Super-App Takeover: Gig Economy Platforms bɛ se ka balo cogo min na ani ka ɲɛtaa sɔrɔ Azi saheli-kɔrɔn fɛ

Super-App Squeeze : Tiɲɛ kura don gig baarakɛlaw ni plateformew bolo

Jakarta jamana na, Gojek bolifɛntigi dɔ bɛ dumuni dɔ lase, o kɔfɛ, a bɛ sɔn pake dɔ lase, ka baarakɛla dɔ ka mobili juru don a la—o bɛɛ bɛ kɛ porogaramu kelen kɔnɔ. Singapuri jamana na, Grab bolila dɔ bɛ wuli ka wuli bolifɛn-taama ni dumuni dicogo cɛ ka da waati yɛrɛ la ɲininiw ni dusudonw kan. Nin ye normal kura ye Azi Saheli-Kɔrɔn fan bɛɛ la (SEA), yɔrɔ min na super-apps i n’a fɔ Grab, Gojek, ani AirAsia Super App ye ekosisɛti jɛlen dɔ da min bɛ don o don ɲɛnamaya fanga digi. Ka ɲɛsin gig sɔrɔko jɔyɔrɔw ma minnu bɛ u yɛrɛ ma — a kɛra u sinsinnen bɛ dilancogo yɛrɛmahɔrɔnyalen kan, so baarakɛcogo kan, walima fɛnw ladonni kɛrɛnkɛrɛnnenw kan — o bɛ gɛlɛya lase ɲɛnamaya ma. Super-app modɛli, n’o ye baarakɛminɛn caman fara ɲɔgɔn kan ka kɛ fɛn kelen ye, o bɛ nɔgɔya di baarakɛlaw ma min ɲɔgɔn tɛ yen, wa a bɛ ɛntɛrinɛti nɔ barikamaw dilan. Nisɛ tulonkɛlaw fɛ, gig baarakɛlaw ni kiliyanw ka jateminɛ n’u ka kantigiya kɛlɛ ma gɛlɛya ka tɛmɛ nin kan abada. Nin tɛ ɲɔgɔndan dɔrɔn ye; o ye ɲɛnamayako ye sugu la , sariyaw bɛ ka sɛbɛn kokura titanw fɛ .

Mun na Super-Apps bɛ ka Azi saheliyanfan dusukunw (ani waribɔlanw) sɔrɔ

Super-apps ka ɲɛtaa SEA kɔnɔ, o tɛ balawu ye. O ye sugu cogoyaw ni fɛɛrɛw waleyali fɔɲɔba dafalen ye. Ni mara in jamanaden 60% ni kɔ minnu si tɛ san 40 bɔ, ani telefɔni seleke naani doncogo bɛ ka caya, o yɔrɔ ninnu ye lamɛnnikɛla caman sɔrɔ, minnu bɛ bɔ nizɛrikan na. U ye gɛlɛya jɔnjɔn dɔ ɲɛnabɔ: porogramu caman minnu bɛ kɛ siɲɛ kelen, olu ka ɲagami. Mun na porogaramu danfaralen dɔ telesarse bolifɛnw, dumuni, wari sarali ani faturaw kama k’a sɔrɔ porogaramu kelen b’o bɛɛ kɛ?

u ka fɛɛrɛ bɛ tɛmɛn nɔgɔya dɔrɔn kan . Ni u ye waribɔlan nimɔrɔma dɔ fara ɲɔgɔn kan — i n’a fɔ GoPay walima GrabPay — u ye sɔrɔko dagalen dɔ da. Baarakɛlaw b’u ka waribɔlanw falen walasa ka bolifɛnw sara, o kɔfɛ, o wari bɛ kɛ ka dumuni di, ka sanni kɛ ɛntɛrinɛti kan, ani hali wariko baara kama. O bɛ kiliyanw ni gig baarakɛlaw bɛɛ datugu, minnu bɛ sara o cogo kelen fɛ. Baarakɛlaw fɛ, welekan jɛlen don : sɔrɔ siraw camanbɔli k’a sɔrɔ u ma porogaramuw caman wuli. Bololabaarakɛla bɛ se ka wari sɔrɔ bolifɛnw na, fɛnw lasecogo, ani baara fitinin wɛrɛw la, ka sɔrɔko jiginni nɔgɔya. Nin ekosisɛti in bɛ baarakɛminɛn barikama dɔ dabɔ min bɛ se ka kɛ sababu ye ka baarakɛminɛnw mara minnu jɔlen don, olu bɛ gɛlɛya sɔrɔ ka bɛn min ma.

