Teknoloji gafe minnu bɛ kalan, olu fanba bɔnɛna u ka Google taamasiyɛn tilancɛ ni kɔ la kabini san 2024

Jagokɛlaw ka binkanniba : Tech Media ka 58% Google jagokɛlaw ka bɔnɛ kɔrɔ ye min ye ɛntɛrinɛti jago bɛɛ la

Yɛrɛyɛrɛyɛrɛko dɔ kɛra ɛntɛrinɛti ka tekinoloji gafew la minnu sigilen don kosɛbɛ , wa o sɛgɛnw bɛ ka se kunnafonidilaw ka tɔnw kɔfɛ kosɛbɛ . Kabini san 2024, feerekɛyɔrɔba minnu bɛ i n’a fɔ CNET, TechRadar, The Verge, ani Wired, olu bɛɛ lajɛlen ye 58% bɔnɛ u ka Google ɲinini siratigɛ la. Ninnu tɛ daminɛko sɛgɛnbaliw ye ni SEO barikama ye — u ye sɛbɛnw ye minnu bɛ ni san tan caman ye domɛni fanga la, sɛbɛnnikɛlaw ka jɛkuluba, ani kɔkanna-yɔrɔ miliyɔn caman. Ni Google ka algorisimu caman cili bɛ se ka taama tiɲɛ ɛntɛrinɛti weleweledala fangatigiw fɛ, o nɔ bɛ se ka bila jagokɛla misɛnninw ni cɛmancɛw la minnu bɛ u jigi da ɲinini biologiki kan, o tɛ fosi ye ka tɛmɛn ɲɛnamaya kan.

nin tɛ waati dɔɔnin dibi ye . O ye sigikafɔ ye kunnafoniw bɛ se mɔgɔw ma cogo min na ɛntɛrinɛti kan. Google ka AI Overviews, SERP ka baarakɛminɛnw yiriwali jugu, ani core algorithm kurayali segin-segin ye nizɛri yecogo sariyaw sɛbɛn kokura kosɛbɛ. Jagokɛlaw, sugukɛlaw, ani jagokɛlaw minnu y’u ka kiliyanw sɔrɔli fɛɛrɛw jɔ jɔyɔrɔfalen lamini na Google kan, cikan jɛlen don : « publish and rank » waati tɛmɛna. Min bɛ na o kɔfɛ, o bɛ tulonkɛ gafe wɛrɛ de wajibiya pewu.

Mun na tɔgɔba minnu bɛ Tech Media kɔnɔ , olu bɛ ka jagokɛlaw joli bɔ

58% jagokɛlaw ka dɔgɔyali tɛ algorisimu kelen kurayali nɔ ye — o ye fanga caman minnu bɛ ɲɔgɔn sɔrɔ , olu ka nɔ bilalenw dalajɛlen ye . Google ka AI Overviews, n’o Dabɔra kosɛbɛ 2024 sàn na, n’a bonyalen dòn 2025 sàn bɛɛ kɔnɔ, o bɛ kunnafoni-ɲini ɲininkaliw hakɛba dɔ Jaabi sisan k’a ɲɛsin ɲinini jaabiw ɲɛ ma. Ni baarakɛla dɔ ye "porozɛ ɲɛnabɔli porogaramu ɲuman 2026" ɲini, Google bɛ jaabi dɔ labɛn min bɛ bɔ AI fɛ ka bɔ yɔrɔ caman na, o bɛ kɛ sababu ye tuma caman na ka digi gafe o gafe kan hali dɔɔnin. Sɛgɛsɛgɛli minnu kɛra SEO sɛgɛsɛgɛlitɔn caman fɛ, olu y’a jira ko AI Overviews bɛ bɔ ɲinini ɲininkaliw bɛɛ la 30% ni kɔ kan, ni digili hakɛw ka se organique jaabiw ma, o bɛ jigin ni 25-40% ye n’u bɛ yen.

