Wɔ Wò Nudzadzra ƒe Mɔ̃a Le Ðokuisi: Tso Kplɔla Dzi Yi Adzɔxexe Dzi Asibidɛ Makɔmakɔ O

Nudzraɖoƒe ƒe Tɔtrɔ Kpata: Nusita Asidɔwɔwɔwo Le Ga Bum Na Wò Nubablawo

Ènya be nudzralawo ƒe ƒuƒoƒowo zãa woƒe ɣeyiɣi ƒe 64% ɖe dɔwɔna siwo menye gakpɔkpɔ o ŋua? Ema nye wò dɔwɔŋkekea ƒe akpa eve le etɔ̃ me kloe si nègblẽ ɖe dɔdzikpɔkpɔdɔwo, nyatakakawo ŋɔŋlɔ, kple agbalẽwo yometiti ŋu tsɔ wu be nàwu nubablawo nu. Nudzrala mamã dedie ɖoa e-mail 17 ɖe megbe kple megbe be yeatsɔ awɔ ɖoɖo ɖe kpekpe ɖeka ŋu ko. Asi ƒe mɔnu sia megblẽa ɣeyiɣi ko o—egblẽa ga le asiwò, edoa dziku na amesiwo ate ŋu ava zu asisiwo, eye wògblẽa gakpɔkpɔ ɖe kplɔ̃a dzi.

Egbɔkpɔnua menye dɔwɔla geɖe xɔxɔ alo dɔwɔwɔ gaƒoƒo geɖe o. Enye nuwo wɔwɔ le wo ɖokui si. Ne èwɔ smart automation ŋudɔ le wò nudzadzra ƒe mɔ̃a katã me la, àte ŋu atrɔ wò dɔwɔƒea tso alesi wòwɔa nu ɖe ​​nu ŋui dzi va zu nusi wowɔna do ŋgɔ, tso zitɔtɔ me yi ɖe ɖoɖo nu, kple tso esi mewɔa dɔ nyuie o dzi va zu esi wɔa dɔ ɖedzesi aɖe. Akpa nyuitɔ kekeakea? Mehiã be nàzã gazazã siwo sɔ na dɔwɔƒewo alo mɔ̃ɖaŋu ŋuti nunya o. Le mɔ̃wo abe Mewayz ene me la, solopreneurs kple ƒuƒoƒo suewo gɔ̃ hã ateŋu awɔ woƒe nudzadzra ƒe ɖoɖo bliboa le wo ɖokui si tso kadodo gbãtɔ dzi va ɖo fexexe mamlɛtɔ dzi.

Wò Nudzraɖoƒe ƒe Mɔfiame ƒe Nɔnɔmetatawɔwɔ: Gɔmeɖoanyi na Automation

Hafi nàte ŋu awɔ automate la, ele be nàse nusi nèle automation wɔm la gɔme. Asitsaha akpa gãtɔ susuna be yewonya yewoƒe nudzadzra ƒe ɖoɖoa, gake ne wobia tso yewo si be yewoawɔ eƒe nɔnɔmetata afɔɖeɖe ɖesiaɖe la, wokpɔa mɔxenu ɣaɣlawo, afɔɖeɖe siwo mehiã o, kple kadodo ƒe dometsotsowo. Dze egɔme kple nuŋlɔɖi ɖesiaɖe si woatsɔ aƒo ka na ame tso lead generation dzi va ɖo fexexe nuƒoƒoƒu dzi.

Nudzadzra ƒe mɔ̃ ƒe gbagbã si bɔ enye si:

ƒe nyawo
• Lead Capture: Nyatakakadzraɖoƒe ƒe agbalẽviwo, hadomenyatakakadzraɖoƒewo, amewo ɖoɖo ɖe amewo, nudzɔdzɔwo
• Dzedze: Kadodo gbãtɔ, hiahiãwo me dzodzro, gazazã ŋuti kpeɖodzi
• Vihehe: Hehenana me nyawo, kplɔkplɔ ɖo, ƒomedodo tutuɖo
• Aɖaŋuɖoɖo: Nyayɔyɔ siwo wowɔ ɖe ɖoɖo nu, wɔwɔfiawo, nudzraɖoɖowo
• Nuwuwu: Nubabla ƒe asidede, fexexe ƒe ɖoɖowo ƒe nubabla
• Onboarding: Dɔa ƒe gɔmedzedze, nunɔamesiwo mama
• Adzɔxexe: Gaxɔgbalẽviwo dzidzi, fexexe yometiti, edziyiyi

