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‘Great KitKat Heist’ trɔ zu PR aʋadziɖuɖu vivi aɖe na Nestlé

Togbɔ be akpɔnɔ vivi 413,793 siwo bu la ava kple asitsatsa ƒe gazazã godoo hã la, woate ŋu axe fe na wo ɖokui le lɔlɔ̃nu nyui me na Switzerlandtɔwo ƒe nuɖuɖudzraƒe gã la. Le March 23 ƒe kwasiɖa me la, agbatsɔʋu aɖe si tsɔ Nestlé ƒe Formula One-tanya ƒe KitKat ahadzraƒe yeyeawo nɔ mɔ dzi tso titina Italy si nya kpɔ ŋutɔ la gbɔ va ɖo afisi wòɖo be yeawɔ...

15 min read Via www.fastcompany.com

Mewayz Team

Editorial Team

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Ðoɖose ƒe Gbeɖiɖi Vivi: Ne Hadomegbenɔnɔ ƒe Nyatakakadzraɖoƒe ƒe Fefewɔna aɖe Trɔ Gbɔ

Le hadomenyatakakadzraɖoƒewo la, adzɔhawo le aʋa wɔm ɣesiaɣi be amewo nalé ŋku ɖe wo ŋu, eye zi geɖe la, wozɔa ka sesẽ aɖe dzi le aɖaŋudzedze ƒe nuwɔwɔ kple dutoƒo kadodowo ƒe afɔku dome. Ɣeaɖewoɣi la, nɔnɔme aɖe doa mo ɖa si dzena abe drɔ̃e baɖa aɖe ene gake ne wotsɔ ablaɖeɖe kple aɖaŋudzedze kpɔ egbɔ la, woate ŋu atrɔe wòazu asitsatsa ƒe sika dzadzɛ. Esia tututue dzɔ ɖe Nestlé dzi esime fefewɔla vɔ̃ɖi aɖe ɖoe be ‘yeafi’ KitKat gã aɖe si wodoa bobloe le eƒe ɖeɖefia le Melbourne ketekedzeƒe aɖe. Nusi ate ŋu anye nudomegbegblẽ ƒe nya bɔbɔe aɖe hafi la trɔ zu aɖaŋudɔ le ɣeyiɣi ŋutɔŋutɔ me, PR si wɔa nu ɖe ame ŋu me, si ɖe ŋusẽ si le eŋu be wòana adzɔnu ƒe amenyenye naklẽ to eme la fia.

Alesi Adzodada Va Zu Asiléle

Nudzɔdzɔa nɔ tẽ: video aɖe do ɖe Internet dzi si ɖe ame ɖeka aɖe si tsɔ tsokolet gã si wotsɔ kpe ɖe eŋu la dzoe le ɖekematsɔlemetɔe. Le esi teƒe be Nestlé ƒe asitsatsa ƒe ƒuƒoƒoa naɖe nyadzɔdzɔgblɔmɔnuwo ƒe nyatakaka sesẽ aɖe ɖe go alo ati ŋɔdzidoname siwo le se nu yome—si nye adzɔhawo ƒe klonuɖuɖu si bɔ—la, wotia mɔ bubu. Wobɔbɔ ɖe fefea me. KitKat Australia ƒe nyatakaka si dziɖuɖua ɖo la ɖo eŋu kple biabia bɔbɔe aɖe si me nunya le: esi wònye be ahadzraƒe gã sia le fiafitɔa si fifia ta la, kakaɖedzitɔe la, woahiã notsi kplu gã aɖe be woatsɔ akpe ɖe eŋua? Nu ma tututue wotsɔ na, ​​eye wotrɔ fififi ƒe nuwɔna wòzu amekpekpe be woawɔ nu aduadu si me susu mele o. Internet, kple aɖaŋuɖogbalẽ gbãtɔa, ƒe nu lé dzi na ame. Nuŋlɔɖia trɔ enumake tso nuvlowɔwɔ dzi va zu nukokoedoname.

