Wari ka ɲɛnamaya kɛcogo

dɔrɔmɛ o dɔrɔmɛ bɛ don i ka jago la , o bɛ maana dɔ fɔ . A bɛ se sɔrɔ i n’a fɔ sɔrɔ, ka tɛmɛ tilali layɛrɛw fɛ — sarako, baarakɛcogo, impositi, wari bilali kokura — ka laban ka bɔ, dɔrɔn ka bila a nɔ na ni dɔrɔmɛ wɛrɛ ye min bɛ tugu o sira kelen in na min tun donna kosɛbɛ. Wari ka ɲɛnamaya kɛcogo faamuyali tɛ sɔrɔko kalan ye min tɛ ye; o ye sigida kelen ye min bɛ se ka kɛ kosɛbɛ jagokɛla bɛɛ bɛ se ka min dɔn. Baarakɛda minnu bɛ wari bɛ taa cogo min na u ka jɛkulu kɔnɔ, olu bɛ desizɔn ɲumanw ta, u bɛ u yɛrɛ tanga wariko gɛlɛyaw ma, wa u bɛ bonya teliya ka tɛmɛ fiyentɔw kan minnu bɛ pan. O bɛɛ n’a ta, kabako don, jagokɛla misɛnninw ni cɛmancɛw fanba bɛ hakilina fu dɔrɔn de sɔrɔ u ka wari bɛ taa yɔrɔ min na tiɲɛ na a sɔrɔ waati ni a musaka waati cɛ.

Taabolo fɔlɔ : sɔrɔko — wari bɛ bange yɔrɔ min na

ɲɛnamaya taabolo bɛ daminɛ o yɔrɔnin bɛɛ la kiliyan dɔ y' a yɛrɛ bila sanni na . A kɛra bɛnkansɛbɛn bolonɔbilalen ye wo, a kɛra ɛntɛrinɛti waribɔ ye wo, walima bolonɔbila bɛnkan ye jagokɛyɔrɔ dɔ la, nin ye waati ye wari bɛ "bange" hakilina ta fan fɛ i ka jago siratigɛ la. Nka nin ye nuance ye min bɛ sɔrɔ baarakɛlaw fanba fɛ: sɔrɔ sɔrɔli ni warijɛbɔ tɛ kelen ye. Fatura min bɛ bɔ Zanwuyekalo la, n’o bɛ sara marisikalo la, o bɛ tile 60 danfara don, wari bɛ sɔrɔ yɔrɔ min na papiye kan nka a tɛ i ka banki jatebɔsɛbɛn kɔnɔ.

Jago minnu ka sɔrɔ siraw tɛ kelen ye — abonnés, siɲɛ kelen feereli, baarakɛminɛnw marabagaw, jɛkuluw ka sɔrɔ — olu ka teli ka wariko ɲɛnamaya kɛcogo kɛnɛman sɔrɔ bawo wari bɛ don waatiw la minnu tɛ kelen ye. SaaS baarakɛda min bɛ kalo o kalo abonnés lajɛ ka bɔ kiliyan 500 fɛ, o ka donta bɛ se ka fɔ ka ɲɛ ka tɛmɛ ladilikan baarada kan min bɛ faturaba saba nɔfɛ kalo saba kɔnɔ. Metiri jɔnjɔn min bɛ nin waati in na, o ye Days Sales Outstanding (DSO) ye, o min bɛ tile hakɛ danmadɔ suman min bɛ kɛ ka sara lajɛ feereli kɔfɛ. ni hakɛ dɔgɔyara, i ka wariko bɛ teliya ka taa a fɛ.

Jagokɛla hakilitigiw bɛ nin dakun in otomatiki kɛ ni hinɛbaliya ye . Faturaw bɔli otomatiki la, wari sarali hakilijiginw, ani wari sarali dakun caman suganditaw bɛ dɔ bɔ ɲɔgɔnkanu na ani ka warijɛ teliya. Plateformes i n’a fɔ Mewayz bɛ fatura, wari sarali nɔfɛtaama, ani CRM fara ɲɔgɔn kan ka kɛ dashboard kelen ye, ka jagokɛlaw dɛmɛ u ka se ka ye waati yɛrɛ la, sɔrɔ bɛ dafa min kɔnɔ, min bɛ makɔnɔ, ani min bɛ tɛmɛn — ka fiyentɔya faratilenw bɔ yen minnu bɛ wariko gɛlɛyaw lase u ma.

