Fefegbalẽ Mamlɛtɔ si woatsɔ adzra White-Label SaaS na SMBwo le ƒe 2024 me

Nusitae White-Label SaaS nye Sikakuƒe na Asitsaha siwo ƒe susu le SMB ŋu

SMB ƒe asi xɔ ŋkɔ be kɔmpiutadziɖoɖo siwo sɔ na dɔwɔƒewo mewɔa dɔ nyuie o, si wɔe be mɔnukpɔkpɔ gã aɖe va li na nudzralawo. White-label SaaS ɖea mɔ na dɔwɔƒewo, aɖaŋuɖolawo, kple dɔwɔlawo be woatsɔ asitsadɔwɔnu sẽŋuwo ana le woawo ŋutɔ ƒe ŋkɔ te evɔ womatsɔ ga si woatsɔ awɔ dɔae o. Esi mɔ̃wo abe Mewayz ene naa modules 208 ƒe hatsotso si wowɔ xoxo—tso CRM kple fexexe dzi va ɖo HR kple numekuku dzi—la, àte ŋu awɔ egbɔkpɔnu siwo wowɔ ɖe ɖoɖo nu siwo akpɔ SMB ƒe vevesese ŋutɔŋutɔwo gbɔ. SMB le mama dedie nu zãa kɔmpiuta dɔwɔɖoɖo 20+, gake ewɔa avu kple ƒoƒo ɖekae kple gazazã. Ne èƒo dɔwɔnu veviwo nu ƒu ɖe nuƒolanɔƒe ɖeka si wɔ ɖeka me la, èzua teƒe ɖeka si naa woƒe dɔwɔwɔ nɔa bɔbɔe eye wòdoa woƒe gakpɔkpɔ ɖe ŋgɔ.

Bu xexlẽmeawo ŋu kpɔ: Wobu akɔnta be xexeame katã ƒe SaaS ƒe asi aɖo dɔlar biliɔn 908 le ƒe 2030 me, eye SMBwo axɔ 40% kple edzivɔ le wo xɔxɔ me. Ke hã, SMBwo ƒe 68% gblɔ be yewoƒe dzi medzɔ ɖe yewoƒe kɔmpiutadziɖoɖowo ƒe ƒuƒoƒo si li fifia ŋu o le esi woƒe dɔwɔwɔ sesẽ ta. Vovototo sia si le hiahiã kple dzidzeme domee nye afisi yevuwo ƒe ŋkɔ dzralawo kpɔa dzidzedze le. Ne èwɔ mɔnu si woɖo anyi ŋudɔ la, ètoa ƒe geɖe ƒe Numekuku kple Dɔwɔnawo ŋu eye nètsɔa egbɔkpɔnu si dzina ɖe edzi tso ɖoƒe si wowɔna femaxee dzi va ɖoa dɔwɔƒe ƒe dɔwɔwɔ dzi enumake. Wò adzɔnu ƒe dzesi va zua nusi sɔ kple dɔwɔwɔ nyuie, eye wò asisi ƒe dzidzedzekpɔkpɔ va zua wò gakpɔkpɔ si gbugbɔna dzɔna.

Afɔɖeɖe 1: Ðe Wò Niche kple Ideal SMB Client Profile

Ƒã hafi egbɔkpɔnu siwo wozãna le mɔ vovovowo nu la ɖina ɖe SMBwo, amesiwo dzroa dɔwɔnu tɔxɛwo na woƒe dɔwɔƒe tɔxɛwo. Wò afɔɖeɖe gbãtɔe nye be nàde dzesi niche si me nèbi ɖe alo nède dzesi didi. Ðe nèle taɖodzinu ɖom ɖe xɔtudɔwɔƒe siwo hiã dɔa dzi kpɔkpɔ kple gaxɔgbalẽviwo xɔxɔ ŋua? Alo ɖewohĩ nutovɛdɔwɔƒe siwo hiã asisiwo ƒe nyatakakadzraɖoƒewo kple ɣeyiɣi didi dzi kpɔkpɔa? Mewayz ƒe modular design na nète ŋu cherry-pick modules 10-15 siwo sɔ wu na wò vertical si nètia. Le kpɔɖeŋu me, asitsahabɔbɔ ƒe nudzrala ateŋu atsɔ CRM, numekuku, kple link-in-bio modules aɖo nɔƒe gbãtɔ, gake nudzrala si ƒe susu nɔa nudzraɖoƒe ŋu ate gbe ɖe ʋuwo dzikpɔkpɔ kple nudzraɖoƒewo yometiti dzi.