Super-Apps bɛ bagabagaliba saba minnu kɛ Niche Gig Platforms kan

plateforme min kɛrɛnkɛrɛnnen don , a fɔ , ja dilancogo yɛrɛmahɔrɔnyalen walima so saniya baara la , super-apps wulili bɛ bagabagali saba danfaralenw ni siranfɛnw lawuli .

1. Kunnafonidila ka jateminɛ Apokalipisi

Super-apps dabɔra ka kɛ nɔgɔlen ye. Baarakɛla dɔ bɛ Gojek da wuli walasa ka tilelafana komandi, ka masala baarakɛyɔrɔ dɔ ka promo ye, ka o gafe sɛbɛn o yɔrɔnin bɛɛ. U tɛ bɔ appli la abada. O jɛ-ka-baara in kɔrɔ ye ko baarakɛlaw ka dalilu ka dɔgɔ, wa hakili-la-minɛnw ka dɔgɔ, walasa ka plateforme kɛrɛnkɛrɛnnenw ɲini. I ka appli bɛ kɛlɛ kɛ walasa ka ɛkran yɔrɔ ni jateminɛ sliver sɔrɔ ka ɲɛsin plateforme dɔ ma min dabɔra kaban siɲɛ tan ni caman tile kɔnɔ.

2. Donanw ka fanga gɛlɛya

Super-apps bɛ kɛwalew kunnafoni hakɛ caman fara ɲɔgɔn kan vertikal caman kɔnɔ. U bɛ baarakɛla dɔ ka taamacogo, a ka dumunikɛcogo ani a ka musaka kɛcogo dɔn. O bɛ kɛ sababu ye ka fɛnw laseli kɛ minnu bɛ mɔgɔ yɛrɛ ta kosɛbɛ ani ka kiliyanw ka hakilinaw sɔrɔ minnu ka bon kosɛbɛ, nisɛ plateformes, n’u ka data scope danma, tɛ se ka minnu ladege. U bɛ se ka baarakɛminɛnw fara ɲɔgɔn kan, ka jigitigɛba di yɔrɔ dɔ la walasa ka kiliyanw sɔrɔ yɔrɔ wɛrɛ la, o bɛ gɛlɛya don wariko ta fan fɛ kɛrɛnkɛrɛnnenya la ka se ka ɲɔgɔn sɔrɔ sɔngɔko la.

3. Baarakɛlaw ka jɛgɛminɛ gɛlɛya

sɔrɔ suguya caman , sabatilen layidu ye gig baarakɛlaw lafilili barikama ye . Super-app bɛ se ka sababu di saniyabaga ma a ka se ka pakew fana lase waati minnu na mɔgɔw tɛ baara kɛ, o ye fɛn ye min tɛ se ka kɛ so kɔnɔ baarakɛminɛn kɛrɛnkɛrɛnnen dɔ ye. O b’a to a ka gɛlɛn nisɛ plateformew ma ka baarakɛlaw sama, wa, min nafa ka bon kosɛbɛ, ka baarakɛlaw mara minnu bɛ se ka da u kan. Baarakɛla churn bɛ kɛ kɛlɛ ye min bɛ kɛ tuma bɛɛ.

Kɛlɛ-fɛɛrɛ 1 : Kɛrɛnkɛrɛnnenya la ni sigidako fanga

n' i tɛ se k' u gosi bonya kan , i ka kan k' u halaki juguya kan . Super-apps ye horizontal masterw ye, nka a ka c’a la, u ye jacks-of-all-trades ye ani masters of none ye. nin ye nisɛri ntolatanna ka sababuba ye.