Dɔwɔwɔ ƒe Ablaɖeɖe si Le Megbe na Aɖaŋu

Togbɔ be edze abe agbagbadzedze aɖeke mele ŋuɖoɖoa ŋu o ene hã la, anɔ eme be egbegbe dɔwɔwɔ ƒe ɖoɖo si le ablaɖeɖe me ye nɔ te ɖe edzi. Nuwɔna sia ƒomevi si le abe dzikedzo ene, si le adzɔnu ƒe dzeside nu la medzɔna le dɔwɔƒe si me dɔwɔƒe siwo me woɖe mɔ ɖo kple mɔɖeɖedɔa wɔwɔ blewu la xɔ aƒe ɖe eme o. Ebia ƒuƒoƒo ɖeka si me asitsatsa, hadomenyatakakadzraɖoƒewo, senyawo, kple PR nawɔ ɖeka le eye wona ŋusẽ wo be woawɔ nyametsotso siwo me nunya le kabakaba. Le egbegbe dijitaal nɔnɔme me la, fesre si dzi woato awɔ gazazã ɖe ɣeyiɣi si me dɔlékuiwo le ŋu la le sue ŋutɔ. Dɔwɔƒe siwo ate ŋu atrɔ enumake, eye amesiwo katã hiã le axa ɖeka dzi lae nye esiwo ɖua dzi le internet dzi. Afi siae mɔ̃ siwo wotsɔ wɔ ɖekae, abe modular business OS abe Mewayz ene, va zua nusiwo ŋu asixɔxɔ gã aɖe le, wogbãa mɔxenu ememetɔwo eye wònaa kadodo si me kuxi aɖeke mele o kple nyametsotsowɔwɔ kabakaba le dɔwɔƒewo dome.

Nu Vevi Siwo Woɖe tso Nestlé ƒe PR Dziɖuɖu me

KitKat ƒe adzodadaa na nufiame vevi geɖewo na egbegbe adzɔnuwɔƒe siwo le hadomenyatakakadzraɖoƒe ƒe tsi siwo womate ŋu agblɔ ɖi o me zɔm:

    ƒe nyawo
  • Mègatsɔ Ðokuiwò Nu Vevie O: Nukokoedoname vavãtɔ naa adzɔnu ƒe ŋkɔ wɔa amegbetɔ eye wòtua kadodo vavãtɔ ɖo wòwɔa dɔ nyuie wu dɔwɔƒewo ƒe gbedasiwo.
  • Do Ŋusẽ Wò Ƒuƒoƒowo: Ka ɖe wò hadomenyatakakadzraɖoƒe kple asitsatsa ƒe ƒuƒoƒo siwo le ŋgɔgbe dzi be woaɖo nya ŋu kaba evɔ mahiã be woada asi ɖe wo dzi le ɖoƒe ewo o.
  • Trɔ Nuŋlɔɖia: Le esi teƒe be nàtu nɔnɔme gbegblẽwo alo esiwo mebɔbɔ o la, di mɔnukpɔkpɔ be nàgbugbɔ aɖo wo ɖe ɖoɖo nyuitɔ nu.
  • Na Aʋawɔha Ðeka nanɔ asiwò: Kpɔ egbɔ be wò ememe ɖoɖowo do alɔ, tsɔ wu be nàxe mɔ ɖe, ŋuɖoɖo kabakaba kple nuwɔwɔ aduadu ɖe gotagome nudzɔdzɔwo ŋu.
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ƒe nyawo "Asitsatsa nyuitɔ kekeake mesena le eɖokui me abe asitsatsa ene o. Esena le eɖokui me abe dzɔdzɔme, amegbetɔ ƒe dzeɖoɖo ene. Nestlé ƒe ŋuɖoɖo nye kpɔɖeŋu deblibo aɖe na adzɔnu ƒe dzeside si ɖo to nyaƒoƒo eye wòtiae be yeawɔ ɖeka kple amenuveve kple nukokoedoname, tsɔ wu be yeadze agbagba aɖu edzi kple ŋusẽ."
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Xaxawo Trɔtrɔ Wozu Kadodowo

