The Tattalin Arziki na Farin Label: Lissafin Hanyarku zuwa Riba

Boyayyen Injin Kasuwancin Farar Label ɗinku

Ga hukumomi, masu siyarwa, da ƴan kasuwa, software mai alamar farar fata tana wakiltar babbar dama don aunawa ba tare da babban jarin R&D ba. Za ku iya ba da ƙaƙƙarfan babban ɗakin samfuri-kamar Mewayz kasuwanci OS tare da nau'ikan sa na 207-yayin da ake sarrafa nauyi na fasaha a bayan fage. Amma sha'awar dacewa da samfuran kai tsaye-kasuwa na iya ɓoye tambaya mai mahimmanci: Shin a zahiri yana da fa'ida? Amsar tana cikin zurfin fahimtar tattalin arziki. Wannan ba kawai game da kuɗin farar alamar kowane wata ba ne; game da ƙayyadaddun rawa na farashi na raka'a, tazarar ƙima, da mahimmin mahimmin ma'ana. Kwarewar waɗannan lambobi shine ke raba kasuwanci masu bunƙasa da waɗanda ke sake siyar da sabis kawai. Bari mu rushe tsarin kuɗi da kuke buƙata don gina aiki mai ɗorewa da riba mai riba.

Rusa farashin ku na gaskiya ga kowane abokin ciniki (Farashin raka'a)

Matakinku na farko shine matsawa sama da farashin sitika na lasisin farar alamar. Haqiqa farashin bautar abokin ciniki guda ɗaya — farashin rukunin ku — adadi ne mai haɗe. Jimlar farashin dandalin ku kai tsaye da kuma kuɗaɗen aikin da ake buƙata don hawa, tallafawa, da riƙe wancan abokin ciniki.

Farashin Farashi Kai tsaye

Wannan shi ne bangaren da ya fi kai tsaye. Idan kuna yin alamar farar fata akan dandamali kamar Mewayz, farashin ku na iya zama kuɗaɗen wata-wata (misali, $100/wata don lasisin farar alamar) ko kowane-module, farashin kowane mai amfani ta API ($4.99/module). Dole ne ku fahimci matakan farashin da yadda suke aunawa tare da tushen abokin ciniki. Idan kuna da abokan ciniki 50, farashin dandalin ku kai tsaye ga kowane abokin ciniki shine jimlar kuɗin lasisin ku na wata-wata zuwa kashi 50.

Kudin Aiki & Kudin Sabis

Wannan shine inda yawancin kasuwancin ke yin kuskure. Kudin naúrar ku ba kudin software bane kawai. Dole ne ya haɗa da wani yanki na sama na aikin ku:

• Akwai & Saita:Lokacin da ƙungiyar ku ke kashewa don daidaita dandamali, shigo da bayanai, da horar da abokin ciniki.
• Tallafin Abokin Ciniki: Ƙaddamar da tikitin ci gaba, taɗi kai tsaye, da tallafin waya.
• Gudanar da Asusu:Lokacin da aka kashe akan rajistan shiga, tashin hankali, da gudanar da dangantaka.
• Kayayyaki: Farashin don kayan aikin tebur na tallafi, kayan aikin sarrafa ayyuka, da dandamalin sadarwa.

Don ƙididdige wannan, ƙididdige sa'o'in kowane wata ƙungiyar ku ta keɓe ga waɗannan ayyuka don matsakaicin abokin ciniki kuma ku ninka ta ƙimar ƙimar sa'a cikakke (albashi + fa'idodin + sama da sama). Misali, idan hawan jirgi ya dauki awa 5 akan $50/hour ($250) kuma yana goyan bayan awoyi 2/wata daidai gwargwado ($100), farashin aikin ku na wata-wata kowane abokin ciniki shine $100, tare da kuɗin shiga $250 na lokaci ɗaya.

Kafa Margin Riba: Fiye da Alama kawai

Da zarar kun san farashin rukunin ku, za ku iya saita farashi wanda zai ba da fa'ida mai kyau. Wannan ba game da ninka farashin ku ba bisa son rai ba ne; yana nufin fahimtar ƙimar da kuke bayarwa da kasuwar da kuke yi.

Fa'idar Tushen Farashi

A matsayin mai siyar da alamar fari, ba ku siyar da fasali; kana sayar da sakamako. Abokin cinikin ku baya siyan "modul CRM"; suna siyan tsarin don haɓaka tallace-tallace da kashi 20% da haɓaka riƙe abokin ciniki. Farashin sabis ɗin ku bisa ƙimar da yake ƙirƙira. Idan maganin software ɗin ku yana adana ƙananan kasuwancin sa'o'in gudanarwa 10 a mako, kuma matsakaicin kuɗin sa'a na sa'a shine $ 30, wannan shine $ 300 a mako ($ 1,200 / wata) a cikin ƙima. Cajin $299 a wata don sabis ɗin yana da alama fiye da ma'ana kuma yana ba da damar yin tasiri mai mahimmanci, koda bayan farashi.