Tu Ideal Client Profile (ICP) si me kɔ nyuie. Yi ŋgɔ wu nu veviwo abe dɔwɔƒea ƒe lolome kple gakpɔkpɔ ene. Se woƒe gbesiagbe dziɖeleameƒowo gɔme: Ðe wole ŋgɔdonyawo bumee le CRM ƒe kplɔkplɔ nyuie o ta? Gaƒoƒo geɖe zazã ɖe asi ƒe fetu xɔxɔ ŋua? ICP si woɖe nyuie kpɔa egbɔ be wò asitsatsa ƒoa nu tso woƒe vevesese teƒewo ŋu tẽ. Le kpɔɖeŋu me, ne èle taɖodzinu ɖom na senyawo gbɔ kpɔƒe suewo la, te gbe ɖe modules abe nuŋlɔɖiwo dzikpɔkpɔ kple asisiwo ƒe nyatakakadzraɖoƒe siwo le dedie ene dzi. Menye ɖeko nɔnɔme tɔxɛ sia nana tɔtrɔ ƒe agbɔsɔsɔme nyona ɖe edzi ko o ke eɖea kpekpeɖeŋu ƒe gazazãwo hã dzi kpɔtɔna to ŋkuléle ɖe asisi siwo kpɔa viɖe ŋutɔŋutɔ tso wò egbɔkpɔnu si nèdzra ɖo me ŋu.

Afɔɖeɖe 2: Wɔ Wò Asixɔxɔ Ŋuti Ðoɖo Kple Asixɔxɔ Ŋuti Mɔnu

SMBwo nye esiwo ŋu asixɔxɔ le gake woƒe asixɔxɔ nɔa wo ŋu. Ele be wò asixɔxɔ naɖe ROI ŋutɔŋutɔ si nètsɔna naa amewo afia. Esi Mewayz ƒe white-label ɖoɖoa dze egɔme tso $100/ɣleti dzi ta la, àte ŋu atrɔ ɖe nɔnɔmewo ŋu be nàwɔ ɖoɖo ɖe package siwo sɔ kple SMB ƒe gazazãwo ŋu. Ƒo asa na hoʋiʋli le asixɔxɔ ɖeɖeko ŋu; ke boŋ te gbe ɖe ga si wògblẽna ɖe menye wò nuƒolanɔƒea zazã ŋu dzi. Bu gaƒoƒo siwo wodzra ɖo to adzɔxexe le wo ɖokui si alo gakpɔkpɔ ƒe dzidziɖedzi tso CRM ƒe kplɔkplɔ ɖo nyuie wu me. Asixɔxɔ ƒe nya si ŋu kakaɖedzi le ate ŋu anye: "Míeƒoa wò kɔmpiutadziɖoɖo 10+ ƒe nudɔdɔwo nu ƒu ɖe mɔ̃ ɖeka dzi, si ana nàkpɔ $500/ɣleti kple gaƒoƒo 20 ƒe dɔdzikpɔlawo ƒe dɔwɔwɔ."