• Deep Vertical Expertise : Porozɛw dilannikɛlaw yɛrɛmahɔrɔnyalenw ka kɛnɛ dɔ bɛ se ka fɛn kɔrɔw di super-apps ignore : kode marayɔrɔw jɛlenw, porozɛw ɲɛnabɔli baarakɛminɛnw minnu labɛnna baarakɛcogo teliyalenw kama, seko ni dɔnko seereyaw porogaramuw, ani sigida forobajɛkuluw dɔnniya tila-tila kama. Aw ka kɛ dɔnnikɛla ye min tɛ se ka sɔsɔ aw ka baara la.
• Ka sigida barikama sɛnɛ : ka mɔgɔya ni baarakɛcogo dɔnniya sabati . Ni sigida min bɛ farikoloɲɛnajɛ kalanbagaw ni kiliyanw cɛsiri, o bɛ se ka kɛ ka atelier virtuelw kɛ, ka seereyaw porogaramuw da, ani ka degelikɛnɛ ŋanaw jira. Super-app dɔ bɛ jagokɛcogo dɔ di; i ka kan ka kabila dɔ di .
• Baarakɛla ka dɔnniya sanfɛla : i ka plateforme bɛɛ ka kan ka ɲɛnabɔ fɛn kelen kama ani k' a kɛ dafabaliya la . Onboarding for a freelancer, the search and matching algorithm, the payment process— touchpoint bɛɛ ka kan ka fisaya kosɛbɛ ka tɛmɛn clunky, generic experience kan min bɛ di super-app ka sub-menu kɔnɔ.

Kɛlɛ-fɛɛrɛ 2nan : fɛɛrɛbɔ jɛɲɔgɔnyaw ani API-First Agility

Super-app ɲɛkɔrɔ , ka taa a kelen na , o bɛ se ka kɛ isolation furakɛcogo ye . bi fɛɛrɛ ye ka jɛkulu dɔ sigi sen kan.

Aw ye jateminɛ kɛ ka jɛɲɔgɔnya kɛ ni baarakɛda dafalenw ye . Sokɔnɔbaganw sigiyɔrɔ bɛ se ka jɛ ni sokɔnɔbaganw ka dumuni dicogo baarakɛyɔrɔ ye walima baganw ka dɔgɔtɔrɔso jatebɔ app ye, ka kɛ sababu ye ka ɲɛnamaya kɛcogo fitinin dɔ dilan min bɛ nafa caman di ka tɛmɛ baarakɛyɔrɔ kelen kan. Min ka bon kosɛbɛ, aw k’a lajɛ ka jɛɲɔgɔnya kɛ ni super-apps yɛrɛ ye. Mɔgɔ caman b’u ka ‘plateformes (jɔyɔrɔ) Dabɔ APIw fɛ. N’i y’i ka baara kɛrɛnkɛrɛnnen don super-app sugu kɔnɔ, i bɛ se k’a ka baarakɛlaw hakɛ caya k’a sɔrɔ i b’i ka taamasiyɛn ni baarakɛcogo yɛrɛmahɔrɔnya mara.

O yɔrɔ de la API-fɔlɔ jagokɛminɛn min bɛ i n' a fɔ Mewayz , o bɛ kɛ nafaba ye . Mewayz bɛ sira di niche platforms ma u k’u ka baara jɔnjɔnw jɔ ani k’u ɲɛnabɔ — k’a ta CRM la ani fatura la ka se gig baarakɛlaw ka sarako ma — ni modular ye, API-driven approach. O kɔrɔ ye ko i bɛ se k’i ka kɔkanna-yɔrɔ siri super-app ka API la cogo la min tɛ fɛn tiɲɛ, ka jɛɲɔgɔnya kɛ ni tekinoloji sɛgɛsɛgɛliba ye, min sɔngɔ ka gɛlɛn. I ka teliya ye i ka marifa ye.

Kɛlɛ min bɛ SEA la, o tɛ plateforme ni plateforme ye tugun; o ye ekosisɛti ni ekosisɛti ye. Nisɛ tulonkɛlaw bɛ se sɔrɔ ni kabila ɲuman jɔli ye ani ka don rezo belebelebaw kɔnɔ.

