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YouTube ka sɔrɔ $60B jirala abonnés saralenw ka gɛlɛya cɛma

YouTube ka sɔrɔ $60B jirala abonnés saralenw ka gɛlɛya cɛma Nin youtube sɛgɛsɛgɛliba in bɛ a yɔrɔ kolomaw sɛgɛsɛgɛli caman kɛ ani a nɔfɛkow ka bon. Yɔrɔ kolomaw minnu ka kan ka sinsin Baro in sinsinnen bɛ ninnu kan: Mekanikɛlaw ka baara...

13 min read Via www.bbc.com

Mewayz Team

Editorial Team

Hacker News

YouTube tɛmɛna foroba la dɔrɔmɛ miliyari 60 san sɔrɔ la , k' a jɔyɔrɔ sabati iko kunnafonidilan barikama dɔ tariku kɔnɔ k' a sɔrɔ a bɛ ka a ka abonɛn saralenw caya ni fanga ye YouTube Premium ni kanal tɔndenw fɛ Nin koba in bɛ fɛnba dɔ jira, min bɛ kɛ sababu ye ka mɔgɔw ka jateminɛ kɛ wari sɔrɔ cogo min na — ani a kɔrɔ ye min ye dabɔbagaw, piblisitekɛlaw ani jagokɛlaw bolo minnu b’a ɲini ka ɲɔgɔn sɔrɔ jateminɛ sɔrɔko la, kɔlɔsili waati segin kelen-kelen bɛɛ bɛ dɔrɔmɛ nafa nɔrɔ a la yɔrɔ min na.

YouTube ka sɔrɔta hakɛ min ye miliyari 60 ye , o bɛ mun fɔ an ye tiɲɛ na ?

Alphabet ye YouTube ka piblisite sɔrɔta jira k' a kɛ a ka sɔrɔ jɛlenw gɛlɛya dɔ ye , k' a jira ko sisan o yɔrɔ in bɛ sɔrɔ caman sɔrɔ ka tɛmɛ Fortune 500 tɔn fanba kan . Walasa ka jate in bila cogo la, YouTube dɔrɔn bɛ sɔrɔ ka tɛmɛ Netflix, Spotify ani Disney+ kan, n’u farala ɲɔgɔn kan nafolo san kelen kɔnɔ. O sɔrɔ in fanba — a bɛ se 80% ma — bɛ bɔ piblisite la hali bi, nka abonɛn saralenw yɔrɔ bɛ ka bonya ni hakɛ ye min b’a to ɲɛmɔgɔw ni jateminɛnaw b’u janto kosɛbɛ.

YouTube Premium, n’o ye piblisitew bɔ yen ani ka YouTube Music sɔrɔli di, o ye abonɛn miliyɔn 100 tɛmɛn san 2024 kɔnɔ, o ye miliyari caman di abonɛn sɔrɔ segin-segin na. Nin sɔrɔko fila-fila misali in — piblisite fara abonnés kan — o ye sɔrɔko suguya caman ye tigitigi, jagokɛlaw nizɛriw tun bɛ ka boli ka min ladege. Kalansen tɛ YouTube ka sɛgɛsɛgɛli dɔrɔn ye; a bɛ tali kɛ wariko layidu caman sɔrɔli la sigicogo nafaw kan waati kelen na .

Mun na YouTube bɛ ka gɛlɛya don abonnés saralenw na sisan ?

Gɔsi min bɛ kɛ ka ɲɛsin abonnés saralenw ma, o ye jatebɔ ye ka ɲɛsin piblisite suguya jiginni ma. Piblisite sɔrɔta ye sɛgɛsɛgɛli ye — a bɛ dɔgɔya sɔrɔko gɛlɛya waatiw la, a bɛ wuli ni kalataw sɛgɛsɛgɛli ye, wa a bɛ kɛ ka caya ka taa a fɛ ka ɲɛsin marka lakanani haminankow ma. Abonnés sɔrɔta, o ni kalo o kalo sɔrɔ segin-seginlen (MRR) bɛ se ka fɔ ka ɲɛ, waridonnaw bɛ min sara ka tɛmɛ mɛtɛrɛ tɔw bɛɛ kan.