O waati kelen na, Google ye t’a fɛ k’a yɛrɛ ka SERP baarakɛminɛnw bonya — dɔnniya pannew, People Also Ask kɛsu, fɛn jiralenw, ani fɛn dilannenw ka karɔsiw — ka jɛgɛn bulu organiquew gɛlɛya ka taa a fɛ foli jukɔrɔ. Telefɔni selilɛriw kan, minnu bɛ ɲinini bɛɛ lajɛlen 60% ni kɔ bɔ, baarakɛla bɛ se ka tɛmɛ Google ka kɔnɔkow bloki saba walima naani kan sanni a ka se laadala organique jaabi fɔlɔ ma. Teknoloji sɛbɛnw kama minnu tun bɛ tariku kɔnɔ ɲɛ fɔlɔ jatebɔw la, u tun bɛ dugukolo minnu minɛ, olu kɛra farikolo la, wa u nafa dɔgɔyara algorisimu siratigɛ la.

Core algorithm kura minnu kɛra san 2024 laban na ani san 2025 daminɛ na, olu fana ye Google ye min wele ko "scaled content abuse" ani "site reputation abuse" laɲini. Hali n’o fɛn kuraw tun laɲinin bɛ ka dɔ bɔ kunnafoniw na minnu ka dɔgɔ, minnu bɛ bɔ jamaba kɔnɔ, u ye weleweledala sariyalenw ɲangi k’a sɔrɔ u ma a dɔn, minnu y’u ka kunnafonidi bonya ka kɛ fɛnw lajɛli ye minnu ka ca ni jɛkuluw ye ani minnu bɛ u suma ɲɔgɔn na. Feerekɛyɔrɔba caman y’a ye k’u ka fɛn dilannenw ladilikan ɲɛw — tuma caman na, u kɔnɔkow nafa ka bon jago siratigɛ la — ka jigin kosɛbɛ jatebɔw la su kelen kɔnɔ.

Rippu nɔ min bɛ jagokɛla misɛnw ni jagokɛla cɛmancɛw kan

n' i bɛ jago kɛ ni baarakɛla 5 fo 500 ye , i bɛ se k' a miiri ko min bɛ kɛ CNET walima Wired la , o tɛ nɔ bila i la . O miirili ye kojugu ye farati la. O fanga kelen minnu bɛ ka taamaw tiɲɛ ka taa weleweledalabaw ma, olu bɛ ka ɲinini jaabiw labɛn kokura kaban jago ɲininkaliw kama izini bɛɛ kɔnɔ — k’a ta SaaS la ka se sigida baarakɛlaw ma, k’a ta ɛntɛrinɛti jago la ka se baarakɛlaw ka ladilikanw ma.

Aw ye jatedenw jateminɛ . Rand Fishkin ka SparkToro ka san 2025 sɛgɛsɛgɛli dɔ y’a jira ko Google ɲinini bɛɛ lajɛlen 60% ɲɔgɔn bɛ na ni zeru digilen ye sisan — baarakɛla b’a ka jaabi sɔrɔ Google kan k’a ɲɛsin a ma walima k’a ɲinini bila pewu. Jagokɛlaw minnu ye wari caman bila bulɔgu kɔnɔkow la, SEO-optimized landing pages, ani inbound marketing funnels, o bɛ u ka kiliyanw sɔrɔli sira fɔlɔ tiɲɛni jɔnjɔn jira. I ye kalo caman kɛ kɔnɔkow la ka minnu dilan ani ka dɔrɔmɛ ba caman kɛ ka ɲɛ, olu bɛ se ka kɛ hali bi ɲɛ fɔlɔ la — nka ɲɛ fɔlɔ tɛ taamasiyɛn di tugun a tun bɛ min kɛ fɔlɔ.

Jagokɛyɔrɔ fitininw ka gɛlɛn kɛrɛnkɛrɛnnenya la bawo a ka c’a la, u tɛ ni taamasiyɛn dɔnni ye min bɛ sirako tilennen bila . Ni tekinoloji gafeba dɔ bɔnɛna Google ka taamasiyɛnw na, tuma caman na, u lamɛnbagaw b’u sɔrɔ hali bi taamasiyɛnw fɛ, kunnafonidisɛbɛnw fɛ, sosiyete ka kunnafonidilanw fɛ, ani URL taama siratigɛ la. Sigida jatebɔ-tɔn dɔ walima SaaS daminɛ-yɔrɔ niche (niche) dɔ tɛ o lakana-minɛn sɔrɔ. O jago ninnu fɛ, Google ɲinini tun tɛ kan dɔrɔn ye — a tun ye kan ye.