Taabolo filanan : Jatebɔ — Piye tilacogo seko

Ni wari jigira i ka jatebɔsɛbɛn kɔnɔ dɔrɔn, a bɛ don tilali dakun na — sɔsɔli bɛ se ka kɛ ko o ye taabolo ye min kɔlɔlɔ ka bon kosɛbɛ sɛgɛsɛgɛli bɛɛ kɔnɔ. O yɔrɔ de la jagokɛlaw bɛ a latigɛ cogo min na u bɛ se ka sɔrɔ tila ɲɔgɔn na fɛn fɔlɔw la minnu bɛ ɲɔgɔn sɔsɔ: baara musakaw, baarakɛlaw ka musakaw, juruw ladonni, impositi maralenw, ani yiriwali wari bilali. Aw ye nin ko in kɛ cogo jugu la, hali sosiyete minnu bɛ nafa sɔrɔ, olu bɛ se ka dɛsɛ. U.S. Banki ka sɛgɛsɛgɛli dɔ y’a jira ko jago dɛsɛ 82% bɛ tali kɛ wariko ɲɛnabɔli jugu la, a tɛ tali kɛ tɔnɔ sɔrɔbaliya la.

jagokɛla ŋana caman bɛ tugu jatebɔ siratigɛ la klasiki min na, o ye tɔnɔ fɔlɔ misali ye, min bɛ laadala formula wuli. Sanni a ka kɛ Sɔrɔ – Musaka = Tɔnɔ ye, a bɛ baara kɛ i n’a fɔ Sɔrɔ – Tɔnɔ = Musaka. Ni jagokɛlaw ye tɔnɔ ni impositi maralenw bila kɛrɛfɛ, jagokɛlaw b’u yɛrɛ wajibiya ka baara kɛ ka ɲɛ. Tilali waleyali bɛ se ka kɛ nin cogo in na:

• 50% Baara musakaw — jatebɔ , porogaramuw , fɛnw , nafamafɛnw
• 15% tigi ka sara — i ka sara , i kana fara tɔnɔ kan
• 15% Takisi Reserve — bila kɛrɛfɛ sanni i ka kɔrɔbɔ k' a musaka
• 10% Tɔnɔ — sɔrɔ maralenw minnu b' i ka lakana sira jɔ
• 10% yiriwali nafolo — jago , baarakɛlaw kura , ɲinini ni yiriwali , yiriwali

o kɛmɛsarada la nin bɛ wuli ka kɛɲɛ ni i ka izini ni i ka yiriwali taabolo ye , nka sariyasen bɛ to : ka tila ni laɲini ye sanni musakaw ka fɛn bɛɛ dun . Jagokɛlaw minnu bɛ baara kɛ ni modulari-platifɔmuw ye walasa ka sarako, faturaw, ani musakaw ladegecogo ɲɛnabɔ yɔrɔ kelen na, olu bɛ nafa sɔrɔ sigicogo la yan — u bɛ ja dafalen ye k’a sɔrɔ u ma fɛn caman sɛgɛsɛgɛ baarakɛminɛn suguya wɔɔrɔ ni jatebɔsɛbɛn saba cɛ.

Taabolo sabanan : Baara taabolo — wari bɛ lamaga

jatebɔ kɔfɛ , wari bɛ don a ka baara kɛcogo la kosɛbɛ : baarakɛcogo taabolo . O yɔrɔ de la dɔrɔmɛ bɛ ɲɔgɔn falen baarakɛlaw, fɛnw ani baarakɛminɛnw na minnu bɛ jago to senna. Sarako sɛgɛsɛgɛliw, feerekɛlaw ka sarali, abonnés kurayali, fɛnmarataw sanni — jago kelen-kelen bɛɛ bɛ wari jira min bɛ woyo kɛnɛma ka kɛɲɛ ni nafa ye min (a ka fisa) bɛ sɔrɔ nataw lase.

