan, suna mai da aikin sata zuwa gayyata don haɗin gwiwa mai ban mamaki. Intanet, da fosta na asali, sun kasance masu ban sha'awa. Nan take labarin ya juye daga aikata laifuka zuwa wasan ban dariya.Aikin Ƙarfin Ƙarfi Bayan Ƙarfafawa
Yayin da martanin ya yi kamar ba shi da wahala, mai yiyuwa ne tsarin aiki na zamani, mai saurin aiwatar da shi. Irin wannan nau'in walƙiya-sauri, alamar alama ba ya faruwa a cikin kamfani wanda sassan da aka yi shiru da kuma jinkirin amincewa da tafiyar matakai. Yana buƙatar ƙungiyar gamayya inda tallace-tallace, kafofin watsa labarun, shari'a, da PR suka daidaita kuma an ba su ikon yin yanke shawara mai sauri, masu wayo. A cikin yanayin yanayin dijital na yau, taga don yin amfani da lokacin daukar hoto yana da ƙaranci sosai. Kamfanonin da za su iya motsawa nan take, tare da duk masu ruwa da tsaki a shafi guda, su ne ke cin nasara akan intanet. Wannan shi ne inda hadedde dandamali, kamarModular kasuwanci OS irin su Mewayz, ya zama mai kima, rushe shinge na ciki da ba da damar sadarwa maras kyau da kuma yanke shawara cikin sauri a cikin sassan.Maɓallin Takeaway daga Nasarar PR na Nestlé
KitKat heist yana ba da darussa masu mahimmanci da yawa don samfuran zamani waɗanda ke kewaya ruwa maras tabbas na kafofin watsa labarun:
- Kada Ka Dauki Kanka Da Muhimmanci: Ingantacciyar barkwanci tana haɓaka alama kuma tana haɓaka haƙiƙa ta gaske fiye da saƙon kamfani.
- Karfafa Ƙungiyoyin ku: Amince da kafofin watsa labarun ku na gaba da ƙungiyoyin tallace-tallace don amsawa cikin sauri ba tare da buƙatar matakai goma na amincewa ba.
- Juye Labari:Maimakon ka rufe munanan abubuwa ko yanayi mara kyau, nemi damar da za a sake tsara su da kyau.
- Ku Yi Haɗin Kai: Tabbatar da goyon bayan tsarin ku na ciki, maimakon hanawa, saurin amsawa da haɗin kai ga abubuwan da suka faru na waje.
"Mafi kyawun tallace-tallace ba ya jin kamar tallace-tallace. Yana jin kamar tattaunawa ta halitta, ɗan adam. Amsar Nestlé ya kasance misali mai kyau na alamar sauraron magana da zabar shiga cikin alheri da jin dadi, maimakon ƙoƙarin sarrafa shi da karfi. "
Juya Rikici zuwa Haɗi
'Babban KitKat Heist' ya ƙare ba tare da kamawa ba, amma tare da hoton hoto. ‘barawo’ ya dawo da mashaya kuma ya ji daɗin wannan ƙaton madarar da aka yi alkawarinsa tare da ƙungiyar alama. Nestlé ya sami darajar miliyoyin daloli na ingantacciyar hanyar watsa labarai da kyakkyawar niyya, duk don tsadar mashaya cakulan da wasu madara. Yana jaddada babban canji a cikin nasarar sarrafa alamar alama: ikon zama mai sassauƙa, tawali'u, da saurin-hikima. A cikin wani zamani da masu sauraro ke darajar bayyana gaskiya da mutuntaka kan kamala mai gogewa, samfuran da za su iya daidaita ayyukansu don zama masu amsawa da haɗin kai-watakila tare da taimakon tsarin Mewayz mai sassauƙa - su ne waɗanda za su ci gaba da juya yuwuwar tuntuɓe cikin nasara mai daɗi.💡 DID YOU KNOW?