Fɛɛrɛ duuru minnu bɛ se ka fɛn caman kɛ ka tɛmɛ Google kan

Jagokɛyɔrɔ minnu bɛna yiriwa nin jamana kura in kɔnɔ , olu ye minnu bɛ taa teliya la walasa k' u ka sirako sɔrɔyɔrɔw caman kɛ ani ka jɛɲɔgɔnya tilennen don u ni u lamɛnbagaw cɛ . Ka Google makɔnɔ a ka ko in "labɛn" o tɛ fɛɛrɛ ye — nin jiginni in ye laɲini ye, wa a bɛ teliya. Jagokɛlaw minnu bɛ ɲɛtaa miiri, olu bɛ ka min kɛ sisan, o filɛ nin ye :

1. Aw ka lamɛnnikɛlaw ka siraw jɔ ni fanga ye . Email lisi, SMS abonɛnw, ani sigida laminiw b’a to i bɛ se ka don i ka lamɛnnikɛlaw la siratigɛ la k’a sɔrɔ algorisimu cɛmancɛw tɛ. Dunan bɛɛ min bɛ se i ka yɔrɔ la, o ka kan ka dalilu jɔnjɔn dɔ sɔrɔ walasa ka fara i ka lisi kan — a tɛ kɛ "abonné to our newsletter" popup generic ye, nka nafa caman ɲɔgɔn falen-falen lakika don.
2. I ka tekinoloji kulu fara ɲɔgɔn kan ka kɛ jɔyɔrɔ kelen ye . Jagokɛlaw minnu bɛ baarakɛminɛn danfaralenw baara CRM, imɛri feereli, fatura, ani jateminɛw kama, olu ka teli ka bɔnɛ kiliyanw ka kunnafoniw na, sitɛmuw ni ɲɔgɔn cɛ danfara la. Plateforme minnu bɛ i n’a fɔ Mewayz, n’olu bɛ jago modulu 207 fara ɲɔgɔn kan so kelen kɔnɔ, olu b’a to kiliyanw ka jɛɲɔgɔnya bɛɛ — k’a ta ɛntɛrinɛti yɔrɔ lajɛ fɔlɔ la ka se sanni seginni ma — ka minɛ ani ka wale kɛ yɔrɔ kelen na. Ni i tɛ se ka i jigi da Google ka taamasiyɛn kura jiginni sabatilen kan, ka kiliyan kɔrɔ bɛɛ nafa bonya, o bɛ kɛ ko kɔrɔba ye.
3. I ka wari bila wideyow ni sigida sɔrɔli la minnu bɛ kɛ cogo surun na. TikTok, YouTube Shorts, ani Instagram Reels kɛra ɲininikɛlan lakikaw ye jamanaden fitininw kama. Sisan, Gen Z baarakɛlaw 40% ni kɔ b’a fɛ ka TikTok ɲini ka tɛmɛ Google kan walasa ka fɛn dilannenw ladilikanw sɔrɔ ani u kɛcogo kɔnɔkow. Wideyo kɔnɔkow dilanni min bɛ kɛ plateforme kɔnɔ, o tɛ jago fanba ka ŋaniya ye tugun.
4. Ka mɔgɔw bilasirali ni jɛɲɔgɔnya siratigɛw yiriwa . Daɲɛw fɔli kɛra jagokɛcogo ye min dalen bɛ a la kosɛbɛ tuma bɛɛ , wa jagokɛlaw minnu bɛ cidenw bilasirali porogaramuw sigi sen kan , olu bɛ baara kɛ tuma bɛɛ ka tɛmɛ jagokɛlaw kan minnu bɛ u jigi da sannifeere saralen dɔrɔn kan walima fɛnw sɔrɔli kan . Ladilikan nɔfɛtaama sigilen — min jɔlen bɛ i ka CRM kɔnɔ, min ma ɲɛnabɔ jatebɔsɛbɛn kɔnɔ — o bɛ kiliyan nisɔndiyalenw tigɛli kɛ i ka yiriwali sira ye min bɛ nɔ bɔ kosɛbɛ.
5. Duble down on retention over acquisition . ni kiliyan kura sɔrɔli musakaw wulila (wa u bɛ ka wuli kosɛbɛ), jatebɔ bɛ wuli kosɛbɛ ka ɲɛsin marali ma . Ni dɔ farala 5% kan kiliyanw marali la, o bɛ se ka dɔ fara tɔnɔ kan ni 25-95% ye, ka kɛɲɛ ni Bain & Company ka ɲininiw ye. O kɔrɔ ye ko i ka fatura, dɛmɛ, jatebɔ ani tuguni siraw ka kan ka baara kɛ cogo dafalen na ani ka i yɛrɛ jate i yɛrɛ ta ye.