hakilila kɔrɔlen min bɛ nin waati in na , o ye wari jiginni siratigɛ (CCC ) — tile hakɛ min bɛ ta walasa dɔrɔmɛ min musaka kɛra baarakɛtaw la , o ka segin sɔrɔ ye . Restoranɛ min bɛ fɛnw san jumadon, ka dumuni di dɔgɔkun kɔnɔ, ka sara lajɛ ka se jumadon ma, o ka CCC bɛ tile 5 ɲɔgɔn bɔ. Fɛn dilanko tɔn min bɛ fɛnɲɛnamafagalanw san, ka fɛnw dilan tile 30 kɔnɔ, ka fɛnw ci feerekɛlaw ma, ka tile 60 makɔnɔ walasa ka wari sara, o ka CCC ye tile 90+ ye. Ni i ka CCC surunyara, i ka wari bɛ "yɛrɛ" siɲɛ caman san kɔnɔ, wa dɔrɔmɛ kelen-kelen bɛɛ bɛ nafa sɔrɔ ka taa a fɛ.

wari teliya min bɛ i ka jago kɔnɔ, o nafa ka bon ka tɛmɛ a hakɛ kan. Sosiyete min bɛ nɛgɛso boli dɔrɔmɛ 100.000 siɲɛ tan ni fila san kɔnɔ, o bɛ nɔba bila ka tɛmɛ min sigilen bɛ dɔrɔmɛ 500.000 kan min bɛ taa siɲɛ fila. jibɔ teliya de bɛ wariko kɛnɛya jira , balansi hakɛ tɛ .

Ka dɔ bɔ i ka CCC la, o bɛ jɛkafɔ de wajibiya baarakɛda bɛɛ kɔnɔ — feereli ka kan ka da teliya la, dafalen ka kan ka di joona, ani wariko ka kan ka lajɛ joona. O yɔrɔ de la baarakɛminɛnw tila-tilalenw bɛ kɛ jalaki ye. Ni i ka CRM ma kuma i ka fatura sitɛmu fɛ, ani ni i ka fatura sitɛmu ma bɛn i ka HR ni sarako modulu ma, delays compound invibly. Jagokɛlaw ka baarakɛminɛnw jɛlenw i n’a fɔ Mewayz — min bɛ modulu 207 cɛsiri ka bɔ CRM la ka taa sarako la ka taa a bila jateminɛw na — olu bɛ kunnafonidilanw bɔ yen minnu bɛ wari ka teliya dafalen sumaya.

Taabolo naaninan : bɔgɔbɔgɔli ni ɲɔgɔnkanu — wari bɛ tunun yɔrɔ min na ni dususuma ye

wari sɛrɛkili si tɛ baara kɛ cogo dafalen na . O dakun kelen-kelen bɛɛ la, nafa misɛnninw bɛ bɔ kɛnɛ kan baarakɛbaliya fɛ, baarakɛlaw bɔli baara la, ani musaka minnu ma ye. O bɔgɔbɔgɔli ninnu man teli ka kɛ bɔnɛba ye; u b’u yɛrɛ jira i n’a fɔ porogaramu baarakɛminɛn min bɛ $49/kalo, mɔgɔ si tɛ baara kɛ ni min ye, baarakɛcogo sara 3% min bɛ se ka kɛ 2,4% ye ni dilanbaga wɛrɛ ye, walima dɔgɔkun 12 dɔgɔkun ɲɛmɔgɔya baara min bɛ se ka kɛ otomatiki ye. Mɔgɔ kelen-kelen bɛɛ tɛ foyi ye, u bɛɛ lajɛlen bɛ tiɲɛni kɛ.

Sɛgɛsɛgɛli minnu kɛra McKinsey fɛ , olu b' a jira ko jagokɛlaw cɛmancɛ bɛ bɔnɛ u ka sɔrɔ 20-30% cɛ baarakɛbaliya la san o san . O kɔrɔ ye ko tɔn min bɛ sɔrɔ miliyɔn kelen sɔrɔ, o bɛ se ka joli bɔ dɔrɔmɛ 200.000-300.000 na ni ɲɔgɔnkanu dɔrɔn ye — wari min tɛ se abada tɔnɔ walima bonya tilali bulonw na. Fɛn minnu bɛ bɔgɔbɔgɔ tuma caman na olu ye :

