SMB Gold Rush: I ka tulonkɛ gafe dafalen min bɛ kɛ ka SaaS finmanw feere

SMB suguya min ma baara kɛ, n’o ye White-Label SaaS ye

Jagokɛyɔrɔ fitininw ni cɛmancɛw (SMB) seko bɛ suguba dɔ jira, min ka teli ka baara kɛ kosɛbɛ, kɔngɔ bɛ min na nizɛri baarakɛminɛnw na. Ni SMB miliyɔn 30 ni kɔ bɛ Ameriki dɔrɔn na ani jate tɛ se ka kɛ diɲɛ kɔnɔ, o jagokɛlaw mago bɛ fura barikamaw la nka tuma caman na, baarakɛnafolo tɛ u bolo ka ɲɛsin baarakɛyɔrɔw ka porogaramuw ma minnu bɛ kɛ ka kɛɲɛ ni mɔgɔw sago ye walima ka ɲɛsin yiriwali jɛkuluw ma minnu bɛ u ka so kɔnɔ. O bɛ sababu dafalen di baaradaw ni jagokɛlaw ma walasa u ka se ka sen don a la ni SaaS furakɛlicogo finmanw ye. Ni i ye baara kɛ ni plateforme ye i n’a fɔ Mewayz, min bɛ modulu 208 di k’a ta CRM la ka se sarako ma, i bɛ se ka teliya ka jago OS dɔ jɔ min tɔgɔ ye ko branded, min bɛ SMB kliyanw mago suguya caman ɲɛ, k’a sɔrɔ i ma musaka caman kɛ ka bɔ fɛn fɔlɔ la. O ɲinini jɛlen don : a jirala ko SMBw bɛna dɔ fara u ka SaaS musakaw kan ni 15% ni kɔ ye san o san, k’u ka baarakɛminɛnw ɲini minnu bɛ se ka kɛ kelen ye, minnu b’u ka baara kɛcogo ɲɛ.

Labeling blanche bɛ i ka jago sɛmɛntiya ka bɔ baarakɛyɔrɔ la ka kɛ porogaramu feerela ye min bɛ se ka sɛgɛsɛgɛli kɛ. Miiri k’a filɛ, i bɛ baarakɛminɛn dafalenw di i ka jago baarada ka kiliyanw ma—CRM, fatura, jateminɛw—o bɛɛ bɛ i ka taamasiyɛn kɔrɔ. O tɛ dɔ fara kiliyanw marali kan dɔrɔn, n’a kɛra u ka don o don baara kɛcogo jɔnjɔn ye, nka a bɛ sɔrɔ siraw fana da wuli minnu bɛ segin-ka-bɔ, minnu bɛ se ka fɔ ka ɲɛ kosɛbɛ ka tɛmɛ porozɛw kan. O kun ye k’a faamu ko SMBw tɛ baarakɛminɛn wɛrɛ dɔrɔn de ɲini; u bɛ jɛɲɔgɔn ɲini min bɛ se ka fura jɛlen di u ka baarakɛcogo gɛlɛyaw ma minnu ka gɛlɛn kosɛbɛ .

I ka tɔnba jɔli : Plateforme ɲuman

Ka plateforme finman ɲuman sugandi, o ye desizɔn ye min ka bon kosɛbɛ i bɛna min ta. O ye motɛri ye min bɛna fanga di i ka baara bɛɛ ma. Aw mago bɛ fura la min bɛ baara kɛ kosɛbɛ ani min bɛ se ka wuli kosɛbɛ. Plateforme i n’a fɔ Mewayz, n’a ka modulu 208 ye, o b’a to i bɛ se ka fɛn tigitigiw ta k’u sugandi i ka laɲini SMB niche mago bɛ minnu na. Yala aw bɛ ka daɲɛw dilanni baaradaw laɲini wa? Aw ye aw sinsin poroze ɲɛnabɔli kan, faturaw dilanni, ani kiliyanw ka dakunw kan. Ka baara kɛ sigida jagokɛlaw ka jagokɛlaw ye wa? Fɛnɲɛnɛmafagalanw ɲɛnabɔli, waati bolodacogo ani sarako moduluw bɛ kɛ fɛn nafamaw ye. Se min bɛ mɔgɔ la ka ɲagami ani ka bɛn ɲɔgɔn ma, o b’i bali ka funu kunntan sara, wa a b’a to i bɛ fɛn dɔ dilan min bɛ bɛn a ma cogo dafalen na.