YouTube fana bɛ ka jaabi di dabɔbaa sɔrɔko kɔgɔli ma . Sisan, dabɔbaa ŋanaw bɛ to ka sɔrɔ caman sɔrɔ kanal tɔndenw na, Super Chats, ani jagofɛnw na ka tɛmɛ AdSense dɔrɔn kan. Plateforme in ye sigida dɔ labɛn, dabɔbagaw ka wariko ni plateforme wariko bɛ siri ɲɔgɔn na kosɛbɛ yɔrɔ min na — ni dabɔbagaw ye wari caman sɔrɔ, u bɛ wari caman bila kɔnɔkow la, o bɛ filɛlikɛla caman sama, o bɛ abonnés ni piblisite sɔrɔ caman sɔrɔ. O ye wuluwulu ye YouTube ye min kɛ ɛntɛrinɛti kan kabini san tan ni kɔ, wa a bɛ teliya sisan.

ye

"YouTube ka $60B sɔrɔ tɛ jate dɔrɔn ye — o ye dalilu ye min b'a jira ko jagokɛlaw minnu ye se sɔrɔ nizɛri waati la, olu de ye jatebɔ, wariko layɛrɛ, ani dabɔbaa jɛɲɔgɔnya tigiw ye waati kelen na. Plateforme minnu bɛ o saba bɛɛ kɔlɔsi, olu jɔyɔrɔba ye ka jago baarakɛcogo dɔ baara, a tɛ kɛ kunnafonidilan dɔrɔn ye."

ye

Piblisitekɛlaw ni fɛntigiw bɛ ka jaabi di cogo di YouTube ka abonɛn saralenw ka bonya la ?

YouTube Premium bonya bɛ gɛlɛya duman dɔ lase piblisitekɛlaw ma : u ka piblisitew tɛ jira Premium abonɛnw na. Ni sara basigilen bɛ ka bonya, piblisitekɛlaw b’a ye k’u ka lamɛnnikɛlaw minnu bɛ se ka ladɛrɛsi kɛ YouTube kan, olu bɛ dɔgɔya ka kɛɲɛ ni u hakɛ ye. O ye piblisite hakɛw (CPM) gɛlɛya ka tɛmɛn lamɛnnikɛla tɔw kan minnu bɛ dɛmɛ sɔrɔ piblisite fɛ, wa a ye fɛntigiw wajibiya u ka YouTube ka cogoyaw sɛgɛsɛgɛ minnu tɛ se ka tɛmɛ, ka dɛmɛ don ɲɔgɔn na, ani telewisɔn (CTV) ɲɔgɔndanw — yɔrɔ min na YouTube bɛ yamaruya sisan ka tilayɔrɔba dɔ bila so kɔnɔ ekran waati la.

Jagokɛla misɛnninw ni cɛmancɛw fɛ, a kɔrɔ jɛlen don : YouTube sɔrɔli biologiki ni dabɔbagaw ka jɛɲɔgɔnyaw nafa ka bon kosɛbɛ, bawo saralen sɔrɔli bɛ ka sɔngɔ gɛlɛya. Marka minnu ye se sɔrɔ YouTube kan san 2025 ani o kɔfɛ, olu de b’a minɛ i n’a fɔ kɔnɔkow nafolo kuntaalajan, a tɛ kɛ sababu ye min bɛ sara waati kunkurunnin kɔnɔ.

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Jagokɛlaw bɛ se ka mun kalan YouTube ka wariko kɛcogo caman na ?

