Cogo min na Web Design Agencies bɛ porogaramuw ka abonnés (abonnements) fara ɲɔgɔn kan walasa ka tɔnɔ caman sɔrɔ

Abonnés Bundling Revolution Transforming Web Design Agencies

don minnu na ɛntɛrinɛti dilanni baaradaw tun bɛ sitiw jɔ dɔrɔn ka taa ɲɛ , olu tɛmɛna . Bi baarada minnu bɛ nafa sɔrɔ kosɛbɛ, olu ye sɔrɔko misali barikama dɔ sɔrɔ: ka porogaramuw abonnés (porozɛw abonnés) fara ɲɔgɔn kan k’u ɲɛsin u ka poroze sɔngɔ ma. O fɛɛrɛ in bɛ porozɛ minnu bɛ kɛ siɲɛ kelen, olu sɛmɛntiya ka kɛ sɔrɔ siraw ye minnu bɛ senna, ka sɔrɔ ka furakɛli bɛɛ lajɛlen di kiliyanw ma minnu bɛ taa yɔrɔ jan ka tɛmɛ siti jɔli jɔnjɔn kan. Ɛntɛrinɛti dilanni baarada cɛmancɛ min bɛ abonnés dalajɛli waleya, o b’a ye ko dɔ bɛ fara 42% kan san sɔrɔ la kiliyan kelen-kelen bɛɛ fɛ, k’a sɔrɔ a bɛ dɔ bɔ kiliyanw ka wulikan na ni 67% ye.

Miiri k’a filɛ, i bɛ siti porozɛ dɔ lase min kɔnɔ, CRM jɔlen bɛ a kɔnɔ, jateminɛw, jatebɔ siraw, ani ladonni baarakɛminɛnw—o bɛɛ bɛ don ɲɔgɔn na cogo la min tɛ fɛn tiɲɛ ani ka wari sara i ka baarakɛda fɛ. Nin tɛ upselling dɔrɔn ye; a bɛ ka fɛn caman sɛmɛntiya kokura cogo min na baaradaw bɛ nafa lase ani ka sɔrɔ sabatilen sɔrɔ. Baarakɛda minnu bɛ baara kɛ ni Mewayz ka modulari plateforme ye, olu bɛ kunnafoni di ka porogaramu modulu 3-5 fara ɲɔgɔn kan porozɛ kelen kɔnɔ, ka sɔrɔko siraw dabɔ minnu bɛ segin-ka-bɔ, minnu ka teli ka tɛmɛ porozɛ fɔlɔ sara kan kalo 12 kɔnɔ.

Mun na porogaramuw abonnés faralen ɲɔgɔn kan, o bɛ nafa sɔrɔ wariko la

Web dilan porozɛ laadalata bɛ tugu seli-walima kɔngɔko siratigɛ la : cɛsiriba bɛ kɛ yiriwali waati la, o kɔfɛ, a ka dɔgɔ sɔrɔ min bɛ senna fo ni kiliyan mago bɛ kunnafoni kuraw la. Nin misali in bɛ sɔrɔko jiginni lawuli, wa a bɛ gɛlɛya don wariko taabolo fɔli la. O ni ɲɔgɔn cɛ, baarada minnu bɛ porogaramuw ka abonnés fara ɲɔgɔn kan, olu bɛ sɔrɔ segin-seginlenw dilan minnu bɛ se ka fɔ ka ɲɛ, minnu bɛ sɔrɔko jiginni nɔgɔya ani ka wariko sabatili di.

Jateminɛ bɛ mɔgɔ bila ka miiri. Siti porozɛ min bɛ kɛ ni dɔrɔmɛ 10000 ye, o bɛ se ka kɛ ni san o san porogaramuw abonnés ye minnu nafa ye dɔrɔmɛ 2000 ye, minnu bɛ fara ɲɔgɔn kan ni 30% ye. O bɛ kɛ sababu ye ka dɔrɔmɛ 600 sɔrɔ san o san, min bɛ segin-ka-bɔ, ka bɔ kiliyan kelen dɔrɔn na. Aw k’o sɛgɛsɛgɛ kiliyan tan ni caman kɔnɔ, wa yɔrɔnin kelen aw ka baarada ye sɔrɔko siraba dɔ jɔ min bɛ segin-ka-bɔ, min bɛ baara kɛtaw ni yiriwali fɛɛrɛw musaka bɔ.

