Asitsatsa Ŋuti Nunya na SMBwo: Nyametsotso Siwo Wotu Ðe Nyatakakawo Dzi Wɔwɔ

Asitsaha suewo bɔbɔ nɔ nyatakakawo ƒe sikakuƒe aɖe dzi — ɖeko wo dometɔ akpa gãtɔ menya alesi woazãe o. Womedzra asitsatsa ŋuti nunya (BI) ɖo na dɔwɔƒe siwo ƒe numekuku ƒe gazazã siwo nye xexlẽdzesi ade le o; ne wozã mɔnu nyuitɔ la, SMB ɖesiaɖe ateŋu atrɔ nyatakaka xoxowo woazu nyametsotso siwo me nunya le wu, gakpɔkpɔ geɖe wu, kple hoʋiʋli ƒe ŋgɔyiyi ŋutɔŋutɔ.

Esia tututu tae míewɔ míaƒe eBook femaxee, "Asitsatsa Ŋuti Nunya na SMBwo: Nyametsotso Siwo Wotu Ðe Nyatakakawo Dzi Wɔwɔ" — mɔfiame nyui aɖe, si me fluff aɖeke mele o si wowɔ na asitsala siwo di be emetsonuwo mesesẽ o. Nusiwo le eme kple nusita wòle vevie na wò nya la ƒe ŋkuléle ɖe eŋu enye si.

Nyatakaka Kawo Dzi Nèbɔbɔ Nɔ Xoxo Evɔ Mèkpɔe O?

Asitsaha suewo tɔ akpa gãtɔ tsɔe be yewohiã dɔwɔnu xɔasiwo alo numekula si tsɔ eɖokui na be "woawɔ" asitsatsa ŋuti nunya. Nyateƒea? Èle nyatakaka veviwo wɔm xoxo gbesiagbe. Wò nudzadzra ƒe asitsatsa, nyatakakadzraɖoƒe ƒe ʋuʋu, e-mail ʋuʋu ƒe fetu, asisiwo ƒe kpekpeɖeŋu tikitiwo, kple hadomenyatakakadzraɖoƒewo ƒe nuwɔwɔ gɔ̃ hã katã gblɔa ŋutinya aɖe — ɖeko wòle be nàsrɔ̃ alesi nàxlẽe.

EBook la ƒe ta 1 kplɔ wò to dzesidede wò nyata ɣaɣlawo sikakuƒe me. Tso wò CRM kple fexexe ƒe dɔwɔnu dzi va ɖo wò e-mail asitsatsa ƒe mɔnu kple nyatakakadzraɖoƒe ƒe numekuku dzi la, míefia alesi nàwɔ adzro nyatakakatsoƒe siwo le asiwò xoxo me ahaɖo wo ɖe ɖoɖo nu wòazu nane si nàte ŋu awɔ nane. Kɔmpiutadziɖoɖo yeye aɖeke mehiã be woadze egɔme o — nukpɔsusu ƒe tɔtrɔ koe.

Metrics Kawoe Ʋuʋua Aŋea ŋutɔŋutɔ na Asitsaha Suewo?

Mɔ̃ gãtɔ siwo me SMBwo gena ɖo dometɔ ɖekae nye nusianu yometiti kple naneke gɔmesese. Vanity metrics abe axawo kpɔkpɔ kple eyomedzelawo ƒe xexlẽme ate ŋu ase le wo ɖokui me nyuie, gake ƒã hafi wodoa ƒome kple gakpɔkpɔ ƒe dzidziɖedzi. Ta 2 lia tso toɣliɖeɖea me eye wòkpena ɖe ŋuwò be nàtu dashboard si ŋu woƒe susu le ƒo xlã metriks siwo le vevie ŋutɔŋutɔ.

KPI vevi siwo wòle be SMB ɖesiaɖe nalé ŋku ɖe wo ŋue nye esi:

ƒe nyawo
• Asitsalawo Xɔxɔ ƒe Gazazã (CAC): Ga home si nèzãna tsɔ ɖua asisi yeye ɖesiaɖe dzi — kple nenye be gazazã ma anɔ anyi ɖaa.
• Asitsalawo ƒe Agbenɔƒe ƒe Asixɔxɔ (CLV): Ga si asisi kpɔna le woƒe ƒomedodo bliboa kple wò dɔwɔƒea me.
• Ɣleti sia ɣleti ƒe Gakpɔkpɔ si gbugbɔna (MRR): Gakpɔkpɔ si woate ŋu agblɔ ɖi si ana nàte ŋu awɔ ɖoɖo ɖe amewo xɔxɔ, nudzraɖoƒewo, kple dzidziɖedzi ŋu kple kakaɖedzi.
• Churn Rate: Asisi siwo nèbu ɣleti sia ɣleti ƒe alafa memamã — zi geɖe la, enyea asitsaha suewo wula le ɖoɖoezizi me.
• Tɔtrɔ ƒe Agbɔsɔsɔme le Mɔdodo nu: Asitsatsa ƒe mɔnu kawoe naa asisi siwo xea fe ŋutɔŋutɔ, ke menye asiƒoƒo ko o.