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Sauti Mai Dadi na Shiru: Lokacin da Sha'awar Social Media ta koma baya
A cikin duniyar kafofin watsa labarun, samfuran suna cikin yaƙin neman kulawa akai-akai, galibi suna tafiya da igiya tsakanin wayo da bala'in hulɗar jama'a. Lokaci-lokaci, wani yanayi yana tasowa wanda ya zama kamar mafarki mai ban tsoro amma, idan aka sarrafa shi da basira da basira, za a iya canza shi zuwa zinare mai tsabta. Wannan shi ne ainihin abin da ya faru da Nestlé lokacin da wani ɗan wasan banza ya yanke shawarar 'sata' ƙato, KitKat na talla daga nuninsa a tashar jirgin ƙasa ta Melbourne. Abin da zai iya zama ƙarami mai sauƙi na ɓarna da aka juya ya zama babban aji a ainihin lokaci, PR mai amsawa, yana nuna ikon barin halayen alama ta haskakawa.
Yadda Heist ya zama musafaha
Lamarin ya kasance kai tsaye: wani faifan bidiyo ya bayyana akan layi yana nuna wani mutum ba tare da wata damuwa ba yana tafiya tare da katafaren mashaya cakulan. Maimakon ba da sanarwar manema labarai mai tsanani ko kuma bin barazanar doka - amsawar haɗin gwiwa na haɗin gwiwa - ƙungiyar tallace-tallace ta Nestlé ta zaɓi wata hanya dabam. Suka jingina cikin zolaya. Asusun KitKat Ostiraliya na hukuma ya amsa tare da buƙatu mai sauƙi, mai haske: tun da barawon yanzu yana da wannan katuwar mashaya, tabbas za su buƙaci babban gilashin madara don tafiya tare da shi? Sun ba da daidai wannan, suna mai da aikin sata zuwa gayyata don haɗin gwiwa mai ban mamaki. Intanet, da fosta na asali, sun kasance masu ban sha'awa. Nan take labarin ya juye daga aikata laifuka zuwa wasan ban dariya.Aikin Ƙarfin Ƙarfafawa Bayan Haɗin Kai
Yayin da martanin ya yi kamar ba shi da wahala, mai yiyuwa ne tsarin aiki na zamani, mai saurin aiwatar da shi. Irin wannan nau'in walƙiya-sauri, alamar alama ba ya faruwa a cikin kamfani wanda sassan da aka yi shiru da kuma jinkirin amincewa da tafiyar matakai. Yana buƙatar ƙungiyar gamayya inda tallace-tallace, kafofin watsa labarun, shari'a, da PR suka daidaita kuma an ba su ikon yin yanke shawara mai sauri, masu wayo. A cikin yanayin yanayin dijital na yau, taga don yin amfani da lokacin daukar hoto yana da ƙaranci sosai. Kamfanonin da za su iya motsawa nan take, tare da duk masu ruwa da tsaki a shafi guda, su ne ke cin nasara akan intanet. Wannan shine inda hanyoyin haɗin gwiwa, kamar OS na kasuwanci na zamani kamar Mewayz, suka zama masu kima, wargaza shinge na cikin gida da ba da damar sadarwa mara kyau da yanke shawara cikin sauri a cikin sassan.Maɓallin Takeaway daga Nestlé's PR Win
KitKat heist yana ba da darussa masu mahimmanci da yawa don samfuran zamani waɗanda ke kewaya ruwa maras tabbas na kafofin watsa labarun:
Juya Rikici zuwa Haɗi
'Babban KitKat Heist' ya ƙare ba tare da kamawa ba, amma tare da hoton hoto. ‘barawo’ ya dawo da mashaya kuma ya ji daɗin wannan ƙaton madarar da aka yi alkawarinsa tare da ƙungiyar alama. Nestlé ya sami darajar miliyoyin daloli na ingantacciyar hanyar watsa labarai da kyakkyawar niyya, duk don tsadar mashaya cakulan da wasu madara. Yana jaddada babban canji a cikin nasarar sarrafa alamar alama: ikon zama mai sassauƙa, tawali'u, da saurin-hikima. A cikin zamanin da masu sauraro ke darajar bayyana gaskiya da mutuntaka akan cikakkiyar kamala, samfuran da za su iya daidaita ayyukansu don zama masu amsawa da haɗin kai-watakila tare da taimakon tsarin Mewayz mai sassauƙa—su ne waɗanda za su ci gaba da juya yuwuwar tuntuɓe cikin nasara mai daɗi.Duk Kayan Aikin Ku na Kasuwanci a Wuri Guda
Dakatar da juggling apps da yawa. Mewayz yana haɗa kayan aikin 208 akan $49 kawai / wata - daga kaya zuwa HR, yin ajiya zuwa nazari. Babu katin kiredit da ake buƙata don farawa.
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