Sɛbɛnni 5 waleyali bolodalen gig plateformew kama walasa k' u ka jago siniɲɛsigi

1. Ka sɛgɛsɛgɛli kɛ ni bɔnɛ ye : Aw ye tiɲɛ na jateminɛ kɛ yɔrɔ min na super-app bɛ se ka don aw ka jago la . Yala baarakɛlaw marali de don wa? Kunnafoni sɔrɔli musaka? I ka barikantanya yɔrɔ kelen min ka bon kosɛbɛ, o dɔn.
2. Double Down on Your Niche : I ka fɛn 2-3 dɔn minnu b' i ka plateforme kɛ fɛn ye min nafa ka bon i ka baarakɛla jɔnjɔnw bolo . Aw ye aw ka yiriwali nafolo 80% bila yan walasa ka ko kɛlen dɔ da min tɛ se ka suma ni ɲɔgɔn ye.
3. I ka Modular Tech Stack jɔ : Ditch monolithic porogaramuw . Aw ye OS sɛgɛsɛgɛlen dɔ ta i n’a fɔ Mewayz min bɛ moduluw di CRM, wari sarali, ani jateminɛw kama. O teliya in b’a to i bɛ se ka fɛnw pivot, ka u fara ɲɔgɔn kan, ani ka u sɛgɛsɛgɛ teliya la ka kɛɲɛ ni suguya caman yeli ye.
4. API jɛkamiirikalandenw sɛgɛsɛgɛ : Sɛgɛsɛgɛli kɛ super-apps belebelebaw dilannikɛlaw ka platformuw kan aw ka mara kɔnɔ . Yala aw ka baara bɛ se ka kɛ nafa dɔ ye u ka ɲɛnamaya kɛcogo kɔnɔ wa? o bɛ se ka kɛ bonya sira ye sanni ka kɛ siran sababu ye.
5. aw ka sigida bonya : Aw ye fɛɛrɛw daminɛ minnu bɛ kantigiya sabati jago kɔfɛ . Miiri laadalakow la, ɛntɛrinɛti kan ko kɛlenw na, ani kunnafoni danmadɔw la minnu b’a to i ka baarakɛlaw ni baarakɛlaw b’a miiri ko u ye tɔnden nafamaw ye, u kana kɛ jatedenw dɔrɔn ye.

Ka jagokɛminɛn dɔ kɛ i n' a fɔ Mewayz walasa ka to teliya la ani ka se ka ɲɔgɔn sɔrɔ

Nin sigida in na, min bɛ kɛ ni wari caman ye, baarakɛcogo ɲuman tɛ wari marali dɔrɔn ye—a bɛ ɲɛnamaya de kan. Niche gig platforms tɛ se ka se ka kɛ bogged down ni clunky, disconnected porogaramuw ye. Jagokɛlaw ka OS kelen bɛ cɛmancɛ-sɔgɔsɔgɔninjɛ di min ka kan ka kɛ walasa ka se ka ɲɔgɔn sɔrɔ.

• Baarakɛlaw ka ɲɛmɔgɔya kelen : Baara kɛ ni Mewayz ka HR ni Payroll moduluw ye walasa ka gig baarakɛlaw ka onboarding, payments, ani performance analytics ɲɛnabɔ ka bɔ dashboard kelen na, k’a lajɛ ko i bɛ se ka sɔrɔko kɛcogo ɲuman di, min bɛ se ka da a kan ka tɛmɛ super-app kan.
• Sɛgɛsɛgɛli jɛlenw : Aw ye jateminɛ bɛɛ lajɛlen sɔrɔ aw ka jago kɛnɛyako la . Mewayz ka jateminɛ moduluw bɛ se ka kiliyanw ka ɲɛnamaya nafa lajɛ, baarakɛlaw ka wuli hakɛw, ani nafa sɔrɔli baara kelen-kelen bɛɛ la, ka kunnafoniw di i ma walasa ka fɛɛrɛw tigɛ joona.
• API-First Flexibility : Se min bɛ mɔgɔ sabananw ka baarakɛminɛnw ni ɲɔgɔn cɛ nɔgɔya la — a kɛra super-app ka sugu ye wo, a kɛra wari sarali da ye wo, a kɛra jago otomatiki baarakɛminɛn ye wo — o bɛ don a kɔnɔ O bɛ siniko-sɛgɛsɛgɛli kɛ i ka kɛnɛ kan sugu jiginni teliya la.