ƒe nyawo

Ne ètsɔ wò susu ɖo xexlẽdzesi atɔ̃ siawo ŋu la, èdzudzɔa akɔntabubu eye nèdzea wò dɔwɔƒea dzi kpɔkpɔ gɔme kple eme kɔ nyuie.

Aleke Asitsalawo ƒe Nyatakakawo Ate Ŋu Adzi Wò Gakpɔkpɔ Le Nyateƒee?

Nyatakakawo nuƒoƒoƒu nye afɔɖeɖe gbãtɔ. Etrɔ zu gakpɔkpɔe nye afisi akunyawɔwɔa dzɔna le. Ta 3 lia ge ɖe asitsalawo ƒe mama kple ame ŋutɔ ƒe tɔtrɔ me — mɔnu eve siwo dɔwɔƒe gãwo zã ƒe bla nanewo gake fifia woate ŋu akpɔ wo bliboe na asitsaha siwo ƒe lolome le vovovo.

Mamã fia be nàƒo wò asisiwo nu ƒu ɖe hatsotsowo me le nuwɔna, amewo ƒe xexlẽme, nuƒle ŋutinya, alo nuwɔwɔ ƒe ɖoɖo nu. Ne ènya ma ɖe akpa vovovowo me ko la, àte ŋu atrɔ asi le wò kpekpeɖeŋunana ŋu wòasɔ na ɖokuiwò — gbedasi nyuitɔ ɖoɖo, na ame nyuitɔ, le ɣeyiɣi nyuitɔ dzi. eBook la naa afɔɖeɖe ɖesiaɖe ƒe ɖoɖowo na akpa siwo ʋãa nuƒle enuenu, ɖea churn dzi kpɔtɔna, eye wòdzia nudɔdɔ ƒe asixɔxɔ le mama dedie nu ɖe edzi evɔ medzia wò boblododo gazazã ɖe edzi o.

ƒe nyawo

"SMB siwo wɔa dɔ nyuie wu woƒe hoʋlilawo mele ga geɖe zãm ɖe asitsatsa ŋu o — wole ga zãm le nunya me. Nyatakakawo ƒe mama na ame ewo ƒe dɔwɔƒe tsɔa nuteƒekpɔkpɔ siwo se le wo ɖokui me be wosɔ na ame ŋutɔ abe Fortune 500 ƒe adzɔnu ene la vɛ."

ƒe nyawo

Ðe Asitsaha Suewo Ate Ŋu Agblɔ Nɔnɔmewo Do Ŋgɔ Hafi Woadze?

Numekuku si wogblɔ ɖi ɖi vɔvɔ̃, gake Ta 4 lia mae ɖe tamebubu ŋutɔŋutɔ, si ŋu asitsaha suewo ƒe aƒetɔwo ate ŋu aɖo la me. Mèhiã mɔ̃ɖaŋununya ƒe nusɔsrɔ̃ ƒe kpɔɖeŋuwo alo nyatakakawo ŋuti dzɔdzɔmeŋutinunya ƒe ƒuƒoƒo o. Ele be nàde dzesi kpɔɖeŋu siwo le wò nyatakaka siwo li fifia me eye nàwɔ ɖe wo dzi hafi wò hoʋlilawo nawɔe.

EBook la fia alesi nàwɔ ade dzesi ɣeyiɣi ƒe nɔnɔmewo le wò nudzadzra ŋuti nyatakakawo me, ade dzesi nuxlɔ̃amedzesi siwo fia kaba be asisiwo le ʋuʋum, eye nàde dzesi adzɔnuwo alo dɔwɔna siwo le ŋusẽ kpɔm ɖe edzi. Enye numame tutuɖo be ŋɔli me dzodzro le etsɔme tsɔ wu be woawɔ nu ɖe ​​ɣleti si va yi ƒe xexlẽdzesiwo ŋu ko. Dɔwɔnu bɔbɔewo abe spreadsheets ene, tsɔ kpe ɖe biabia siwo sɔ ŋu, ateŋu ana viɖe wɔnuku aɖe wò.

