Mɔ̃ɖaŋugbalẽ siwo woxlẽna ƒe akpa gãtɔ bu woƒe Google ƒe ʋuʋu ƒe afã kple edzivɔ tso ƒe 2024 me

Ʋuʋuwo ƒe Gbegblẽ Gã la: Nusi Tech Media ƒe Google Ʋuɖoɖo ƒe Bubu 58% Fia na Internet Dzi Asitsatsa Ðesiaɖe

Nane si nye anyigbaʋuʋu dzɔ ɖe internet ƒe mɔ̃ɖaŋugbalẽ siwo woɖo anyi wu dzi, eye ƒutsotsoe siwo wɔ nuku la le kekem ɖe enu didi wu nyadzɔdzɔdɔwɔƒewo. Tso ƒe 2024 me la, asitsaƒe gãwo abe CNET, TechRadar, The Verge, kple Wired katã bu woƒe Google didi ƒe ʋuʋu ƒe 58% le wo katã me. Esiawo menye scrappy gɔmedzedze siwo si SEO gbɔdzɔ le o — wonye agbalẽ siwo si ƒe bla nanewo ƒe domenyiŋusẽfianu ƒe ŋusẽ le, nuŋɔŋlɔmetolawo ƒe ƒuƒoƒo gãwo, kple megbe kadodo miliɔn geɖe. Ne Google ƒe algorithm ƒe tɔtrɔwo ateŋu agblẽ ʋuwo ƒe zɔzɔ na internet ƒe gbeƒãɖela sesẽtɔwo kekeake la, nusi wòfia na dɔwɔƒe suewo kple titina siwo ɖoa ŋu ɖe organic search ŋu la meɖi naneke wu anyinɔnɔ o.

Esia menye ɣeyiɣi kpui aɖe ƒe tsinyenye o. Enye ɖoɖo ƒe tɔtrɔ le alesi nyatakakawo ɖoa amewo gbɔ le Internet dzi ŋu. Google ƒe AI ƒe Kpɔɖeŋuwo, SERP ƒe nɔnɔmewo kekeɖenudɔ dzikutɔe, kple core algorithm ƒe tɔtrɔ yeyewo enuenu gbugbɔ ŋlɔ se siwo ku ɖe dijitaal nukpɔkpɔ ŋu le gɔmedzedzea me. Le asitsalawo, asitsalawo, kple asitsala siwo tu woƒe asisiwo xɔxɔ ƒe mɔnuwo ƒo xlã ɖoƒeɖoɖo le Google dzi gome la, gbedasi la me kɔ: "ta nu eye nàɖoe ɖe ɖoƒe" ƒe ɣeyiɣia wu enu. Nusi kplɔe ɖo bia fefegbalẽ si to vovo kura.

Nusita Ŋkɔ Gãtɔ Siwo Le Tech Media Le Ʋuʋum le Ʋuwo Ƒe Ʋuʋu

Ʋuʋuwo ƒe ɖiɖi 58% menye algorithm ƒe tɔtrɔ ɖeka ƒe emetsonu o — ke boŋ ŋusẽ geɖe siwo le ƒoƒom ɖekae ƒe ŋusẽkpɔɖeamedzi si woƒo ƒu. Google ƒe AI Overviews, si woɖe ɖe go le mɔ geɖe nu le ƒe 2024 me eye wòkeke ɖe enu le ƒe 2025 katã me la, ɖoa nyatakakabiabiawo ƒe akpa gã aɖe ŋu tẽ fifia le numekuku me tsonuawo ƒe axa dzi. Ne zãla aɖe di "best project management software 2026" la, Google ƒoa ŋuɖoɖo si AI wɔ tso teƒe geɖe nu ƒu, si wɔnɛ be zi geɖe la, mehiã be woazi agbalẽ ɖesiaɖe dzi kura o. Numekuku tso SEO numekuku dɔwɔƒe geɖewo gbɔ ɖee fia be AI Overviews dzena le didi ƒe biabiawo katã ƒe 30% kple edzivɔ me, eye click-through rates to organic results ɖiɖina 25-40% ne wole afima.

| Le asitelefonwo dzi, siwo nye didiwo katã ƒe 60% kple edzivɔ la, ate ŋu ahiã be ezãla naʋu ato Google ƒe nyatakakawo ƒe mɔxenu etɔ̃ alo ene ŋu hafi aɖo organic ƒe emetsonu gbãtɔ si wozãna tsã gbɔ. Le mɔ̃ɖaŋugbalẽ siwo xɔ aƒe ɖe axa ɖeka ƒe ɖoƒewo dzi le ŋutinya me gome la, woɖe anyigba siwo woxɔ la dzi kpɔtɔ ŋutɔŋutɔ eye woɖe asixɔxɔ dzi kpɔtɔ le akɔntabubu nu.