Bu asixɔxɔ si woɖo ɖe ɖoɖo nu si bla ɖe module ƒe mɔɖeɖe alo zãla ƒe xexlẽme ŋu. Gɔmeɖoanyi ƒe ɖoƒe si nye $49/ɣleti ate ŋu alɔ modules veviwo abe CRM kple invoicing ene ɖe eme, esime premium tier si nye $149/ɣleti tsɔa numekuku deŋgɔwo kple HR dɔwɔnuwo kpena ɖe eŋu. Na ƒe sia ƒe ƒe asiɖeɖe le ga ŋu be gazazã nanyo ɖe edzi. Vevietɔ la, de ʋua me yiyi kple kpekpeɖeŋunana wò asixɔxɔ me ɣesiaɣi—SMB-wo hiã asiléle, eye subɔsubɔ ƒe akpa sia na be woakpɔ ga geɖe wu. Ðo ŋku edzi be SMB 74% lɔ̃na be yewoaxe fe geɖe ɖe kɔmpiutadziɖoɖo siwo me kpekpeɖeŋu tɔxɛ le ta, si wɔe be esia nye vovototodedeameme vevi aɖe.

Afɔɖeɖe 3: Tu Wò Nudzadzra Kple Asitsatsa Mɔ̃

Ele be wò asitsatsa nafia nu, ke menye be nàdzra ko o. Wɔ nyatakaka siwo akpɔ SMB ƒe kuxi tɔxɛwo gbɔ: webinars le "Streamlining Small Business Finances," nudzɔdzɔwo ŋuti numekuku siwo ɖe alesi asisi aɖe dzi gakpɔkpɔ ɖe edzi 30% to wò mɔ̃a zazã me, alo blog me nyawo tsɔtsɔ sɔ kple wò egbɔkpɔnu kple mɔnu bubu siwo woate ŋu azã kakɛkakɛ. Zã Mewayz’s API ($4.99/module) nàtsɔ ana ƒoƒo ɖekae siwo wowɔ ɖe ɖoɖo nu, si adzɔ dzi na SMB siwo si dɔwɔnu siwo li xoxo le. Wò taɖodzinu enye be nàɖo ɖokuiwò abe aɖaŋuɖola si dzi woka ɖo ene, ke menye kɔmpiutadziɖoɖowo dzrala dzro aɖe ko o.

Leverage Taɖodzinu ƒe Dɔwɔwɔ

De dzesi SMB siwo le wò niche me to LinkedIn Sales Navigator, dɔwɔƒewo ƒe habɔbɔwo, alo nutoa me asitsanyawo ƒe nyatakakadzraɖoƒewo dzi. Trɔ asi le amewo gbɔ yiyi ŋu to woƒe dɔwɔƒe tɔxɛa yɔyɔ me—e.g., "Mede dzesii be miaƒe nubabladɔwɔƒe gakpɔtɔ zãa pepa dzi ɣeyiɣi gbalẽviwo. Míaƒe mɔ̃a wɔa esia le eɖokui si, si wɔnɛ be gaƒoƒo 10/kwasiɖa ɖeka." Na dodokpɔ alo wɔwɔfia femaxee si ku ɖe woƒe vevesese gãtɔ ŋu. Dodokpɔwo trɔa 50% wòkɔ wu demos ɖeɖeko, elabena wonana SMBwo kpɔa asixɔxɔa ŋutɔŋutɔ.

Tsɔ Wò Tɔtrɔ ƒe Funnel Nanyo Wu

Kpɔ egbɔ be wò nyatakakadzraɖoƒea gblɔ wò nudzadzra tɔxɛwo nyuie. De ɖaseɖiɖi siwo tso SMB mawo tɔgbe gbɔ, detail module ƒe viɖewo, eye nàna asixɔxɔ si me kɔ. Zã dzeɖoɖo si wowɔna le agbe me nàtsɔ aɖo nyabiasewo ŋu enumake—zi geɖe la, SMB tɔ wɔa nyametsotso kaba le dɔwɔɣiwo. Kpɔ metrics abe dodokpɔ-ɖe-fexexe ƒe tɔtrɔ ƒe agbɔsɔsɔme (taɖodzinu na 25%+) kple churn rate (na wòanɔ 3% te ɣleti sia ɣleti) be nàtrɔ asi le wò mɔnu ŋu.