ƒe nyawo

Ne anyigbatata sia nya su asiwò ko la, de dzesi afɔɖeɖe siwo gbugbɔna, xɔa ɣeyiɣi, alo esiwo te ŋu wɔa amegbetɔ ƒe vodada bɔbɔe. Esiawoe nye nusiwo nètsɔ ɖo nɔƒe gbãtɔ le automation me. Le kpɔɖeŋu me, ne wò ƒuƒoƒoa zãa gaƒoƒo 3 gbesiagbe tsɔa asi ŋlɔa lead nyatakakawo tso agbalẽviwo me ɖe wò CRM me la, emae nye prime automation territory.

Afɔɖeɖe 1: Lead Capture kple Dzedze ƒe Automating

Nukpɔsusu gbãtɔ le vevie wu le nudzadzra me. Automation kpɔa egbɔ be lifi aɖeke mege to gbagbãƒeawo me o esime wòle kpekpem ɖe ŋuwò be wò susu nanɔ mɔnukpɔkpɔ siwo ŋugbe wodo wu ŋu.

Smart Form ƒe Ðekawɔwɔ

Le esi teƒe be nàtsɔ asi atsɔ nyatakakawo tso nyatakakadzraɖoƒe ƒe agbalẽviwo dzi ayi wò CRM dzi la, zã dɔwɔnu siwo wɔa dɔ le wo ɖokui si siwo wɔa kadodo ŋuti nuŋlɔɖiwo enumake. Mewayz ƒe CRM module la léa agbalẽvi siwo woɖo ɖa la le eɖokui si eye wòdea wo asi na nudzralawo ƒe amedɔdɔ si sɔ le anyigbamama, adzɔnuwo ƒe ɖetsɔleme, alo lead source nu. Esia ɖea gaƒoƒo 24-48 ƒe megbetsitsi si dzɔna zi geɖe le asidɔwɔwɔ me ɖa—heheɖemegbe si ate ŋu ana nàbu nubabla la.

Lead Scoring si wowɔ le wo ɖokui si

Menye kplɔlawo katãe wowɔ wosɔ o. Wɔ dzesideɖoɖo si wowɔna le wo ɖokui si si bua kplɔlawo ƒe dzeside ɖe alesi wowɔa dɔe, dɔwɔƒea ƒe lolome, gazazã ƒe dzesiwo, kple nuwɔna nu. Le kpɔɖeŋu me, ame kplɔla si wɔa wò asixɔxɔ ŋuti nuŋlɔɖigbalẽvia ƒe kɔpi eye wòyia wò nudzɔdzɔwo ŋuti numekuku ƒe axa dzi zi gbɔ zi geɖe la xɔa dzesi geɖe wu amesi ŋlɔa wò nyadzɔdzɔgbalẽa ƒe nudɔdɔ ko. Mewayz trɔa asi le ŋgɔyiyi ƒe xexlẽdzesiwo ŋu le eɖokui si le ɣeyiɣi ŋutɔŋutɔ me, si kpɔa egbɔ be wò ƒuƒoƒoa tsɔa ŋgɔdonya dzodzoewo ɖoa nɔƒe gbãtɔ.

"Dɔwɔƒe siwo wɔa ŋgɔdonyawo dzikpɔkpɔ le wo ɖokui si kpɔa gakpɔkpɔ ƒe dzidziɖedzi 10%+ le ɣleti 6-9 me. Nu vevitɔa menye kplɔla geɖe léle ko o—ele dɔwɔwɔ na ŋgɔdola nyuitɔwoe." - Dzadzra ƒe Automation Dɔwɔƒe ƒe Nyatakaka

Afɔɖeɖe 2: Automation si Trɔa Ame Ŋutɔŋutɔ Dzikpɔkpɔ

Lead 20% koe le klalo be yewoaƒle enumake. 80% mamlɛawo hiã beléle. Asi kplɔkplɔ ɖo mewɔ ɖeka o eye womedzidzea nu nyuie o. Automation wɔa ame ŋutɔ ƒe vihehe le dzidzenu nu.