Core algorithm yeye siwo wowɔ le ƒe 2024 ƒe nuwuwu kple ƒe 2025 ƒe gɔmedzedze hã ku ɖe nusi Google yɔ be "scaled content abuse" kple "site reputation abuse" ŋu. Togbɔ be tɔtrɔ siawo ƒe taɖodzinue nye be woaɖe nyatakaka siwo ƒe nyonyome mede o, siwo wowɔna le agbɔsɔsɔ gã me dzi akpɔtɔ hã la, wohe to na gbeƒãɖela siwo le se nu siwo keke woƒe nyatakakawo ɖe enu wòzu adzɔnuwo me toto kple nyatakaka siwo wotsɔ sɔ kple wo nɔewo siwo me dɔwɔhatiwo le vevie la le manyamanya me. Asitsaƒe gã geɖewo kpɔ woƒe adzɔnuwo ƒe kafukafu ƒe axawo — zi geɖe la, woƒe nyatakaka siwo ŋu asixɔxɔ le wu le asitsatsa me — ɖiɖi ŋutɔ le ɖoƒewo me le zã ɖeka me.

Ripple ƒe Ŋusẽkpɔɖeamedzi ɖe Asitsaha Suewo Kple Titinawo Dzi

Ne èle asitsadɔ aɖe wɔm kple dɔwɔla 5 va ɖo 500 la, àte ŋu asusu be nusi dzɔna ɖe CNET alo Wired dzi mekpɔa ŋusẽ ɖe dziwò o. Nukpɔsusu ma mesɔ o si me afɔku le. Ŋusẽ mawo ke siwo le ʋuwo gbãm na gbeƒãɖela gãwo la le asitɔtrɔ le didi ƒe emetsonu siwo wowɔ le ɖoɖo nu ŋu xoxo na asitsatsa ŋuti nyabiasewo le dɔwɔƒe ɖesiaɖe — tso SaaS dzi va ɖo nutoa me dɔwɔnawo dzi, tso ecommerce dzi va ɖo dɔnyala bibiwo ƒe aɖaŋuɖoɖo dzi.

Bu xexlẽdzesiawo ŋu kpɔ. Numekuku aɖe si Rand Fishkin ƒe SparkToro wɔ le ƒe 2025 me ɖee fia be Google ƒe didiwo katã ƒe 60% kloe hea ziro clicks fifia — ezãla la kpɔa woƒe ŋuɖoɖoa tẽ le Google alo ɖea asi le didia ŋu keŋkeŋ. Le asitsaha siwo de ga geɖe blog me nyatakakawo, SEO-optimized landing pages, kple inbound marketing funnels me gome la, esia tsi tre ɖi na woƒe asisiwo xɔxɔ ƒe mɔnu vevitɔ ƒe tsɔtsrɔ̃ vevi aɖe. Nyatakaka siwo nèzã ɣleti geɖe tsɔ wɔe kple dɔlar akpe geɖe tsɔ wɔ wo nyuie ate ŋu anɔ axa gbãtɔ dzi kokoko — gake axa gbãtɔ megatsɔa ʋuɖoɖo si wòwɔna tsã la naa amewo o.

Asitsaha suewo koŋue nye esiwo ŋu woate ŋu adze afɔku le elabena zi geɖe la, womekpɔa adzɔnu ƒe dzeside si ʋãa ʋuwo tẽ o. Ne mɔ̃ɖaŋununya ƒe agbalẽ gã aɖe bu Google ƒe ʋuɖoɖo la, zi geɖe la, woƒe nyaselawo gakpɔa wo to dzesiwo, nyadzɔdzɔgbalẽwo, hadomenyatakakadzraɖoƒewo, kple URL yiyi tẽ dzi. Dedienɔnɔ ƒe mɔnu ma mele nutoa me akɔntabubu dɔwɔƒe alo niche SaaS gɔmedzedze o. Le asitsaha siawo gome la, Google didi menye mɔnu dzro aɖe ko o — ke boŋ enye the mɔnu.