YouTube ka sɔrɔko jɔcogo bɛ blueprint di min bɛ tali kɛ wideyow jɔyɔrɔw la kosɛbɛ. Hakilila jɔnjɔn ye ko jagokɛyɔrɔ minnu bɛ se ka muɲu kosɛbɛ, olu bɛ sɔrɔ sira caman dalajɛ minnu bɛ ɲɔgɔn barika bonya sanni ka ɲɔgɔn sɔrɔ. o bɛ cogo min na waleyali la, o filɛ nin ye :

  • Free tier ni piblisite : A bɛ se ka se ka caya ani ka plateforme to a ka se ka don a la , ka funan sanfɛla jɔ ni sɛgɛsɛgɛli ye .
  • abonné saralen dakun : A bɛ baarakɛlaw caman tigɛli kɛ sɔrɔ segin-seginlenw ye minnu bɛ se ka fɔ ka ɲɛ , k' u ka ko kɛlenw ɲɛ .
  • Danbaga sɔrɔko sendonni : Kanal tɔndenw, Super Chats, ani tipping bɛ sɔrɔ lase min bɛ kɛ kɛmɛsarada la — k’a sɔrɔ plateforme ma kɔnɔkow dabɔ musaka ta .
  • Jago ni jɛkuluw ka jɛɲɔgɔnya : YouTube Shopping bɛ fɛn dilannenw sɔrɔli siri ɲɔgɔn na k’a ɲɛsin sanni ma , ka jago sɔrɔyɔrɔ dɔ fara kunnafonidilanw tacogo kan .
  • Telewisɔn ni fɛn sɔngɔ gɛlɛnw bilali ɲɔgɔn na : Ka bonya ka don so kɔnɔ , o bɛ piblisite sɔngɔ gɛlɛnw jatebɔsɛbɛn da wuli min bɛ yamaruya di CPM caman ma ka tɛmɛ mobili kan .

Layidu kelen-kelen bɛɛ bɛ baara kɛ ni baarakɛla tilayɔrɔ wɛrɛ ye sɔngɔ danfaralen na, k’a sɔrɔ layɛrɛ bɛɛ bɛ kunnafoniw ni jɛkafɔ dɛmɛ ka segin jɔyɔrɔba la. Nin tɛ balawu ye — a ye platifɔmu dilanni laɲini ye sanfɛyɔrɔ la.

dabɔlaw ni jagokɛla misɛnninw ka kan k' u yɛrɛ bila cogo di YouTube ka ɲɛnamaya kɛcogo jiginni na ?

dabɔbagaw ni jagokɛlaw minnu bɛ jɔ YouTube kan , sɔrɔ hakɛ min ye dɔrɔmɛ miliyari 60 ye , o ka kan ka kalan i n' a fɔ sababu ani lasɔmini . Fɛɛrɛ : kɛnɛ in falen bɛ wariko infɔrɔmasiko la ani ka dusu don dabɔbagaw kɔnɔ kosɛbɛ walasa u ka sigida saralenw jɔ. Ladilikan : ka da plateforme kelen kan — hali min bɛ $60B sɔrɔ — o ye fɛɛrɛbɔ ye.

Baarakɛlaw minnu ka ca ni tɔw bɛɛ ye, olu bɛ ka baara kɛ ni YouTube ye i n’a fɔ sɔrɔfɛn ye k’a sɔrɔ u bɛ lamɛnnikɛlaw jɔ minnu ye u yɛrɛ ta ye imɛri lisi fɛ, sigida laminiw fɛ, ani nizɛri baarakɛminɛn suguya caman fɛ. U y’a Faamu ko YouTube ka algorisimu bɛ baara Kɛ YouTube nafaw ye fɔlɔ. Jago OS jɔli i ka nizɛri jɔyɔrɔ lamini na — min na i bɛ kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnya tigi ye yɔrɔ caman na — o ye danfara ye jatebɔ jatebɔ ni a tigiyali cɛ.

Ɲininkali minnu bɛ kɛ tuma caman na

YouTube bɛ sɔrɔ miliyari 60 sɔrɔ cogo di san o san ?