Drip Campaigns Siwo Mesena le eɖokui me be Robotic

Wɔ e-mail ƒe ɖoɖo siwo nuwɔna tɔxɛwo ʋã. Ne kplɔla aɖe ɖe ebook aɖe tso "Advanced SEO Strategies" ŋu la, ŋlɔ wo ŋkɔ le eɖokui si le vihehe ƒe ɖoɖo si ma nudzɔdzɔwo ŋuti numekukuwo me, kpea wo be woava webinars, eye vivivi la, eɖea wò SEO dɔwɔnawo ɖe go. Mewayz ƒe nuwo wɔwɔ le wo ɖokui si ƒe dɔwɔnuwo ɖe mɔ ɖe nɔnɔme ƒe susuŋudɔwɔwɔ ŋu—ne kplɔla ʋu e-mail aɖewo alo zi kadodo tɔxɛwo dzi la, woxɔa nyatakaka siwo woatsɔ akplɔe ɖo siwo to vovo na ŋgɔdola siwo mewɔa dɔ o.

Nuwɔna ƒe Ʋuʋu ƒe Ðokuisi

Kpɔ nyatakakadzraɖoƒe ƒe nuwɔna dzi be nàʋu kadodo siwo wowɔ na wò ŋutɔ. Ne mɔkpɔkpɔ aɖe si tso Fortune 500 dɔwɔƒe aɖe zã miniti 10 ɖe wò dɔwɔƒea ƒe kuxiwo gbɔ kpɔnu ƒe axa dzi la, na woanya akɔntadzikpɔla si wode dɔ asi na wo la le ɖokuiwò si eye nàɖo gbedasi si sɔ ɖe enu si aƒo nu tso woƒe didi tɔxɛa ŋu. Ame ŋutɔ ƒe tɔtrɔ ƒe ɖoɖo sia le dzidzenu nu manya wɔ kple asi o gake enaa tɔtrɔ ƒe agbɔsɔsɔme si lolo wu zi gbɔ zi 3.

Afɔɖeɖe 3: Aɖaŋuɖoɖo kple Nuwuwu ƒe Automation

Afi siae woɖua nubablawo dzi alo buna le. Automation ɖea friction dzi kpɔtɔna eye wònaa nyametsotsowɔwɔ kabakaba.

Aɖaŋuɖoɖowo ƒe Dzidzime si Wowɔna le Ðokuisi

Wɔ aɖaŋuɖoɖo ƒe nɔnɔmetatawo kple agble siwo trɔna siwo yɔa asitsalawo ƒe nyatakaka tɔxɛwo tso wò CRM me le wo ɖokui si. Ne ŋgɔdonya aɖe ɖo aɖaŋuɖoɖo ƒe afɔɖeɖea gbɔ la, wò ɖoɖoa ate ŋu awɔ aɖaŋuɖoɖo si woɖo ɖe ɖoɖo nu le aɖabaƒoƒo ʋɛ aɖewo me tsɔ wu gaƒoƒo geɖe. Mewayz wɔa ɖeka kple nuŋlɔɖiwo wɔwɔ ƒe dɔwɔnuwo tsɔ he kadodo ŋutinya si dzɔ nyitsɔ laa, asixɔxɔ ŋuti numedzodzrowo, kple hiahiã tɔxɛwo tẽe ɖe aɖaŋuɖoɖoa me.

E-Asidede Asi ƒe Ðekawɔwɔ

Ðe asidede agbalẽ te ƒe ɖoɖoa dzi kpɔtɔ tso ŋkekewo dzi va ɖo minitiwo dzi. Dɔwɔɖoɖo siwo wowɔna le wo ɖokui si ɖoa nuŋlɔɖiwo ɖa be woade asi ete le kɔmpiuta dzi, léa ŋku ɖe ɣeyiɣi si wokpɔ wo hede asi wo te ŋu, eye wotsɔa nubabla siwo wowɔ la dea wo ɖokui si. Ŋkuɖodzinyawo nu yina le wo ɖokui si ne wohe asidede agbalẽ te ɖe megbe, si ɖea "just checking in" emails siwo mebɔbɔ o siwo nudzralawo vɔ̃na na la ɖa.

