Beyond Paper: Cogo min na ka kalansenw dilan minnu bɛ baara ɲɛtaa tiɲɛ na

Seereyaw gɛlɛya : mun na u fanba bɛ laban nizɛri binkannikɛlan kɔnɔ

I ye lɛrɛ kɛmɛ caman bɔn walasa ka kalan danmadɔ da . Kɔnɔkow bɛ polisi, degeliw bɛ mɔgɔ bila ka miiri, wa jaabiw bɛ yeelen bɔ. Nka ni kalandenw sera labanyɔrɔ la, u bɛ PDF seere caman sɔrɔ min bɛ i n’a fɔ a dabɔra Microsoft Word 1997. Miniti damadɔ kɔnɔ, a bɛ su don telesarse foli kɔnɔ, a tɛ ye tugun abada. Nin tɛ sababu ye min tiɲɛna dɔrɔn—a bɛ i ka kalan nafa jiracogo tiɲɛ ni timinandiya ye.

tiɲɛ ye , seereyaw jamana cogoya jiginna kosɛbɛ . Ni mɔgɔ miliyɔn 60 ni kɔ tɔgɔ sɛbɛnna ɛntɛrinɛti kalanw na diɲɛ kɔnɔ, seereyaw kɛra wari ye seko kura sɔrɔko la. Nka seereyaw bɛɛ ma Dabɔ ɲɔgɔn fɛ. Sɛgɛsɛgɛliw y’a jira ko kalanden 78% bɛ nafa don seereyaw la minnu bɛ se ka sɛgɛsɛgɛ baarakɛlaw fɛ, k’a sɔrɔ 23% dɔrɔn de b’u yɛrɛ sɛgɛn ka seereyaw jira minnu tɛ mɔgɔ sabananw ka dantigɛli kɛ. kalanfaw bɛ fɛn minnu di ani kalandenw bɛ nafa don fɛn minnu na tiɲɛ na, danfara min bɛ o cɛ, o bɛ sababuba dɔ jira min ma baara kɛ ɛntɛrinɛti kalanko la bi.

Mewayz la, an ye seereyaw cogoyaw sɛgɛsɛgɛ kalan 12000+ kɔnɔ, k’a ye ko kalan minnu ka seereyaw nafa ka bon, olu bɛ se ka kɛ 42% ye, ka kalandenw bilali hakɛ caya 67%. Seere tɛ fɛn duman dɔrɔn ye—a ye i ka kalanko fɛn nafamaba dɔ ye min bɛ se ka nɔba bila kalandenw ka sɔrɔw la ani i ka sɔrɔw bɛɛ la.

Mun bɛ seere kɛ nafa ye tiɲɛ na ? Kalandenw ka jateminɛ

Sanni i k' i ka seereyaw dilan , i ka kan k' a faamu kalandenw bɛ min ɲini tiɲɛ na . An ye ɲininkali kɛ mɔgɔ 500 la minnu ye kalan kɛ kɔsa in na ɛntɛrinɛti kan, k’a ye ko nafa tɛ ja cɛɲiw walima lakana fɛɛrɛ gɛlɛnw de la. A bɛ tali kɛ nafa sɔrɔli la diɲɛ yɛrɛ kɔnɔ.

Seko ni dɔnko minnu bɛ se ka sɛgɛsɛgɛ dafalenw kan minnu tɛ jɛya

Kalandenw b' a fɛ ka seereyaw sɔrɔ ka taa a fɛ , minnu b' a jira u bɛ se ka min kɛ tigitigi , a tɛ kɛ dɔrɔn ko u ye kalan dɔ dafa . Sani "Completed Social Media Marketing 101" ka fɔ, seere nafamaw bɛ seko jiralenw jira: "A bɛ se ka Facebook piblisite kanpaɲiw da ni 3%+ CTR ye" walima "Proficient in Google Analytics conversion tracking. Nin jiginni in ka bɔ kalan tɔgɔw la ka taa seko ni dɔnko jatebɔsɛbɛnw na, o b’a to seereyaw bɛ nafa sɔrɔ o yɔrɔnin bɛɛ LinkedIn ɲɛfɔliw la, baara ɲininiw na, ani baarakɛcogo lajɛw la.