ye

jagokɛlaw minnu bɛ kisi Google ka taama nɔgɔman laban ma , olu tɛna kɛ olu ye minnu bɛ fɛɛrɛ kura sɔrɔ walasa ka algorisimu tulon kɛ . U de bɛna kɛ mɔgɔw ye minnu ye jɛɲɔgɔnya tilennenw sigi n’u ka kiliyanw ye ani ka baarakɛnafolo sɔrɔ walasa k’o jɛɲɔgɔnyaw ladon hakɛ la .

Mun na i ka Tech Stack nafa ka bon ka tɛmɛ i ka SEO fɛɛrɛ kan sisan

Tiɲɛ min man di i ye, o filɛ nin ye, SEO ladilikɛla fanba tɛna min fɔ i ye : diɲɛ kɔnɔ min bɛ zeru digi , i kɔnɔna jago baarakɛcogo ɲuman nafa ka bon ka tɛmɛ i ka ɲinini jatebɔ kan. Ni kiliyan kura bɛɛ sɔrɔli ka gɛlɛn ani ni a sɔngɔ ka gɛlɛn, jago minnu bɛ se sɔrɔ, olu ye minnu bɛ nafa caman bɔ u ka ɲɛnamaya kɔnɔ jɛɲɔgɔnya bɛɛ la. O bɛ baarakɛcogo ɲuman de wajibiya — dondonni min tɛ gɛlɛya, faturaw kɛli waati bɛnnen na, kumaɲɔgɔnya min bɛ kɛ ni ɲɛmajɔ ye, ani baarakɛcogo min bɛ kɛ mɔgɔ yɛrɛ ye ka kɛɲɛ ni hakɛ ye.

O yɔrɔ de la , tekinoloji kulu tilalenw bɛ kɛ jalakiba ye . Jagokɛyɔrɔ min bɛ Mailchimp baara imɛri la, QuickBooks ka fatura, Calendly ka jatebɔ kɛ, HubSpot CRM kama, ani Google Sheets ka baara kɛ fɛn tɔw bɛɛ kama, o tɛ baara kɛbaliya dɔrɔn ye — a bɛ kiliyanw ka kunnafoniw ni jɛɲɔgɔnyaw kɔnɔkow bɔ kɛnɛ kan jɛ-ka-baara yɔrɔ bɛɛ la. Ni kiliyan kantigi dɔ ye lajɛ dɔ sɛbɛn, i ka jatebɔ sira ka kan k’u ka sanni tariku dɔn, u ka dɛmɛn tikitiw, ani u ka jɛɲɔgɔnya ni i ka imɛri kanpaɲi laban ye. O hakililata hakɛ min bɛ sigida kɔnɔ, o bɛ ɲini ka kɛ ko ye n’i ka kunnafonidilanw bɛ balo yɔrɔ wolonwula kɔnɔ minnu tɛ kelen ye.

O de y' a to tigitigi jagokɛyɔrɔw bɛɛ lajɛlen ye bonyaba ye san fila tɛmɛnenw kɔnɔ . Misali la, Mewayz bɛ baara kɛ ni baarakɛla 138.000 ni kɔ ye minnu bɛ fɛn bɛɛ ɲɛnabɔ k’a ta CRM ni HR la ka se kurunbonkarilaw ɲɛnabɔli ma ani link-in-bio ɲɛw ma ɲɛnamaya kɛcogo kelen kɔnɔ. Nafa min bɛ o la, o tɛ nɔgɔya dɔrɔn ye — o ye hakilijagabɔ ye min bɛ fara ɲɔgɔn kan, min bɛ bɔ kunnafonidilan kelenw na. Ni i ka jatebɔ modulu bɛ kuma i ka CRM fɛ, min bɛ kuma i ka fatura sitɛmu fɛ, min bɛ i ka jateminɛw dashboard balo, i bɛ se k’i ka kiliyan nafamabaw dɔn, ka churn kofɔ, ani ka retention baarakɛcogo otomatiki kɛ cogoyaw la, silo baarakɛminɛnw tɛ se ka minnu kɛ dɔrɔn.