Kiliyan nafa jiracogo

Ka bɔ kiliyanw ka miiriya la, jɛ-ka-baara bɛ porogaramu feerela caman ɲɛnabɔli kunkolodimi ban. Sani u yɛrɛ ka ɲinini kɛ, ka sanni kɛ, ani ka baarakɛminɛn suguya caman fara ɲɔgɔn kan, kiliyanw bɛ fura sɔrɔ min bɛ kɛ ni bolo ye, fɛn bɛɛ bɛ baara kɛ ɲɔgɔn fɛ yɔrɔ min na, k’a sɔrɔ u ma gɛlɛya. Nin nɔgɔyako in bɛ jo di sɔngɔko ɲuman ma k’a sɔrɔ i b’i ka baarada bila jɔyɔrɔ la i n’a fɔ fɛɛrɛbɔ jɛkulu min bɛ se ka kɛ fɛn bɛɛ ye sanni ka kɛ ɛntɛrinɛti yɔrɔ jɔbaga dɔrɔn ye.

Porozɛw suguya wɔɔrɔ minnu bɛ nafa sɔrɔ walasa ka u fara ɲɔgɔn kan ni ɛntɛrinɛti porozɛw ye

Porozɛ bɛɛ tɛ dabɔ cogo kelen na ni a bɛ tali kɛ ɲɔgɔn na. Baarakɛda minnu bɛ ɲɛtaa sɔrɔ kosɛbɛ, olu sinsinnen bɛ baarakɛminɛnw kan minnu bɛ nafa sabatilen di ani ka don ɲɔgɔn na cogo la min bɛ kɛ ni ɛntɛrinɛti sɔrɔli ye. Nin ye suguya wɔɔrɔ ye minnu nafa ka bon kosɛbɛ :

• Kɔnɔkow ɲɛnabɔli siraw (CMS) - WordPress basigilen kɔfɛ, aw ye CMS kunkolontanw dalajɛlenw jateminɛ minnu bɛ baara kɛcogo ɲuman ni lakana di
• Kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnya ɲɛnabɔli (CRM) - A nafa ka bon jagokɛlaw bolo minnu b’a fɛ ka ɲɛmɔgɔw ni kiliyanw ka jɛɲɔgɔnyaw nɔfɛtaama
• Sɛgɛsɛgɛli ni kunnafonidi Baarakɛminɛnw - A ka di kiliyanw ye k’u ka siti baarakɛcogo kunnafoniw ye dakunw kɔnɔ minnu faamuyali ka nɔgɔn
• Booking and Scheduling Systems - Nafa ka bon kɛrɛnkɛrɛnnenya la baarakɛlaw bolo minnu sinsinnen bɛ baarakɛminɛnw kan
• E-commerce Platforms - Ɛntɛrinɛti feerekɛyɔrɔw ɲɛnabɔcogo dafalenw ni fɛnmarayɔrɔw ɲɛnabɔli
• Marketing Automation - Email marketing, social media scheduling, ani ɲɛmɔgɔya ladonni baarakɛminɛnw

A ka c’a la, baarada minnu bɛ ɲɛtaa sɔrɔ, olu bɛ daminɛ ni fɛnɲɛnamafagalan 2-3 ye minnu bɛ kɛ ka kɛɲɛ ni kiliyan suguya kɛrɛnkɛrɛnnenw ye. Misali la, dumunikɛyɔrɔw ka fɛnɲɛnamafagalan dɔ bɛ se ka kɛ ɛntɛrinɛti komandi, tabali bilali, ani kantigiya porogaramuw ye, ka sɔrɔ ladilikɛlaw ka fɛnɲɛnamafagalan bɛ se ka sinsin lajɛw bolodacogo kan, laɲiniw baarakɛminɛnw, ani kiliyanw ka dakunw.