Akpa 4 lia: Grail Kɔkɔe la—Adzɔxexe Kple Fexexe Si Wowɔ Le Wo Ðokui Si

Fetu xɔxɔ le vevie abe nudzadzra la wɔwɔ ene. Asi ƒe adzɔxexe hea megbedede, vodada, kple gazazã ƒe kuxiwo vɛ.

Trigger-Based Invoice Dzidzime

Ðo nuwo wɔwɔ le wo ɖokui si ale be ne nubabla ƒe nɔnɔme trɔ zu "dziɖuɖu" alo wode asi nubabla te la, ɖoɖoa nawɔ adzɔxegbalẽvi la le eɖokui si eye wòaɖoe ɖa. Mewayz ƒe adzɔxegbalẽvi ateŋu awɔ adzɔxexe ƒe agbɔsɔsɔme nyuitɔ ŋudɔ, ade fexexe ƒe ɖoɖowo eme, eye wòabu akɔnta le asiɖeɖe le nu ŋu gɔ̃ hã le eɖokui si le se siwo woɖo do ŋgɔ nu.

Fexexe ƒe Ŋkuɖodziɖoɖo ƒe Dɔwɔwɔ le Ðokuisi

Wɔ fexexe ŋuti ŋkuɖodzinya siwo woɖona ɖe wo ɖokui si le ŋkeke 7, 14, kple 30 siwo va yi megbe la ƒe ɖoɖo si wowɔ ɖe wo nɔewo yome. Nuɖoanyia ate ŋu adzi ɖe edzi va ɖo dɔdzikpɔla gbɔ alo abia fe siwo tsi megbe le wò ɖoɖowo nu. Esia ɖea dzeɖoɖo siwo me dzidzeme mele o tso ga ŋu ɖa esime wòle ekpɔm be ga le sisim ɣesiaɣi.

Wò Ŋkeke 30 ƒe Nudzadzra ƒe Automation Dɔwɔwɔ ƒe Ðoɖo

Èle klalo be yeatrɔ asi le wò nudzadzra ƒe ɖoɖoa ŋua? Wɔ ɖe afɔɖeɖe ɖesiaɖe ƒe ɖoɖo sia dzi be nàwɔ automation ŋudɔ evɔ màgblẽ wò dɔwɔwɔ fifia me o.

Kwasiɖa 1: Dɔwɔnu ƒe Dɔwɔnuwo Tiatia

ƒe nyawo
1. Ŋlɔ wò dɔwɔwɔ fifia ɖi: Wɔ afɔɖeɖe ɖesiaɖe ƒe nɔnɔmetata tso ŋgɔdonya dzi va ɖo adzɔxegbalẽvi dzi
2. De dzesi nuwo wɔwɔ le wo ɖokui si ƒe mɔnukpɔkpɔwo: Lé fɔ ɖe dɔ siwo wogbugbɔna wɔna ŋu gbã
3. Tia wò mɔnu: Tia ɖoɖo si wowɔ ɖekae abe Mewayz si ƒo nu tso CRM, kadodo, kple adzɔxexe
ŋu
4. Ðo gɔmedzedze ƒe nuwo wɔwɔ le wo ɖokui si: Dze egɔme kple lead capture kple gɔmedzedze ƒe kplɔkplɔ ɖo

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Kwasiɖa 2-3: Dɔwɔwɔ kple dodokpɔ

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1. Trɔ asi le wò CRM ŋu: Ðo agble tɔxɛwo, pɔmpiwo, kple nuwo wɔwɔ le wo ɖokui si ƒe sewo
2. Wɔ nɔnɔmetatawo: Wɔ e-mail ƒe ɖoɖowo, aɖaŋuɖoɖo ƒe nɔnɔmetatawo, kple adzɔxegbalẽvi ƒe nɔnɔmewo
3. Doe kpɔ nyuie: Du mock leads to ɖoɖoa me be nàde dzesi dometsotsowo
4. Na hehe wò ƒuƒoƒoa: Kpɔ egbɔ be amesiame se alesi woawɔ dɔ kple ɖoɖo si wowɔna le wo ɖokui si gɔme