Ma'auni na Masana'antu

Yayin da tushen ƙima ya dace, dole ne ku kuma san farashin kasuwa. Rikici don masu ba da sabis na sarrafawa (MSPs) da masu sake siyar da SaaS yawanci kewayo daga 30% zuwa 100% ko fiye. Don samfurin sake siyarwa mai sauƙi, ragi 50-100% akan jimlar kuɗin rukunin ku shine manufa gama gari. Idan jimillar kuɗin ku don yiwa abokin ciniki hidima shine $150 a wata (dandamali + ops), yi nufin farashi tsakanin $225 da $300/wata.

"Kasuwancin da suka fi nasaran alamar farar fata ba sa gasa akan farashi; suna yin gasa akan sabis. Gefen ku shine man fetur wanda ke ba ku damar sadar da keɓaɓɓen hawa da tallafi, wanda hakan ke haifar da riƙewa da kuma tabbatar da ƙimar ku."

Bincike-Ko da Karshe: Matsayin Kuɗi na Ku

Ma'anar karya-ko da ita ita ce lokacin da jimlar kuɗin shiga ya yi daidai da jimlar kuɗin ku-lokacin da kuka daina asarar kuɗi kuma ku fara samun riba. Wannan bincike ba zai yiwu ba don tsarawa da kuma tabbatar da zuba jari.

Mataki-mataki: Ƙididdiga Farar Label ɗinku Ko da

Bi waɗannan matakan don nemo madaidaicin hutu.

1. Lissafi Kafaffen Kudade: Waɗannan su ne farashin da ba sa canzawa da adadin abokan ciniki, kamar kuɗin lasisin ku na wata-wata, albashin manyan ma'aikata, hayan ofis, da masu riƙe tallace-tallace. Bari mu ce tsayayyen farashin ku $2,500 ne a wata.
2. Kididdige Ƙimar Canja-canje a Kowane Sashe (Abokin ciniki): Wannan shine farashin aiki kowane abokin ciniki da muka ƙididdigewa a baya (misali, $100 a wata).
3. Kayyade Matsakaicin Kuɗin Kuɗi a Kowane Sashe (ARPU): Wannan shine farashin da kuke cajin kowane abokin ciniki. Mu yi amfani da $300 a wata.
4. Aiwatar da Formula: Break-Even Point (Yawan Abokan Ciniki) = Kafaffen Farashi / (ARPU - Farashin Mai Sauyawa Kowane Raka'a).

Amfani da misalin mu: $2,500 / ($300 - $100) = $2,500 / $200 = abokan ciniki 12.5. Wannan yana nufin kuna buƙatar amintattu kuma ku hau abokan ciniki 13 don biyan duk kuɗin ku kuma fara riba.

Me yasa Hutu-Ko da Mahimmanci

Wannan lambar tana gaya muku yadda tsarin kasuwancin ku ke da inganci. Hutu-ko da maki na abokan ciniki 100 na iya zama rashin gaskiya ga sabuwar hukuma, yayin da 15 na iya samun nasara sosai. Hakanan yana nuna muku tasirin canza canjin ku. Idan kun ƙara farashin ku zuwa $350/wata, madaidaicin hutun ku ya ragu zuwa ~11 abokan ciniki. Idan ka rage farashin aikinku ta hanyar daidaita kan jirgin, batu yana raguwa.

Tsarin Tattalin Arziki: Yadda Kudin Rukunin ke Canja yayin da kuke girma

Kyakkyawan ɓangaren samfurin farar alamar shine yuwuwar sa ga tattalin arzikin sikelin. Yayin da tushen abokin cinikin ku ke girma, tsarin kuɗin ku ya kamata ya zama mafi inganci.

Rage farashin Aiki

Tare da ƙarin abokan ciniki, zaku iya gina daidaitattun hanyoyin hawan jirgi, ƙirƙirar tushen ilimi don karkatar da tikitin tallafi, da amfani da kayan aikin sarrafa kansa. Wannan yana rage matsakaicin lokacin aiki da farashin kowane abokin ciniki. Sa'o'i 2 na tallafi na wata-wata na iya raguwa zuwa awanni 1.5, kai tsaye yana haɓaka tazarar ku akan kowane abokin ciniki.