1. porogaramuw abonnés redundant — ka baarakɛminɛn 8 sara ni plateforme integral kelen bɛ baara bɛɛ ɲɛfɔ
2. sara kɔfɛ jalakiw — i ɲinɛna feerekɛlaw yɔrɔ minnu na ani kiliyan minnu bɛ i sara kɔfɛ
3. bolola kunnafonidi filiw — fatura min bɛ kɛ ni fili ye walima musaka jatebɔsɛbɛn min bɛ kɛ siɲɛ fila, o bɛ waati ni wari musaka bɔ walasa ka bɛnkan sɔrɔ
4. Baarakɛlaw minnu tɛ baara kɛ kosɛbɛ — baarakɛla setigiw b’u ka waati 40% kɛ marako baaraw la, porozɛw tun bɛ se ka minnu ɲɛnabɔ
5. Takisi sarali tɛmɛnen — jiginɛw tununna bawo musakaw nɔfɛtaama jɛnsɛnnen don baarakɛminɛnw ni sɔrɔyɔrɔw la

Bɔgɔli fura ye yecogo ye . I tɛ se ka min ye, i tɛ se k’o labɛn. Jagokɛyɔrɔ minnu b’u ka baara kɛ ɲɔgɔn fɛ kɛnɛ kelen kan, olu bɛ kɛnɛya sɔrɔ o yɔrɔnin bɛɛ la, min ka kan ka kɛ walasa ka o bɔgɔbɔgɔ ninnu dɔn ani k’u datugu. Ni i ka jatebɔ sira, kurunbonkarila, HR sɛbɛnw, ani wariko jateminɛw bɛɛ bɛ balo dashboard kelen kɔnɔ, anomaliw bɛ bɔ kɛnɛ kan joona — wa dɔrɔmɛ kelen-kelen bɛɛ min bɛ mara ka bɔ bɔgɔbɔgɔli la, o bɛ taa i ka jukɔrɔla la.

Taabolo duurunan : Nafolo seginni — Balo nata la

wari ɲɛnamaya taabolo min ka di kosɛbɛ , o ye wari bilali ye kokura , tɔnɔ minnu bɛ bɔ sisan sɛgɛsɛgɛli la , olu bɛ kɛ sababu ye ka nata yiriwali dɛmɛ . O yɔrɔ de la compounding bɛ daminɛ. Jagokɛyɔrɔ min b’a ka sɔrɔ 10% bila kokura feereli la, fɛn dilanni na, walima seko ni dɔnko sɔrɔli la, o tɛ wari musaka dɔrɔn ye — a bɛ kisɛw turu sɔrɔ nataw sɛrɛkiliw kama minnu ka bon kosɛbɛ.

danfaraba min bɛ yan , o bɛ ladonni musakaw ni bonya musakaw cɛ . Ladonni musakaw bɛ sisan baara to sen na — ka ɔridinatɛri tiɲɛnen dɔ bila a nɔ na, ​​k’i ka domani kura ye, ka fɛnw mara kokura. Bonya musakaw bɛ seko bonya — ka feerekɛla kura ta, ka don sugu kura kɔnɔ, ka fɛn dilannen kura daminɛ. Jagokɛyɔrɔ kɛnɛmanw bɛ danfara jɛlen mara u fila ni ɲɔgɔn cɛ, a ka c’a la, u b’u laɲini ka 30% la dɔgɔmannin sɔrɔ u ka baarakɛnafolo la, min ɲɛsinnen bɛ yiriwali fɛɛrɛw ma.

donanw bɛ nin fɛɛrɛ in dɛmɛ kosɛbɛ . Kɔnpɔsi minnu bɛ wari bila kokura, olu bɛ bonya teliya la siɲɛ 2-3 ka tɛmɛ minnu bɛ tɔnɔba sɔrɔ waati kunkurunnin kɔnɔ. Amazɔni tɔgɔ bɔra kosɛbɛ ko a ye tɔnɔ bɛɛ lajɛlen bila a ka san 20 fɔlɔw kɔnɔ, wa o ɲɔgɔnna dɔ ye tɔn nafama dɔ da tariku kɔnɔ. Hali ni jagokɛla misɛnnin fanba tɛ se ka tɔnɔ bila kɔfɛ o cogo la, sariyakolo bɛ sɛgɛsɛgɛli kɛ : hali ni wari seginni hakɛ fitinin, min bɛ kɛ tuma bɛɛ, o bɛ wuluwulu nɔ bila waati kɔnɔ.

