Hadomegbenɔnɔ ƒe Nyatakakadzraɖoƒewo ƒe Asitsatsa le Gazazã Ŋu: SMB Fefegbalẽa

Hadomegbenɔnɔ ƒe Nyatakakadzraɖoƒe ƒe Asitsatsa mehiã be nàɖe wò gazazã ɖa hafi wòawɔ dɔ nyuie o. Le asitsaha suewo kple gãwo gome la, nu vevitɔ si ana woakpɔ dzidzedze le mɔnu si me woazã aɖaŋu le, si me woalé fɔ ɖe nu ŋu le, si ana woate ŋu aɖo nu gbagbewo gbɔ wòade edeƒe wu eye wòawɔ nunɔamesi siwo li fifia ŋudɔ. Ne èzã fefegbalẽ nyuitɔ la, àte ŋu atu Internet dzi nɔnɔ sẽŋu aɖe ɖo ga gbogbo aɖe manɔmee.

Nukatae Nàhiã Hadomegbenɔnɔ Ŋuti Nyatakakadzraɖoƒe ƒe Aɖaŋu Hafi Nàɖo Nyawo Ðe Amewo?

Titri yi hadomenyatakakadzraɖoƒewo ɖoɖo aɖeke manɔmee le abe tɔdziʋuɖoɖo teƒe aɖeke manɔmee ene—àzã ŋusẽ geɖe gake màɖo afi aɖeke si ŋu viɖe le kokoko o. Aɖaŋu si me kɔ wɔa dɔ abe wò mɔfiame ene, si kpɔa egbɔ be nya ɖesiaɖe si nàŋlɔ, nyaŋuɖoɖo, kple dɔdzikpɔha la wɔa taɖodzinu aɖe koŋ si sɔ kple wò asitsatsa ƒe taɖodzinuwo. Nukpɔkpɔ sia xea mɔ na wò be màgblẽ ɣeyiɣi ɖe nuwɔna siwo mewɔ ɖeka kple wò nyasela siwo ŋu nèle nu ƒom tsoe o ŋu eye wòkpena ɖe ŋuwò nèdzidzea nusi le vevie ŋutɔŋutɔ: ga si nède eme.

Mehiã be wò aɖaŋu nanye nuŋlɔɖi si me kɔ, si ƒe axa 50 le o. Dze egɔme kple biabia vevi siawo ŋuɖoɖo:

ƒe nyawo
• Nukae nye nye taɖodzinu vevitɔwo? (e.g., Adzɔnu ƒe ŋkɔ nyanya, ŋgɔyiyi ƒe dzidzime, asisiwo léle ɖe asi)
• Amekae nye nye taɖodzinu? (Afikae wozãa ɣeyiɣi le Internet dzi? Nukae nye woƒe vevesesewo?)
• Nuƒolanɔƒe kawoe sɔ kple nye nyaselawo kple taɖodzinuwo? (Mègadze agbagba be yeanɔ afisiafi o; bi ɖe nuƒolanɔƒe ɖeka alo eve me gbã.)
• Nukae nye nye adzɔnu ƒe dzesi ƒe gbe kple amenyenye? (Nuwɔwɔ ɖekae tua dzesidede ame kple kakaɖedzi ɖo.)

Aleke Nàte Ŋu Awɔ Nyatakaka Siwo Doa Dzidzɔ Na Ame Le Afɔkpa ƒe Gazazã Ŋu?

Nyaƒoɖeamenu be woawɔ nyatakaka siwo kaka, siwo le Hollywood ƒe nyonyome ate ŋu azu lãmetututɔ na SMBwo. Nya nyuiae nye be anɔ eme be wò nyatakakawo ƒe nunɔamesi siwo ŋu ŋusẽ le wu la li xoxo. Zi geɖe la, nyateƒetoto ƒoa asixɔxɔ gã si le ewɔwɔ ŋu ta, vevietɔ le hadomenyatakakadzraɖoƒewo. Wò asisiwo di be yewoakpɔ ame ŋutɔŋutɔwo kple ŋutinya siwo le megbe na wò dɔwɔƒea.

Mègadi nu bubu aɖeke wu wò ŋutɔ wò dɔwɔwɔwo hena sikakuƒe siwo le eme o. Video si woɖena kabakaba tso wò asitelefon dzi si ɖea wò ƒuƒoƒoa ƒe "ŋkeke aɖe le agbe me" fiana, asisi aɖe si le dzidzɔ kpɔm ƒe foto si le wò adzɔnu zãm, alo blog me nya aɖe si ɖoa nyabiase si wobiaa enuenu ŋu la katã nye nyatakakawo gɔmedzedze nyuiwo. Gbugbɔ trɔ asi le nusiwo li fifia ŋu—trɔ asisiwo ƒe ɖaseɖiɖi wòazu nyayɔyɔ si me nɔnɔmetatawo le, alo nàma webinar didi wu ɖe video kpui siwo me nyatakaka le me.