Ka tɛmɛn fɛn dilannenw kan, i ka taamasiyɛn finmanw seko sɛgɛsɛgɛ. Plateforme ka kan ka sira di branding control dafalen ma—i ka logo, i ka kulɛri, i ka domain. Client ka ko kɛlen ka kan ka kɛ i ta ye 100%, ni fɛɛrɛ yelen si tɛ yen min bɛ sɔrɔ fɛɛrɛbɔla min bɛ a kɔnɔ. Ani fana, API sɔrɔli jateminɛ. Ni dɔrɔmɛ 4,99 ye modulu kelen na kalo o kalo, Mewayz ka API sɔngɔ bɛ sira di jɛɲɔgɔnya jugu ma ni i ka kiliyanw ka sistɛmu kɔrɔw ye, o ye ko nafamaba ye SMBw bolo minnu bɛ se ka baara kɛ ni baarakɛminɛn wɛrɛw ye kaban. A laban na, aw ye o plateforme in sirako ni a ka dannaya jateminɛ. I tɔgɔ sirilen bɛ sisan a ka baarakɛwaati n’a ka kokuradonni na.

Fɛnfeerela minnu ye ɲɛtaa sɔrɔ kosɛbɛ, olu tɛ porozɛw feere kokura dɔrɔn; u b’u ka dɔnniya kɛrɛnkɛrɛnnenw labɛn, k’u siri fɛɛrɛko jɔnjɔn barikama dɔ la walasa ka gɛlɛya kɛrɛnkɛrɛnnenw ɲɛnabɔ lamɛnnikɛlaw ye minnu ɲɛfɔlen don koɲuman.

I ka nafa jiracogo ni i ka nisɛ fɛɛrɛ dilanni

I tɛ se ka kɛ fɛn bɛɛ ye SMB bɛɛ bolo. SaaS dilanbagaw minnu ye ɲɛtaa sɔrɔ kosɛbɛ, olu bɛ fanga sɔrɔ jɔli kɛrɛnkɛrɛnnen dɔ kan. I ka nafa jiracogo ka kan ka pɛrɛn dɔnniya la baarakɛyɔrɔ kɛrɛnkɛrɛnnen dɔ la. Misali la, sanni i ka "jago porogaramuw" feere, i bɛ "The All-in-One Management Platform for Independent Fitness Studios" feere. O kɛrɛnkɛrɛnnenya in bɛ feereli nɔgɔya, ka cikanw jɛya, ani ka fɛn dilanni sinsin kosɛbɛ. I bɛ i ka nisɛ dimi yɔrɔ kɛrɛnkɛrɛnnenw faamu — i n’a fɔ kalan bolodacogo, tɔndenw marali, ani wari saracogo farikoloɲɛnajɛyɔrɔ dɔ kama — wa i ka plateforme bɛ u ɲɛnabɔ k’a ɲɛsin i yɛrɛ ma.

Walisa k’i ka yɔrɔ ɲɛfɔ, i ka ɲininkali jɔnjɔn damadɔw kɛ i yɛrɛ la. Aw walima aw ka jɛkulu ka dɔnniya bɛ izini jumɛnw na? I bɛ gɛlɛyaw ye minnu bɛ to ka kɛ, minnu bɛ segin-ka-bɔ, porogaramuw bɛ se ka minnu ɲɛnabɔ? Yala sugu ka bon fo a bɛ se ka nafa sɔrɔ nka niche bɛ se ka kɛ walasa ka a yɛrɛ tanga ɲɔgɔndan tiɲɛni ma wa? Ni a dɔnna, i ka fɛɛrɛ bɛɛ — k’a ta feereli kopi la ka se kiliyanw dɛmɛni ma — ka kan ka kɛɲɛ ni o lamɛnbagaw ye. i ka dɔnniya u ka diɲɛ kan, o ye i ka nafa tilenbali ye ka tɛmɛn porozɛba caman kan.

