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Ka'idar dandano na Bourdieu: Grumbling abrégé (2023)

Sharhi

12 min read Via dynomight.net

Mewayz Team

Editorial Team

Hacker News

Ka'idar dandano ta Bourdieu: abrégé mai gunaguni

A cikin duniyar kasuwanci, sau da yawa muna magana game da dabaru, tallace-tallace, da ayyuka kamar suna wanzuwa a cikin maras kyau. Mun manta cewa kowane yanke shawara, daga ƙaddamar da samfur zuwa sake fasalin alama, an tace shi ta cikin ruwa mai banƙyama na fahimtar ɗan adam da hukuncin zamantakewa. Wannan shine inda aikin masanin zamantakewa na Faransa Pierre Bourdieu ya zama ba kawai dacewa ba, amma mahimmanci. Ka'idar dandano, wanda aka shimfida a cikin babban aikinsa *Distinction: A Social Critique of the Judgement of Taste*, ya wuce rubutun ilimi akan godiyar fasaha. Tsari ne mai ƙarfi don fahimtar ƙa'idodin ganuwa waɗanda ke tafiyar da rayuwar zamantakewa, gami da kasuwa. Wannan labarin yana ba da ‘gurumbling abrégé’ — taƙaitaccen ra'ayoyin Bourdieu, gunaguni saboda sarƙaƙƙiyarsu tana ƙin sauƙaƙawa, amma ya zama dole saboda fahimtarsu tana da mahimmanci ga kasuwancin zamani suyi watsi da su.

Tatsuniyar Dandano Na Halitta da Tunanin Habitus

Babban bugu na farko na Bourdieu ya saba wa imani mai zurfi cewa dandano wani abu ne na asali, kyauta na mutum. Muna son tunanin abubuwan da muka zaɓa don wasu kiɗa, abinci, ko ƙira na mutum ɗaya ne kawai. Bourdieu ya ce wannan mafarki ne. Maimakon haka, abubuwan da muke da su sun fi dacewa da su ta hanyar dabi'ar mu - tsari na dorewa, ra'ayi mai zurfi, fahimta, da tsarin tunani da muke samu ta hanyar tarbiyyarmu da yanayin zamantakewa. Al'adar ku ita ce "jin daɗin wasanku," fahimtar duniyar zamantakewar da ke jagorantar zaɓinku da ayyukanku. Yana bayyana dalilin da yasa wasu zaɓukan ƙaya ko dabaru suke jin "daidai" ko "a fili" ga ƙungiyar ɗaya, yayin da suke da alama baƙon abu ne ko gauraye ga wata. Don kasuwanci, sanin cewa ƙungiyoyi suna aiki daga al'ada daban-daban shine mataki na farko don daidaita gibin sadarwa da gina dabarun haɗin kai.

Babban birni: Kuɗin Sararin Zamantakewa

Dadi ba kawai game da abin da kuke so ba; nau'i ne na jari. Bourdieu ya gano nau'ikan jari da yawa waɗanda mutane da ƙungiyoyi suka mallaka:

  • Babban Tattalin Arziki: albarkatun kuɗi da kadarori.
    • Babban Al'adu: Ilimi, ƙwarewa, ilimi, da sanin kayan al'adu (misali, sanin giya mai kyau, fahimtar fasahar zamani).
  • Jaridar Jama'a: Cibiyoyin sadarwa na tasiri da alaƙa.
  • Babban Hulɗa: Daraja, daraja, da halaccinta.

Waɗannan manyan jari suna canzawa kuma ana amfani da su don kafawa da kiyaye matsayi a cikin fage na zamantakewa. Alamar kamfani, alal misali, wani nau'i ne na babban jari na alama. “dandano” da kasuwancin ke nunawa-a cikin ƙirar ofis ɗin sa, yaren tallan sa, kyawun kayan sa—wani dabarar tura babban jari ce da aka ƙera don jawo wasu abokan ciniki, tsoratar da masu fafatawa, da kuma nuna matsayinsa a kasuwa. Asalin alamar alama, don haka, kamar samun ƙarancin kuɗi ne; ya kasa sadarwa a sarari kuma matsayi mai daraja.