Aɖaŋu Atɔ̃ Siwo Woatsɔ Awɔ Nu Vovovowo Wu Google ƒe Ŋuɖoɖo

Asitsaha siwo akpɔ dzidzedze le nɔnɔme yeye sia me lae nye esiwo ʋãna kabakaba be yewoatrɔ asi le yewoƒe ʋuwo ƒe zɔzɔ tsoƒe vovovowo ŋu eye yewoatu ƒomedodo tẽ ɖo kple yewoƒe nyaselawo. Lala be Google na "ɖɔ" nɔnɔmea ɖo menye aɖaŋu o — tɔtrɔ sia nye esi woɖoe koŋ wɔ eye wòle edzi yim kabakaba. Nusi asitsaha siwo bua ŋgɔgbe ŋu le wɔwɔm fifia enye si:

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1. Tu nyaselawo ƒe mɔnu siwo nye tɔwò vevie. Email ƒe xexlẽdzesiwo, SMS ƒe nudɔlawo, kple nutoa me ƒe mɔnuwo naa mɔnukpɔkpɔ wò tẽ be nàge ɖe wò nyaselawo gbɔ algorithmic domenɔlawo manɔmee. Ele be amedzro ɖesiaɖe si ava wò nyatakakadzraɖoƒea nado go susu sẽŋu aɖe si ta wòawɔ ɖeka kple wò xexlẽdzesiwo — menye "wɔ nudɔdɔ na míaƒe nyadzɔdzɔgbalẽ" ƒe popup si bɔ o, ke boŋ asixɔxɔ vavãtɔ ƒe asitɔtrɔ.
2. Ƒo wò tech stack nu ƒu ɖe platform ɖeka me. Zi geɖe la, asitsaha siwo zãa dɔwɔnu vovovowo na CRM, email marketing, invoicing, kple analytics la bua asisiwo ƒe nyatakakawo le dometsotso siwo le systems dome me. Mɔ̃wo abe Mewayz, siwo wɔa asitsatsa ƒe module 207 ɖekae le xɔ ɖeka te, kpɔa egbɔ be asisiwo ƒe kadodo ɖesiaɖe — tso nyatakakadzraɖoƒe yiyi zi gbãtɔ dzi va ɖo nuƒle ake dzi — eye woate ŋu awɔ nu ɖe ​​wo ŋu le teƒe ɖeka. Ne màte ŋu aɖo ŋu ɖe Google ƒe ʋuʋu yeyewo ƒe sisi madzudzɔmadzudzɔe ŋu o la, asisi ɖesiaɖe si li xoxo ƒe asixɔxɔ dzi ɖeɖe kpɔtɔ va zua nu vevi aɖe.
3. De ga video kpuiwo kple hadomenukpɔkpɔ me. TikTok, YouTube Shorts, kple Instagram Reels va zu mɔ̃ vavã siwo dia amewo ƒe xexlẽme si metsi o. Gen Z zãlawo ƒe 40% kple edzivɔ lɔ̃na fifia be yewoadi TikTok wu Google hena adzɔnuwo ƒe aɖaŋuɖoɖowo kple alesi woawɔe ƒe nyatakakawo. Video me nyawo wɔwɔ le mɔ̃ dzi meganye nusi woate ŋu awɔ na dɔwɔƒe akpa gãtɔ o.
4. To amewo ɖoɖo ɖe amewo gbɔ kple hadomeɖoɖowo vɛ. Nyagbɔgblɔ tso nu me nye asitsatsa ƒe mɔnu si dzi woka ɖo wu ɣesiaɣi, eye asitsaha siwo wɔa ɖoɖo ɖe amewo ɖoɖo ɖe amewo ƒe ɖoɖowo ŋu la wɔa dɔ nyuie wu esiwo ɖoa ŋu ɖe fetu alo nusiwo woƒlena le lãmenugbagbeviwo me ɖeɖeko ŋu ɣesiaɣi. Dɔwɔwɔ ƒe kplɔkplɔ ƒe kplɔkplɔ si woɖo ɖe ɖoɖo nu — si wotu ɖe wò CRM me, si womekpɔa edzi le agbalẽvi me o — trɔa asisi siwo le dzidzɔ kpɔm wozua wò tsitsi ƒe mɔnu si wɔa dɔ wu.
5. Double down on retention over acquisition. Ne asisi yeyewo xɔxɔ ƒe gazazãwo dzi ɖe edzi (eye wole dzidzim ɖe edzi ŋutɔ) la, akɔntabubua trɔna ŋutɔ tsɔ doa alɔ asisiwo léle ɖe asi. Asisiwo léle ɖe asi ƒe dzidziɖedzi 5% ate ŋu ana viɖewo nadzi ɖe edzi 25-95%, le numekuku si Bain & Company wɔ nu. Esia fia be ele be wò fexexe, kpekpeɖeŋunana, agbalẽŋɔŋlɔ, kple edziyiyi ƒe ɖoɖowo nawɔ dɔ vodadamanɔŋui eye woase le wo ɖokui me be yewo ŋutɔ tɔ.