I ka jɛkafɔ fɛɛrɛ labɛnni: Taabolo-taamasenɲɛ fɛɛrɛ

Ka wuli ka taa abonnés jɛ-ka-baara modɛli la, o bɛ ɲini ka labɛn ɲuman kɛ ani k’a waleya. Ni aw kɔrɔtɔlen don o baara la, o bɛ se ka kɛ sababu ye ka kiliyanw hakili ɲagami ani ka opereli kunkolodimi. Aw ye nin fɛɛrɛ naani sɛgɛsɛgɛlen in labato :

1. I ka sisan baarakɛminɛnw jateminɛ - I bɛ porogaramu minnu laadi sisan kiliyanw ma, olu bɛɛ sɛbɛn. Aw bɛ se ka baarakɛminɛn minnu tɔgɔ jɛ walima ka u feere kokura, aw k’olu dɔn.
2. Create Standard Bundles - Ka 3-5 standardized bundles labɛn minnu bɛ aw ka kiliyan suguyaw laɲini minnu ka ca kosɛbɛ. nin bunteni ninnu sɔngɔ bɛ kɛ 20-40% ye ka tɛmɛ i musaka kan.
3. I ka jɛkulu dege - Aw k’a lajɛ ko aw ka feerekɛlaw ni porozɛ ɲɛmɔgɔjɛkuluw bɛ nafa jiracogo faamuya, wa u bɛ se k’a fɔ ka jɛya kiliyanw ye.
4. Ka waribɔ siraw waleya - Aw ye waribɔ otomatiki sigi senkan min bɛ poroze sara ni abonnés sara segin-seginw bɛɛ ɲɛnabɔ cogo la min tɛ gɛlɛya.

Waleya minnu bɛ ɲɛ kosɛbɛ, olu bɛ daminɛ ni kiliyan kɔrɔw ye sanni ka kɛ kiliyan kuraw ye. I ka gɛrɛ i ka kiliyan ɲumanw na ni fɛn kɛrɛnkɛrɛnnen ye walasa k’u ka siti in sɛmɛntiya sisan n’i ka baarakɛminɛn kura ye min bɛ fara ɲɔgɔn kan. O bɛ sɔrɔ teliya la k’a sɔrɔ i bɛ i ka kumasenw nɔgɔya ka sɔrɔ ka fɛnɲɛnamafagalanw don kiliyan kuraw la.

Sɔngɔko misali minnu bɛ tɔnɔ caman sɔrɔ

I bɛ i ka fɛnɲɛnamafagalanw sɔngɔ cogo min na, o bɛ nɔba bila denfaya hakɛ ni nafa sɔrɔli la. Sannifeere fɛɛrɛ saba minnu bɛ se ka kɛ kosɛbɛ, olu ye :

Kɛmɛsarada la jatebɔcogo

A’ ye taamasiyɛn jɔnjɔn dɔ fara i ka porogaramu musakaw kan (a ka c’a la 25-50%). O fɛɛrɛ in tilennen don, wa a ɲɛfɔli ka nɔgɔn kiliyanw ma. Misali la, ni aw ka porogaramu musakaw faralen ɲɔgɔn kan, o ye dɔrɔmɛ 100 ye kalo kɔnɔ, aw bɛ dɔrɔmɛ 125-150 sara kalo kɔnɔ.

Sɔngɔ min sinsinnen bɛ nafa kan

Sɔngɔ bɛ da nafa kan min bɛ ye kiliyan fɛ sanni ka kɛ i ka musaka ye. Ni porogaramuw kulu dɔ bɛna kiliyan dɔ kisi sanga 10 ma dɔgɔkun kɔnɔ marako baara la, aw bɛ o waati bolomafaraw dɔrɔmɛ nafa jate ani ka sɔngɔ jate ka kɛɲɛ n’o ye.

Bankɛ sɔngɔko siratigɛ la

Aw ye dakun ɲumanw dabɔ minnu bɛ diya kiliyanw ka baarakɛnafolo ni u magow tɛ kelen ye. I ka donta dakun bɛ se ka kɛ CMS ni jateminɛ jɔnjɔnw dɔrɔn ye, k’a sɔrɔ sanfɛyɔrɔw bɛ CRM, jago otomatiki, ani kunnafonidi ɲɛtaa fara a kan.

Nafa sɔrɔyɔrɔ minnu ka bon kosɛbɛ, olu tɛ danfara dɔrɔn fara porogaramuw kan—u bɛ furakɛli jɛlenw dilan yɔrɔ min na, a bɛɛ bɛ bonya ka tɛmɛ a yɔrɔw bɛɛ lajɛlen kan.