Bambance-banbance da Yaki a Fage

Ƙarshen manufar dandano, ga Bourdieu, shinerarrabuwa - aikin da ke bambanta kansa daga sauran ƙungiyoyin zamantakewa. Dandano makami ne a cikin gwagwarmayar aji na shiru. Babban aji yana bayyana "ɗanɗano mai kyau" (misali, ƙira kaɗan, cin abinci mai kyau) a matsayin halal kuma na halitta, yayin da abubuwan dandano na sauran azuzuwan galibi ana watsi da su azaman "marasa kyau" ko "na kowa." Wannan yana haifar da matsayi. Kasuwanci suna ci gaba da yin wannan yaƙi don rarrabewa. Dole ne su kewaya ƙa'idodin da aka kafa na 'filin' masana'antar su yayin da suke ƙoƙarin ƙirƙira ko sake fasalta abin da ake ɗauka mai mahimmanci. Ƙoƙarin ƙaddamar da samfur mai ɓarna ba tare da fahimtar matakan dandanon da ke akwai da kuma lambobin al'adu na kasuwar da kuke so ba girke-girke ne na gazawa. Ba kawai kuna sayar da samfur ba; kuna shiga gwagwarmaya ta alama don haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin halalta kuwa.

“Dadi yana rarraba, kuma yana rarraba mai rarrabawa”. - Pierre Bourdieu, Rarraba

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Daga Ka'idar zuwa Kwarewa: Ƙawancen Ƙawance tare da Mewayz

Don haka, ta yaya kasuwanci ke motsawa daga fahimtar waɗannan rundunonin zamantakewar al'umma zuwa sarrafa su yadda ya kamata? Hargitsi na abubuwan da ba a haɗa su ba-inda tallace-tallace, tallace-tallace, samfuri, da kuma ayyuka duk suna ja ta hanyoyi daban-daban dangane da dabi'un da ba a faɗi ba - babban haɗari ne na aiki. Wannan shine inda OS ɗin kasuwanci na zamani kamar Mewayz ya zama mai mahimmanci. Mewayz yana ba da tsarin don daidaitawa da daidaita dabarun "dandanna" na kamfanin ku. Ta hanyar ƙirƙirar cibiya ta tsakiya don manufofi, matakai, da sadarwa, yana taimakawa wajen gina ƙaƙƙarfan al'adar ƙungiya. Lokacin da dukan ƙungiyar ku ke aiki daga tsarin fahimtar juna da kuma madaidaicin hangen nesa, ƙaddamar da tattalin arzikin kamfanin ku, al'adu, da babban birnin alama ya zama niyya da ƙarfi. Mewayz ba kawai taimaka muku sarrafa ayyuka ba; yana taimaka muku tsara matsayin ku a fagen gasa, tabbatar da cewa kowane bangare na kasuwancin ku yana ba da gudummawa ga fayyace kuma halacci kasuwa.

Tambayoyin da ake yawan yi

Ka'idar ɗanɗano na Bourdieu: abrégé grumbling

A cikin duniyar kasuwanci, sau da yawa muna magana game da dabaru, tallace-tallace, da ayyuka kamar suna wanzuwa a cikin maras kyau. Mun manta cewa kowane yanke shawara, daga ƙaddamar da samfur zuwa sake fasalin alama, an tace shi ta cikin ruwa mai banƙyama na fahimtar ɗan adam da hukuncin zamantakewa. Wannan shine inda aikin masanin zamantakewa na Faransa Pierre Bourdieu ya zama ba kawai dacewa ba, amma mahimmanci. Ka'idar dandano, wanda aka shimfida a cikin babban aikinsa *Distinction: A Social Critique of the Judgement of Taste*, ya wuce rubutun ilimi akan godiyar fasaha. Tsari ne mai ƙarfi don fahimtar ƙa'idodin ganuwa waɗanda ke tafiyar da rayuwar zamantakewa, gami da kasuwa. Wannan labarin yana ba da ‘gurumbling abrégé’ — taƙaitaccen ra'ayoyin Bourdieu, gunaguni saboda sarƙaƙƙiyarsu tana ƙin sauƙaƙawa, amma ya zama dole saboda fahimtarsu tana da mahimmanci ga kasuwancin zamani suyi watsi da su.