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Asitsaha siwo tsi agbe le Google ƒe ʋuʋu bɔbɔe ƒe nuwuwu la manye amesiwo akpɔ ayemɔ yeye aɖe atsɔ awɔ fefe le algorithm la ŋu o. Woawoe anye amesiwo tu ƒomedodo tẽ kple woƒe asisiwo eye dɔwɔwɔ ƒe ɖoɖo si woatsɔ alé ƒomedodo mawo ɖe te le agbɔsɔsɔ me anɔ wo si.

ƒe nyawo

Nusita Wò Tech Stack Le Vevie Wu Wò SEO Aɖaŋu Fifia

Nyateƒenya aɖe si meɖea dzi ɖi o si SEO aɖaŋuɖola akpa gãtɔ magblɔ na wò o enye si: le xexe si me womezãa zero-click o me la, wò ememe asitsatsa ƒe dɔwɔwɔ ƒe nyonyome le vevie wu wò didi ƒe ɖoƒewo. Ne asisi yeye ɖesiaɖe xɔxɔ sesẽ wu eye wòxɔ asi wu la, asitsaha siwo ɖua dzie nye esiwo ɖea asixɔxɔ gãtɔ kekeake le woƒe agbemeŋkekewo katã me tso ƒomedodo ɖesiaɖe me. Ema bia dɔwɔwɔ nyuie — ʋua me yiyi si me kuxi aɖeke mele o, fexexe ɖe game dzi, kadodo si woawɔ do ŋgɔ, kple subɔsubɔdɔ si wowɔ na ame ŋutɔ le agbɔsɔsɔ me.

Afi siae tech stacks siwo kakɛkakɛwo va zua agbanɔamedzi gã aɖe le. Asitsaha si le Mailchimp dzi kpɔm na email, QuickBooks hena adzɔxexe, Calendly hena agbalẽŋɔŋlɔ, HubSpot na CRM, kple Google Sheets na nu bubu ɖesiaɖe menye nusi mewɔa dɔ nyuie o ko o — enye asisiwo ƒe nyatakakawo kple ƒomedodo ƒe nɔnɔme si le dodom le ƒoƒo ɖekae ƒe teƒe ɖesiaɖe. Ne asisi wɔnuteƒe aɖe ŋlɔ aɖaŋuɖoɖo na wò la, ele be wò agbalẽŋɔŋlɔ ƒe ɖoɖoa nanya woƒe nuƒle ŋutinya, woƒe kpekpeɖeŋu tikitiwo, kple woƒe nuwɔwɔ kple wò e-mail dɔ mamlɛtɔ. Nusiwo ƒo xlãe ƒe nunya ƒe seƒe ma manya wɔ kloe ne wò nyatakakawo le mɔ̃ vovovo adre dzi.

Esia tututu tae asitsatsa ƒe mɔnu siwo katã le ɖeka me kpɔ dzidziɖedzi gã aɖe le ƒe eve siwo va yi me ɖo. Le kpɔɖeŋu me, Mewayz subɔa ezãla siwo wu 138,000 siwo kpɔa nusianu dzi tso CRM kple HR dzi va ɖo ʋuwo dzikpɔkpɔ kple link-in-bio ƒe axawo dzi le lãwo ƒe agbenɔnɔ ƒe ɖoɖo ɖeka me. Viɖea menye alesi wòanɔ bɔbɔe ko o — ke boŋ nunya si le dzidzim ɖe edzi si tsoa nyatakaka siwo wowɔ ɖekae me. Ne wò agbalẽŋɔŋlɔ ƒe mɔ̃a ƒo nu kple wò CRM, si ƒoa nu kple wò adzɔxeɖoɖo, si naa nuɖuɖu wò numekuku ƒe dashboard la, àte ŋu ade dzesi wò asisi siwo xɔ asi wu, agblɔ churn ɖi, eye nàwɔ retention workflows le wo ɖokui si le mɔ siwo siled tools mate ŋu awɔ o nu.