Yi amfani da farashin Platform Farashi

Yayin da ƙarar ku ke ƙaruwa, za ku iya cancanci samun rangwamen girma ko farashin matakin kamfani daga mai ba da alamar farar ku. Tattaunawa kan ƙarancin farashin dandamali na kowane abokin ciniki yayin da kuka wuce wasu ƙofofin (misali, 50, 100, 500 abokan ciniki) na iya haɓaka layin ƙasa sosai.

Gujewa Matsalolin Kuɗi na gama-gari

Yawancin ayyukan farar fata sun gaza saboda kuskuren kuɗi da za a iya hana su.

• Rana Ƙimar Tallafawa:Kada ku ɗauka cewa tallafi kyauta ne. Bibiyar lokaci sosai daga rana ta ɗaya.
• Yin watsi da Churn: Babban ƙimar abokin ciniki yana lalata tattalin arzikin ku. Kullum kuna kashe kuɗi akan siye da shiga jirgi ba tare da sanin ƙimar dogon lokaci ba. Nufin ƙima na shekara-shekara ƙasa da 10%.
• Farashi Yayi Rahusa: Gasa akan farashi kawai tsere ne zuwa kasa. Ba shi da damar samun riba ko saka hannun jari a sabis mai inganci, yana haifar da mugun yanayi.

Gina Dabarar Farar Label mai riba tare da Mewayz

An tsara dandamali kamar Mewayz don tallafawa ribar ku. Tare da farashin farar fata mai faɗi na $ 100/wata da babban ɗakin karatu, zaku iya ƙirƙirar fakitin da aka keɓance don ɓangarori daban-daban na abokin ciniki (misali, ainihin fakitin CRM na $199/wata, cikakken kasuwanci OS suite na $499/watanni). Wannan tsarin daidaitawa yana ba ku damar haɓaka matsakaicin kuɗin shiga kowane mai amfani yayin sarrafa ƙimar ku.

Makomar Farin Label: Wayan Tattalin Arziki don Kasuwancin Waya

Tsarin alamar farar fata yana tasowa daga sauƙin sake siyarwa zuwa haɗin gwiwa na dabaru. ’Yan wasan da suka fi nasara za su kasance waɗanda suka ƙware a fannin tattalin arziƙin rukuninsu, ta yin amfani da bayanai don inganta kowane fanni na tsarin farashi da farashin su. Ba za su sayar da software kawai ba; za su sayar da maras kyau, canjin kasuwanci mai ƙima. Ta hanyar ɗaukar farar tambarin ku a matsayin kasuwanci a cikin kanta-tare da bayyanannun farashi, ragi, da maƙasudi - kuna canza shi daga hanyar samun kuɗin shiga zuwa babban injin ci gaban hukumar ku.

Tambayoyin da ake yawan yi

Mene ne madaidaicin riba ga kasuwancin SaaS mai farar fata?

Tsarin tafsiri daga 30% zuwa sama da 100%, ya danganta da matakin sabis ɗin da aka bayar. Kasuwancin da ke ba da babban taɓawa a kan jirgin ruwa da tallafi na iya ba da umarni mafi girma da farashi.

Ta yaya zan ƙididdige ƙimar canji ga kowane abokin ciniki don sabis na alamar farar tawa?

Takaita farashin dandamali kowane abokin ciniki tare da farashin ku na aiki, wanda ya haɗa da lokacin (a cikin ƙimar sa'a mai cikakken nauyi) ƙungiyar ku tana kashewa akan hawan jirgi, tallafi, da sarrafa asusu na abokin ciniki.

Me yasa bincike-bincike yake da mahimmanci ga farar label?

Yana bayyana ainihin adadin abokan ciniki da ake buƙata don biyan duk farashi, samar da madaidaicin maƙasudin kuɗi da kuma taimaka muku tantance fa'ida da haɓakar tsarin kasuwancin ku kafin ƙima.

Zan iya rage farashin naúrar nawa yayin da kasuwancin farar label ɗina ke girma?

Ee, ta hanyar ma'aunin tattalin arziki. Kuna iya daidaita matakai, yin amfani da aiki da kai don rage lokacin tallafi, da sau da yawa yin shawarwari mafi kyawun farashi daga mai ba da alamar farar alamar ku yayin da ƙarar abokin cinikin ku ke ƙaruwa.

Shin zan yi gasa akan farashi a matsayin mai siyar da alamar fari?

Gaba ɗaya, a'a. Yin gasa akan farashi yana lalata tarzoma. Madadin haka, gasa akan ingancin sabis ɗinku, hawan jirgi, da tallafi, wanda ke ba ku damar tabbatar da farashi mai girma da haɓaka kasuwanci mai dorewa.