The Agency Model vs. The SaaS Model: Mun na i ka jago mago bɛ u fila bɛɛ la walasa ka ɲɛtaa sɔrɔ

San caman kɔnɔ, jago ɲɛmɔgɔw bɛ ni nkalon fila ye : ka baarada modɛli dɔ jɔ min bɛ se ka maga kosɛbɛ, min bɛ baara gɛlɛn kɛ walima ka SaaS modɛli dɔ sɛgɛsɛgɛ min ka bon, min bɛ ɲɛminɛ fɛn dilannenw fɛ. Baarakɛda in bɛ layidu ta ko kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnya juguw bɛna kɛ ani ka fɛɛrɛw tigɛ minnu bɛ kɛ ka kɛɲɛ ni mɔgɔw sago ye, k’a sɔrɔ SaaS modɛli bɛ sɔrɔ segin-segin ni sɛgɛsɛgɛli danma di. Nka ni jago minnu bɛ ɲɛtaa sɔrɔ kosɛbɛ san tan nataw kɔnɔ, olu tɛ kelen sugandi ka tɛmɛ tɔ kelen kan, nka minnu bɛ u fila bɛɛ fara ɲɔgɔn kan ni seko ye do? Siniɲɛsigi ye modɛli hybridew ta ye minnu bɛ u kelen-kelen bɛɛ fanga ta. Nin tɛ sugandili nɔgɔman dɔ ye; o ye simbiyɔtiki sigida jɔli ye, i ka baarakɛminɛnw bɛ i ka fɛn dilannenw sɛnɛ yɔrɔ min na, ani i ka fɛn dilannen bɛ i ka baarakɛminɛnw bonya. Baarakɛda minnu bɛ dantigɛli dancɛw sɔgɔsɔgɔ ani SaaS tɔn minnu bɛ ka gɛlɛya sɔrɔ jagofɛnw dilanni na, ɲɛtaa sira ye fɛɛrɛ tigɛlen ye.

Ajensi saniyalen modɛli ka ŋaniya n' a dancɛw

Laadalata baarada modɛli jɔlen bɛ baarakɛcogo la min bɛ kɛ ka kɛɲɛ ni mɔgɔw sago ye . A bɛ hadamadenw ka kapitali dɔnbagaw di walasa ka gɛlɛya gɛlɛnw ɲɛnabɔ, minnu tɛ kelen ye, kiliyanw ye. Nafa jiracogo jɛlen don : jateminɛ kɛrɛnkɛrɛnnen, ladamuni jugu, ani jɛɲɔgɔnya siratigɛ la. Baarakɛda dɔ bɛ kɛ a ka kiliyan ka kulu ka dɔ faralen ye, a ka c’a la, a bɛ nɔ danmadɔw lase, porogaramu minnu tɛ sɔrɔ, olu tɛ se ka minnu di.

Nka , ajansɛ modɛli bɛ se ka sanfɛla gɛlɛn dɔ gosi . Sɔrɔ sirilen bɛ lɛrɛ minnu bɛ se ka fatura walima poroze sara la, o bɛ bonya sira sinsinni da. Walasa ka bonya 50%, tuma caman na, i ka kan ka mɔgɔ 50% caman ta baara la. O bɛ na ni baarakɛcogo kunba ye, ɲɛnabɔli gɛlɛya, ani kɛlɛ min bɛ kɛ tuma bɛɛ ni margin erosion ye. Client sɔrɔli musaka ka bon ani a bɛ se ka ɲɔgɔn sɔrɔ, wa baara bɛ se ka kɛ fɛn ye min tɛ se ka fɔ ka ɲɛ, o bɛ na ni seli walima kɔngɔ sɛgɛsɛgɛliw ye. Modeli in bɛ dantigɛ kosɛbɛ lɛrɛ hakɛ fɛ tile kɔnɔ ani seko min bɛ se ka kɛ i bolo ka baara kɛ ani k’a mara.

SaaS Modeli saniyalen fanga ni a janw

O ni SaaS modɛli tɛ kelen ye , bi jago kanulen don kun ɲuman na . Ni fɛn dilannen in jɔra ka ban, a bɛ se ka feere kiliyan hakɛ danmadɔ ma ni musaka danma ye. O bɛ se ka kɛ sababu ye ka bonyaba sɔrɔ ani ka sɔrɔba sɔrɔ, a ka c’a la, a bɛ tɛmɛ 80% kan. sɔrɔko misali min bɛ segin-ka-bɔ, o bɛ se ka fɔ ka ɲɛ ani ka sabati, o bɛ sira di bolodacogo ɲuman ni wari bilali ma.