ƒe nyawo "Emenyawoe nye nusita wodze didi gɔme le gɔmedzedzea me ɖo." - Lee Odden ƒe ŋkɔ. Le SMBwo gome la, esia fia be nàlé fɔ ɖe nyatakaka siwo ŋu asixɔxɔ le siwo akpɔ kuxiwo gbɔ na wò nyaselawo ŋu, ke menye boblododo nyawo ɖeɖeko o.

Nukae Nye Algorithm-Friendly Tactics Nyuitɔ Kekeake Be Woana Organic Reach Nasɔ gbɔ Ðe Edzi?

Organic reach nye asitsatsa si me gazazã mele o ƒe grail kɔkɔe. Togbɔ be akɔntabubumɔnuwo trɔna hã la, gɔmeɖose vevi siwo ku ɖe nuwɔwɔ aduadu ŋu gakpɔtɔ li. Mɔ̃wo tsɔa nyatakaka siwo nana zãlawo nɔa woƒe dɔwɔnua dzi la ɖoa nɔƒe gbãtɔ, eyata wò taɖodzinue nye be nàwɔ nya siwo aʋã dzeɖoɖowo kple kadodowo.

Lé fɔ ɖe aɖaŋu siwo dea mɔ eve dzi kadodo ƒe dzi ƒo ŋu. Bia nya aɖewo le wò nyawo te be nàƒo nu tso eŋu. Miwɔ numekuku kple nyabiasewo le miaƒe Ŋutinyawo me. Ðo nya kple gbedasi ɖesiaɖe ŋu kaba—menye ɖeko esia doa wò dzedzeme ɖe ŋgɔ le nuɖuɖuwo me ko o, ke etua nuto wɔnuteƒe hã ɖo. Zã hashtag siwo sɔ nàtsɔ akeke wò asi ɖe enu wòagbɔ wò yomedzela siwo te ɖe ŋuwò ŋu, gake ƒo asa na esiwo ame geɖe lɔ̃na akpa le afisi wò nyawo abu le. Ke boŋ zã hashtag gbadza kple niche ƒe tsakatsaka.

Ɣekaɣie Wòle Be Nàzã Boblododo Siwo Woxe Fe Nyuie Kple Aleke?

Ne gazazã sesẽ aɖe li gɔ̃ hã la, boblododo siwo woxea fe na siwo woɖo ɖe ɖoɖo nu ate ŋu ana ŋgɔyiyi gã aɖe. Nu vevitɔe nye be woazã wo menye abe nusiwo woatsɔ aɖo lãmenugbagbeviwo ƒe agbagbadzedzewo teƒe ene o, ke boŋ abe gbeɖiɖidziɖeŋunu ene. Boblododo siwo woxea fe na la wɔa dɔ wu ne taɖodzinu si me kɔ, nyasela siwo me kɔ nyuie, kple nyatakaka siwo ŋu kpeɖodzi le le asiwò.

Dze egɔme tso sue. Le esi teƒe be nàwɔ "adzɔnu ƒe ŋkɔ nyanya" ƒe dɔ si keke ta la, zã dɔwɔnu sẽŋu siwo wotsɔ ɖoa ​​taɖodzinu na amewo be nàɖo nyasela siwo gbɔ eme gbɔ—le kpɔɖeŋu me, ame siwo le wò fiasea gbɔ kilometa 10 ƒe didime si ɖe ɖetsɔleme fia ɖe wò dɔwɔƒea ŋu. Boost a post si le dɔ wɔm nyuie xoxo organically; esia ɖenɛ fiana be emenyawo le ɖiɖim. Ðo wò boblododowo ɖe axa si woɖo ɖi na wò la dzi ɣesiaɣi be nàlé ŋku ɖe tɔtrɔwo kple ROI ŋu pɛpɛpɛ.

Aleke Nàwɔ Akpɔ ROI Dzi Evɔ Màsesẽ O?

Le SMBwo gome la, mehiã be kplɔkplɔ nalɔ dashboard sesẽwo kple metriks wuieve ɖe eme o. Nu vevitɔe nye be nàtsɔ wò hadomenyatakakadzraɖoƒe ƒe agbagbadzedzewo aɖo taɖodzinu siwo nèɖe fia le wò aɖaŋuɖoɖo me la gbɔ. Ne wò taɖodzinue nye nyatakakadzraɖoƒewo ƒe ʋuʋu la, ke lé ŋku ɖe ame siwo nàzi le wò hadomenyatakakadzraɖoƒewo ŋu. Ne lead generation ye la, zã promo code tɔxɛ aɖe alo landing page URL si woɖo ɖi na wò social campaigns.