Taabolo wɔɔrɔnan : Laseli ni hakilijakabɔ — Lupu dadon

wari ka ɲɛnamaya kɛcogo tɛ tilennen ye — a ye fɛn ye min bɛ kɛ fɛn ye . Wa, loop bɛ ɲɛ dɔrɔn n’i y’a datugu ni kunnafonidi ni hakilijakabɔ gɛlɛnw ye. Kalo o kalo wariko lajɛ, kalo saba tɔnɔ sɛgɛsɛgɛli, ani san o san jateminɛw tɛ biroko walew ye; olu de ye hakilinata-fɛɛrɛ ye min b' a to wariko taabolo nata kelen-kelen bɛɛ bɛ baara kɛ ka ɲɛ ka tɛmɛ laban kan .

A dɔgɔyalenba la, jagokɛla bɛɛ ka kan ka nin jateminɛ ninnu nɔfɛ kalo o kalo : sɔrɔba, tɔnɔ sɔrɔta, wari jiginni sɛrɛkili, jeni hakɛ (daminɛw kama), ani sɔrɔ min bɛ sɔrɔ baarakɛla kelen na Nin jateden duuru ninnu b’a fɔ i ye n’i ka wariko siratigɛ bɛ ka gɛlɛya walima n’a bɛ ka lafiya, n’i bɛ ka baara kɛ ka caya walima ka dɔgɔya, ani n’i ka wari seginni pariw bɛ ka sara.

Sɛgɛsɛgɛli ni kunnafonidiminɛnw bɛ u ka keep sɔrɔ yɔrɔ min na . Jagokɛyɔrɔ min b’a ka baara kɛ Mewayz fɛ, o bɛ se ka waati yɛrɛyɛrɛ kunnafoniw sama ka bɔ modulu bɛɛ kɔnɔ — k’a ta HR musakaw la ka se kurun musakaw ma ka se jatebɔ sɔrɔ ma — k’a sɔrɔ a ma makɔnɔni kɛ jatebɔla dɔ ka jatebɔsɛbɛnw bɛn ɲɔgɔn ma kalo laban na. Waati yɛrɛyɛrɛ kunnafoniw kɔrɔ ye waati yɛrɛyɛrɛ latigɛw ye, wa sugu min bɛ taa teliya la, jago min bɛ a ka wariko siratigɛ ladilan dɔgɔkun o dɔgɔkun, o bɛna tɛmɛ jagokɛla kan min bɛ kalo saba jatebɔw lajɛ minnu kɔrɔlen don kaban u kalan waati la.

ka i ka wari kɛ baara gɛlɛn ye , a kana teliya dɔrɔn

wari ɲɛnamaya taabolo faamuyali bɛ fɛn caman sɛmɛntiya i ka miiri cogo la jago latigɛ bɛɛ la . Baarakɛlaw ta latigɛ tɛ "an bɛ se ka nin sara in sɔrɔ dɔrɔn wa?" — a bɛ kɛ "nin tigi bɛna an ka wariko jiginni teliya cogo di?" Porozɛ sanni tɛ layini ye tugun — a ye wari bilali ye ka dɔ bɔ bɔgɔbɔgɔli la wariko siratigɛ bɛɛ la. Hali jago kanpaɲi bɛ wuli ka bɔ "o bɛna ɲɛmɔgɔya joli lase?" ka "o musaka in bɛna wuli joona cogo di ka kɛ sɔrɔ dalajɛlen ye?"

Jagokɛyɔrɔ minnu bɛ ɲɛtaa sɔrɔ waati jan kɔnɔ, olu tɛ wari sɔrɔ kosɛbɛ — olu de bɛ wari bila a ka ɲɛnamaya kɔnɔ ni ɲɔgɔndan fitinin ye, ni ŋaniya ka ca, ani ni yecogo jɛlen ye. U bɛ sɔrɔ cogo la, ka tila-tila ni laɲini ye, ka baara kɛ ka ɲɛ, ka bɔgɔbɔgɔw datugu ni kɔnɔnafili ye, ka wari bila kokura ni hakilitigiya ye, ka segin a kan k’a sɔrɔ u ma dabila. Siginiden kelen-kelen bɛɛ bɛ jɔ laban kan, ka motɛri dɔ da min bɛ fara ɲɔgɔn kan, min fanga bɛ bonya ni jiginni bɛɛ ye.