Tatsuniyar Dandano Na Halitta da Tunanin Habitus

Babban bugu na farko na Bourdieu ya saba wa imani mai zurfi cewa dandano wani abu ne na asali, kyauta na mutum. Muna son tunanin abubuwan da muka zaɓa don wasu kiɗa, abinci, ko ƙira na mutum ɗaya ne kawai. Bourdieu ya ce wannan mafarki ne. Maimakon haka, abubuwan da muke daɗaɗawa suna da sifar daɗaɗɗen dabi'unmu-tsari na dorewa, daɗaɗɗen ra'ayi, tsinkaye, da tsarin tunani da muke samu ta hanyar tarbiyyarmu da yanayin zamantakewa. Al'adar ku ita ce "jin daɗin wasanku," fahimtar duniyar zamantakewar da ke jagorantar zaɓinku da ayyukanku. Yana bayyana dalilin da yasa wasu zaɓukan ƙaya ko dabaru suke jin "daidai" ko "a fili" ga ƙungiyar ɗaya, yayin da suke da alama baƙon abu ne ko gauraye ga wata. Don kasuwanci, sanin cewa ƙungiyoyi suna aiki daga al'ada daban-daban shine mataki na farko don daidaita gibin sadarwa da gina dabarun haɗin kai.

Babban Birni: Kuɗin Wurin Zamantakewa

Dadi ba kawai game da abin da kuke so ba; nau'i ne na jari. Bourdieu ya gano nau'ikan jari da yawa waɗanda mutane da ƙungiyoyi suka mallaka:

Bambance-banbance da Yaki a Fage

Babban manufar dandano, ga Bourdieu, shine bambanci-aikin banbanta kai da sauran ƙungiyoyin zamantakewa. Dandano makami ne a cikin gwagwarmayar aji na shiru. Babban aji yana bayyana "ɗanɗano mai kyau" (misali, ƙira kaɗan, cin abinci mai kyau) a matsayin halal kuma na halitta, yayin da abubuwan dandano na sauran azuzuwan galibi ana watsi da su azaman "marasa kyau" ko "na kowa." Wannan yana haifar da matsayi. Kasuwanci suna ci gaba da yin wannan yaƙi don rarrabewa. Dole ne su kewaya ƙa'idodin da aka kafa na 'filin' masana'antar su yayin da suke ƙoƙarin ƙirƙira ko sake fasalta abin da ake ɗauka mai mahimmanci. Ƙoƙarin ƙaddamar da samfur mai ɓarna ba tare da fahimtar matakan dandanon da ke akwai da kuma lambobin al'adu na kasuwar da kuke so ba girke-girke ne na gazawa. Ba kawai kuna sayar da samfur ba; kuna shiga gwagwarmaya ta alama don haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin haƙƙin halalta kuwa.

Daga Ka'idar zuwa Kwarewa: Ƙawancen Ƙarfafawa tare da Mewayz

Don haka, ta yaya kasuwanci ke motsawa daga fahimtar waɗannan rundunonin zamantakewar al'umma zuwa sarrafa su yadda ya kamata? Hargitsi na abubuwan da ba a haɗa su ba-inda tallace-tallace, tallace-tallace, samfuri, da kuma ayyuka duk suna ja ta hanyoyi daban-daban dangane da dabi'un da ba a faɗi ba - babban haɗari ne na aiki. Wannan shine inda OS ɗin kasuwanci na zamani kamar Mewayz ya zama mai mahimmanci. Mewayz yana ba da tsarin don daidaitawa da daidaita dabarun "dandanna" na kamfanin ku. Ta hanyar ƙirƙira cibiyar cibiyar manufa, matakai, da sadarwa, yana taimakawa gina al'adar ƙungiya mai haɗin kai. Lokacin da dukan ƙungiyar ku ke aiki daga tsarin fahimtar juna da kuma madaidaicin hangen nesa, ƙaddamar da tattalin arzikin kamfanin ku, al'adu, da babban birnin alama ya zama niyya da ƙarfi. Mewayz ba kawai taimaka muku sarrafa ayyuka ba; yana taimaka muku tsara matsayin ku a fagen gasa, tabbatar da cewa kowane bangare na kasuwancin ku yana ba da gudummawa ga fayyace kuma halacci kasuwa.

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