SMB Nisɛw dɔnni minnu bɛ nafa sɔrɔ

Nisɛ minnu bɛ layidu ta kosɛbɛ SaaS finmanw na sisan, olu dɔw ye baarakɛlaw ka baarakɛminɛnw ye (ladilikɛlaw, jatebɔlaw, avoka), kɛnɛyako ni kɛnɛyako (studio, furakɛlikɛlaw, degelikɛnɛw), sigida jagokɛlaw (pɔnpe dilannikɛlaw, kuran baarakɛlaw, dugukoloko baarakɛlaw), ani daɲɛw dilanni baaradaw (jagokɛlaw, yɛrɛmahɔrɔnw, dilanbagaw). O seko ni dɔnko ninnu falen bɛ SMBw la minnu bɛ u jigi da baarakɛcogo ɲumanw kan kosɛbɛ nka a ka c’a la, fɛɛrɛko nafolo tɛ u la walasa k’u yɛrɛ ka sigidaw jɔ.

Sɔngɔko misali minnu SMBw bɛna sara tiɲɛ na

Ka i ka fura finmanw sɔngɔ fɔ ka ɲɛ, o ye balansi nɔgɔlen ye nafa, musaka, ani SMB sugu bɛ se ka min muɲu. SMBw tɔgɔ bɔra kosɛbɛ sɔngɔko la, nka u bɛna furaw sara minnu b’a jira k’u bɛ waati walima wari bɔ u bolo. Modeli min bɛ nɔ bɔ kosɛbɛ, a ka c’a la, o ye abonnés ye min bɛ kɛ sanfɛ, o ni Mewayz yɛrɛ ka sigicogo bɛ tali kɛ ɲɔgɔn na ($19-$49/kalo baarakɛla labanw fɛ). O b’a to i bɛ se ka jagokɛlaw hakɛ danfaralenw ɲɛnabɔ i ka yɔrɔ kɔnɔ. Dakun jɔnjɔn dɔ bɛ se ka kɛ ni modulu kolomaw ye i n’a fɔ CRM ani fatura, k’a sɔrɔ dakunba dɔ bɛ jateminɛ kɛcogo kɔrɔw fara a kan, sarako, walima baarakɛlaw sigiyɔrɔ caman wɛrɛw.

Aw k’aw yɛrɛ tanga sɔngɔ gɛlɛnw ma minnu bɛ kɛ fɛn kelen-kelen bɛɛ la, min bɛ sannikɛlaw hakili ɲagami. O nɔ na, ​​aw bɛ moduluw fara ɲɔgɔn kan ka kɛ pakew ye minnu bɛ bɛn jago yiriwali taabolo ma. Min nafa ka bon kosɛbɛ, o ye ko i ka sɔngɔ ka kan ka kɛ ni danfara kɛnɛman ye ka fara plateforme ka fini jɛman sara kan ($100/kalo Mewayz fɛ). N’i ​​bɛ ka sigikafɔ, kalan, ani dɛmɛ kɛrɛnkɛrɛnnen di, i bɛ se ka wariba dɔ sara, wa i ka kan ka wariba sara. Baarakɛla caman minnu ye ɲɛtaa sɔrɔ, olu bɛ baara kɛ ni misali ye min ye plateforme fee + implementation fee + kalo o kalo managed service retainer ye. O b’i bila jɔyɔrɔ la i n’a fɔ ladilikɛla, a tɛ kɛ porogaramu feerela dɔrɔn ye.

• Daminɛyɔrɔ ($49-$99/kalo): Module kolomaw, baarakɛlaw danmadɔw, dɛmɛ jɔnjɔnw. A ka ɲi kosɛbɛ solopreneurs ani jagokɛla misɛnninw ma kosɛbɛ.
• Bonya hakɛ ($149-$299/kalo): Module dafalen sɔrɔli, baarakɛlaw caman, dɛmɛ fɔlɔ. Laɲiniw ye SMBw sigi senkan ni baarakɛla 5-20 ye.
• Jagokɛyɔrɔ ($400+/kalo): Fɛn bɛɛ, baarakɛlaw dan tɛ minnu na, ganti finmanw doncogo ani jatebɔsɛbɛnw ɲɛnabɔli. Aw ka kiliyan nafamabaw kama.