ƒe nyawo

Kwasiɖa 4: Yi Live eye nàwɔe wòanyo wu

ƒe nyawo
1. Dze egɔme kple ŋgɔdolawo ƒe hatsotso sue aɖe: Mègawɔ nusianu le ɖokuiwò si zi ɖeka o
2. Lé ŋku ɖe dɔwɔwɔ ŋu: Kpɔ tɔtrɔ ƒe agbɔsɔsɔme, ŋuɖoɖo ƒe ɣeyiɣiwo, kple ƒuƒoƒo ƒe nyaŋuɖoɖowo ɖa
3. Trɔ asi le wò automation ŋu: Trɔ asi le tsiatretsitsi kple nusiwo aʋã ŋu le xexeame ŋutɔŋutɔ ƒe emetsonuwo nu
4. Dzidziɖedzi: Keke automation ɖe enu vivivi ɖe dɔwɔwɔ geɖe ŋu ne akɔfafa ƒe agbɔsɔsɔme le dzidzim ɖe edzi

ƒe nyawo

Dɔdzidzedze le Automation ƒe Dzidzedzekpɔkpɔ: Metrics Veviwo si Woakplɔ

Automation menye "ɖoe eye nàŋlɔe be" egbɔkpɔnu o. Ele be nàdzidze eƒe ŋusẽkpɔɖeamedzi be nàtsɔ aɖo kpe gadede eme dzi eye nàde dzesi ŋgɔyiyi ƒe mɔnukpɔkpɔwo.

Pɔmpiwo ƒe Duƒuƒu ƒe Metrix

Kpɔ alesi kawo zɔna kabakaba to wò pɔmpi me ɖa. Ele be nuwo wɔwɔ le wo ɖokui si naɖe ɣeyiɣi si le afɔɖeɖeawo dome dzi akpɔtɔ ŋutɔ. Di ŋgɔyiyiwo le:

ƒe nyawo
• Ɣeyiɣi si kplɔa ame yia mɔnukpɔkpɔ me: Taɖodzinu be yeaɖe edzi akpɔtɔ 40-50%
• Mɔnukpɔkpɔ-be-nuwuwu ƒe ɣeyiɣi didime: Taɖodzinu 30% ƒe nuwuwu kabakaba
• Aɖaŋuɖoɖo-ɖe-asidede agbalẽ te ƒe ɣeyiɣi: Ele be wòaɖiɖi 60%+ kple e-asidede

ƒe nyawo

Ƒuƒoƒo ƒe Dɔwɔwɔ ƒe Metrix

Ele be nuwo wɔwɔ le wo ɖokui si nana ablɔɖe wò nudzralawo ƒe ƒuƒoƒoa hena dɔwɔna siwo ƒe asixɔxɔ lolo wu. Dzidzenu:

ƒe nyawo
• Ɣeyiɣi si wozãna ɖe dɔdzikpɔkpɔdɔwo ŋu: Ele be wòaɖiɖi tso 64% va ɖo esi mede 30% o
• Amesiwo ƒe asikaka ame ŋu le ŋgɔdonya ɖeka me ƒe xexlẽme: Automation dzia kplɔkplɔ ɖo ɣesiaɣi ɖe edzi
• Deals closed per rep: Kpɔ mɔ na 15-25% ƒe ŋgɔyiyi le ɣleti 3 me

ƒe nyawo

Nudzadzra ƒe Etsɔme: AI-Powered Automation

Egbe ƒe automation nye gɔmedzedze ko. Nɔnɔmetɔtrɔ si kplɔe ɖo ku ɖe nunya wɔwɔe si ate ŋu agblɔ kplɔla siwo ate ŋu atrɔ wu, ado kadodomɔnu nyuitɔwo ɖa, eye wòakpɔ dzeɖoɖo gbãtɔ siwo ku ɖe dzedze ŋu gɔ̃ hã to chatbot dzi ŋu. Mɔ̃wo abe Mewayz ene le AI ƒom ƒu xoxo be woaku kadodo ƒe ɖoɖowo me eye woakafu kplɔkplɔ ƒe mɔnu siwo wɔa dɔ wu siwo wotu ɖe tɔtrɔ dzidzedzetɔe mawo tɔgbe dzi.