Overcoming Common Bundling Gɛlɛyaw

Hali ni nafa jɛlenw bɛ yen , baarada caman bɛ kɛlɛ kɛ ni waleyali ye . Gɛlɛya minnu ka teli ka sɔrɔ olu ye :

Client Pushback on Recurring Costs - Client dɔw bɛ u yɛrɛ tanga sara tɛmɛnenw ma, u kɛlen kɔ ka siti yiriwali sara. ka se sɔrɔ o kan ni nafa min bɛ senna, o jira ka jɛya : fɛnkurabɔli tuma bɛɛ, lakana kɔlɔsili, baarakɛcogo ɲuman sabatili, ani dɛmɛni min bɛ taa ɲɛ min b’u ka wari bilali lakana.

Fɛɛrɛko gɛlɛya - Ka porozɛw sigicogo caman kɛ ɲɔgɔn fɛ cogo la min tɛ fɛn tiɲɛ, o bɛ se ka kɛ gɛlɛya ye. Plateforme minnu bɛ i n’a fɔ Mewayz, olu bɛ o ɲɛnabɔ ni modulu minnu bɛ don ɲɔgɔn na ka kɔn, olu dicogo ye minnu bɛ baara kɛ ɲɔgɔn fɛ ka bɔ kɛsu kɔnɔ, ka jɛ-ka-baara kunkolodimi bɔ yen.

Fatura ni Administration Overhead - Ka kiliyanw ka abonnés tan ni caman ɲɛnabɔ, o bɛ se ka kɛ doni ye marako siratigɛ la. Fɛn min bɛ se ka furakɛ, o ye ka sigidaw sugandi minnu bɛ fatura siraw di minnu bɛ bɛn baaradaw ma, ni kiliyanw ɲɛnabɔli cɛmancɛ ye.

Diɲɛ kɔnɔ ɲɛtaa lakika : Baarakɛda ka ko kɛlenw

N’i y’a ye ko baarada tɔw ye fɛnɲɛnamafagalanw tali waleya cogo min na, o bɛ dusu don mɔgɔ kɔnɔ ani ka bilasirali kɛcogo ɲuman di. Misali fila filɛ nin ye :

Digital Growth Partners - 214% Revenue Increase

Nin ​​cɛmancɛ baarada in y’u ka jago sɛmɛntiya a kɛtɔ ka Mewayz ka CRM, analytics, ani booking modules fara ɲɔgɔn kan ni ɛntɛrinɛti porozɛ bɛɛ ye. Kalo 18 kɔnɔ, u ye dɔ fara u ka porozɛ nafa hakɛ cayalenba kan ka bɔ dɔrɔmɛ 8500 na ka se dɔrɔmɛ 12000 ma, k’a sɔrɔ u ye dɔrɔmɛ 200/kalo fara sɔrɔ segin-segin kan kiliyan kelen-kelen bɛɛ la. U ka kiliyanw marali hakɛ ɲɛnabɔra ka bɔ 45% na ka se 82% ma, bawo kiliyanw y’u jigi da u ka baarakɛminɛnw kan minnu bɛ senna kosɛbɛ.

WebCraft Solutions - Scaling Through Standardization

WebCraft ye sariyasun saba labɛn minnu ɲɛsinnen bɛ ɛntɛrinɛti jago, baarakɛlaw ka baarakɛyɔrɔw, ani kiliyanw ma minnu tɛ tɔnɔ ɲini. U kɛlen ka pakew dabɔ minnu latigɛra ka kɔn, u ye feereli sɛrɛkiliw dɔgɔya ni 35% ye, ka dɔ fara dadon hakɛ kan ni 28% ye. U ka jɛkulu bɛ se sisan ka porozɛw lase ka ɲɛ kabini u bɛ baara kɛ ni baarakɛminɛnw faralen ye ɲɔgɔn kan minnu bɛ dɔn.

Web Design Agency Business Models ka siniɲɛsigi

Ni porozɛw bɛ ka taa a fɛ ka diɲɛ dun, ɛntɛrinɛti dilanni baarada minnu bɛ fɛnɲɛnamafagalanw kɛlɛ, olu bɛ farati la ka kɛ jagofɛnw ye. Siniɲɛsigi ye baaradaw ta ye minnu b’u yɛrɛ bila fɛɛrɛko jɛɲɔgɔnw na minnu bɛ senna sanni ka kɛ feerekɛlaw ye minnu sinsinnen bɛ porozɛw kan. Nin jiginni in bɛ min kɛ izini wɛrɛw la, o jira—miiri k’a filɛ cogo min na mobili feerelaw jiginna ka bɔ mobili feereli dɔrɔn na ka taa wariko, asiransi ani ladonni pakew dicogo la.