Afɔɖeɖe 4: Bi ɖe Onboarding Dɔwɔna me

Onboarding nye afisi asisiwo tsoa nya me le nenye be yewoanɔ anyi. To ɖoɖo si woate ŋu agbugbɔ awɔ si ana SMB-wo nadze dɔwɔwɔ gɔme le ŋkeke aɖewo me, ke menye kwasiɖa aɖewo me o. Le Mewayz gome la, zã nɔnɔmetata siwo woɖo do ŋgɔ na niche vovovowo—e.g., asitsaƒe ƒe nɔnɔmetata si me wowɔ nudzraɖoƒewo kple POS modules do ŋgɔ. De dɔ asi na onboarding eŋutinunyala si tsɔ eɖokui na be wòafia mɔ wo le nyatakakawo ƒe ʋuʋu, hehenana ezãlawo, kple ɖoɖowɔwɔ gbãtɔ me. Onboarding si le bɔbɔe ɖea churn kaba dzi kpɔtɔna va ɖoa 60%.

Wɔ video nufiamewo kple ɖaseɖigbalẽwo na ɖokuiwò subɔsubɔ ƒe tiatia. Wɔ ɖoɖo ɖe aɖabaƒoƒo 30 ƒe kaƒoƒo si woatsɔ adze egɔmee ŋu be wòasɔ ɖe taɖodzinuwo nu, eye nàkplɔe ɖo kwasiɖa sia kwasiɖa ƒe ʋuɖoɖo le ɣleti gbãtɔ me. Zã Mewayz ƒe numekuku tsɔ lé ŋku ɖe vixɔxɔnyi ŋu—ne asisi aɖe mele modules veviwo zãm o la, do ŋgɔ na hehe. Nudzrala ɖeka dzi nu léle ɖe asi ɖe edzi 40% to aɖaŋuɖoɖo siwo wowɔ na ame ŋutɔ ɖoɖo ɖa ne zazã ɖiɖi. Ðo ŋku edzi be IT-hawo mele SMB-wo si o; wò kpekpeɖeŋue nye woƒe agbemɔ.

Afɔɖeɖe 5: Na Asitsalawo ƒe Dzidzedzekpɔkpɔ Kple Kpekpeɖeŋu Si Mesɔ O

Nuléle nye nusianu le SaaS me. SMB-wo ƒoa ƒu kabakaba ne wose le wo ɖokui me be womekpe ɖe yewo ŋu o. Na kpekpeɖeŋunamɔ̃ geɖe: telefon, e-mail, kple dzeɖoɖo. Taɖoe be yeaɖo nya ŋu ƒe ɣeyiɣi siwo mede miniti 5 o le dɔwɔɣiwo. Zã Mewayz’s white-label dashboard nàtsɔ alé ŋku ɖe asisiwo ƒe lãmesẽ ƒe dzesiwo ŋu—atike siwo wozãna tsɔ doa alɔe si mebɔ o alo esiwo wozãna enuenu la ɖenɛ fiana be afɔku le afɔku si le wo ŋu. Do ŋgɔ do ŋgɔ kple optimization susuwo, abe "Wò CRM ɖea lead fields siwo womezã o fiana. Let’s tweak them to capture more info."

Tu nuto aɖe to zãlawo ƒe ƒuƒoƒo alo webinar siwo me asisiwo ma nuwɔna nyuitɔwo le. Miɖu woƒe dzidzedzekpɔkpɔwo ƒe azã—ɖe "Ɣleti la ƒe Asitsalawo" fia le wò blog dzi. Nu yeyewo wɔwɔ ƒe agbɔsɔsɔme dzina ɖe edzi ne asisiwo kpɔ wò be ènye hadɔwɔla le woƒe dzidziɖedzi me. Bu asisiwo ƒe dzidzedzekpɔkpɔ dzikpɔla na gakɔnta siwo wu dɔlar 500/ɣleti ŋu kpɔ, akpɔ egbɔ be woƒe asixɔxɔ dzi ɖe edzi. SMB kpɔdzidzɔwo va zua nyanyuigblɔlawo; Asitsaha suewo ƒe 82% ɖoa kɔmpiutadziɖoɖo siwo wotu ɖe kpekpeɖeŋunana ƒe nyonyome dzi.