Asitsaha siwo bi ɖe nudzadzra ƒe nuwo wɔwɔ le wo ɖokui si egbea la anɔ ɖoƒe si woawɔ mɔ̃ɖaŋununya deŋgɔ siawo ŋudɔ ne wole dodom. Vovototo si le nudzadzra ƒe ɖoɖo siwo wowɔna le wo ɖokui si kple esiwo wowɔna kple asi dome la akeke ŋutɔ le ƒe siwo gbɔna me, si ahe hoʋiʋli ƒe viɖe gãwo vɛ na amesiwo zãnɛ kaba.

Dze wò automation mɔzɔzɔ gɔme fifia kple platform si tsina kpli wò. Mewayz ƒe tier femaxee na be nàte ŋu ado automation veviwo kpɔ, esime ɖoɖo siwo woxea fe na $19-49/ɣleti naa nɔnɔme sesẽ siwo hiã be nàtsɔ awɔ wò pɔmpi bliboa le ɖokuiwò si. Ɣeyiɣi si nàdzra ɖo la axe ga si nède eme la zi gbɔ zi geɖe—eye nubabla siwo dzi nàɖu to edziyiyi ɣesiaɣi si sɔ ɖe ɣeyiɣia nu me atrɔ wò dɔwɔƒea.

Nyabiase Siwo Wobiana Enuenu

Ɣeyiɣi nenie nudzadzra ƒe pɔmpi ƒe nuwo wɔwɔ le wo ɖokui si ate ŋu adzra ɖo?

Zi geɖe la, asitsahabɔbɔwo ɖea dɔdzikpɔkpɔ ƒe ɣeyiɣi dzi kpɔtɔna 40-60%, si naa ablɔɖe gaƒoƒo 10-15 kwasiɖa sia kwasiɖa na nudzrala ɖesiaɖe hena gakpɔkpɔ ƒe dɔwɔnawo.

Ðe nudzadzra ƒe nuwo wɔwɔ le wo ɖokui si sɔ na dɔwɔƒe suewoa?

Kakaɖedzitɔe. Esi dɔwɔnu siwo ƒe asi bɔbɔ abe Mewayz ene dzea egɔme femaxee ta la, dɔwɔƒe suewo ateŋu awɔ dɔ veviwo le wo ɖokui si gadede gãwo manɔmee, zi geɖe la, wokpɔa ROI kabakaba wu dɔwɔƒewo.

Ðe nuwo wɔwɔ le wo ɖokui si ana míaƒe nudzadzra ƒe ɖoɖoa nanye esi menye ame ŋutɔ tɔ oa?

Le nyateƒe me la, automation si wowɔ nyuie la dzia ame ŋutɔ ƒe dɔwɔwɔ ɖe edzi to egbɔkpɔkpɔ be wokplɔe ɖo le ɣeyiɣi nyuitɔ dzi, si sɔ me. Automation si wɔa dɔ wu la se le eɖokui me be enye ame ŋutɔ tɔ elabena asisiwo ƒe nuwɔna tɔxɛwoe ʋãnɛ.

Ɣeyiɣi didi kae wòxɔna hafi wowɔa nudzadzra ƒe nuwo wɔwɔ le wo ɖokui si?

Basic automation ateŋu anɔ agbe le kwasiɖa 2-3 me, kple pipeline automation blibo si wowɔna zi geɖe le ŋkeke 30-60 me le mɔnu si wowɔna vivivi megbe.

Ðe nuwo wɔwɔ le wo ɖokui si ate ŋu akpɔ nudzadzra sesẽwo gbɔ kple nyametsotsowɔla geɖewoa?

Ẽ, nuwo wɔwɔ le wo ɖokui si ƒe dɔwɔnu deŋgɔwo ateŋu akpɔ amesiwo kpɔ gome le eme geɖe, aɖo kadodo siwo wowɔ ɖe ɖoɖo nu ɖe wo dometɔ ɖesiaɖe, eye woakpɔ egbɔ be naneke medze to gbagbãƒewo le nudzadzra ƒe tsatsam sesẽwo me o.