SMB feereli taabolo : K’a ta ɲinini na ka se dadon ma

Fereli ka taa SMBw ma, o bɛ fɛɛrɛ wɛrɛ de wajibiya ka tɛmɛ baarakɛda feereli kan. A ka c’a la, latigɛbaga ye tigi ye, min tɛ waati dɛsɛ ani min sinsinnen bɛ ROI teliya kan. Aw ka feereli waati ka kan ka surunya ani ka sinsin kosɛbɛ nafa yetaw jirali kan joona. A daminɛ ni ɲinini laɲinitaw ye i ka yɔrɔ sugandilen kɔnɔ. Baara kɛ ni LinkedIn Sales Navigator ye, izini tɔnw, ani sigida jagokɛlaw ka rezow walasa ka mɔgɔ nataw sɔrɔ. I ka laseli man kan ka kɛ imɛri nɛnɛba ye min bɛ kɛ fɛn bɛɛ ye nka cikan min bɛ kɛ i yɛrɛ ye, min b’a jira ko i b’u ka izini gɛlɛya kɛrɛnkɛrɛnnenw faamu.

Demo ye i ka marifa barikamaba ye. Kana fɛnw jira dɔrɔn; maana dɔ fɔ. "Don danma dɔ bɛ cogo min na [niche] jagokɛla dɔ fɛ, o bɛ cogo min na ni an ka plateforme tɛ—a bɛ ɲagami. Sisan, a to n k'a jira aw la cogo min na an ka platform bɛ nin baara kɛrɛnkɛrɛnnen duuru ninnu nɔgɔya, ka sanga 10 bɔ aw la dɔgɔkun kɔnɔ."(Alimankan na) Baara kɛ ni jateden jɛlenw ye ani ko kɛlenw sɛgɛsɛgɛli minnu bɔra kiliyan kelenw fɛ. SMB tigiw ka kan ka sira ye ka bɔ musaka la walasa ka nafa sɔrɔ ka jɛya. Dadon ka kan ka kɛ tilennen ye—laɲini jɛlen, sɔngɔko jɛlen, ani kɔrɔbɔli waati min farati ka dɔgɔ ni a bɛ se ka kɛ. U ka dannaya bɛ sɔrɔ i ka dɔnniya fɛ, i ka taamasiyɛn tɔgɔ tɛ.

Kiliyanw donli ani u marali waati jan kɔnɔ

Kiliyan sɔrɔli ye kɛlɛ tilancɛ dɔrɔn ye ; marali ye ɲɛnamaya nafa bɛ jɔ yɔrɔ min na. Onboarding taabolo sigilen tɛ se ka kɛ. O yɔrɔ de la i b’i ka nafa jira ani ka jɛɲɔgɔnya ton sigi. Kana don-yɔrɔ-yɔrɔ ci dɔrɔn. Aw ye onboarding sɛgɛsɛgɛli sɛbɛn dɔ di aw yɛrɛ ma, ka daminɛ weleli kɛ walasa k’u ka kunnafoniw ladon, ani kalan kɛrɛnkɛrɛnnenw. I ka laɲini ye k’u lase u ka "se fɔlɔ" ma ni porogaramu ye joona—laala k’u ka fatura fɔlɔ otomatiki ci walima k’u ka kiliyanw ka jɛɲɔgɔnya fɔlɔ don CRM kɔnɔ.

Dɛmɛ ni kumaɲɔgɔnya min bɛ senna, o ye fɛn ye min bɛ se ka kɛ sababu ye ka mɔgɔw mara. SMBw bɛ jaabiw makɔnɔ. Dɛmɛ sira caman di (baro, imɛri, telefɔni) ani ka jigiya jɛlenw sigi jaabi waatiw kan. Ni mɔgɔw bɛ taa ɲɛ kalo saba o kalo saba walasa k’u baaracogo lajɛ ani ka fɛɛrɛ kuraw jira, o bɛ se ka kiliyan wasalen dɔ tigɛli kɛ ka kɛ fan ye min bɛ mɔgɔw nisɔndiya. Aw ye dusu don hakilinaw kɔnɔ ani ka baara kɛ n’u ye kosɛbɛ walasa ka kunnafoni di aw bɛ modulu kura minnu baara ka bɔ aw ka plateforme blanche la. Client min b’a miiri ko a mɛnna, o ye kiliyan ye min bɛ to.