Afɔɖeɖe 6: Dze Wò White-Label Dɔwɔƒe

Ne ènya ƒo ati ɖe SMB asi ŋu ko la, scale nyuie. Zã Mewayz’s API nàtsɔ awɔ ɖoɖowɔwɔ kple fexexe le ɖokuiwò si. Wɔ hadɔwɔlawo ƒe ɖoɖowo na amewo ɖoɖo ɖe amewo—na dɔdasiwo akɔntanyala alo aɖaŋuɖola siwo ɖea asisiwo fiana. Keke ɖe enu le tsitrenu to modules tsɔtsɔ kpee na hiahiã siwo te ɖe wo nɔewo ŋu me; e.g., ne èle nuɖuɖudzraƒewo subɔm la, tsɔ agbalẽŋɔŋlɔ kple kplɔ̃dzikpɔkpɔ kpee. Track unit economics: Ele be Asitsalawo ƒe Agbenɔƒe ƒe Asixɔxɔ (LTV) nanye 3x Asitsalawo ƒe Gazazã (CAC).

Bu white-labeling subɔsubɔdɔ bubu siwo wu kɔmpiuta dɔwɔɖoɖowo, abe hehenana alo aɖaŋuɖoɖo ene ŋu. Tsɔ esiawo ƒo ƒu ɖe agbalẽvi siwo ƒe asixɔxɔ de ŋgɔ me. Esi nèle tsitsim la, haya nudzrala siwo bi ɖe SMB ƒe akpawo me. Taɖodzinuae nye dzidziɖedzi si wowɔ ɖe ɖoɖo nu, si woate ŋu agbugbɔ awɔ—menye nubabla siwo wowɔna zi ɖeka ko o. Ne fefegbalẽ nyuitɔ li la, nudzrala ɖeka ateŋu akpɔ SMB asisi 100+ dzi viɖetɔe.

Menye kɔmpiutadziɖoɖowo dzrala siwo kpɔa dzidzedze wu le white-label me o; wotsɔa wo ɖokui dea woƒe asisiwo ƒe dɔwɔnawo me. Wò mɔ̃a va zua woƒe asitsatsa ƒe megbeƒu, si wɔnɛ be tɔtrɔ nye nusi ŋu womate ŋu abu o.

Ŋkeke 30 ƒe Dɔwɔwɔ ƒe Ðoɖowɔɖi Nyui aɖe

ƒe nyawo
1. Kwasiɖa 1: Wu wò niche kple ICP nu. Tia Mewayz modules vevi 10 na wò bundle. Ðo ŋkɔ ɣi ƒe dzeside.
2. Kwasiɖa 2: To asixɔxɔ ƒe ɖoɖowo kple nudzadzra ƒe agbanɔamedziwo vɛ. Wɔ landing page si me dodokpɔ ƒe mɔnukpɔkpɔ le femaxee.
3. Kwasiɖa 3: Dze dɔwɔwɔ gɔme na SMB 50 siwo woɖo taɖodzinu na. Wɔ webinar si aɖe wò egbɔkpɔnu afia.
4. Kwasiɖa 4: Le wò asisi 5 gbãtɔwo me. Trɔ asi le onboarding ŋu le nyaŋuɖoɖowo nu.

Kpɔ metrix veviwo yome tso ŋkeke gbãtɔ dzi: dodokpɔ ƒe asidede agbalẽ te, tɔtrɔ ƒe agbɔsɔsɔme, kple gbãtɔ ƒe ʋuʋu. Trɔ asi le eŋu kaba—ne amewo ƒe tɔtrɔwo mesɔ gbɔ o la, trɔ asi le wò gbedasiwo ŋu alo nàɖe asi le yameʋukulawo ƒe asi dzi. Le ŋkeke 90 me la, ɖoe be yeakpɔ SMB ƒe asisi 20 siwo xea fe.