O bɛɛ n' a ta , SaaS sira tɛ gɛlɛyaw kɔ . Sugu in bɛ ɲɔgɔn sɔsɔ kosɛbɛ, wa fɛn dilannenw bɛ se ka kɛ jagofɛnw ye nɔgɔya la. Ka se ka fɛn dilannenw ni sugu bɛn ɲɔgɔn ma, o ka gɛlɛn, wa, kiliyanw ka ɲɔgɔn sɔrɔli ye bagabagali ye tuma bɛɛ. Modeli bɛ se ka kɛ i n’a fɔ a tɛ mɔgɔ yɛrɛ ta ye, wa a ka c’a la, a bɛ kɛlɛ kɛ walasa ka magoɲɛfɛnw ɲɛnabɔ, minnu nafa ka bon kosɛbɛ, minnu bɛ kɛ ni kiliyanw ye. SaaS tɔn caman b’u yɛrɛ sɔrɔ boli la ka taa duguma sɔngɔko la walima u datugulen don fɛnw kɛlɛli la min bɛ nafolo tiɲɛ k’a sɔrɔ a ma danfara kɔrɔ da.

Modèle hybride : yɔrɔ min na 1+1 = 3

tɔn minnu bɛ ɲɛtaa miiri kosɛbɛ , olu bɛ ka hakilina dɔ bila / walima ka hakilina falenfalen sira minɛ . Nin misali in bɛ baara kɛ ni SaaS fɛn koloma dɔ ye i n’a fɔ jago jusigilan min bɛ se ka sɛgɛsɛgɛ, k’a sɔrɔ a bɛ baaradaw kɛ minnu nafa ka bon kosɛbɛ, minnu bɛ kɛ i n’a fɔ baarada cogo la. Fɛn min bɛ kɛ, o bɛ baara kɛtaw ɲɛnabɔ ka ɲɛ, minnu bɛ kɛ ka kɛɲɛ ni sariya ye, minnu bɛ segin-ka-bɔ, ka sɔrɔ baarakɛminɛnw bɛ bilasirali kɛcogo ɲumanw di, ka fɛnw kɛ ka kɛɲɛ ni mɔgɔw sago ye, ani ka furakɛli kɛ ni bololanɛgɛ finman ye, minnu bɛ yamaruya di sɔngɔba ma.

O jɛɲɔgɔnya in bɛ wuluwulu barikama dɔ da . Baarakɛjɛkulu bɛ hakilina tilennenw di, minnu bɛ kɛ diɲɛ kɔnɔ tiɲɛ na, minnu bɛ fɛn dilannenw ka sira jira, k’a lajɛ k’a bɛ wuli walasa ka kiliyanw mago lakikaw ɲɛ. O cogo kelen na, o fɛn dilannen bɛ baarakɛjɛkulu kɛ baarakɛcogo ɲuman ni baarakɛcogo ɲuman ye, o b’a to u bɛ se ka nɔ ɲumanw di joona. Nin fɛɛrɛ in bɛ se ka dɔ fara kosɛbɛ kiliyanw ka ɲɛnamaya nafa kan (LTV) ni kiliyanw ka gɛlɛya caman ɲɛnabɔli ye ani ka sɔrɔ sira caman dilan ka bɔ jɛɲɔgɔnya kelen na.

diɲɛ lakika misaliw ka ɲɛsin ɲɔgɔndan modɛli ma wale la

Aw ye jateminɛ kɛ nizɛri feereli baarada dɔ la min tun bɛ Facebook piblisite kanpaɲiw ɲɛnabɔ laada la ni bolo ye kiliyan damadɔw ye . Ni u ye SaaS platform dɔ labɛn walima k’a tɔgɔ finman kɛ piblisite otomatiki ni jateminɛ kama, sisan u bɛ se ka baara kɛ ni kiliyan kɛmɛ caman ye ni fɛɛrɛ jɔnjɔn ye. O kɔfɛ, u ka baarakɛminɛnw dicogo min bɛ se ka maga kosɛbɛ, o bɛ wuli ka taa kunnafonidilanw bolodacogo fɛɛrɛw la, ka ɲɛsin daɲɛw labɛnni ma, ani ka jago lajɛ kalo saba o kalo saba — baara min nafa ka bon kosɛbɛ, min bɛ jo di marabagaw ma minnu ka bon.

