Feature Adoption Curves : Jago modulu minnu bɛ baara kɛ fɔlɔ Modular SaaS Platforms kɔnɔ

Mewayz ka ɲininikɛla jɛkulu fɛ | Kunnafoni minnu bɔra baarakɛla 138.000 fɛ modulu 208 kɔnɔ | Lakurayali: Awirilikalo tile 2024

Ni jagokɛlaw ye porogaramuw sigicogo modulariw ta i n’a fɔ Mewayz (ni modulu 208 bɛ sɔrɔ), u tɛ fɛn bɛɛ baara siɲɛ kelen. An ye sɛgɛsɛgɛli kɛ baarakɛla 138.000 kan, o bɛ misaliw jira minnu bɛ se ka fɔ ka ɲɛ, jɛkuluw ka jago baarakɛcogo waleya cogo min na. Nin ɲinini fɔlɔ in b’a jira ko modulu minnu bɛ kɛ "on-ramps" ye ka taa plateforme tacogo la, minnu bɛ retention moats da, ani ɲɔgɔndan kɔrɔlen min bɛ waleyali ɲɛnabɔlenw ni abonnés bilalenw fara ɲɔgɔn kan.

Module Adoption Paradox

Laadala porogaramuw waleyali bɛ tugu sira tilennen dɔ kɔ : ka sitɛmu san , k' a labɛn ka ɲɛ , ka baarakɛlaw dege , o kɔfɛ ka taa ɲɛnamaya la . Plateforme modulaires bɛ o modɛli in wuli. Ni modulu 208 bɛ sɔrɔ waati kelen na, baarakɛlaw bɛ latigɛ paralizi sɔrɔ. O bɛɛ n’a ta an ka kunnafoniw b’a jira ko waleyali ɲɛtaa 94% bɛ tugu misali wolonwula danfaralenw dɔ la kelen na.

Nin sɛgɛsɛgɛli in bɛ bɔ kalo 12 baarakɛcogo kunnafoniw na minnu tɔgɔ ma fɔ Mewayz ka baarakɛla 138.000 kɔnɔ, ka modulu baarakɛcogo sinsinniw nɔfɛ, ka baara kɛ waati fɔlɔ la, ani jɛɲɔgɔnya ni abonnés marali ye. Donanw yɔrɔw bɛɛ bɛ baarakɛcogo lakikaw jira, u tɛ sɛgɛsɛgɛli jaabiw walima yɛrɛlafasali kɛcogo jira.

fɛɛrɛ : an ye modulu 208 nɔfɛtaama cogo min na baarakɛla 138K kɔnɔ

Dondoncogo 7 danfaralenw

An ka kulu sɛgɛsɛgɛli ye misali jɛlen wolonwula jira minnu bɛ kɛ 94% ye waleyali ɲɛtaa bɛɛ la :

Module 15 minnu bɛ tali kɛ kosɛbɛ tile 30 fɔlɔ kɔnɔ

Nin modulu ninnu bɛ "on-ramp" baarakɛcogo jira min bɛ plateforme fɔlɔw ka jɛkafɔ ɲɛminɛ. nin modulu 15 ninnu bɛ kɛ 73% ye kalo fɔlɔ baarakɛtaw bɛɛ la :

Tile 90 Kɔrɔsili Finɛtiri

waleyali ɲɛtaa bɛ se wuliyɔrɔ dɔ ma tile 60-90 cɛ . Jɛkulu minnu bɛ modulu 5+ baara tile 90 kɔnɔ, olu bɛ sɔrɔw jira minnu tɛ kelen ye kosɛbɛ :

Sɛbɛnni nafa ka bon i n' a fɔ hakɛ . Jɛkulu minnu bɛ daminɛ ni Sɛbɛnw ɲɛnabɔli + Kumaɲɔgɔnya moduluw ye, olu bɛ se modulu 5+ ma teliya la 40% ka tɛmɛ minnu bɛ daminɛ ni modulu kɛrɛnkɛrɛnnenw ye.