AI dɛmɛni ɲinini wulicogo ani a kɔrɔ ye min ye kɔnɔkow fɛɛrɛbɔ la

Google ka AI Overviews ye daminɛ dɔrɔn de ye. ChatGPT ka jɛɲɔgɔnya ni Bing ye, Perplexity AI ka bonya teliya la, ani Apple ka ɲinini kɛcogo minnu bɛ baara kɛ ni AI ye iOS kɔnɔ, olu bɛɛ bɛ ɲinini kɛcogo tila-tila cogo la an ma deli ka min ye kabini Google ye fanga sɔrɔ fɔlɔ san 2000 daminɛ na. O jɔyɔrɔ kelen-kelen bɛɛ bɛ kunnafoniw fara ɲɔgɔn kan cogo wɛrɛ la, ka sɔrɔyɔrɔw fɔ cogo wɛrɛ la, ka kɔnɔko suguya wɛrɛw sara.

Jagokɛlaw fɛ minnu bɛ kɔnɔkow dilan, o tila-tilacogo in kɔrɔ ye ko ɲininikɛlan kelen ka ɲɛtaa bɛ kɛ fu ye ka taa a fɛ. O nɔ na, ​​se sɔrɔli fɛɛrɛ ye ka kunnafoniw dilan minnu bɛ fanga sɔrɔ tiɲɛ na, minnu falen bɛ ko kɛlenw na, AI sitɛmuw b’a fɛ ka minnu fɔ i n’a fɔ sɔrɔyɔrɔ. O kɔrɔ ye ɲinini fɔlɔw ye, kunnafoniw minnu bɛ mɔgɔ bolo, dɔnnikɛlaw ka ɲininkaliw, ani baarakɛcogo minnu tɛ se ka fara ɲɔgɔn kan nɔgɔya la ka bɔ ɛntɛrinɛti kɔnɔkow la minnu bɛ yen. "Ladilikan 10 minnu bɛ sɔrɔ ka ɲɛ" barokunw bɛɛ lajɛlen — kɔnɔkow feereli buru ni tulu san tan tɛmɛnenw kɔnɔ — olu ye kɔnɔko suguya tigitigi ye, AI Overviews bɛ se ka min lawuli u yɛrɛ ma, k’i ka bɔko kɛ fɛn ye min tɛ se ka kɛ.

Jagokɛlaw minnu bɛ baara kɛ n'u yɛrɛ ka baarakɛcogo kunnafoniw ye walasa ka kɔnɔkow dilan, nafa caman bɛ olu la yan. N’i ​​bɛ jatebɔyɔrɔ dɔ ɲɛminɛ ani n’i bɛ se ka hakilinaw bɔ i n’a fɔ "lajɛ kɛbaliya hakɛw jigira 34% tuma min na jagokɛlaw ye SMS hakilijiginw ci sanga 2 ka kɔn lajɛ ɲɛ" — o ye kunnafoni fɔlɔw ye, AI sitɛmuw bɛna minnu ɲɛfɔ ani k’u ni ɲɔgɔn cɛ. I ka jagokɛcogo minnu bɛ tugu ɲɔgɔn kɔ ni kɛnɛba ye, olu bɛ kɛ kɔnɔkow sanubɔyɔrɔ ye, ɲɔgɔndankɛla si tɛ se ka min ladege.

I ka jago labɛnni ɲinini kɔfɛ waati kama

Google ka taama dɔgɔyali ka taa tekinoloji gafebaw la, o tɛ kunnafonidilaw ka baarakɛyɔrɔ gɛlɛya ye min bɛ yɔrɔ kelen na — o ye lasɔmini ye joona jago bɛɛ bolo min bɛ tali kɛ ɲinini organique la. Sɛbɛn minnu tɔɔrɔla kosɛbɛ, olu ye kanariw ye kɔɔrisɛnɛ na, wa u ka 58% jagokɛlaw ka bɔnɛ ye fɛn ye min bɛ na jago ɲinini jaabiw la, vertikal bɛɛ kɔnɔ.