‘Great KitKat Heist’ la wu enu menye kple ameléle o, ke boŋ kple foto op. ‘Fiafitɔ’ la trɔ ahadzraƒea eye wòse vivi na notsi gã ma si ŋugbe wodo la kple adzɔnuawo ƒe ŋkɔ ƒe ƒuƒoƒoa. Nestlé kpɔ nyadzɔdzɔgblɔmɔnuwo ƒe nyatakaka nyui siwo ƒe home nye dɔlar miliɔn geɖe kple lɔlɔ̃nu nyui si xɔ asi ŋutɔ, eye esia katã nye tsokolet si wotsɔ wɔa dɔe kple notsi aɖewo ƒe asi. Ete gbe ɖe tɔtrɔ vevi aɖe si va le adzɔnu ƒe ŋkɔ dzikpɔkpɔ dzidzedzetɔe me dzi: ŋutete si le ame si be wòatrɔ ɖe nɔnɔmewo ŋu, abɔbɔ eɖokui, eye wòawɔ nu kabakaba. Le ɣeyiɣi si me nyaselawo dea asixɔxɔ nuwɔwɔ le gaglãgbe kple amenyenye ŋu wu blibodede si wowɔ nyuie me la, adzɔnuwɔƒe siwo ate ŋu atrɔ asi le woƒe dɔwɔnawo ŋu be woawɔ nu ɖe wo nɔewo ŋu nyuie wu eye woado ƒome kple wo nɔewo—ɖewohĩ to Mewayz ɖoɖo si te ŋu trɔna bɔbɔe ƒe kpekpeɖeŋu me—lae nye esiwo atrɔ nukikli siwo ate ŋu adzɔ la ɣesiaɣi woazu aʋadziɖuɖu viviwo.

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Nyabiase Siwo Wobiana Enuenu

Ðoɖoezizi ƒe Gbeɖiɖi Vivi: Ne Hadomegbenɔnɔ ƒe Nyatakakadzraɖoƒe ƒe Fefewɔna aɖe Trɔ Gbɔ

Le hadomenyatakakadzraɖoƒewo la, adzɔhawo le aʋa wɔm ɣesiaɣi be amewo nalé ŋku ɖe wo ŋu, eye zi geɖe la, wozɔa ka sesẽ aɖe dzi le aɖaŋudzedze ƒe nuwɔwɔ kple dutoƒo kadodowo ƒe afɔku dome. Ɣeaɖewoɣi la, nɔnɔme aɖe doa mo ɖa si dzena abe drɔ̃e baɖa aɖe ene gake ne wotsɔ ablaɖeɖe kple aɖaŋudzedze kpɔ egbɔ la, woate ŋu atrɔe wòazu asitsatsa ƒe sika dzadzɛ. Esia tututue dzɔ ɖe Nestlé dzi esime fefewɔla vɔ̃ɖi aɖe ɖoe be ‘yeafi’ KitKat gã aɖe si wodoa bobloe le eƒe ɖeɖefia le Melbourne ketekedzeƒe aɖe. Nusi ate ŋu anye nudomegbegblẽ ƒe nya bɔbɔe aɖe hafi la trɔ zu aɖaŋudɔ le ɣeyiɣi ŋutɔŋutɔ me, PR si wɔa nu ɖe ame ŋu me, si ɖe ŋusẽ si le eŋu be wòana adzɔnu ƒe amenyenye naklẽ to eme la fia.

Alesi Adzodada Va Zu Asiléle

Nudzɔdzɔa nɔ tẽ: video aɖe do ɖe Internet dzi si ɖe ame ɖeka aɖe si tsɔ tsokolet gã si wotsɔ kpe ɖe eŋu la dzoe le ɖekematsɔlemetɔe. Le esi teƒe be Nestlé ƒe asitsatsa ƒe ƒuƒoƒoa naɖe nyadzɔdzɔgblɔmɔnuwo ƒe nyatakaka sesẽ aɖe ɖe go alo ati ŋɔdzidoname siwo le se nu yome—si nye adzɔhawo ƒe klonuɖuɖu si bɔ—la, wotia mɔ bubu. Wobɔbɔ ɖe fefea me. KitKat Australia ƒe nyatakaka si dziɖuɖua ɖo la ɖo eŋu kple biabia bɔbɔe aɖe si me nunya le: esi wònye be ahadzraƒe gã sia le fiafitɔa si fifia ta la, kakaɖedzitɔe la, woahiã notsi kplu gã aɖe be woatsɔ akpe ɖe eŋua? Nu ma tututue wotsɔ na, ​​eye wotrɔ fififi ƒe nuwɔna wòzu amekpekpe be woawɔ nu aduadu si me susu mele o. Internet, kple aɖaŋuɖogbalẽ gbãtɔa, ƒe nu lé dzi na ame. Nuŋlɔɖia trɔ enumake tso nuvlowɔwɔ dzi va zu nukokoedoname.