AI-Kpekpeɖeŋunana Didi ƒe Dzidziɖedzi kple Nusi Wòfia na Emenyawo ƒe Aɖaŋu

Google ƒe AI ƒe Kpɔɖeŋuwo nye gɔmedzedze ko. ChatGPT ƒe ɖekawɔwɔ kple Bing, Perplexity AI ƒe dzidziɖedzi kabakaba, kple Apple ƒe AI-ŋusẽ didi ƒe nɔnɔmewo le iOS me katã le didi ƒe nɔnɔme mam ɖe akpa vovovowo me le mɔ siwo míekpɔ tso esime Google xɔ ŋusẽ zi gbãtɔ le ƒe 2000 ƒe gɔmedzedze o nu. Mɔ̃ siawo dometɔ ɖesiaɖe ƒoa nyatakakawo nu ƒu le mɔ vovovowo nu, yɔa nyatakakatsoƒewo le mɔ vovovowo nu, eye wòɖoa eteƒe na nyatakaka ƒomevi vovovowo.

Le asitsaha siwo le nyatakakawo wɔm gome la, mama sia fia be nuwo wɔwɔ nyuie wu na mɔ̃ ɖeka si dia nyatakakawo la va le dzodzrom ɖe edzi. Ke boŋ aɖaŋu si aɖu dzi enye be woawɔ nyatakaka siwo ŋu ŋusẽ le ŋutɔŋutɔ, siwo me nuteƒekpɔkpɔ geɖe le, siwo AI-mɔ̃wo di be yewoayɔ be wonye dzɔtsoƒe. Esia fia numekuku gbãtɔ, nyatakaka siwo nye ame ŋutɔ tɔ, gbebiame eŋutinunyalawo, kple ɖoɖo nyui siwo womate ŋu aƒo ƒu bɔbɔe tso nyatakakadzraɖoƒea me nya siwo li me o. "Aɖaŋuɖoɖo 10 na dɔwɔwɔ nyuie wu" nyati siwo nye generic — abolo kple bɔta si le nyatakakawo ƒe asitsatsa me le ƒe ewo siwo va yi me — nye nyatakaka ƒomevi si tututu AI Overviews ateŋu awɔ le wo ɖokui si, si ana wò tɔa nazu nusi mehiã o.

Asitsaha siwo zãa woawo ŋutɔ ƒe dɔwɔwɔ ŋuti nyatakakawo tsɔ wɔa nyatakakawo la ƒe viɖe gã aɖe le afisia. Ne èle agbalẽŋɔŋlɔ ƒe mɔnu aɖe dzi kpɔm eye àte ŋu ata gɔmesesewo abe "kpekpeɖeŋunana ƒe amemakpɔmakpɔ ƒe agbɔsɔsɔme ɖiɖi 34% esime dɔwɔƒewo ɖo SMS ŋkuɖodzinyawo ɖa gaƒoƒo 2 do ŋgɔ na ɣeyiɣia" — emae nye nyatakaka gbãtɔ siwo AI ɖoɖowo aƒo nu tsoe ahaɖo kadodo ɖe wo. Wò asitsadɔwo, siwo wokplɔna to mɔnu si me kɔ dzi la, va zua nusiwo le eme ƒe sikakuƒe si hoʋlila aɖeke mate ŋu agbugbɔ awɔ o.

Wò Dɔwɔƒea Dzadzraɖo Ðe Didi Megbe Ɣeyiɣia Ŋu

Google ƒe ʋuʋu yi mɔ̃ɖaŋugbalẽ gãwo me ƒe ɖiɖi menye nyadzɔdzɔgblɔmɔnuwo ƒe dɔwɔƒe ƒe kuxi si ɖe eɖokui ɖe aga o — enye nuxlɔ̃amedzesi kaba na asitsaha ɖesiaɖe si nɔa te ɖe didi si wowɔna le lãmenugbagbeviwo me dzi. Agbalẽ siwo ŋu woƒo nu tsoe vevie wue nye canary siwo le dzoto me, eye woƒe ʋuwo ƒe bu 58% nye nusi gbɔna na asitsatsa didi ƒe emetsonuwo le tsitrenu ɖesiaɖe me ƒe ŋgɔdonya.