Aleke Nàwɔ Atso Nugɔmesese Me Yi Nuwɔna Me Evɔ Màtsi Dziwò O?

Ta mamlɛtɔ ƒo nu tso dometsotso si xea mɔ na SMB akpa gãtɔ le woƒe mɔzɔzɔwo me ŋu: didime si le nyanya nane kple wɔ nane tso eŋu dome. Ta 5 lia na ɖoɖo nyui aɖe si dzi woato atrɔ gɔmesesewo wòazu nyametsotsowo kple nyametsotsowo woazu nuwɔna siwo woate ŋu adzidze. Àsrɔ̃ alesi nàtsɔ nyatakaka teƒe siwo dze be woalé ŋku ɖe wo ŋu enumake aɖo nɔƒe gbãtɔ, alesi nàɖo nyaŋuɖoɖo ƒe mɔnu bɔbɔewo, kple Alesi Nàtu nyametsotsowɔwɔ ƒe dekɔnu si wotu ɖe nyatakakawo dzi le wò ƒuƒoƒoa me — ne ƒuƒoƒo ma nye wò kple ame eve ko gɔ̃ hã dɔwɔlawo.

Afi sia hãe nuƒolanɔƒe nyuitɔ ƒe amesinɔnɔ naa vovototoa katã le. Le esi teƒe be nàwɔ juggling le spreadsheets siwo metso kadodo me o, email dɔwɔnuwo, kple analytics dashboards ŋu la, asitsa OS si wɔ ɖeka ƒoa nusianu nu ƒu ale be wò nyatakakawo naƒo nu kple wo ɖokui ŋutɔŋutɔ.

Nyabiase Siwo Wobiana Enuenu

Ðe mehiã mɔ̃ɖaŋununya ƒe aɖaŋu be mazã asitsatsa ŋuti nunya le nye dɔwɔƒe suea mea?

Menye nenema kura o. Egbegbe BI na SMBwo ku ɖe nya siwo sɔ biabia tso nyatakaka siwo nèƒo ƒu xoxo ŋu. Woŋlɔ míaƒe eBook la koŋ na asitsala siwo menye mɔ̃ɖaŋudɔwɔlawo o eye wòkplɔa wò toa nukpɔsusu ɖesiaɖe me le gbegbɔgblɔ si me kɔ me. Mɔ̃wo abe Mewayz ene ƒoa wò asitsatsa ŋuti nyatakakawo nu ƒu ɖe module 207 me, ale be nàkpɔ gɔmesese siwo me kɔ evɔ mahiã be nàŋlɔ mɔfiame ɖeka pɛ hã o.

Vovototo kae le asitsatsa ŋuti nunya kple asitsatsa ŋuti numekuku dome?

Asitsatsa ŋuti nunya léa fɔ ɖe nusi dzɔ kple nusi le dzɔdzɔm fifia gɔmesese ŋu to dashboard, nyatakakawo, kple KPI zazã me. Asitsatsa ŋuti numekuku yi ŋgɔ wu ema be woaku nukata edzɔ kple nusi ate ŋu adzɔ emegbe me. eBook la ƒo nu tso evea siaa ŋu — dze egɔme tso gɔmeɖoanyi BI dzi eye wòyi ŋgɔ va zu nyagblɔɖi ƒe susu si SMB ɖesiaɖe ateŋu awɔ dɔ.

Aleke gbegbee mate ŋu akpɔ mɔ be makpɔ emetsonuwo tso mɔnu si wotu ɖe nyatakakawo dzi me kabae?

Asitsaha sue geɖewo kpɔa gɔmesese siwo woate ŋu awɔ dɔ le le kwasiɖa gbãtɔ me tso esime woɖo woƒe nyatakaka siwo li fifia. Dziɖuɖu kabakaba — abe wò asisiwo ƒe akpa si me viɖe le wu la nyanya alo adzɔnu si me woɖea vi geɖe le didi ene — ate ŋu ana gakpɔkpɔ nanyo ɖe edzi le ŋkeke 30 me. Nu vevitɔe nye be nàdze egɔme kple metriks siwo ŋu woƒe susu le tsɔ wu be nàdze agbagba adzro nusianu me zi ɖeka.

| OS si dzi asitsaha 138,000+ ka ɖo be wòawɔ dɔwo ɖe teƒe ɖeka, awɔ dɔwɔwɔ le wo ɖokui si, eye wòawɔ nyametsotso siwo me nunya le wu tso dashboard ɖeka dzi. Ðoɖowo dzea egɔme tso $19/ɣleti ko dzi.