Siniko ye Fɛderasiyɔn ye : Super-App Monolith kɔfɛ

Nizɛri ɲɛnamaya jiginni nata Azi saheli-kɔrɔn fɛ, n’a sɔrɔla o tɛ kɛ appli kelen ka fɛn bɛɛ kɛli ye. O nɔ na, ​​an bɛ taa federasiyɔn modɛli fɛ, yɔrɔ min na, baarakɛyɔrɔ kɛrɛnkɛrɛnnen minnu ka fisa ni tɔw bɛɛ ye, olu bɛ ɲɔgɔn sɔrɔ cogo la min tɛ fɛn tiɲɛ APIw ni baarakɛɲɔgɔnya fɛ. Baarakɛlaw bɛna nafa don jogo ɲuman ni kɛrɛnkɛrɛnnenya la ka tɛmɛ nɔgɔya yɛrɛ kan. Sini gig baarakɛlaw fana bɛna caman ɲini—nafa ɲumanw, sarako siratigɛ jɛlenw, ani baarakɛlaw ka yiriwali sirabaw, fɛn minnu bɛ se ka kɛ super-apps, n’u ka hakɛ ye, olu bɛ se ka teliya ka di.

Agile niche plateforme kama , nin ye yeelen ye tunɛri laban na . Ni i ye fɛn kanulen dɔ jɔ, ka fɛn dɔ jɔ min ka fisa ni fɛn tɔw bɛɛ ye, ani kɔkannafɛn min bɛ baara kɛ ka ɲɛ, i t’i yɛrɛ bila i n’a fɔ waati tɛmɛnenw tolen, nka i n’a fɔ fɛn nafamaba don siniko la min bɛ tali kɛ ɲɔgɔn na. Laɲini tɛ tugun ka kɛ porogaramu kelen ye baarakɛla ka telefɔni na, nka ka kɛ application ɲuman ye baara in na, min bɛ se ka don u ka ɲɛnamaya fini numɛriki la.

Ɲininkali minnu bɛ kɛ tuma caman na

super-app ye mun ye tigitigi ?

Super-app ye mobili baarakɛminɛn kelen ye min bɛ baara caman kɛ ka tɛmɛ a ka baara koloma kan , i n' a fɔ bolifɛnw lase , dumuni lase , wari sarali , ani wariko baara , ka fɛn bɛɛ lajɛlen kɛcogo dɔ da baarakɛlaw ye .

Yala gig sɔrɔko jɔyɔrɔ misɛnninw bɛ se ka ɲɔgɔn sɔrɔ tiɲɛ na ni jagokɛla ŋanaw ye i n' a fɔ Grab wa ?

Ɔwɔ, n’i y’i sinsin kɛrɛnkɛrɛnnenya la, ka sigida barikama jɔ, ani ka fɛɛrɛ kuraw ta. U bɛ se ka ɲɔgɔn sɔrɔ baara juguya ni jogoɲumanya kan yɔrɔ min na super-apps bɛ ɲɔgɔn sɔrɔ yɔrɔ min na bonya kan.

jagokɛla OS i n' a fɔ Mewayz bɛ se ka n ka gig platform dɛmɛ cogo di ?

Mewayz bɛ sigida kelen di CRM, fatura, sarako, ani jateminɛw ma, ka baarakɛcogo ɲɛ. A ka API-fɔlɔ dilancogo bɛ sira Di jɛ-ka-baara nɔgɔya ma ni 'sènfɛjuru wɛrɛw ye, o min nafa ka bon kosɛbɛ jɛɲɔgɔnyaw ni teliya la.

yala n ka nisɛ plateforme ka kan k' a ɲini ka jɛɲɔgɔnya kɛ ni super-app ye wa ?

A ye fɛɛrɛ sugandilen ye min ka kan ka sɛgɛsɛgɛ . Jɛɲɔgɔnya kɛli API fɛ, o bɛ se k’a to i ka se ka baarakɛlaw ka jɛkuluba dɔ sɔrɔ, nka a nafa ka bon kosɛbɛ k’i ka taamasiyɛn dɔnniya mara ani k’a lajɛ ko jɛɲɔgɔnya sariyaw ka ɲi.

nisɛ gig platform bɛ se ka filiba jumɛn kɛ sisan ?

filiba min kɛra , o ye k' a ɲini ka super-apps ladege ni baarakɛminɛn caman farali ye minnu tɛ tali kɛ ɲɔgɔn na . O bɛ i ka nafa jɔnjɔn dɔgɔya. O nɔ na, ​​i ka dɔ bɔ i ka kɛrɛnkɛrɛnnenya la siɲɛ fila ani ka ko kɛlenw ɲɛ ka taa a fɛ i ka nisɛ kɛrɛnkɛrɛnnen kama.