baarakɛlaw ka dɔnniya nafa ka bon ka tɛmɛ i ka taamasiyɛn kan

fo n' i ye Google walima Harvard ye , i ka baarada tɔgɔ dɔrɔn tɛ girinya bɛrɛ ta walasa ka seere dɔ kɛ nafama ye . Min nafa ka bon, o ye ni baarakɛlaw bɛ seereyaw dɔn ani k’u bonya. O de y’a to mɔgɔ sabananw ka dantigɛli, izini jɛɲɔgɔnyaw, walima ka bɛn sariyaw ma minnu lakodɔnnen don (i n’a fɔ SEO seereyaw minnu bɛ tugu Google ka laadilikanw kɔ) bɛ nafa faamuyalenw bonya kosɛbɛ.

Nizɛri sennakow : tilali ni sɛgɛsɛgɛli

An ka mobili fɔlɔ diɲɛ kɔnɔ , seereyaw ka kan ka ɲɛnamaya ka tɛmɛ PDF kan . Kalandenw bɛ nafa don seereyaw la minnu bɛ se ka tila nɔgɔya la LinkedIn kan, ka fara nizɛri portfoliow kan, walima ka don imɛri bolonɔbilasɛbɛnw kɔnɔ. Min nafa ka bon kosɛbɛ, o ye k’u b’a fɛ baarakɛlaw ka se ka seere in tiɲɛni sɛgɛsɛgɛ ni digi nɔgɔman ye—a tɛ kɛ bololabaara gɛlɛn dɔ fɛ min bɛ a ɲini ka kuma i ka dɛmɛjɛkulu fɛ.

sɛbɛn nafamaba dɔ farikololajɛ : fɛn nafama 7

Ka da an ka sɛgɛsɛgɛli kan seereyaw kan minnu bɛ tila ɲɔgɔn na kosɛbɛ ani minnu nafa ka bon an ka kɛnɛ kan , nin ye fɛnw ye minnu tɛ se ka kumaɲɔgɔnya kɛ , minnu bɛ seereyaw ni papiye masirilenw fara ɲɔgɔn kan :

1. Identifier unique min bɛ se ka sɛgɛsɛgɛ : seere bɛɛ ka kan ka kɛ ni QR code walima URL kɛrɛnkɛrɛnnen ye min b’a to baarakɛlaw bɛ se k’a tiɲɛni sɛgɛsɛgɛ o yɔrɔnin bɛɛ. Mewayz la, an bɛ ninnu labɔ an yɛrɛma seere kelen-kelen bɛɛ la minnu bɛ di.
2. Seko kɛrɛnkɛrɛnnenw tilatilali : kalanden ye seko jɔnjɔn 3-5 fɔ , minnu bɛ se kosɛbɛ , ka baara kɛ ni kan ye min ɲɛsinnen bɛ walew ma , min bɛ baarakɛyɔrɔ baara lakikaw jira .
3. Baarakɛcogo jateminɛw : Ni a bɛ se ka kɛ, aw bɛ se ka sɔrɔ hakɛ jateminɛlenw don a kɔnɔ — poroze labanw jatew, jateminɛw jaabiw, walima baarakɛcogo dantigɛli minnu dafara.
4. Industriw kɔnɔkow : A’ ye nin seko ninnu bɛ bɛn cogo min na ni izini sariyaw ye walima sigida minnu lakodɔnnen don (misali la, "u bɛ bɛn HubSpot Content Marketing seereyaw wajibiyalenw ma").
5. Jɛkulu ka seereyaw : Aw ye a ɲɛfɔ ka surunya mun na aw ka jɛkulu bɛ se ka nin seko ninnu seereya — izini dɔnniya, kiliyanw ka jaabiw, walima kalan kɛcogo .
6. don ni waati dafalen : Aw bɛ dafalen don ni (ni a bɛ se ka kɛ ) waati dafalen don a kɔnɔ walasa ka seereyaw nafa sabati forow la minnu bɛ ɲɔgɔn Changé teliya la .
7. Digital Badge Compatibility : Aw ye aw jija aw ka seere bɛ tali kɛ Open Badges walima o ɲɔgɔnna sariyaw la walasa ka don nizɛri seereyaw platformw ye .