Jagokɛlaw minnu bɛna nin jiginni in ɲɛminɛ ka ɲɛ , olu bɛ jogo saba jɛ . A fɔlɔ, u y’u ka kiliyanw sɔrɔcogo caman sɛmɛntiya walasa sɔrɔyɔrɔ kelen si kana tɛmɛ kiliyan kura 30-40% kan. Filanan, u ye wari bila baarakɛnafolo la minnu bɛ kiliyanw ka ɲɛnamaya nafa bonya kosɛbɛ, ni ko kɛlenw ye minnu tɛ gɛlɛya, minnu bɛ kɛ mɔgɔ kelen-kelen bɛɛ ye. Sabanan, u ye kumaɲɔgɔnya sira tilennenw jɔ — imɛri lisi, sigida, porogaramuw — minnu bɛ algorisimu dakun kɔlɔsibagaw tɛmɛn pewu.

o si tɛ kɛ su kelen kɔnɔ , wa a si tɛ kɛ ni jusigilan ɲuman tɛ . N’i ​​ka jago bɛ ka baarakɛminɛn suguya tan ni fila siri ɲɔgɔn na hali bi ni duct tape ni Zapier ye, i ka fɛɛrɛ fɔlɔ tɛ SEO fɛɛrɛ kura ye — o ye k’i ka baarakɛcogo sabati ka kɛ kɛnɛ kelen ye min b’a to i bɛ se ka yecogo dafalen di i ka kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnyaw ma. I mana Mewayz sugandi wo, walima fura bɛɛjɛfanga wɛrɛ, wajibi ye kelen ye : i ka jago jɔ fɛnsɔrɔsiraw kan i yɛrɛ ta ye ani i bɛ minnu mara, bawo i tun bɛ ka bolifɛnw jate yɔrɔ minnu na, olu bɛ ka jago sariyaw sɛbɛn kokura.

ɛntɛrinɛti tɛ sa . Ɲini tɛ tunun. Nka, jagokɛcogo min bɛ kɛ fu, min ka ca, min bɛ se ka fɔ ka ɲɛ, o min ye ɛntɛrinɛti jagokɛlaw bɔnsɔn dɔ lawuli wa? O sapitiri bɛ ka ban. Sapitiri nata ye jagokɛlaw ta ye minnu ka baarakɛcogo ka ɲi, minnu ka jɛɲɔgɔnya nafa ka bon, ani minnu ka fɛɛrɛw ka ca. o jusigilan jɔli daminɛ bi — bawo sirako ja bɛ yan kaban.

Ɲininkali minnu bɛ kɛ tuma caman na

Jagokɛlaw ka binkanniba : Tech Media ka 58% Google jagokɛlaw ka bɔnɛ kɔrɔ ye min ye ɛntɛrinɛti jago bɛɛ la

Yɛrɛyɛrɛyɛrɛko dɔ kɛra ɛntɛrinɛti ka tekinoloji gafew la minnu sigilen don kosɛbɛ , wa o sɛgɛnw bɛ ka se kunnafonidilaw ka tɔnw kɔfɛ kosɛbɛ . Kabini san 2024, feerekɛyɔrɔba minnu bɛ i n’a fɔ CNET, TechRadar, The Verge, ani Wired, olu bɛɛ lajɛlen ye 58% bɔnɛ u ka Google ɲinini siratigɛ la. Ninnu tɛ daminɛko sɛgɛnbaliw ye ni SEO barikama ye — u ye sɛbɛnw ye minnu bɛ ni san tan caman ye domɛni fanga la, sɛbɛnnikɛlaw ka jɛkuluba, ani kɔkanna-yɔrɔ miliyɔn caman. Ni Google ka algorisimu caman cili bɛ se ka taama tiɲɛ ɛntɛrinɛti weleweledala fangatigiw fɛ, o nɔ bɛ se ka bila jagokɛla misɛnninw ni cɛmancɛw la minnu bɛ u jigi da ɲinini biologiki kan, o tɛ fosi ye ka tɛmɛn ɲɛnamaya kan.

