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Fast Company Impact Council

4 lessons from the mass timber movement

The success of this green building material offers insights any leader can use to drive true innovation. The climate crisis demands that we rethink how we construct the built environment. Buildings account for more than 33% of global energy consumption and nearly 40% of greenhouse gas emissions. Tr...

349 views
Fast Company Impact Council

Innovation proves the product works

Commercialization proves that the organization works. At the Exceptional Women Alliance (EWA), we bring together senior executive women who mentor one another to achieve both professional success and personal fulfillment through trusted peer relationships. As founder, chair, and CEO of EWA, I have ...

233 views
Fast Company Impact Council

Sustainability is dead—long live purpose

Embedding purpose in products and services helps companies outperform those that don’t. In business conversations today, there’s generally an eye roll when someone brings up “sustainability” or “ESG.” Once a favorite of investors, boards, and marketers, sustainability has been politicized, depriori...

331 views
Fast Company Impact Council

The AI race won’t be won in the cloud

The companies that scale fastest in the AI era will build the deepest trust with the communities powering it.

310 views
Fast Company Impact Council

The new rules of trust in an AI era

AI can accelerate output, scale messaging, and compress timelines, but it can’t automate responsibility. Trust hasn’t disappeared from business. It’s been renegotiated.

247 views
Fast Company Impact Council

Treat your brand name like infrastructure

Language allows technology to be understood, adopted, and scaled over time. Most technology companies treat brand or product names like marketing. That’s a mistake. Names are infrastructure—not cosmetic choices or launch-day deliverables. When names are wrong, everything built on top of them pays a...

341 views
Fast Company Impact Council

ChatGPT’s ad test is really a test of trust

The inevitability of advertising doesn’t reduce risk—it concentrates it. Less than two years ago, Sam Altman described advertising as a “last resort” for OpenAI’s ChatGPT, during a Harvard Business School interview. He said he would pursue it if it were the only way to provide global access to high...

278 views
Fast Company Impact Council

AI will power Fandom, from spectator to costar

Artificial intelligence is enabling fan experiences that are persistent, co-created, and reciprocal. For decades, the relationship between a fan and a content franchise was defined by scarcity: You watched a movie or binged a season, then had to wait months or years for the next installment. Fans w...

561 views
Fast Company Impact Council

19 ways to approach networking

Networking doesn’t have to be a dirty word. Personal networking can help grow your business, but it can also help you grow as a person and a leader. The key is in how you view it. For some, it is a necessary evil—collecting names and LinkedIn connections like a dance card. For o...

597 views
Fast Company Impact Council

Electric freight’s next chapter will be won on discipline, not ambition

The technology works. The market is maturing. Now the companies that build at the pace of real demand—not hype—will define the future of zero-emission trucking. Electric freight has reached a critical inflection point. The long-standing question about whether electric trucks can reliably handle lon...

617 views
Fast Company Impact Council

Retail 3.0 is designing for real life

In the next era of retail, the winners will be the ones who reduce friction across the full spectrum of human experience. Retail has always evolved around a central promise. First it was price and scale. Then convenience and speed. More recently, brand and experience took the lead. Now another shif...

679 views

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