O fɛnw b' i ka seereyaw sɛmɛntiya ka bɔ sendonni kupu la ka kɛ seko jirali ye min bɛ se ka da a la. Kalan minnu bɛ ɲɛtaa sɔrɔ kosɛbɛ an ka kɛnɛ kan, olu bɛ baara kɛ ni seereyaw ye i n’a fɔ dancɛw kalan ni baara cɛ — baarakɛminɛn minnu bɛ kalandenw dɛmɛ u k’u nafa kura fɔ baarakɛlaw walima u ka kiliyanw ye minnu bɛ se ka kɛ.

Dizayina nafa ka bon : ka seereyaw dilan minnu tɛ i n' a fɔ nanbara

Yɛrɛlabɔli bɛ nɔba bila seereyaw jatecogo la. Dilancogo jugu bɛ se ka kɛ sababu ye hali seereyaw sariyalenw ka kɛ i n’a fɔ ɲininkali bɛ u la. An ye seereyaw dilanni sɛgɛsɛgɛ minnu ye sɛgɛsɛgɛli hakɛ caman sɔrɔ ani ka misali caman sɔrɔ minnu bɛ bɛn ɲɔgɔn ma.

Baarakɛlaw ka baara kɛlenw masirili kan

Aw kana dancɛw masiri kojugu, klipuw, walima gradient fills minnu bɛ seereyaw kɛ i n’a fɔ u bɔra seereyaw mansin na. Dilan saniyalenw, minnu ka dɔgɔ ni yɔrɔ finman caman ye, olu bɛ fanga ni baarakɛcogo ɲuman jira. Aw bɛ baara kɛ ni kulɛri danmadɔ ye (kulu 2-3 cayalenba) min bɛ bɛn aw ka taamasiyɛn ma nka a bɛ kalanjɛ sabati.

kunnafoni sigicogo

Kunnafoni minnu nafa ka bon kosɛbɛ, olu ka kan ka ye joona. Kalanden tɔgɔ ni seereyaw tɔgɔ ka kan ka kɛ kɛnɛ kan, ni dɛmɛnan kunnafoniw labɛnna cogo bɛnnen na jukɔrɔ. Aw ye aw yɛrɛ tanga sɛbɛnni caman sɔgɔli ma—aw bɛ marifakisɛw kɛ seko ni dɔnko kama ani yɔrɔ finman walasa ka ɲɛ bilasira cogo la min bɛ kɛ a yɛrɛ la kɔnɔkow fɛ.

Sɛbɛnni min bɛ bonya yamaruya

Aw ye sɛbɛnnikɛlanw sugandi, minnu bɛ se ka kalan. Serif sɛbɛnnibolow i n’a fɔ Times New Roman walima Garamond bɛ laadalakow ni fanga jira, k’a sɔrɔ sans-serif sɛbɛnnibolo saniyalenw i n’a fɔ Helvetica walima Arial bɛ i n’a fɔ bi bi taw, wa u bɛ se ka sɔrɔ. Aw ye aw yɛrɛ tanga sɛbɛnnibolow ma walima sɛbɛnnibolo kura minnu bɛ se ka kɛwalew tiɲɛ.

ye "Seere minnu nafa ka bon kosɛbɛ, olu bɛ baara kɛ i n'a fɔ resume yelenw—u ka kan ka seko ni dɔnko kumaɲɔgɔnya ɲɛ kelen na, k'a sɔrɔ u bɛ kunnafoni caman dogo walasa ka sɛgɛsɛgɛli muɲu. Dilancogo ye mobili ye min bɛ dannaya di."(Alimankan na)

ye

senfɛ-taamasenɲɛ : Sɛbɛn minnu nafa ka bon kosɛbɛ, olu dabɔli Mewayz

O sariyakolow waleyacogo filɛ nin ye ni Mewayz ka seereyaw modulu ye , min bɛ jɛ ni an ka kalansenw ye cogo la min tɛ fɛn tiɲɛ :

Taabolo fɔlɔ : ka seereyaw sariyaw ɲɛfɔ

Sanni i k' i ka seereyaw dilan , i ka sariya jɛlenw sigi sen kan walasa k' a sɔrɔ . Mewayz dugu kɔnɔ, i ka dafalenko wajibiyalenw sigi sen kan minnu bɛ tɛmɛ wideyow banbali dɔrɔn kan. A ɲini ɲininkali jatew fɛ minnu ka ca ni dantigɛli dɔ ye, poroze cikanw, walima sendonni jateminɛw. Sɛbɛn minnu bɛ sɔrɔ seko jiralen fɛ, olu nafa ka bon u danbe la.