A Step-by-Step Guide to Your First White-Label Sale

Ka fɛɛrɛ tigɛli kɛ wale ye, o bɛ taabolo jɛlen de wajibiya, min bɛ se ka segin a kan. Nin ye gafe ye min bɛ se ka kɛ walasa ka i ka SMB kliyan fɔlɔ jigin.

1. Niche Down : I bɛna SMB vertical kɛrɛnkɛrɛnnen kelen sugandi i bɛna min laɲini fɔlɔ. Aw kana nin wale in tɛmɛ.
2. I ka Plateforme labɛn : I tɔgɔ sɛbɛn fini jɛman bolodalen na ($100/kalo Mewayz kan). Module 5-7 koloma minnu bɛ tali kɛ i ka nisɛ la kosɛbɛ, olu baara ani ka taamasiyɛnw kɛ ka kɛɲɛ ni i yɛrɛ sago ye pewu.
3. I ka feereli nafolo dilan : I ka PDF ɲɛ kelen labɛn min bɛ i ka nafa jiracogo ɲɛfɔ, demo wideyow surun, ani sɔngɔko sɛbɛn.
4. Identify 50 Prospects: Baara kɛ ni LinkedIn ni ɲɛbilasɛbɛn wɛrɛw ye walasa ka jago 50 lisɛli dilan i kɔnɔ niche.
5. Ka kanpaɲi piloti dɔ kɛ : I ka bataki ci i yɛrɛ ma i ka lisi kan min bɛ miniti 30 lajɛ fu, wajibi tɛ min na, walasa k’u ka baarakɛcogo sɛgɛsɛgɛ.
6. Aw ka mɔgɔfagala jiracogo dɔ di: Minnu bɛ jaabi di, aw ka demo kɛrɛnkɛrɛnnen dɔ kɛ min b’u ka dimiba ɲɛnabɔ ɲɛnamaya la.
7. A’ ye Deal : I ka hakilina nɔgɔman dɔ ci, ka bɛnkanw kɛ, ka bɛnkansɛbɛn bolonɔ bila.
8. Onboarding Flawlessly : I ka onboarding plan kɛ, k’a lajɛ ko kiliyan bɛ baara kɛ ni plateforme ye ka ɲɛ dɔgɔkun fila kɔnɔ.

Scaling Your White-Label SaaS Business

Ni i ye tulonkɛ gafe dɔ sɔrɔ min sɛgɛsɛgɛra ani kliyan ɲɛnama damadɔ, a waati sera ka sɛgɛsɛgɛli kɛ. O bɛ tali kɛ i ka taabolo sigicogo la ani ka bonya sira kura sɛgɛsɛgɛ. Aw bɛ onboarding sɛgɛsɛgɛli sɛbɛnw ni kalankɛminɛnw dilan minnu bɛ bɛn sariya ma walasa ka dɔ bɔ aw ka waati la i bɛ min kɛ kiliyan kelen-kelen bɛɛ la. Aw ye a lajɛ ka kiliyanw ka ɲɛtaa ɲɛmɔgɔ dɔ ta min y’a yɛrɛ di a ma ni aw sera kiliyan 20-30 ɲɔgɔn ma. O b’i hɔrɔnya ka i sinsin feereli ni fɛɛrɛbɔ kan.

I ka jɛɲɔgɔnyaw sɛgɛsɛgɛ ni baarada wɛrɛw ye walima ladilikɛla minnu bɛ baara kɛ SMB nisɛ kelen na nka u tɛ ɲɔgɔn sɔrɔ n’i ye. Misali la, ɛntɛrinɛti dilanni baarada dɔ bɛ se ka kiliyanw bila i ma walasa ka jago ɲɛnabɔ porogaramuw kama, ani a kɔfɛ. Ni i ka kalo o kalo sɔrɔ segin-segin bɛ ka bonya, i bɛ se ka wari caman bila jago nizɛri laɲinitaw la, i n’a fɔ kɔnɔkow feereli min ɲɛsinnen bɛ i ka yɔrɔ ma walima LinkedIn piblisite. Laɲini ye ka ɲɛmɔgɔyaso motɛri dɔ jɔ min bɛ se ka fɔ ka ɲɛ, min bɛ bonya sabatilen, min bɛ se ka ɲɛnabɔ.