Lé fɔ ɖe dɔwɔwɔ ƒe dzesi vevi ʋee aɖewo (KPI) siwo do ƒome kple wò asitsatsa ƒe taɖodzinuwo tẽ ŋu. Lé ŋku ɖe amewo ƒe gomekpɔkpɔ le eme ƒe agbɔsɔsɔ (amewo ƒe lɔlɔ̃, nya siwo wogblɔ, woama), nyatakakadzraɖoƒea ƒe amewo ɖoɖo ɖe amewo ƒe agbɔsɔsɔ, kple amewo ƒe dzimetɔtrɔ ƒe agbɔsɔsɔme ŋu. Dɔwɔnu siwo wozãna femaxee abe Google Analytics kple dzɔdzɔme nugɔmesese siwo hadome mɔnu ɖesiaɖe nana la naa nyatakaka siwo sɔ gbɔ wu be woase nusiwo le dɔ wɔm kple esiwo mele dɔ wɔm o gɔme.

Nyabiase Siwo Wobiana Enuenu

Hadomegbenɔnɔ ƒe nyatakakadzraɖoƒe kae nyo wu na nye dɔwɔƒe suea?

Ŋuɖoɖo ɖeka aɖeke meli si sɔ na amewo katã o. Nuƒolanɔƒe nyuitɔ kekeakee nye afisi wò nyaselawo zãa woƒe ɣeyiɣi le. Zi geɖe la, B2B dɔwɔƒewo kpɔa dzidzedze le LinkedIn, evɔ adzɔha siwo ƒe nukpɔkpɔwo nɔa te ɖe nukpɔkpɔ dzi ya kpɔa dzidzedze le Instagram alo Pinterest. Dze egɔme kple nuƒolanɔƒe ɖeka bibi hafi nàkeke ɖe enu ayi bubuwo dzi.

Zi nenie wòle be maŋlɔ nu ɖe hadomenyatakakadzraɖoƒewo?

Nuwɔwɔ ɖekae le vevie wu enuenu. Enyo wu be nàda nyatakaka etɔ̃ siwo le nyonyome nyuitɔ kekeake, siwo doa dzidzɔ na ame la ɖe afima kwasiɖa sia kwasiɖa wu nya adre siwo mede ŋgɔ o. Wɔ nyatakakawo ƒe ɣletigbalẽ be nàwɔ ɖoɖo ɖe wò nyawo ŋu eye nàlé wò anyinɔnɔ ɣesiaɣi me ɖe asi aɖabaƒoƒo mamlɛtɔ ƒe nuteɖeamedzi manɔmee.

Ðe wòhiã be mawɔ video me nyawo hafi akpɔ dzidzedzea?

Togbɔ be video doa dzidzɔ na ame ŋutɔ hã la, menye eya koe nye eƒe nɔnɔme si wɔa dɔ o. Nɔnɔmetata deŋgɔwo, carousels siwo me nyatakaka geɖe le, kple nuŋɔŋlɔ siwo woŋlɔ nyuie hã ate ŋu ana emetsonuwo nado tso eme. Dze egɔme kple nyatakaka ƒomevi si nàte ŋu awɔ ɣesiaɣi eye wòanye nyateƒe.

Hadomegbenɔnɔ ƒe nyatakakadzraɖoƒewo bibi le gazazã ƒe ɖoɖo nu ate ŋu adzɔ bliboe ne wozã mɔnu si wozãna le aɖaŋu me. Ne ètsɔ wò susu ɖo wò taɖodzinuwo ŋu, nèwɔ nyatakaka vavãwo, eye nèzã aɖaŋu siwo me nunya le la, àte ŋu atu Internet dzi nɔnɔ sẽŋu aɖe ɖo si ana asitsatsa nadzi ɖe edzi ŋutɔŋutɔ. Be nàge ɖe mɔnu siawo dometɔ ɖesiaɖe me ayi ŋgɔe la, ɖe míaƒe eBook femaxee: "Hadomegbenɔnɔ ƒe Nyatakakadzraɖoƒewo ƒe Asitsatsa le Gazazã me: SMB Fefegbalẽa." Eye ne èle klalo be yeawɔ yeƒe asitsatsa ƒe dɔwɔnawo katã wòanyo ɖe edzi, tso hadomeɖoɖowɔwɔ dzi va ɖo adzɔxexe dzi la, dze wò mɔzɔzɔa gɔme kple Mewayz egbea.