Taabolo 2nan : i ka jatebɔlan dilan

Ka baara kɛ ni Mewayz ka seereyaw dilanbaga ye, ka jatebɔlan dɔ da min kɔnɔ, fɛn nafama wolonwula bɛɛ bɛ sɔrɔ minnu kofɔra ka tɛmɛ. An ka sitɛmu bɛ kalandenw tɔgɔw, u dafa donw, ani baara kɛcogo kunnafoniw sama a yɛrɛma, o la i ka kan ka dilan siɲɛ kelen dɔrɔn.

Taabolo sabanan : Sɛgɛsɛgɛli labɛn

QR kode bɔli otomatiki ani URL kɛrɛnkɛrɛnnen dabɔli seere kelen-kelen bɛɛ kama. Aw ye aw ka sɛgɛsɛgɛli ɲɛ sigi walasa ka seereyaw kunnafoniw jira k’a sɔrɔ aw ma donko wajibiya, ka baarakɛlaw ka sɛgɛsɛgɛli kɛ fɛn ye min tɛ ɲɔgɔn sɔsɔ.

taamasenɲɛ 4nan : ka fara ɲɔgɔn kan ni baji nimɔrɔw ye

I ka Mewayz seereyaw siri Open Badges sariyaw la, ka kalandenw bila ka seereyaw fara u ka LinkedIn kunnafoniw kan, u ka imɛri bolonɔbilaw, ani u ka kunnafonidilanw nizɛrikan na ni digi kelen ye.

taamasenɲɛ 5nan : kɔrɔbɔli ni nɔgɔya

Ka sɛgɛsɛgɛli seereyaw di ekipu kɔnɔmɔgɔw ma ani k' a ɲini k' u sɛgɛsɛgɛ ka bɔ minɛn suguya wɛrɛw la . Aw ye aw jija taabolo ka ɲɛ k’a ta kalandenw ka sɔrɔ la ka se baarakɛlaw ka sɛgɛsɛgɛli ma.

sɛbɛn kɔfɛ : Mikoro-seereyaw ni seko ni dɔnko badgew wulicogo

Karamɔgɔ minnu bɛ ɲɛtaa miiri kosɛbɛ , olu bɛ ka tɛmɛn kalan banbali seereyaw kan ka taa seko ni dɔnko seereyaw granulaire fɛ . Sani seere kelen ka sɔrɔ sanga 20 kalan laban na, kalandenw bɛ seereya mikoro caman sɔrɔ u ka kalan taama bɛɛ kɔnɔ.

Misali la, nizɛri jago kalan bɛ se ka badge danfaralenw bɔ "Google Analytics Setup", "Facebook Ad Creation", ani "Email Campaign Optimization" kama, n’u bɛ se ka seko kelen-kelen bɛɛ dɔn. Nafa caman bɛ nin fɛɛrɛ in na :

• Dusudon fɔlɔ : kalandenw bɛ dantigɛli sɔrɔ kalan bɛɛ kɔnɔ , a tɛ kɛ a laban dɔrɔn na
• kɛrɛnkɛrɛnnenya : baarakɛlaw b' a lajɛ tigitigi kalandenw ye seko minnu dɔn
• Stackability : Micro-credentials bɛ se ka fara ɲɔgɔn kan ka kɛ seereyaw belebelebaw ye
• Jɛɲɔgɔnya : kalandenw bɛ se ka seko kɛrɛnkɛrɛnnenw tila ɲɔgɔn na minnu bɛ tali kɛ baara ɲinini kɛrɛnkɛrɛnnenw na

Mewayz la , an y' a ye ko kalan minnu bɛ mikro-seereyaw waleya , olu ye 28% sɔrɔ ka tɛmɛn 28% kan , ka se ka seereyaw hakɛ caya . Tiɲɛni min bɛ kɛ tuma caman na, min bɛ se ka ye, o bɛ se ka kɛ sababu ye ka hakili ta fan fɛ nɔ bila ka tɛmɛ a dan kan—a bɛ kalan kɛcogo sɛmɛntiya ka bɔ maraton na ka kɛ boli ye min bɛ se ka sɔrɔ.