Siniɲɛsigi ye jɛkulu ye ani hakilitigi

SaaS yɔrɔ min bɛ kɛ ni taamasiyɛn finman ye SMBw kama, o bɛ ka yiriwa teliya la. Minnu bɛna se sɔrɔ, olu tɛna kɛ baarakɛminɛnw dalajɛlen dɔrɔn ye, nka jagokɛlaw ka baarakɛcogo jɛlen tiɲɛnen ni hakilitigi. O kɔrɔ ye ko jɛɲɔgɔnya juguw bɛ kɛ ni porogaramu tɔw ye SMBw bɛ baara kɛ ni minnu ye—i n’a fɔ QuickBooks, Google Workspace ani sarali dakunw. O kɔrɔ fana ye ka kunnafoniw ta walasa ka hakilinaw di minnu bɛ se ka fɔ ka ɲɛ, ka kiliyan dɔ lasɔmi wariko ko dɔ la sanni a ka kɛ ko gɛlɛn ye walima ka waati ɲuman jira ka baarakɛla kura ta. Plateforme minnu bɛ API nafama di, i n’a fɔ Mewayz, olu b’i bila jɔyɔrɔ la walasa ka nin furakɛlicogo caman ninnu jɔ k’a sɔrɔ i ma wotoro in dabɔ kokura. Ni i y’a daminɛ sisan, i bɛ se ka jago sirannin dɔ jɔ min bɛ kɛ SMBw cɛmancɛ yɔrɔ ye i ka yɔrɔ sugandilen kɔnɔ san nataw kɔnɔ.

Ɲininkali minnu bɛ kɛ tuma caman na

SaS feerekɛla finman kuraw bɛ filiba jumɛn kɛ ?

filiba min kɛra , o ye ka suguba dɔ laɲini min ka bon kojugu . K’a ɲini ka feere ‘jagokɛyɔrɔ fitininw bɛɛ ma’, o b’i ka cikan nɔgɔya, wa o b’a to i tɛ se ka ɲɔgɔn sɔrɔ koɲuman. Ɲɛtaa bɛ bɔ nisɛ kɛrɛnkɛrɛnnen dɔ fanga bonya la.

ne mago bɛ fɛɛrɛko dɔnniya joli la walasa ka SaaS finman feere ?

i man kan ka kɛ yiriwalikɛla ye , nka i ka kan ka faamuyali barikama sɔrɔ kɛnɛ in sekow kan ani u bɛ jago gɛlɛyaw ɲɛnabɔ cogo min na . I nafa ye i ka izini dɔnniya ye, i ka kodɔn seko tɛ.

tɔnɔ hakɛ danmadɔ ye mun ye SaaS feereli la min bɛ kɛ ni taamasiyɛn finman ye ?

Marginw bɛ danfara , nka plateforme musaka kɔfɛ , fura min sɔngɔ ka ɲi , o bɛ se ka 50-70% sɔrɔ . O bɛ bonya kosɛbɛ n’i ye waleyali ni dɛmɛni baarakɛminɛnw fara ɲɔgɔn kan kalosara kɔnɔ.

A bɛ waati joli ta ka SMB kliyan danma dɔ don a kɔnɔ ?

A ka c'a la, kurun kɔnɔ doncogo ɲuman bɛ dɔgɔkun 1-2 ta. O ye kunnafonidilanw jiginni ye, ka kalan kɛ, ani k’a lajɛ ko kiliyan bɛ se k’a ka laɲini jɔnjɔn fɔlɔ sɔrɔ ni porogaramu ye.

ne bɛ se ka n ka finman-labɛn-platifɔmu ka fɛnw labɛn ka kɛɲɛ ni n yɛrɛ sago ye wa ?

Ɔwɔ , ni modulu plateforme ye i n’a fɔ Mewayz , i bɛ modulu 208 la jumɛn sugandi ka baara kɛ i ka kiliyanw ye , o b’a to i bɛ se ka fura dɔ dilan min bɛ bɛn i ka SMB nisɛ kɛrɛnkɛrɛnnen ma .