misali wɛrɛ ye jago ladilitɔn ye . Sani u ka lɛrɛw dɔrɔn feere, u b’u ka fɛɛrɛw labɛn ka kɛ jago OS-yɔrɔ ye i n’a fɔ Mewayz. Clients bɛ abonné kɛ plateforme kan walasa k’u ka baara ɲɛnabɔ (CRM, HR, facture), ka sɔrɔ firm bɛ waleyali, kalan, ani ladilikan fɛɛrɛw di. Plateforme bɛ sɔrɔ basigilen dɔ da min bɛ nɔrɔ, min bɛ segin-ka-bɔ, wa baarakɛminɛnw bɛ kiliyanw ka jɛɲɔgɔnya jugu bila.

san tan nataw jago minnu bɛna ɲɛtaa sɔrɔ kosɛbɛ, olu tɛna kɛ tulonkɛ saniyalenw baaradaw ye walima tulonkɛ saniyalenw SaaS tɔnw. U bɛna kɛ ‘ɲɛnabɔli ekosisɛtiw’ ye minnu bɛ fɛɛrɛ kuraw ni hadamadenw ka dɔnniya wajibiyalenw ɲagami ɲɔgɔn na.

taamasenɲɛ gafe min bɛ kɛ ka ɲɛsin i yɛrɛ ka jago suguya caman jɔli ma

Tɛmɛni ka taa modɛli hybride la , o tɛ kɛ su kelen kɔnɔ . A bɛ fɛɛrɛ tigɛlen ni taabolo dɔ de wajibiya.

Taabolo fɔlɔ : i ka sisan baarakɛminɛnw jateminɛ

aw ka baarakɛminɛnw labɛncogo sɛgɛsɛgɛ . Baara minnu bɛ segin-ka-bɔ, minnu bɛ kɛ ka kɛɲɛ ni sariya ye, ani minnu bɛ se ka kɛ otomatiki ye walima minnu bɛ se ka kɛ, olu jira. Aw bɛ dimi caman ɲini aw bɛ minnu ɲɛnabɔ siɲɛ caman kliyanw ye. Ninnu ye i ka kandida fɔlɔw ye SaaS fɛn dɔ la.

Taabolo sabanan : Aw ka Tech Foundation jɔ walima ka jɛɲɔgɔnya kɛ

aw man kan ka jɔ ka bɔ fɛn fɔlɔ la tuma bɛɛ . Baarakɛda caman fɛ, sira min ka telin, o ye ka plateforme (jɔyɔrɔ) min bɛ yen, o tɔgɔ jɛman ye. Ni i bɛ baara kɛ ni fura ye i n’a fɔ Mewayz, min bɛ modulu 200 ni kɔ di, i bɛ se ka jagokɛla ka OS ladamulen dɔ lajɛ joona i yɛrɛ ka taamasiyɛn kɔrɔ, ka kɛɲɛ ni kɔnɔna yiriwali musaka ni waati tilayɔrɔba dɔ ye.

taamasenɲɛ 4nan : aw ka baarabolodalenw labɛn kokura

Sɔngɔko pake kura dabɔ . Tier basigilen dɔ bɛ se ka kɛ ka don SaaS platform dɔrɔn na. Pro tier bɛ se ka kɛ ni plateforme sɔrɔli ye ka fara dɛmɛ danma kan. Premium/enterprise tier tun bɛna plateforme in fara ɲɔgɔn kan ni stratégiques services kɛrɛnkɛrɛnnenw ye, waleyali, ani kalan.

taamasenɲɛ 5nan : ka i ka jɛkulu ni taabolo bɛn ɲɔgɔn ma

A' ye aw ka jɛkulu dege modɛli kura in kan . Aw ka jatebɔsɛbɛn ɲɛmɔgɔw bɛ kɛ fɛn dilanni dɔnbagaw ye ani fɛɛrɛbɔlaw ye. Aw ka fɛnw lase jɛkuluw bɛ u sinsin baara kɛlenw kan minnu nafa ka bon kosɛbɛ, u tɛ u sinsin baara kɛcogo kɔrɔw kan. Baarakɛcogo kura minnu bɛ fɛn dilannen ni baarakɛminɛnw dicogo cɛsiri cogo la min tɛ gɛlɛya.