Ka seereyaw kɛ baara ye i ka jagokɛcogo la

sɛbɛn minnu nafa ka bon kosɛbɛ, olu tɛ nafa don kalandenw dɔrɔn na—u ye jagokɛminɛn barikamaw ye n’u kɛra fɛɛrɛ ye.

Seereyaw i n' a fɔ fɛn caman tigɛli baarakɛminɛnw

Aw ka baara kɛ ni seereyaw ɲɛjiraliw ye aw ka feerelikɛminɛnw kɔnɔ walasa ka kalandenw bɛna sɔrɔ yetaw jira . kalan minnu bɛ seereyaw misaliw jira u ka feereli ɲɛw la, olu bɛ 19% sɛmɛntiya ka ɲɛ ka tɛmɛ minnu tɛ.

Sɛbɛnni min bɛ kɛ sanfɛla la

Aw ye jateminɛ kɛ ka seereyaw jɔnjɔnw di kalanw ma fu walima minnu musaka ka dɔgɔ, ni seereyaw kɔrɔlenw, minnu bɛ se ka sɛgɛsɛgɛ, olu bɛ sɔrɔ sanfɛyɔrɔw la. O bɛ sɛgɛsɛgɛli sira jɛlen dɔ dabɔ ani ka sɔngɔ danfara jogo jira kalansenw bɔcogo ni ɲɔgɔn cɛ.

Alumni nafaw ni u kurayali

Sɛnɛko minnu ka dɔnniya bɛ Changé teliya la, aw bɛ seereyaw kurayali walima kalan taabolo badgew di minnu bɛ kalanden kɔrɔw bila ka u sen don aw ka taamasiyɛn na. o bɛ sɔrɔko siraw dabɔ minnu bɛ segin-ka-bɔ ani k' i ka kalanden tɛmɛnenw ka jɛkulu mara.

seereyaw ka siniɲɛsigi : seereyaw fɛɛrɛbɔ bɛ taa yɔrɔ min na

Sɛbɛnni fɛɛrɛbɔ bɛ ka yiriwa teliya la , wa kalanfa minnu bɛ to nin taabolo ninnu ɲɛfɛ , olu bɛna nafa caman lase u ka kalandenw ma kosɛbɛ . Blockchain sɛgɛsɛgɛli, seko ni dɔnko jateminɛni min bɛ kɛ ni AI ye, ani baarakɛyɔrɔ bilali jɛlen ye dancɛ nataw ye.

An bɛ ka seereyaw piloti kaban minnu sɛgɛsɛgɛra blockchain fɛ Mewayz kan minnu bɛ seko ni dɔnko sɛbɛnw di minnu tɛ se ka tiɲɛ . Olu nafa ka bon kɛrɛnkɛrɛnnenya la fɛɛrɛko sekow la, yɔrɔ minnu na seereyaw tiɲɛni de ka bon kosɛbɛ. O cogo kelen na, AI jateminɛminɛnw bɛ ka seko ni dɔnko sɛgɛsɛgɛli caman kɛ porozɛw jateminɛni ni ɲɛjirali waleyaliw fɛ.

Yɛlɛmaba min bɛna kɛ kosɛbɛ, o bɛna kɛ seereyaw ni baarakɛlaw ka baarakɛyɔrɔw jɛli ye. Miiri k’a filɛ, i bɛ seereyaw di minnu bɛ kalandenw ni baara dabɔlenw bɛn u yɛrɛma walima k’u ni baarakɛlaw cɛsiri minnu bɛ seko kɛrɛnkɛrɛnnenw ɲini. Nin jiginni in ka bɔ dɔnniya danfaralen na ka taa baara ɲɛtaa jɛlen na, o bɛ seereyaw nafama nata jira.