Mun na tɔgɔba minnu bɛ Tech Media kɔnɔ , olu bɛ ka jagokɛlaw joli bɔ

58% jagokɛlaw ka dɔgɔyali tɛ algorisimu kelen kurayali nɔ ye — o ye fanga caman minnu bɛ ɲɔgɔn sɔrɔ , olu ka nɔ bilalenw dalajɛlen ye . Google ka AI Overviews, n’o Dabɔra kosɛbɛ 2024 sàn na, n’a bonyalen dòn 2025 sàn bɛɛ kɔnɔ, o bɛ kunnafoni-ɲini ɲininkaliw hakɛba dɔ Jaabi sisan k’a ɲɛsin ɲinini jaabiw ɲɛ ma. Ni baarakɛla dɔ ye "porozɛ ɲɛnabɔli porogaramu ɲuman 2026" ɲini, Google bɛ jaabi dɔ labɛn min bɛ bɔ AI fɛ ka bɔ yɔrɔ caman na, o bɛ kɛ sababu ye tuma caman na ka digi gafe o gafe kan hali dɔɔnin. Sɛgɛsɛgɛli minnu kɛra SEO sɛgɛsɛgɛlitɔn caman fɛ, olu y’a jira ko AI Overviews bɛ bɔ ɲinini ɲininkaliw bɛɛ la 30% ni kɔ kan, ni digili hakɛw ka se organique jaabiw ma, o bɛ jigin ni 25-40% ye n’u bɛ yen.

Rippu nɔ min bɛ jagokɛla misɛnw ni jagokɛla cɛmancɛw kan

n' i bɛ jago kɛ ni baarakɛla 5 fo 500 ye , i bɛ se k' a miiri ko min bɛ kɛ CNET walima Wired la , o tɛ nɔ bila i la . O miirili ye kojugu ye farati la. O fanga kelen minnu bɛ ka taamaw tiɲɛ ka taa weleweledalabaw ma, olu bɛ ka ɲinini jaabiw labɛn kokura kaban jago ɲininkaliw kama izini bɛɛ kɔnɔ — k’a ta SaaS la ka se sigida baarakɛlaw ma, k’a ta ɛntɛrinɛti jago la ka se baarakɛlaw ka ladilikanw ma.

Fɛɛrɛ duuru minnu bɛ se ka fɛn caman kɛ ka tɛmɛ Google kan

Jagokɛyɔrɔ minnu bɛna yiriwa nin jamana kura in kɔnɔ , olu ye minnu bɛ taa teliya la walasa k' u ka sirako sɔrɔyɔrɔw caman kɛ ani ka jɛɲɔgɔnya tilennen don u ni u lamɛnbagaw cɛ . Ka Google makɔnɔ a ka ko in "labɛn" o tɛ fɛɛrɛ ye — nin jiginni in ye laɲini ye, wa a bɛ teliya. Jagokɛlaw minnu bɛ ɲɛtaa miiri, olu bɛ ka min kɛ sisan, o filɛ nin ye :

Mun na i ka Tech Stack nafa ka bon ka tɛmɛ i ka SEO fɛɛrɛ kan sisan

Tiɲɛ min man di i ye, o filɛ nin ye, SEO ladilikɛla fanba tɛna min fɔ i ye : diɲɛ kɔnɔ min bɛ zeru digi , i kɔnɔna jago baarakɛcogo ɲuman nafa ka bon ka tɛmɛ i ka ɲinini jatebɔ kan. Ni kiliyan kura bɛɛ sɔrɔli ka gɛlɛn ani ni a sɔngɔ ka gɛlɛn, jago minnu bɛ se sɔrɔ, olu ye minnu bɛ nafa caman bɔ u ka ɲɛnamaya kɔnɔ jɛɲɔgɔnya bɛɛ la. O bɛ baarakɛcogo ɲuman de wajibiya — dondonni min tɛ gɛlɛya, faturaw kɛli waati bɛnnen na, kumaɲɔgɔnya min bɛ kɛ ni ɲɛmajɔ ye, ani baarakɛcogo min bɛ kɛ mɔgɔ yɛrɛ ye ka kɛɲɛ ni hakɛ ye.