White-Label SaaS ƒe Etsɔme na SMBwo

Esi SMBwo le dijitaal zãm geɖe wu la, mɔ̃ siwo wotsɔ wɔ ɖekae ƒe didi adzi ɖe edzi. AI-ŋusẽ ƒe nɔnɔmewo, abe nyagblɔɖi ƒe numekuku le Mewayz ƒe modules me ene, ava zu mɔkpɔkpɔ siwo wozãna ɖaa. Nudzrala siwo wɔa nu fifia atu asitsaha siwo te ŋu nɔa te ɖe nɔnɔme sesẽwo nu siwo asisiwo dome ƒomedodo detowo ʋãna. Menye kɔmpiutadziɖoɖowo dzadzra koe fefegbalẽa nye o; eƒo nu tso eŋu be woazu hadɔwɔla si hiã vevie le SMB ƒe lãwo ƒe agbenɔnɔ ƒe ɖoɖoa me. Dze egɔme tso sue, tsɔe vɛ madzudzɔmadzudzɔe, eye nàdzidzee kple taɖodzinu.

Nyabiase Siwo Wobiana Enuenu

Nukae nye white-label SaaS eye nukatae wòsɔ nyuie na SMBwo?

White-label SaaS ɖe mɔ na asitsalawo be woagbugbɔ ŋkɔ na kɔmpiutadziɖoɖo ƒe mɔnu si li xoxo, abe Mewayz ene, le woawo ŋutɔ ƒe ŋkɔ te. Enyo ŋutɔ na SMBwo elabena enaa dɔwɔnu siwo ƒe asi bɔbɔ, siwo wotsɔ wɔ ɖekae evɔ nudzrala geɖewo dzi kpɔkpɔ mesesẽ o.

Ga home nenie wòxɔna be woadze SaaS dɔwɔƒe si ƒe ŋkɔ le ɣie gɔme?

Ne èzã mɔ̃wo abe Mewayz ene la, àte ŋu adze egɔme kple $100/ɣleti na white-label ɖoɖoa. Gazazã bubuwo ateŋu anye asitsatsa kple ʋua me yiyi, gake woɖea ŋgɔyiyi ƒe gazazãwo ɖa.

Nukae nye modules vevitɔwo kekeake siwo woatsɔ ana SMB asisiwo?

Lé fɔ ɖe modules siwo ku ɖe xexeame katã ƒe vevesesenyawo ŋu: CRM, invoicing, kple payroll le vevie ŋutɔ. Emegbe nàtsɔ dɔwɔƒe tɔxɛwo ƒe modules abe ʋuwo dzikpɔkpɔ alo agbalẽŋɔŋlɔ si wotu ɖe wò niche dzi kpee.

Aleke mawɔ akpɔ asisiwo ƒe kpekpeɖeŋu na nye nusi ƒe ŋkɔ le ɣie gbɔ?

Na mɔnu geɖe ƒe kpekpeɖeŋu (telefon, dzeɖoɖo, e-mail) eye nàƒoe nu ƒu ɖe wò asixɔxɔ me. Zã white-label platform ƒe dɔwɔnuwo nàtsɔ alé ŋku ɖe zazã ŋu eye nàkpe ɖe asisiwo ŋu do ŋgɔ.

Ðe mateŋu atrɔ asi le kɔmpiutadziɖoɖoa ŋu na SMB dɔwɔƒe tɔxɛwoa?

Ẽ. Mɔ̃wo abe Mewayz ene naa modules 208 kple API, si na be nàte ŋu awɔ bundles kple integrations siwo wowɔ ɖe ɖoɖo nu na niches abe asitsatsa, lãmesẽnyawo gbɔ kpɔkpɔ, alo dɔnyala ƒe dɔwɔnawo.