I ka kalansɛbɛnw ka kan ka tɛmɛ hakilijiginfɛnw kan—u ka kan ka kɛ baara teliyalanw ye. Ni i y’i sinsin sekow kan minnu bɛ se ka sɛgɛsɛgɛ, baarakɛlaw ka dilancogo, ani jɛ-ka-baara ni nizɛri ekosisɛti ye, i bɛ se ka seereyaw dilan, kalandenw bɛ minnu jira ni waso ye, ani baarakɛlaw bɛ minnu bonya tiɲɛ na. Ɛntɛrinɛti kalanko ɲɛɲini siratigɛ la, a ka c’a la, seere bɛ danfara don kalan dafalen ni baara caman tigɛli cɛ.

Ɲininkali minnu bɛ kɛ tuma caman na

danfara jumɛn bɛ seere ni baji nimɔrɔ cɛ ?

A ka c’a la, seereyaw ye sɛbɛn dafalenw ye, k’a sɔrɔ badge numériquew ye seko ni dɔnko jiracogo yelenw ye minnu ka dɔgɔ, minnu bɛ se ka tila, minnu kɔnɔ, sɛgɛsɛgɛli metadata bɛ sɔrɔ. Karamɔgɔ caman bɛ baara kɛ ni o fila bɛɛ ye—badge minnu bɛ kɛ ka teliya ka tila ɲɔgɔn na sosiyete ka kunnafonidilanw kan, seereyaw minnu bɛ kɛ ka sɛbɛnw dilancogo labɛn.

ne bɛ se ka n ka kalansɛbɛnw kɛ cogo di baarakɛlaw fɛ minnu bɛ se ka sɛgɛsɛgɛ ?

QR kode kɛrɛnkɛrɛnnen walima sɛgɛsɛgɛli URL dɔ don a kɔnɔ min bɛ tali kɛ ɲɛ dɔ la min bɛ seereyaw kunnafoniw dafa k’a sɔrɔ a ma don. Mewayz bɛ o sɛgɛsɛgɛli kɛcogo ninnu labɛn a yɛrɛma seere kelen-kelen bɛɛ kama min bɛ di an ka plateforme fɛ.

Yala ne ka kan ka dɔ fara seereyaw kan n ka ɛntɛrinɛti kalan na wa ?

A bɛ bɔ i ka jagokɛcogo la . Kalan caman minnu bɛ ɲɛ sɔrɔ, olu kɔnɔ, seere jɔnjɔnw bɛ sɔrɔ kalandenw bɛɛ bolo nka u bɛ sara di seere kɔrɔlenw ma, minnu bɛ se ka sɛgɛsɛgɛ, ni fɛn wɛrɛw bɛ u la. O bɛ upsell sababu dɔ lawuli ka sɔrɔ ka sɔrɔli sabati.

seko ni dɔnko minnu sɛbɛnnen bɛ seere dɔ kan, olu ka kan ka kɛ kɛrɛnkɛrɛnnen ye cogo di ?

Kɛrɛnkɛrɛnnenya la kosɛbɛ. Sani i ka ‘jago seko’ fɔ, i ka ‘Facebook Ads kanpaɲi dabɔli,’ ‘Google Analytics waleyali,’ walima ‘email feereli otomatiki’ sɛbɛn. seko kɛrɛnkɛrɛnnenw nafa ka bon baarakɛlaw bolo, wa u bɛ kalandenw dɛmɛ u k’u sekow fɔ.

yala seereyaw bɛ se ka dɛmɛ don ka kalan bilali hakɛ dɔgɔya wa ?

A bɛrɛbɛrɛ. Kuransi minnu ka seereyaw nafa ka bon, olu b’a ye ko 42% ka ca ni kalan dafalenw ye. Micro-credentials minnu sɔrɔla kalan bɛɛ kɔnɔ, olu bɛ dusu don mɔgɔw kɔnɔ min bɛ taa ɲɛ, ka sɔrɔ seere laban bɛ laɲini yelen di kalandenw ma, u ka kan ka baara kɛ min kan.