Asitsaha siwo akpɔ tɔtrɔ sia dzi dzidzedzetɔe la ma nɔnɔme etɔ̃. Gbã la, wowɔ woƒe asisiwo xɔxɔ ƒe mɔnu vovovowo ale be dzɔtsoƒe ɖeka aɖeke mexɔa asisi yeyewo ƒe 30-40% kple edzivɔ o. Evelia, wode ga dɔwɔwɔ ƒe xɔtuɖoɖo siwo naa asisiwo ƒe agbenɔƒe ƒe asixɔxɔ dzina ɖe edzi to nuteƒekpɔkpɔ siwo me kuxi aɖeke mele o, siwo wowɔ na ame ŋutɔ me. Etɔ̃lia, wotu kadodomɔnu tẽwo — email xexlẽdzesiwo, nutoawo, dɔwɔɖoɖowo — siwo toa algorithmic gatekeepers ŋu keŋkeŋ.

Esiawo dometɔ aɖeke medzɔna le zã ɖeka me o, eye wo dometɔ aɖeke medzɔna gɔmeɖoanyi nyuitɔ manɔmee o. Ne wò dɔwɔƒea gakpɔtɔ le dɔwɔnu vovovo wuieve ƒom ɖekae kple duct tape kple Zapier la, afɔɖeɖe gbãtɔ menye SEO ƒe aɖaŋu yeye o — enye wò dɔwɔnawo ƒoƒo ƒu ɖekae ɖe mɔnu ɖeka dzi si ana nàkpɔ nu bliboe le wò asisiwo dome ƒomedodowo me. Èɖatia Mewayz alo egbɔkpɔnu bubu si me nusianu le o, nusi hiã vevie la sɔ: tu wò dɔwɔƒea ɖe xɔtuɖoɖo siwo le asiwò dzi eye nèkpɔ ŋusẽ ɖe edzi, elabena mɔ̃ siwo dzi nèhaya ʋuwo tsoe la le hayahaya ƒe sewo gbugbɔ ŋlɔm.

Internet mele kukum o. Didi mele bubum o. Gake ʋuwo ƒe zɔzɔ faa, si sɔ gbɔ, si woate ŋu agblɔ ɖi, si do dzo na dzidzime aɖe si le Internet dzi asitsalawo? Ta ma le nuwuwu wum. Ta si kplɔe ɖo nye asitsaha siwo ƒe dɔwɔwɔ nyo ŋutɔ, siwo me kesinɔnuwo le le ƒomedodo me, eye woƒe aɖaŋuwo to vovo la tɔ. Dze gɔmeɖoanyi ma tutu gɔme egbea — elabena ʋuwo ƒe kuɖiɖia va ɖo xoxo.

Nyabiase Siwo Wobiana Enuenu

Ʋuʋuwo ƒe Gbegblẽ Gã la: Nusi Tech Media ƒe Google Ʋuɖoɖo ƒe Bubu 58% Fia na Internet Dzi Asitsatsa Ðesiaɖe

Nane si nye anyigbaʋuʋu dzɔ ɖe internet ƒe mɔ̃ɖaŋugbalẽ siwo woɖo anyi wu dzi, eye ƒutsotsoe siwo wɔ nuku la le kekem ɖe enu didi wu nyadzɔdzɔdɔwɔƒewo. Tso ƒe 2024 me la, asitsaƒe gãwo abe CNET, TechRadar, The Verge, kple Wired katã bu woƒe Google didi ƒe ʋuʋu ƒe 58% le wo katã me. Esiawo menye scrappy gɔmedzedze siwo si SEO gbɔdzɔ le o — wonye agbalẽ siwo si ƒe bla nanewo ƒe domenyiŋusẽfianu ƒe ŋusẽ le, nuŋɔŋlɔmetolawo ƒe ƒuƒoƒo gãwo, kple megbe kadodo miliɔn geɖe. Ne Google ƒe algorithm ƒe tɔtrɔwo ateŋu agblẽ ʋuwo ƒe zɔzɔ na internet ƒe gbeƒãɖela sesẽtɔwo kekeake la, nusi wòfia na dɔwɔƒe suewo kple titina siwo ɖoa ŋu ɖe organic search ŋu la meɖi naneke wu anyinɔnɔ o.