Industri kɛrɛnkɛrɛnnenw ka denfaya caman ɲɔgɔnna

k'a sɔrɔ Utility-First misali bɛ fanga la fɛn bɛɛ lajɛlen na , izini caman ɲɔgɔnna caman bɛ nuancɛ nafamaw jira :

Baarakɛlaw ka baarakɛminɛnw : 72% bɛ daminɛ ni waati ladege + fatura ye ( ni 34 % hakɛ cayalenba ye )

Fɛɛrɛko tɔnw : 64 % bɛ daminɛ ni Porozɛ ɲɛnabɔli + Git jɛ-ka-baara

feere/E-jago : 58 % bɛ daminɛ ni Inventory Management + CRM

Tɔnɔ tɛ tɔn minnu na : 81 % bɛ daminɛ ni bolomafaraw ɲɛnabɔli + bolomafaraw bolodacogo

O fɛn caman ɲɔgɔnna bɛɛ n'a ta , izini bɛɛ bɛ ɲɔgɔndɛmɛ barikama jira ka ɲɛsin Sɛbɛnw ɲɛnabɔli ni kumaɲɔgɔnya moduluw ma tile 45 fɔlɔ kɔnɔ , o b' a jira ko ninnu bɛ kɛ diɲɛ bɛɛ ka « dancɛ » ye walasa ka se ka sigida caman ta.

Module faralenw marali fanga

Module dɔw faralen ɲɔgɔn kan, olu bɛ se ka marali nɔ barikamaw lawuli ka tɛmɛ u kelen-kelen bɛɛ nɔfɛkow kan :

Sɛnɛfɛnw faralen ɲɔgɔn kan kosɛbɛ (30%+ marali bonya):

• Filenw marali + Sɛbɛnw bolonɔbila + Ekipu kalandriya
• CRM + Email jɛ-ka-baara + Baara ɲɛnabɔli
• Fatura + Waati lajɛ + Musaka jatebɔ

Sɛnɛfɛnw faralen ɲɔgɔn kan minnu ka dɔgɔ (minnu marali nɔ fitinin):

• module kɛrɛnkɛrɛnnenw yɛrɛma minnu tɛ nafabɔɲɔgɔnw ye
• kumaɲɔgɔnya baarakɛminɛn caman ni sɛbɛnw jɛ-ka-baara tɛ
• Sɛgɛsɛgɛli ɲɛtaalenw ni kunnafonidilan jɔnjɔnw tɛ

walew sigicogo sigicogo

ka da an ka kunnafoniw kan , an ye Mewayz waleyali sinsinni hukumu dɔ labɛn min bɛ taabolo ɲɛtaa kofɔ ni 89% ye :

Takeaways kunbabaw jagokɛlaw ye

1. A daminɛ ni nafa ye , a kana kɛ kɛrɛnkɛrɛnnenya la : jusigilan moduluw bɛ kɛ on-rampu ɲumanw ye ka tɛmɛ izini kɛrɛnkɛrɛnnenw ka baarakɛminɛnw kan .
2. module 5 dantigɛli nafa ka bon kosɛbɛ : Jɛkulu minnu bɛ se modulu 5+ baarakɛtaw ma tile 90 kɔnɔ , olu bɛ 91% marali jira .
3. Sɛbɛnni bɛ jɛɲɔgɔnya da : Sɛbɛnw ɲɛnabɔli + Kumaɲɔgɔnya moduluw faralen ɲɔgɔn kan, u bɛ tali teliya 40% ka tɛmɛ u kelen kan .
4. Industriw cogoyaw nafa ka bon nka u bɛ ɲɔgɔn sɔrɔ : Hali ni daminɛyɔrɔw tɛ kelen ye , waleyali ɲɛtaa bɛɛ bɛ nafalanw don a kɔnɔ joona .
5. Aw ye aw yɛrɛ tanga "feature tourism" ma : Kɔrɔbɔli tacogo ni misali jɛlenw tɛ o bɛ tali kɛ 38% dɔgɔyali la .
6. Free tier drives sɔrɔli : waleyali ɲɛtaa 68% daminɛna free tier kan , ka modulu 3,4 kɔrɔbɔ ka sɔrɔ ka sɛgɛsɛgɛli kɛ .
7. Kalan nɔ bɛ se ka jate : Jɛkulu minnu bɛ modulu kalan bolodalenw di, olu bɛ se modulu 5+ ma teliya la siɲɛ 2,1 .

Ɲininkali minnu bɛ kɛ tuma caman na

Sɛgɛsɛgɛli kɛcogo : Kunnafoni bɛɛ lajɛlen bɛ bɔ baarakɛcogo la min tɔgɔ ma fɔ Mewayz ka sigida kɔnɔ (app.mewayz.com ) san 2023 zanwuyekalo ni san 2024 marisikalo cɛ.Misali la, baarakɛla 138.000 bɛ yen minnu bɛ baara la jɛkulu 19.000 kɔnɔ A marali suman kalo 6 kɔnɔ a kɛlen kɔfɛ. Jateminɛ nafa sɛgɛsɛgɛra p < 0,05 la jɛɲɔgɔnya fɔlenw bɛɛ la.