i kɛra baarakɛla kelen ye min bɛ i ka san sɔrɔ fɔlɔ dɔrɔmɛ 100.000 ɲɛnabɔ walima ekipu min bɛ ka bonya ka tɛmɛ miliyɔn 5 kan , wariko ɲɛnamaya kɛcogo ye kelen ye . Ɲininkali kelen min bɛ yen, o ye n’i b’a ɲɛnabɔ — walima n’a b’i ɲɛnabɔ.

Ɲininkali minnu bɛ kɛ tuma caman na

wari ɲɛnamaya taabolo ye mun ye jago la ?

Wari ɲɛnamaya taabolo bɛ dɔrɔmɛ kelen bɛ taama dafalen ɲɛfɔ i ka jago kɔnɔ — k’a ta a selen waati la i n’a fɔ sɔrɔ, ka tɛmɛn tilali siratigɛw fɛ i n’a fɔ sarako, baarakɛcogo, takasi, ani wari bilali kokura, fo ka se a bɔli ma. Nin sɛgɛsɛgɛli in faamuyali bɛ jagokɛlaw dɛmɛ u ka baarakɛbaliya dɔn, ka wariko gɛlɛyaw bali, ani ka wariko latigɛ hakilitigiw kɛ minnu bɛ bonya caya waati kɔnɔ.

mun na jagokɛla misɛnnin fanba bɛ gɛlɛya sɔrɔ wariko ɲɛnabɔli la ?

Jagokɛla misɛnnin fanba tɛ yeli kɛ wari bɛ taa cogo min na tiɲɛ na u ka baarakɛcogo la . U b’u sinsin sanfɛ sɔrɔ kan k’a sɔrɔ u ma tilali nɔfɛtaama, waati danfara minnu bɛ sɔrɔ ni wari sarataw cɛ, walima wari seginni hakɛw. Ni fɛɛrɛ sigilen tɛ walasa ka wariko taabolo kelen-kelen bɛɛ kɔlɔsi, tigiw bɛ wariko gɛlɛyaw jaabi sanni u k’u bali — ka ko minnu ɲɛnabɔ, olu tigɛli ka kɛ ɲɛnamayako bagabagali ye.

ne bɛ se ka wari taabolo nɔfɛ cogo di n ka jago sira fɛ ka ɲɛ ?

A daminɛ ni kariti kɛli ye i ka sɔrɔ bɛ tɛmɛ sira kelen-kelen bɛɛ fɛ — sɔrɔ, musaka basigilenw, musaka caman ɲɔgɔnna, takasi, ani wari bilali kokura. O kɔfɛ, baara kɛ ni sigida cɛmancɛ ye i n’a fɔ Mewayz walasa ka tuguni kɛ otomatiki ye modulu 207 bɛɛ kɔnɔ, k’a ta fatura la ka taa a bila sarako la ka taa a bila wariko lakali la. Ni labɛnw bɛ daminɛ $19/mo la, i bɛ yecogo sɔrɔ waati yɛrɛ la i ka wariko siratigɛ bɛɛ la k’a sɔrɔ i ma baarakɛminɛn caman juguya.

jagokɛla ka kan ka sɔrɔ kɛmɛsarada la joli don kokura walasa ka yiriwa ?

Nafolo seginni hakɛ bɛ danfara ka kɛɲɛ ni iziniw ni yiriwali taabolo ye, nka jagokɛla kɛnɛmanw fanba bɛ sɔrɔ jɛlen 15–30% cɛ ka segin baarakɛcogo la, feereli la, walima fɛn dilanni na. O kunba ye ɲɔgɔndan ni ŋaniya ye — ka wari bila kokura fɛɛrɛko siratigɛ la sanni ka fɛn o fɛn tolen musaka. Nin hakɛ in nɔfɛtaama i n’a fɔ i ka wariko ɲɛnamaya kɛcogo dɔ, o b’a to bonya ka to sabatili la sanni ka kɛ cogo la min tɛ wuli.