YouTube ka sɔrɔ $60B bɛ bɔ fɔlɔ piblisitew la — piblisite minnu bɛ se ka tɛmɛ, minnu tɛ se ka tɛmɛ, bumper, ani jirali piblisitew sen bɛ o la — o bɛ kɛ 80% ɲɔgɔn ye sɔrɔ bɛɛ lajɛlen na. A tɔ bɛ bɔ YouTube Premium abonnés la, YouTube TV, kanal tɔndenw, Super Chats ani Super Thanks dabɔbaa wariko fɛɛrɛw, ani jagokɛla ka layidu min bɛ ka bonya YouTube Shopping jɛ-ka-baara fɛ. Alphabet y’a daminɛ ka YouTube ka sɔrɔ jɔlen jira san 2020, wa o hakɛ cayara kosɛbɛ san o san kabini o waati.

YouTube Premium ye mun ye ani mun na a bonya ka bon ?

YouTube Premium ye YouTube ka abonnés saralen ye, a sɔngɔ bɛ se $13.99/kalo ma, min bɛ piblisite bɛɛ bɔ yen, ka kɔkanna fɔli kɛ, ka se ka telesarsecogo kɛ ɛntɛrinɛti kɔkan, ani YouTube Music sɔrɔli fana sen bɛ o la. A ka bonya tɛmɛna abonɛn miliyɔn 100 kan, o nafa ka bon bawo a b’a jira ko feerekɛlaw bɛ sɔn ka wari sara wideyow kɛcogo la min tɛ piblisite ye, u tun bɛ baara kɛ ni min ye fu la fɔlɔ — ka freemium-to-premium jiginni modɛli sinsin ani ka YouTube dɛmɛ ni sɔrɔ sira ye min bɛ se ka fɔ ka ɲɛ a ka piblisite jago kɛrɛfɛ.

Yutubu ka sɔrɔko siratigɛ kɔrɔ ye mun ye jagokɛlaw bolo minnu bɛ piblisite kɛ walima ka kɔnɔkow dilan kɛnɛ kan ?

Piblisitekɛlaw fɛ, YouTube ka bonya kɔrɔ ye ko ɲɔgɔndanba bɛ kɛ piblisitew marali la ani CPMw ka wuli, kɛrɛnkɛrɛnnenya la, ni Premium abonɛnw bɔra piblisite dɛmɛbagaw ka kulu kɔnɔ. Markatigiw ka kan ka wari caman bila kɔnɔkow fɛɛrɛw la minnu bɛ kɛ ni fɛnɲɛnamaw ye ani dabɔbagaw ka jɛɲɔgɔnyaw. Kɔnɔkow dabɔbagaw ni jagokɛlaw minnu bɛ lamɛnnikɛlaw jɔ, o b’a jira ko YouTube ka wariko siratigɛ bɛ ka kɔgɔ — ka fɛɛrɛ caman dabɔ walasa ka sɔrɔ kɛ ka ɲɛsin lamɛnnikɛlaw ma — nka a bɛ a jira fana ko farati bɛ se ka kɛ ka ɲɛsin plateformew ma ani ko a nafa ka bon ka jagokɛcogo nizɛri suguya caman jɔ ka tɛmɛ platform kelen kan.


I kɛra dabɔbaa ye min bɛ wari sɔrɔ lamɛnnikɛlaw fɛ, i kɛra fɛntigi ye min bɛ ɲɔgɔn sɔrɔ nizɛri jateminɛ kama, walima jagokɛla min b’a ɲini ka sɔrɔko caman jɔcogo sugu jɔ, YouTube ye min dɔn kosɛbɛ, fɛn kelen jɛlen don : jagokɛlaw minnu bɛ se sɔrɔ, olu bɛ baara kɛ ni sistɛmuw ye, u tɛ baara kɛ ni fɛɛrɛw dɔrɔn ye. Mewayz ye jagokɛyɔrɔ ye min bɛ se ka kɛ ni modulu 207 ye, baarakɛla 138.000 ni kɔ bɛ baara kɛ ni min ye walasa k’u ka jago nizɛrikan ɲɛnabɔ — k’a ta kɔnɔkow baarakɛcogo la ani kiliyanw ɲɛnabɔli la ka se wariko baarakɛminɛnw ni jateminɛw ma — o bɛɛ bɛ kɛ kɛnɛ kelen kan k’a daminɛ dɔrɔmɛ 19 dɔrɔn na kalo kɔnɔ.

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