Dɔwɔwɔ ƒe Ablaɖeɖe si Le Megbe na Aɖaŋu

Togbɔ be edze abe agbagbadzedze aɖeke mele ŋuɖoɖoa ŋu o ene hã la, anɔ eme be egbegbe dɔwɔwɔ ƒe ɖoɖo si le ablaɖeɖe me ye nɔ te ɖe edzi. Nuwɔna sia ƒomevi si le abe dzikedzo ene, si le adzɔnu ƒe dzeside nu la medzɔna le dɔwɔƒe si me dɔwɔƒe siwo me woɖe mɔ ɖo kple mɔɖeɖedɔa wɔwɔ blewu la xɔ aƒe ɖe eme o. Ebia ƒuƒoƒo ɖeka si me asitsatsa, hadomenyatakakadzraɖoƒewo, senyawo, kple PR nawɔ ɖeka le eye wona ŋusẽ wo be woawɔ nyametsotso siwo me nunya le kabakaba. Le egbegbe dijitaal nɔnɔme me la, fesre si dzi woato awɔ gazazã ɖe ɣeyiɣi si me dɔlékuiwo le ŋu la le sue ŋutɔ. Dɔwɔƒe siwo ate ŋu atrɔ enumake, eye amesiwo katã hiã le axa ɖeka dzi lae nye esiwo ɖua dzi le internet dzi. Afi siae mɔ̃ siwo wotsɔ wɔ ɖekae, abe modular business OS abe Mewayz ene, va zua nusiwo ŋu asixɔxɔ gã aɖe le, si gblẽa mɔxenu ememetɔwo me eye wònaa kadodo si me kuxi aɖeke mele o kple nyametsotsowɔwɔ kabakaba le dɔwɔƒewo dome.

Nu Vevi Siwo Woɖe tso Nestlé ƒe PR Dziɖuɖu me

KitKat ƒe adzodadaa na nufiame vevi geɖewo na egbegbe adzɔnuwɔƒe siwo le hadomenyatakakadzraɖoƒe ƒe tsi siwo womate ŋu agblɔ ɖi o me zɔm:

Xaxawo Trɔtrɔ Wozu Kadodowo

‘Great KitKat Heist’ la wu enu menye kple ameléle o, ke boŋ kple foto op. ‘Fiafitɔ’ la trɔ ahadzraƒea eye wòse vivi na notsi gã ma si ŋugbe wodo la kple adzɔnuawo ƒe ŋkɔ ƒe ƒuƒoƒoa. Nestlé kpɔ nyadzɔdzɔgblɔmɔnuwo ƒe nyatakaka nyui siwo ƒe home nye dɔlar miliɔn geɖe kple lɔlɔ̃nu nyui si xɔ asi ŋutɔ, eye esia katã nye tsokolet si wotsɔ wɔa dɔe kple notsi aɖewo ƒe asi. Ete gbe ɖe tɔtrɔ vevi aɖe si va le adzɔnu ƒe ŋkɔ dzikpɔkpɔ dzidzedzetɔe me dzi: ŋutete si le ame si be wòatrɔ ɖe nɔnɔmewo ŋu, abɔbɔ eɖokui, eye wòawɔ nu kabakaba. Le ɣeyiɣi si me nyaselawo dea asixɔxɔ nuwɔwɔ le gaglãgbe kple amenyenye ŋu wu blibodede si wowɔ nyuie me la, adzɔnuwɔƒe siwo ate ŋu atrɔ asi le woƒe dɔwɔnawo ŋu be woawɔ nu ɖe wo nɔewo ŋu nyuie wu eye woado ƒome kple wo nɔewo—ɖewohĩ to Mewayz ƒe ɖoɖo si te ŋu trɔna bɔbɔe ƒe kpekpeɖeŋu me—lae nye esiwo atrɔ nukikli siwo ate ŋu ado mo ɖa ɣesiaɣi woazu aʋadziɖuɖu viviwo.

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