Jɛkulu minnu bɛ ɲɛfɛla jateminɛ kosɛbɛ, olu bɛ ka sɛgɛsɛgɛli kɛ kaban jɛkafɔ fɛɛrɛ nataw la minnu bɛ tali kɛ baarakɛminɛnw na minnu bɛ baara kɛ ni AI ye, kanko ɲɛnabɔli, AR/VR jɛɲɔgɔnya, ani IoT jɛɲɔgɔnya. Nin fɛɛrɛ kura minnu bɛ ka bɔ kɛnɛ kan, olu bɛ jɛ-ka-baara sira kura dabɔ minnu bɛna izini ɲɛmɔgɔw ni tugubagaw fara ɲɔgɔn kan san nataw kɔnɔ.

I ka baarada ka taama ka ɲɛsin abonnés dalajɛli ma, o bɛ daminɛ ni porozɛw jɔyɔrɔ ɲuman dɔnni ye min bɛ i ka jagokɛcogo dɛmɛ. Aw ye furaw ɲini minnu bɛ sugandiliw di minnu bɛ kɛ ni fɛn jɛmanw ye, minnu bɛ se ka wari sara cogo caman na, ani minnu bɛ se ka fɛnw don ɲɔgɔn na cogo barikama na. Laɲini tɛ ka dɔ fara sɔrɔ dɔrɔn kan—a ye ka kiliyanw ni ɲɔgɔn cɛ jɛɲɔgɔnya barikamaw jɔ minnu bɛ waati kɔrɔbɔli muɲu.

Ɲininkali minnu bɛ kɛ tuma caman na

ne ka kan ka porogaramuw abonnés bundled taamasiyɛn joli kɛ ?

Jɛkulu minnu ye ɲɛtaa sɔrɔ, olu fanba bɛ porogaramuw musakaw jate ni 25-50% ye, ka kɛɲɛ ni nafa dilen ye ani kiliyanw ka sɔnni ka sara. O kun ye k’a lajɛ ko i ka sɔngɔ bɛ jɛ-ka-baara ni dɛmɛni baara jira i bɛ min kɛ.

ni kliyanw bɛ ni porogaramu baarakɛminɛn dɔw ye kaban do ?

A fɔ k’u ka baarakɛminɛn kɔrɔw don aw ka fɛnɲɛnamafagalan kɔnɔ walima k’a jira mun na aw ka furakɛli ladilikanw bɛ nafa ɲuman di. Client caman bɛna wuli ni i bɛ se ka baarakɛcogo ɲɛnama jira walima ni musaka dɔgɔyali.

n bɛ porogaramuw ka abonnés tiɲɛniw ɲɛnabɔ cogo di ?

Aw ka sariya jɛlenw don aw ka bɛnkansɛbɛnw kɔnɔ ka ɲɛsin tiɲɛni sariyaw ma. Baarakɛda fanba bɛ tile 30-90 kunnafoni ɲini, wa u bɛ se ka fɛnw tiɲɛni wari ɲini ni porogaramuw faralen ɲɔgɔn kan, olu tun bɛ don a kɔnɔ ni sɔngɔ dɔgɔyalen ye.

Ne bɛ se ka porogaramuw fara ɲɔgɔn kan ni kiliyan kɔrɔw ye wa ?

A bɛrɛbɛrɛ ! A ka c’a la, kiliyan minnu bɛ yen, olu de ye mɔgɔ ɲumanw ye ka ɲɛsin bundling ma bawo u dalen bɛ i ka baara la kaban. Gɛrɛ u la ni sɛgɛsɛgɛli kɛrɛnkɛrɛnnenw ye minnu bɛ u ka siti baarakɛcogo ɲɛ ka taa a fɛ sisan.

kiliyan hakɛ fitinin jumɛn ka kan ka kɛ walasa ka bundili kɛ nafa ye ?

Hali ni kiliyan 10-15 dɔrɔn de bɛ yen , bundling bɛ se ka sɔrɔ segin-segin kɔrɔ sɔrɔ . Modeli bɛ kɛ fanga ye kɛrɛnkɛrɛnnenya la ni i sera kliyan 25+ ma abonnés bundled kan.