Nusitae Ŋkɔ Gãtɔ Siwo Le Tech Media Le Ʋuʋum le Ʋuɖoɖo me

Ʋuʋuwo ƒe ɖiɖi 58% menye algorithm ƒe tɔtrɔ ɖeka ƒe emetsonu o — ke boŋ ŋusẽ geɖe siwo le ƒoƒom ɖekae ƒe ŋusẽkpɔɖeamedzi si woƒo ƒu. Google ƒe AI Overviews, si woɖe ɖe go le mɔ geɖe nu le ƒe 2024 me eye wòkeke ɖe enu le ƒe 2025 katã me la, ɖoa nyatakakabiabiawo ƒe akpa gã aɖe ŋu tẽ fifia le numekuku me tsonuawo ƒe axa dzi. Ne zãla aɖe di "best project management software 2026" la, Google ƒoa ŋuɖoɖo si AI wɔ tso teƒe geɖe nu ƒu, si wɔnɛ be zi geɖe la, mehiã be woazi agbalẽ ɖesiaɖe dzi kura o. Numekuku tso SEO numekuku dɔwɔƒe geɖewo gbɔ ɖee fia be AI Overviews dzena le didi ƒe biabiawo katã ƒe 30% kple edzivɔ me, eye click-through rates to organic results ɖiɖina 25-40% ne wole afima.

Ripple ƒe Ŋusẽkpɔɖeamedzi ɖe Asitsaha Suewo Kple Titinawo Dzi

Ne èle asitsadɔ aɖe wɔm kple dɔwɔla 5 va ɖo 500 la, àte ŋu asusu be nusi dzɔna ɖe CNET alo Wired dzi mekpɔa ŋusẽ ɖe dziwò o. Nukpɔsusu ma mesɔ o si me afɔku le. Ŋusẽ mawo ke siwo le ʋuwo gbãm na gbeƒãɖela gãwo la le asitɔtrɔ le didi ƒe emetsonu siwo wowɔ le ɖoɖo nu ŋu xoxo na asitsatsa ŋuti nyabiasewo le dɔwɔƒe ɖesiaɖe — tso SaaS dzi va ɖo nutoa me dɔwɔnawo dzi, tso ecommerce dzi va ɖo dɔnyala bibiwo ƒe aɖaŋuɖoɖo dzi.

Aɖaŋu Atɔ̃ Siwo Woatsɔ Awɔ Nu Vovovowo Wu Google ƒe Ŋuɖoɖo ɖe Nu Ŋu

Asitsaha siwo akpɔ dzidzedze le nɔnɔme yeye sia me lae nye esiwo ʋãna kabakaba be yewoatrɔ asi le yewoƒe ʋuwo ƒe zɔzɔ tsoƒe vovovowo ŋu eye yewoatu ƒomedodo tẽ ɖo kple yewoƒe nyaselawo. Lala be Google na "ɖɔ" nɔnɔmea ɖo menye aɖaŋu o — tɔtrɔ sia nye esi woɖoe koŋ wɔ eye wòle edzi yim kabakaba. Nusi asitsaha siwo bua ŋgɔgbe ŋu le wɔwɔm fifia enye si:

Nusita Wò Tech Stack Le Vevie Wu Wò SEO Aɖaŋu Fifia

Nyateƒenya aɖe si meɖea dzi ɖi o si SEO aɖaŋuɖola akpa gãtɔ magblɔ na wò o enye si: le xexe si me womezãa zero-click o me la, wò ememe asitsatsa ƒe dɔwɔwɔ ƒe nyonyome le vevie wu wò didi ƒe ɖoƒewo. Ne asisi yeye ɖesiaɖe xɔxɔ sesẽ wu eye wòxɔ asi wu la, asitsaha siwo ɖua dzie nye esiwo ɖea asixɔxɔ gãtɔ kekeake le woƒe agbemeŋkekewo katã me tso ƒomedodo ɖesiaɖe me. Ema bia dɔwɔwɔ nyuie — ʋua me yiyi si me kuxi aɖeke mele o, fexexe ɖe game dzi, kadodo si woawɔ do ŋgɔ, kple subɔsubɔdɔ si wowɔ na ame ŋutɔ le agbɔsɔsɔ me.

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