Mewayz bɛ fanga di baarada hybride ma cogo min na

Platifɔmu min bɛ i n' a fɔ Mewayz , o jɔyɔrɔ kɛrɛnkɛrɛnnen don walasa ka kɛ fɛɛrɛko kɔkanna ye jagokɛcogo ɲɔgɔndan na . A ka modularite ye a fanga belebele ye baarada minnu b’a fɛ ka nin jiginni in kɛ.

• White-Label Solution : Ni dɔrɔmɛ 100 ye kalo kɔnɔ , i bɛ se ka Mewayz ka platformu bɛɛ tɔgɔ da kokura i yɛrɛ ta ye , ka fɛn dɔ jira i ka cikɛlaw la , min tɛ fɛn tiɲɛ , min tɛ baara kɛ ni a ye , k' a sɔrɔ yiriwali musakabaw ma kɛ .
• API Sɔrɔli : Ni dɔrɔmɛ 4,99 ye modulu kelen na, baarakɛlaw bɛ se ka Mewayz ka baarakɛcogo barikamaw (CRM, fatura, jateminɛ) don ɲɔgɔn na k’a ɲɛsin kiliyanw ka ɲɛnabɔcogo ladamulenw ma walima kɔnɔna baarakɛminɛnw ma minnu bɛ yen.
• Module Library Comprehensive : Ni modulu 208 bɛ fɛn bɛɛ lajɛlen na k’a ta CRM ni HR la ka se kurunbonkarilaw ɲɛnabɔli ma ani u bilali ma, i bɛ se ka OS dɔ jɔ min bɛ bɛn kiliyanw mago bɛɛ ma, k’a kɛ i ka baarakɛminɛnw dicogo ye dan tɛ minnu na, wa u nafa ka bon kosɛbɛ.
• Sɔngɔko min bɛ se ka sɛgɛsɛgɛ : Labɛn minnu bɛ sara fu ani minnu musaka ka dɔgɔ ($19-49/kalo) olu b’a to i bɛ se ka kiliyanw don kurun kɔnɔ, u hakɛ bɛɛ, k’a ta solobaarakɛlaw la ka se baarakɛdabaw ma, ni musaka sigicogo ye min bɛ se ka fɔ ka ɲɛ.

Mɛritiri jɔnjɔn minnu ka kan ka tugu i ka taama ɲɔgɔndan na

Ka ɲɛtaa sɔrɔ modɛli ɲɔgɔndan na, o bɛ KPIw kulu ɲagaminen dɔ nɔfɛtaama.

1. Kalo sɔrɔta segin-segin (MRR): MRR nɔfɛtaama ka bɔ SaaS abonnés ni retainer-based service contracts fila bɛɛ la .
2. Kiliyanw ka ɲɛnamaya nafa (LTV): Aw bɛ sɔrɔ bɛɛ lajɛlen suman ka bɔ kiliyan dɔ la fɛn dilannenw ni baarakɛminɛnw sanni bɛɛ kɔnɔ . Modeli hybride min bɛ ɲɛ sɔrɔ, o ka kan ka LTV caya kosɛbɛ.
3. Fɛnfɛnw tali hakɛ : aw ka baarakɛlaw kɛmɛsarada la joli bɛ baara kɛ ni aw ka SaaS platform ye kosɛbɛ ? Ladonni caman bɛ jɛ-ka-baara ɲɛnabɔlen jira.
4. Service Margin ni Product Margin : Aw ye aw ka jago bolo kelen-kelen bɛɛ nafa faamuya walasa ka nafolo tilacogo ɲɛ .
5. Sɔrɔ jɛlen marali (NRR): o bɛ bonya suman i ka kiliyanw kɔnɔ minnu bɛ yen . NRR caman (110% ni kɔ) b’a jira ko i ka modɛli hybride bɛ ka a sennabɔli bonya ka ɲɛ ni sisan kiliyanw ye.

Sini bɛ don ɲɔgɔn na

sira min bɛ baarakɛyɔrɔ ni porogaramuw cɛ, o bɛna to ka bɔgɔbɔgɔ. Clients t’a fɛ tugun baarakɛminɛn dɔrɔn na walima ladilikɛla dɔrɔn; u b’a fɛ ka fura dafalen sɔrɔ min bɛ sɔrɔw lase minnu bɛ se ka suman. Jagokɛyɔrɔ minnu bɛ ɲɛtaa sɔrɔ, olu bɛna kɛ minnu bɛ se k’u ka hakililata pake ka kɛ fɛɛrɛ kuraw ye minnu bɛ se ka sɛgɛsɛgɛ, k’a sɔrɔ u bɛ hadamadenw ka dɔnniya mara min bɛ dannaya sabati ani ka gɛlɛya gɛlɛnw ɲɛnabɔ. Ni i ye agence-SaaS modɛli hybride minɛ, i b’i ka jago siniɲɛsigi sɛgɛsɛgɛ, ka nafa dɔ lase i ka cikɛlaw ma min ɲɔgɔn tɛ, ani ka sosiyete dɔ jɔ min bɛ se ka muɲu kosɛbɛ, min bɛ nafa sɔrɔ. Ɲininkali tɛ modeli jumɛn sugandi tugun , nka i bɛ se ka dancɛ jɔli daminɛ teliya cogo min na u ni ɲɔgɔn cɛ .

Ɲininkali minnu bɛ kɛ tuma caman na

Yala baarada fitinin dɔ bɛ se ka modɛli hybride ta tiɲɛ na wa ?

A bɛrɛbɛrɛ. Tiɲɛ na, baarada misɛnninw bɛ se ka nafa caman sɔrɔ n’u bɛ baara kɛ ni fɛn finmanw ye i n’a fɔ Mewayz walasa ka SaaS fɛn dɔ di k’a sɔrɔ yiriwali musaka ma kɛ, o b’a to u bɛ se ka ɲɔgɔn sɔrɔ ni tɔnbaw ye minnu ka bon kosɛbɛ.

Yala SaaS fɛn dɔ dicogo tɛna ne ka baara sɔrɔta kɛ mɔgɔ ye wa ?

Ni a labɛnna ka ɲɛ , fɛn dilannenw ni baarakɛminɛnw dilenw bɛ ɲɔgɔn dafa , u tɛ ɲɔgɔndan ye . Fɛn min bɛ kɛ, o bɛ baara kɛcogo kɔrɔw ɲɛnabɔ, k’i ka jɛkulu hɔrɔnya walasa u k’u sinsin baarakɛcogo ɲumanw kan minnu nafa ka bon kosɛbɛ, kiliyanw bɛ sɔn ka sɔngɔba sara minnu na, ka laban ka dɔ fara sɔrɔ bɛɛ kan kiliyan kelen-kelen bɛɛ kan.

ne bɛ se ka saraka hybride sɔngɔ cogo di ?

Ka foroko sɛrɛkiliw dabɔ k’a daminɛ SaaS dɔrɔn dakun jɔnjɔn na, ka taa cɛmancɛ-dakun na ni dɛmɛ danma ye, ani sanfɛla la min bɛ porozɛw fara ɲɔgɔn kan ni fɛɛrɛbɔ baara caman ye, a waleyali, ani kalan.

gɛlɛya belebele jumɛn bɛ jiginni na ka taa modɛli hybride la ?

gɛlɛyaba ka teli ka kɛ kɔnɔna na laadalakow jiginni ye, ka baarakɛjɛkuluw dege kokura walasa u ka kɛ fɛn dilanni dɔnbagaw ni fɛɛrɛko ladilikɛlaw ye, ani ka baarakɛcogo kura don ɲɔgɔn na minnu bɛ fɛn dilannenw baaracogo ni baarakɛminɛnw dicogo cɛsiri cogo la min tɛ gɛlɛya.

mun na Mewayz ye kɛnɛ ɲuman ye jagokɛcogo ɲɔgɔndan na ?

Mewayz ka modulu , min labɛnnen don ni labeli finman ye ni modulu 200+ ye, o b’a to baaradaw bɛ se ka jago OS ladamulen dɔ sigi sen kan joona u yɛrɛ ka taamasiyɛn kɔrɔ, ka tekinoloji jusigilan di min bɛ se ka sɛgɛsɛgɛ walasa ka baarakɛminɛnw jɔ minnu nafa ka bon, k’a sɔrɔ wariba ma don a kan.